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Adeoye, Moses Adeleke
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Journal : Journal of Communication Studies

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From Hashtags to Code-Switching: A Critical Discourse Analysis of Language Evolution on Social Media Adeoye, Moses Adeleke
Journal of Communication Studies Vol. 6 No. 1 (2026): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v6i1.8541

Abstract

Language has always adapted to cultural and technological shifts, but the rise of social media has accelerated this evolution, reshaping how individuals communicate, construct identities, and negotiate power. With billions of users worldwide, platforms such as Twitter, Instagram, and Facebook have become key arenas where linguistic innovations and cultural expressions intersect with ideological struggles. This research investigates how social media discourse contributes to language evolution, focusing on three interrelated dimensions: linguistic innovation, identity construction, and power relations. Specifically, it examines how features such as hashtags, emojis, memes, and code-switching function as tools for creativity, belonging, and ideological framing. A mixed-methods design was employed, combining quantitative content analysis with Critical Discourse Analysis (CDA). A purposive sample of 500 posts, collected across major platforms, was coded for linguistic features and analysed in terms of how discourse reflected innovation, constructed identities, and reinforced or challenged power structures. The findings reveal that 72% of posts used abbreviations and acronyms, while 65% incorporated emojis, underscoring a trend toward brevity and emotional expressiveness. Code-switching appeared in 50% of posts, signalling hybrid cultural identities, and 75% of posts included cultural references that reinforced belonging. Hashtags emerged as powerful discursive tools: 68% of posts employed them for resistance and advocacy, while 45% perpetuated stereotypes, illustrating the dual role of social media in empowerment and marginalisation. The research concludes that social media is not only a site of linguistic creativity but also a space where identities are negotiated and ideologies contested. By integrating CDA with quantitative analysis, this research contributes a holistic framework for understanding language evolution in digital contexts, offering insights relevant to sociolinguists, educators, policymakers, and digital communities.
Co-Authors Abdullateef Hassanat Jimoh Abdulrazak , Mohammed Abdulrazak, Mohammed Abiola, Muhydeen Olaitan Abisoye, Fausat Motunrayo Abrahem Masuwd, Mowafg Adebiyi, Sunday Adetunji Adisa, Taofiq Adesola Adong, Christine Afolabi, Ojo Kayode Ahmad Muzakki Aini, Tsamar Nur Ainnubi, Olaolu Paul Ajala, Sodiq Ajape, Rasheedat Oladunni Ajeng Setyorini Ajewole, Idowu Philip Akinnubi, Olaolu Paul Akinnubi, Paul Olaolu Alabi, Opeyemi Abdullahi Alahmari, Sarah A. Aldizeeri , Maram Miftah Amilda Amilda Andi Priyolistiyanto Ardianto, Hendri Are, Seyi Ari Syahidul Shidiq Arowosaye, Saheed Abiodun Ayoku, Oba Baba Azisi, Azisi Badawi, Habib Baharun, Hasan Banderas , Antoni Benjamin, Theophilus Bolaji, Hameed Olalekan Bolaji, Oluwafemi Tajudeen Busari, Jamiu Muhammad Curle, Samantha Dias Andris Susanto Dias Andris Susanto Ehindero, Ronke Elizabeth Entika Fani Prastikawati Fajenyo, Ridwan Ayodele FASHAGBA, Irewolede Fathurrahman Fathurrahman Fawale, Afiss Adebayo Firmansyah Firmansyah Hakim, Ahmad Muzakki Heldy Ramadhan Putra P Hidayat, Ahmad Wahyu I Wayan Widiana Ibikunle, Yejide Adepeju Ibrahim Solahudeen Owoyale-Abdulganiy Imam Shofwan Issa, Hammed Okiki Jamiu, Tajudeen Ade Jibril, Ayuba Olaniyi Jimoh, Hassanat Abdullateef Jolaoye, Joshua Durotoye Lailatul Fitriyah Lere Omiwole, Joseph Lestari, Liana Lestari, Risti Dwi Lulut Widyaningrum Luwoye, Akindeyi M. Yogi Riyantama Isjoni Mahmud, Musa Aremu Makinde, Semiu Olawale Medupin, Abiodun Johnson Mista, Hunaidah Mohammed, Lawal Mustapha Muhammad Arifudin, Muhammad Munawwaroh, Izzatul Murtiningsih Ni'am, Muhammad Durrin Niji-Olawepo, Olaide Abidemi Oba-Suleiman, Raimi Obi, Sabina Nwakaego Oderinde, Olayinka Ibiyemi Oladimeji, Rasheedat Modupe Olaifa , Ebunlomo Oreoluwa Olaifa, Adeseko Sunday Olaifa, Ebunlomo Oreoluwa Onikoyi, Olawale Abayomi Oshin, Olubunmi Olufunke Otemuyiwa, Bridget Idowu Oyekunle, Taiye Wasiu Oyelakin, Akinyemi Moruff Paramole, Oyeronke Christiana Peters, Olorunjeedalo Anu Pradnyani, Made Shania Satya Pristiwiyanto Putri, Dinda Febrianti R, Abu Hasan Agus Ratih Laily Nurjanah Rohmat rohmat Rozi, Fathor Rusman Rusman Ryan, John Charles Sabela, Windari Safitri, Mayliana Ariyani Sagaya, Amdalat Abiodun Sain, Zohaib Hassan Sani, Lauratu Haruna Septiarini, Nyoman Intan Setyoningsih Setyoningsih Shidiq*, Ari Syahidul Shogbesan, Yusuf Olayinka Sholihah, Mar'atus Sri Nurhayati Sulaimon, Jamiu Temitope Suleiman, Bilkisu Aliyu Suleiman, Mordecai Gimba Suleiman, Yusuf Sunday Olaifa, Adeseko Taridi, Taridi Taufikin, T taufikin, taufikin Widiastuti Agustina Eko Setyowati Widyawati, Anggun Wijaya, Kristian Wirawan, Kadek Adrian Surya Indra Yahaya, Ajoke Kudirat Yayat Suharyat Yusuf, Jamilla