Article Per Year (5 Year)
p-Index From 2021 - 2026
7.7
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Jurnal Ilmiah Dikdaya Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Kewarganegaraan Prosiding Konferensi Nasional PKM-CSR Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Economics, Business, Management, & Accounting Journal Jurnal Manajemen dan Pemasaran Digital Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis IIJSE Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Horizon: Indonesian Journal of Multidisciplinary Jurnal Manajemen Bisnis Digital Terkini Dhana Jurnal Pengembangan dan Pengabdian Masyarakat
Siregar, Ade Perdana
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 66 Documents
Search

 3   4   5   6   7 
Pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Sepatu Kulit Shoeka Shoes Zuhriya Choirun Nisa; Andang Fazri; Ade Perdana Siregar
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 6 No. 2 (2026): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v6i2.123

Abstract

The rapid growth of Indonesia’s domestic market, particularly in goods made from leather, has intensified competition among producers and contributed to a decline in customer satisfaction. Under these conditions, entrepreneurs are required to pay closer attention to several aspects that can shape buyers’ purchasing behavior, especially perceived cost and product excellence. This research was conducted to examine the extent to which consumers’ views on price and product quality affect their decision to purchase Shoeka Shoes.This research adopted a quantitative design supported by a survey technique. Information was gathered through questionnaires distributed to approximately 100 individuals who had experience purchasing Shoeka Shoes products. The participants were selected through purposive sampling, meaning only those who had previously bought the relevant product were included. The collected information was processed using multiple linear regression with the assistance of IBM SPSS Statistics 27. The findings indicate that perceived price and product quality both exert a positive and significant effect on purchase decisions. In this study, consumers were found to be more strongly influenced by price perception than by product quality when deciding to make a purchase. Simultaneously, both variables also showed a meaningful contribution to buying decisions, with a coefficient of determination of about 55.2%. These results suggest that a considerable proportion of consumer purchasing preferences toward Shoeka Shoes can be explained by perceived price and product quality.The outcomes of this study are expected to provide useful insight for business actors, particularly small and medium enterprises in the fashion sector, in increasing product sales through pricing policies that match consumer expectations and through better quality improvement efforts
Transformasi Agen Brilink dari Mitra Menjadi Wirausahawan Mandiri di Kabupaten Kerinci Menggunakan Pendekatan Model Adkar Boni Wijaya; Zulfina Adriani; Ade Perdana Siregar
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/tf82dg57

Abstract

This research uses a qualitative approach with a case study research type to understand in depth the transformation process of BRILink Agents from banking partners to independent entrepreneurs in Kerinci Regency. Research informants were selected purposively and consisted of 10 BRILink Agents who actively run their businesses. Primary data were obtained through observation and in-depth interviews arranged based on the ADKAR Model components, namely Awareness, Desire, Knowledge, Ability, and Reinforcement. Secondary data were obtained from documentation and data on the number of BRILink Agents available at BRI and other supporting documents. The data analysis technique used the interactive model of Miles, Huberman, and Saldaña which includes three stages: data reduction, data presentation, and drawing conclusions. In the data reduction stage, the results of interviews and observations were classified based on the five ADKAR components. Next, the data were presented in the form of a thematic narrative to identify the transformation patterns experienced by BRILink Agents. The final stage was carried out through drawing and verifying conclusions to gain a comprehensive understanding of the factors that drive the transformation of BRILink Agents into independent entrepreneurs.
Internal Branding dalam Meningkatkan Kinerja Pegawai dengan Moderasi Beragama (MB) sebagai Variabel Moderator di Lingkungan Kantor Wilayah Kementerian Agama Provinsi Jambi Ovi Oktavina; Sry Rosita; Ade Perdana Siregar
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/djhqhx78

Abstract

This study aims to analyze the influence of internal branding on employee performance and examine the role of religious moderation as a moderating variable in this relationship in public sector organizations. The study used a quantitative approach with a survey method, where data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that internal branding had a positive and significant effect on employee performance, indicating that understanding and internalizing organizational values ​​can improve employee work behavior and performance quality. Religious moderation was also shown to have a positive and significant effect on employee performance, indicating that religious moderation values ​​play a role in shaping professional, inclusive, and service-oriented work attitudes. However, religious moderation was not shown to moderate the relationship between internal branding and employee performance (p-value = 0.781 > 0.05), so the effect of internal branding on employee performance is relatively consistent at various levels of religious moderation. This study concludes that internal branding and religious moderation are two factors that directly contribute to improving employee performance and provide implications for public sector organizations in strengthening human resource management strategies based on organizational values ​​and moderate religious values.
Analisis Peran Pemerintah Desa dalam Meningkatkan Kualitas Pelayanan Publik di Desa Simpang Kertopati Kabupaten Sarolangun Annisa Annisa; Moh. Ihsan; Ade Perdana Siregar
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1373

Abstract

This study aims to analyze role villages governmenting improve qualitying public service in Simpang Kertopati Villages, Sarolangun Regency, and identify factors that hinder implement. Study use qualitaty methods descripting approachs. Data obtaining throughs observationing, inter view, document, literature review. Data analyzyng use stage datas reduct, datas present, and conclus draw. Result indicate Simpang Kertopati Village government has fulfilled its role as a facilitator, mobilizer, and regulator, but its implementation has not been optimal. This is evident in the provision of service facilities, assistance to the community, socialization, and the implementation of service procedures that refer to applicable regulations. However, various obstacles still exist that affect service quality. These obstacles include internet network disruptions, limited facilities and infrastructure, and incomplete administrative requirements from the community, which hinders the optimal service process. Therefore, it is necessary to improve the quality of technological infrastructure, provide supporting facilities, and strengthen the capacity of village officials so that public services can be implemented more effectively, efficiently, and responsive to community needs.  
Pengembangan Model Prediktif dan Framework Strategis Peningkatan Loyalitas Konsumen E-Commerce Berbasis Subjective Well-Being Ade Perdana Siregar; Syahmardi Yacob; Idham Khalik; Raja Sharah Fatricia
Jurnal Manajemen dan Pemasaran Digital Vol. 3 No. 4 (2025): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v3i4.773

Abstract

The growth of the digital economy in Indonesia has driven a significant rise in e-commerce platform usage, paralleling high internet penetration across various regions, including Jambi Province. However, the increase in the number of e-commerce users is not always matched by consumer loyalty, given the intense competition among platforms and the ease with which consumers can switch services. This study aims to analyze the impact of trust and experience quality on e-commerce loyalty, with subjective well-being serving as a mediating variable among e-commerce users. A quantitative methodological approach was employed, involving model development and testing via Structural Equation Modeling (SEM) using SmartPLS software to examine the relationships between variables and the mediation effects within the research model. The results indicate that trust has a positive and significant effect on both subjective well-being and e-commerce loyalty. Experience quality also exerts a positive and significant influence on subjective well-being and e-commerce loyalty. Furthermore, subjective well-being has a positive and significant impact on e-commerce loyalty. Mediation analysis reveals that subjective well-being significantly mediates the effects of trust and experience quality on e-commerce loyalty. These findings demonstrate that consumer loyalty is influenced not only by functional aspects but also by the psychological well-being experienced while using e-commerce platforms.
Peran Social Media Marketing dan Brand Awareness Terhadap Purchase Intention Produk Es Teh Indonesia Yuyun Taufik; Ade Risna Sari; Aminatus Zakhra; Ivonne Ayesha; Ade Perdana Siregar; Iwan Henri Kusnadi; Ratnawati; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3090

Abstract

Abstrak Penelitian ini membahas tentang pengaruh brand awareness dan social media marketing terhadap minat beli di es teh indonesia di Jakarta. Terdapat tiga variabel dalam penelitian ini, yaitu kesadaran merek, pemasaran media sosial sebagai variabel bebas dan niat beli sebagai variabel terikat. Maka objek penelitian ini adalah Es Teh Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan google form sebagai alat penyebaran kuesioner dan SPSS 22 sebagai alat untuk menghitung data dengan sampel sebanyak 150 responden yang berdomisili di DKI Jakarta, menggunakan teknik non-probability sampling dan purposive sampling. Hasil penelitian ini menunjukkan bahwa kesadaran merek dan pemasaran media sosial berpengaruh terhadap minat beli Es Teh Indonesia. Kata Kunci: Brand Awareness, Social Media Marketing, Minat Beli, Es Teh Indonesia.
Co-Authors Abdul, Kartini Maharani Ade Octavia Ade Octavia Ade Octavia Ade Risna Sari ADE RISNA SARI Ade Titi Nifita Ade Titi Nifita Ade Titi Nifita Adi Ikhsan Syukri Amri Agus Solikhin, Agus Aira, Dian mala Fithriani Aminatus Zakhra Andang Fazri Anna Maria Tampubolon Annisa Annisa Antoni Antoni Antoni Antoni Ar Kacio Maharani Asep Machpudin B.M.A.S. Anaconda Bangkara Bambang Supriyadi Boni Wijaya Cakranegara, Pandu Adi Chairunnisa, Fitri Chevy Herli Sumerli Dian mala Fithriani Aira Dian Meliantari Dian Meliantari Dica Lady Silvera Djoko Surahmat Edward Edward Edward Edward Edward Endrawati, Titin Endrawati, Titin erida erida F. Husni Hasbullah, F. Husni Firmansyah Firmansyah Fitri Chairunnisa Fitri Chairunnisa Fitri Chairunnisa Fitri Widiasturi Garry Yuesa Rosyid Garry Yuesa Rosyid Gusti Noorlitaria Achmad Hapzi Ali Hendy Tannady I Nyoman Tri Sutaguna Ida Masriani Idham Khalik Idham Khalik, Idham Ikhsan Amar Jusman Imam Jayanto Irdiana, Sukma Ivonne Ayesha Iwan Henri Kusnadi Iwan Henri Kusnadi Kartini Maharani Abdul LILIS PURWANINGSIH Lucky Enggrani Fitri M. Yofi febrianto Malinda SB, Istiqomah Maulidia Imastary Tan Mentari, Syakira Moh. Ihsan Moh. Samsul Arifin Mohammad Ihsan Mohammad Ihsan Mohammad Ihsan Muhammad Iqbal Fajri Muhammad Yusuf Musnaini Muspawi, Muspawi Nofirman, Nofirman Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Novita Sari Nur Hasanah Ovi Oktavina Ovita Charolina Raja Sharah Fatricia Raja Sharah Fatricia Ratnawati Ratnawati Rezky Nurbakti Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Saputra, Eka Kurnia Setiawan, Wahyu Juari Sigit Indrawijaya Simatupang, Duadja Given Jay Dev Siregar, Meirinda Sri Rahayu Sry Rosita Sumarni Sumarni Suswita Roza Syafri, Rista Aldilla Syahmardi Yacob Tarigan, Miska Irani Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tona Aurora Lubis Uli Wildan Nuryanto Wahyu Juari Setiawan Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid Yuesa Rosyid, Garry Yuyun Taufik Zuhriya Choirun Nisa Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulfina Adriani