Article Per Year (5 Year)
p-Index From 2021 - 2026
8.642
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Jurnal Ilmiah Dikdaya Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Kewarganegaraan Prosiding Konferensi Nasional PKM-CSR Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Economics, Business, Management, & Accounting Journal Jurnal Manajemen dan Pemasaran Digital Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis IIJSE Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Horizon: Indonesian Journal of Multidisciplinary Jurnal Manajemen Bisnis Digital Terkini Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Dhana Jurnal Pengembangan dan Pengabdian Masyarakat
Siregar, Ade Perdana
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 74 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 74 Documents
Search

 4   5   6   7   8 
Transformasi Agen Brilink dari Mitra Menjadi Wirausahawan Mandiri di Kabupaten Kerinci Menggunakan Pendekatan Model Adkar Boni Wijaya; Zulfina Adriani; Ade Perdana Siregar
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/tf82dg57

Abstract

This research uses a qualitative approach with a case study research type to understand in depth the transformation process of BRILink Agents from banking partners to independent entrepreneurs in Kerinci Regency. Research informants were selected purposively and consisted of 10 BRILink Agents who actively run their businesses. Primary data were obtained through observation and in-depth interviews arranged based on the ADKAR Model components, namely Awareness, Desire, Knowledge, Ability, and Reinforcement. Secondary data were obtained from documentation and data on the number of BRILink Agents available at BRI and other supporting documents. The data analysis technique used the interactive model of Miles, Huberman, and Saldaña which includes three stages: data reduction, data presentation, and drawing conclusions. In the data reduction stage, the results of interviews and observations were classified based on the five ADKAR components. Next, the data were presented in the form of a thematic narrative to identify the transformation patterns experienced by BRILink Agents. The final stage was carried out through drawing and verifying conclusions to gain a comprehensive understanding of the factors that drive the transformation of BRILink Agents into independent entrepreneurs.
Analisis Peran Pemerintah Desa dalam Meningkatkan Kualitas Pelayanan Publik di Desa Simpang Kertopati Kabupaten Sarolangun Annisa Annisa; Moh. Ihsan; Ade Perdana Siregar
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1373

Abstract

This study aims to analyze role villages governmenting improve qualitying public service in Simpang Kertopati Villages, Sarolangun Regency, and identify factors that hinder implement. Study use qualitaty methods descripting approachs. Data obtaining throughs observationing, inter view, document, literature review. Data analyzyng use stage datas reduct, datas present, and conclus draw. Result indicate Simpang Kertopati Village government has fulfilled its role as a facilitator, mobilizer, and regulator, but its implementation has not been optimal. This is evident in the provision of service facilities, assistance to the community, socialization, and the implementation of service procedures that refer to applicable regulations. However, various obstacles still exist that affect service quality. These obstacles include internet network disruptions, limited facilities and infrastructure, and incomplete administrative requirements from the community, which hinders the optimal service process. Therefore, it is necessary to improve the quality of technological infrastructure, provide supporting facilities, and strengthen the capacity of village officials so that public services can be implemented more effectively, efficiently, and responsive to community needs.  
Pengembangan Model Prediktif dan Framework Strategis Peningkatan Loyalitas Konsumen E-Commerce Berbasis Subjective Well-Being Ade Perdana Siregar; Syahmardi Yacob; Idham Khalik; Raja Sharah Fatricia
Jurnal Manajemen dan Pemasaran Digital Vol. 3 No. 4 (2025): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v3i4.773

Abstract

The growth of the digital economy in Indonesia has driven a significant rise in e-commerce platform usage, paralleling high internet penetration across various regions, including Jambi Province. However, the increase in the number of e-commerce users is not always matched by consumer loyalty, given the intense competition among platforms and the ease with which consumers can switch services. This study aims to analyze the impact of trust and experience quality on e-commerce loyalty, with subjective well-being serving as a mediating variable among e-commerce users. A quantitative methodological approach was employed, involving model development and testing via Structural Equation Modeling (SEM) using SmartPLS software to examine the relationships between variables and the mediation effects within the research model. The results indicate that trust has a positive and significant effect on both subjective well-being and e-commerce loyalty. Experience quality also exerts a positive and significant influence on subjective well-being and e-commerce loyalty. Furthermore, subjective well-being has a positive and significant impact on e-commerce loyalty. Mediation analysis reveals that subjective well-being significantly mediates the effects of trust and experience quality on e-commerce loyalty. These findings demonstrate that consumer loyalty is influenced not only by functional aspects but also by the psychological well-being experienced while using e-commerce platforms.
Peran Social Media Marketing dan Brand Awareness Terhadap Purchase Intention Produk Es Teh Indonesia Yuyun Taufik; Ade Risna Sari; Aminatus Zakhra; Ivonne Ayesha; Ade Perdana Siregar; Iwan Henri Kusnadi; Ratnawati; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 1 (2022): Juni 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3090

Abstract

Abstrak Penelitian ini membahas tentang pengaruh brand awareness dan social media marketing terhadap minat beli di es teh indonesia di Jakarta. Terdapat tiga variabel dalam penelitian ini, yaitu kesadaran merek, pemasaran media sosial sebagai variabel bebas dan niat beli sebagai variabel terikat. Maka objek penelitian ini adalah Es Teh Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan google form sebagai alat penyebaran kuesioner dan SPSS 22 sebagai alat untuk menghitung data dengan sampel sebanyak 150 responden yang berdomisili di DKI Jakarta, menggunakan teknik non-probability sampling dan purposive sampling. Hasil penelitian ini menunjukkan bahwa kesadaran merek dan pemasaran media sosial berpengaruh terhadap minat beli Es Teh Indonesia. Kata Kunci: Brand Awareness, Social Media Marketing, Minat Beli, Es Teh Indonesia.
Internal Branding dalam Meningkatkan Kinerja Pegawai dengan Moderasi Beragama (MB) sebagai Variabel Moderator di Lingkungan Kantor Wilayah Kementerian Agama Provinsi Jambi Oktavina, Ovi; Rosita, Sry; Siregar, Ade Perdana
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/djhqhx78

Abstract

This study aims to analyze the influence of internal branding on employee performance and examine the role of religious moderation as a moderating variable in this relationship in public sector organizations. The study used a quantitative approach with a survey method, where data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that internal branding had a positive and significant effect on employee performance, indicating that understanding and internalizing organizational values ​​can improve employee work behavior and performance quality. Religious moderation was also shown to have a positive and significant effect on employee performance, indicating that religious moderation values ​​play a role in shaping professional, inclusive, and service-oriented work attitudes. However, religious moderation was not shown to moderate the relationship between internal branding and employee performance (p-value = 0.781 > 0.05), so the effect of internal branding on employee performance is relatively consistent at various levels of religious moderation. This study concludes that internal branding and religious moderation are two factors that directly contribute to improving employee performance and provide implications for public sector organizations in strengthening human resource management strategies based on organizational values ​​and moderate religious values.
Keberlanjutan Transformasi Kuliner Lokal: Penguatan Kapasitas Produksi UMKM Pempek Sambal Khas Jambi melalui Teknologi Produksi dan Manajemen Usaha: Pengabdian Ade Perdana Siregar; Yayuk Sriayudha; Garry Yuesa Rosyid; Fitri Chairunnisa; Istiqomah Malinda S.B; Putri Amalia; Nadine Putri Belia; Raihan Nabil; Sepno Gisramadyan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7844

Abstract

UMKM kuliner memiliki peran strategis dalam mendukung perekonomian lokal, termasuk di Provinsi Jambi yang memiliki potensi kuliner khas seperti pempek sambal. Mitra dalam kegiatan pengabdian ini merupakan UMKM pempek sambal khas Jambi yang telah mendapatkan pendampingan pada tahun sebelumnya dalam aspek produksi, manajemen usaha, dan pemasaran digital. Hasil pendampingan menunjukkan adanya peningkatan kapasitas manajerial, yang berdampak pada meningkatnya permintaan pasar. Peningkatan permintaan tersebut belum diimbangi dengan kesiapan kapasitas produksi dan sistem usaha yang memadai. Permasalahan utama yang dihadapi mitra meliputi tiga aspek. Pada aspek produksi, mitra masih menghadapi keterbatasan kapasitas produksi akibat proses pengolahan yang dilakukan secara manual, sehingga belum mampu memenuhi permintaan secara optimal serta berpotensi menurunkan kualitas produk. Pada aspek manajemen, pencatatan keuangan dan perencanaan usaha masih bersifat sederhana dan belum sepenuhnya berbasis data, sehingga pengambilan keputusan usaha belum optimal. Pada aspek teknologi, pemanfaatan teknologi produksi dan digitalisasi usaha masih terbatas, khususnya dalam mendukung efisiensi produksi dan sistem usaha. Berdasarkan permasalahan tersebut, kegiatan pengabdian ini bertujuan untuk memperkuat kapasitas produksi dan sistem manajemen usaha melalui pemanfaatan teknologi produksi dan penguatan manajemen berbasis data. Metode pelaksanaan meliputi implementasi teknologi tepat guna berupa alat produksi (mixer), pelatihan dan pendampingan penerapan SOP produksi, penguatan pencatatan keuangan dan perencanaan usaha, serta optimalisasi pemanfaatan teknologi digital dalam operasional usaha. Kegiatan ini dilaksanakan melalui tahapan persiapan, pelaksanaan, pemantauan, dan evaluasi. Kegiatan ini menghasilkan pemberian teknologi produksi dan mendorong perubahan kapasitas serta pola pengelolaan usaha mitra menuju sistem yang lebih efektif, terstruktur, dan adaptif terhadap perkembangan teknologi
Peningkatan Produksi dan Penjualan UMKM Kue Tradisional melalui Penguatan Manajemen Persediaan dan Pemanfaatan Teknologi Penyimpanan di Kota Jambi: Pengabdian Tona Aurora Lubis; Agus Solikhin; Ida Masriani; Ade Perdana Siregar; Garry Yuesa Rosyid; Rizki Agusti; Gloria Arta Nauli Sihombing; Raihan Nabil; Anugrah Ramadani Damanik
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7845

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada UMKM kue tradisional di Kota Jambi yang bergerak dalam produksi kue tradisional. Mitra memiliki potensi usaha yang baik karena produk memiliki permintaan pasar yang stabil, namun masih menghadapi keterbatasan dalam pengelolaan usaha. Permasalahan mitra terletak pada belum optimalnya manajemen persediaan, keterbatasan kapasitas produksi akibat minimnya fasilitas penyimpanan, serta belum terintegrasinya pemanfaatan teknologi dalam operasional usaha. Hasil observasi menunjukkan bahwa pencatatan stok masih dilakukan secara sederhana dan tidak konsisten, bahan baku mudah rusak karena keterbatasan penyimpanan, serta belum adanya sistem digital yang mendukung pengelolaan usaha. Data awal ini digunakan sebagai dasar penyusunan rencana intervensi yang tepat sasaran. Pada aspek manajemen, mitra diberikan pelatihan dan pendampingan dalam pencatatan persediaan bahan baku dan produk jadi menggunakan sistem sederhana berbasis digital. Pada aspek produksi, dilakukan pemanfaatan teknologi penyimpanan untuk memperpanjang daya simpan bahan baku dan produk, sehingga kapasitas produksi dapat ditingkatkan melalui sistem produksi berbasis batch. Pada aspek teknologi, dilakukan pengenalan dan penerapan aplikasi pencatatan usaha serta integrasi sederhana antara data stok, produksi, dan penjualan untuk mendukung pengambilan keputusan usaha. Kegiatan pengabdian ini telah mendorong perubahan pengelolaan UMKM dari pola yang masih sederhana menuju sistem yang lebih terstruktur, efisien, dan berbasis teknologi. Keberlanjutan program perlu didukung dengan konsistensi mitra dalam menerapkan pencatatan persediaan, SOP produksi dan penyimpanan, penggunaan teknologi, serta evaluasi secara berkala. Hasil kegiatan diharapkan dapat memberikan dampak jangka panjang terhadap peningkatan efisiensi produksi, pengurangan risiko kerusakan produk, dan peningkatan daya saing serta penjualan UMKM kue tradisional di Kota Jambi.
Implementation of Conversational Marketing as a Strategy to Improve Business Performance for Micro, Small and Medium Enterprises (MSMEs) Idham Khalik; Ade Perdana Siregar; Istiqomah Malinda SB
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5431

Abstract

Corresponding Author: The fact that fewer micro, small, and medium-sized enterprises (MSMEs) are operating in Jambi Province suggests that their subpar performance is causing them to fail and have a negative effect on the province's GDP.  In order to fulfill their goals of sustaining and growing their firm, business organizations employ marketing tactics.  Unlike big corporations, micro, small, and medium-sized enterprises (MSME) pitch their products and services around the idea of entrepreneurship.One approach to implementing marketing for MSMEs is entrepreneurial marketing. Utilizing technology for online transactions, implementing a community-focused strategy is very important because the key to the success of this strategy is interaction. Conversational marketing is an innovative approach to understanding and meeting consumer requirements through two-way communication with consumers. Because technology is advancing at such a quick pace, MSMEs need to employ innovative marketing methods that are based on technology.  By examining the effect of entrepreneurial marketing on business success via conversational marketing mediation, this study addresses a significant knowledge vacuum. The objectives of this research are (1) the influence of entrepreneurial marketing on business performance in MSMEs; (2) examine the influence of conversational marketing on business performance in MSMEs; (3) examine the influence of entrepreneurial marketing on conversational marketing in MSMEs; (4) examine the role of conversational marketing in mediating the influence of entrepreneurial marketing on business performance in MSMEs. This research uses quantitative research methods which are carried out by forming and testing models. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software
The Impact of Implementing Social Commerce Marketing on Purchasing Jambi Batik Products Novita Sari; Garry Yuesa Rosyid; Wahyu Juari Setiawan; Ade Perdana Siregar
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5432

Abstract

The challenge for business people in the era of globalization is to be able to survive and have an advantage over competition. Consumers' consumption patterns have shifted from shopping at conventional stores to online stores. Social commerce marketing is the best marketing strategy to do at this time considering that with internet use there is more focus on social media. Jambi Batik products are typical products from Jambi Province because their motifs and colors are the first impression for consumers when choosing a product. In online transactions, consumers need confidence that Batik Jambi products meet their expectations. Marketing strategies that implement social commerce marketing need to have support from communication channels through social presence from customers to help attract new or existing consumers to make repeat purchases. The objectives of this research are (1) to examine social commerce marketing on continuous purchase intention; (2) examine the influence of social commerce marketing on social presence; (3) examine the influence of social presence on continuous purchase intention; (4) examine the role of social presence as a mediating influence of social commerce marketing on continuous purchase intention. The research is research using quantitative methods, where data is collected through surveys and distribution of questionnaires and data measurement is based on measurement instruments from questionnaire data obtained from respondents. The analytical method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The measurement method used is Structural Equation Modeling (SEM) which utilizes data processing tools, namely SmartPLS software
The Influence Of Digital Marketing And Product Quality On Skintific Purchase Decisions Among Female Students At The University Of Jambi Popi Henni Reziki; Syahmardi Yacob; Ade Perdana Siregar
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 4 No. 3 (2026): August 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/bym85g44

Abstract

This study examines the associations of digital marketing and perceived product quality with purchasing decisions for Skintific products among female students of the Faculty of Economics and Business, Universitas Jambi. A quantitative associative survey was conducted with 95 respondents selected through purposive sampling. Primary data were collected using a five-point Likert-scale questionnaire and analyzed using multiple linear regression, instrument tests, classical assumption diagnostics, partial t-tests, and an overall F-test. Digital marketing (B = 0.407; t = 3.490; p < .001) and product quality (B = 0.568; t = 6.111; p < .001) were each positively associated with purchasing decisions. The overall model was statistically significant (F = 169.37; p < .001). The reported coefficient of determination requires verification because the original manuscript provides inconsistent values (0.786 in its results table and 0.807 in its abstract and discussion). The findings indicate the relevance of both marketing communication and perceived quality within this sample, without establishing causality or generalizability beyond the study population.
Co-Authors Abdul, Kartini Maharani Ade Octavia Ade Octavia Ade Octavia Ade Risna Sari ADE RISNA SARI Ade Titi Nifita Ade Titi Nifita Ade Titi Nifita Adi Ikhsan Syukri Amri Agus Solikhin, Agus Aira, Dian mala Fithriani Aminatus Zakhra Andang Fazri Anna Maria Tampubolon Annisa Annisa Antoni Antoni Antoni Antoni Anugrah Ramadani Damanik Ar Kacio Maharani Asep Machpudin B.M.A.S. Anaconda Bangkara Bambang Supriyadi Boni Wijaya Cakranegara, Pandu Adi Chairunnisa, Fitri Chevy Herli Sumerli Dian mala Fithriani Aira Dian Meliantari Dian Meliantari Dica Lady Silvera Djoko Surahmat Edward Edward Edward Edward Edward Endrawati, Titin Endrawati, Titin erida erida F. Husni Hasbullah, F. Husni Firmansyah Firmansyah Fitri Chairunnisa Fitri Chairunnisa Fitri Chairunnisa Fitri Widiasturi Garry Yuesa Rosyid Garry Yuesa Rosyid Garry Yuesa Rosyid Gloria Arta Nauli Sihombing Gusti Noorlitaria Achmad Hapzi Ali Hendy Tannady I Nyoman Tri Sutaguna Ida Masriani Ida Masriani Idham Khalik Idham Khalik Idham Khalik, Idham Ikhsan Amar Jusman Imam Jayanto Irdiana, Sukma Istiqomah Malinda S.B Istiqomah Malinda SB Ivonne Ayesha Iwan Henri Kusnadi Iwan Henri Kusnadi Kartini Maharani Abdul LILIS PURWANINGSIH Lucky Enggrani Fitri M. Yofi febrianto Malinda SB, Istiqomah Maulidia Imastary Tan Mentari, Syakira Moh. Ihsan Moh. Samsul Arifin Mohammad Ihsan Mohammad Ihsan Mohammad Ihsan Muhammad Iqbal Fajri Muhammad Yusuf Musnaini Muspawi, Muspawi Nadine Putri Belia Nofirman, Nofirman Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Novita Sari Novita Sari Nur Hasanah Oktavina, Ovi Ovita Charolina Popi Henni Reziki Putri Amalia Raihan Nabil Raja Sharah Fatricia Raja Sharah Fatricia Ratnawati Ratnawati Rezky Nurbakti Ridhwan Rizki Agusti Rosyid, Garry Yuesa Saputra, Eka Kurnia Sepno Gisramadyan Setiawan, Wahyu Juari Sigit Indrawijaya Simatupang, Duadja Given Jay Dev Siregar, Meirinda Sri Rahayu Sry Rosita Sumarni Sumarni Sumarni Sumarni Suswita Roza Suswita Roza Syafri, Rista Aldilla Syahmardi Yacob Syahmardi Yacob Tarigan, Miska Irani Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tona Aurora Lubis Uli Wildan Nuryanto Wahyu Juari Setiawan Wahyu Juari Setiawan Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid Yuesa Rosyid, Garry Yuyun Taufik Zuhriya Choirun Nisa Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulfina Adriani