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All Journal Jurnal Studi Pemerintahan MediaTor: Jurnal Komunikasi KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Jurnal Noken: Ilmu-Ilmu Sosial Sebatik Anterior Jurnal PRoMEDIA Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL LENSA MUTIARA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Syntax Idea Potret Pemikiran Jurnal Bisnis Dan Kajian Strategi Manajemen Abdi Masyarakat Enrichment : Journal of Management Widya Komunika: Jurnal Komunikasi Pendidikan Jurnal Ilmiah Ilmu Komunikasi Communique Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences LEGAL BRIEF Jurnal Pewarta Indonesia Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal Sosial dan Teknologi Perspektif PARAHITA : Jurnal Pengabdian kepada Masyarakat INDEPENDEN: Jurnal Politik Indonesia dan Global Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Balayudha (JIKOBA) At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Dan Media Jurnal Riset Manajemen Komunikasi Journal of Comprehensive Science SENTRI: Jurnal Riset Ilmiah Journal of Social Science Prosiding University Research Colloquium Journal of Educational and Cultural Studies Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies Jurnal Multidisiplin Sahombu Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) JAMAS: Jurnal Abdi Masyarakat Jurnal Lanskap Politik PANDITA: Interdisciplinary Journal of Public Affairs JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Advances In Social Humanities Research Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Journal of Innovative and Creativity Prosiding Seminar Nasional Unimus Jurnal Ilmu Sosial dan Humaniora Jurnal Bincang Komunikasi Jurnal Studi Pemerintahan Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Riset Multidisiplin Edukasi HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Menulis: Jurnal Penelitian Nusantara Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Pengabdian Masyarakat Indonesia
Nani Nurani Muksin
Universitas Muhammadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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STRATEGI KOMUNIKASI UNIVERSITAS MUHAMMADIYAH JAKARTA DALAM MEMBANGUN BRAND IMAGE MELALUI PEMERINGKATAN UNIRANK Budiman; Nani Nurani Muksin
SOSFILKOM : Jurnal Sosial, Filsafat dan Komunikasi Vol. 19 No. 01 (2025): Volume 19 No 01 Januari-Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jsfk.v19i01.7790

Abstract

This study aims to describe the communication strategy of Universitas Muhammadiyah Jakarta (UMJ) in building its brand image through the UniRank 4ICU ranking indicators. As the oldest Muhammadiyah higher education institution, established in 1955, UMJ holds a strategic position in Indonesia’s higher education landscape. Therefore, UMJ bears the responsibility to project an image of excellence, uniqueness, and strong institutional reputation, particularly in the digital era. This research employs a descriptive qualitative approach, guided by Cangara’s theory of communication strategy and Keller’s Customer-Based Brand Equity (CBBE) model. Data collection was conducted through in-depth interviews, and thematic analysis was carried out based on the CBBE framework and UniRank indicators, including referring domains, global rank, domain authority, and trust flow. The findings indicate that UMJ strategically implements these ranking indicators through the management of its official website, social media platforms, and the application of search engine optimization (SEO) techniques. These efforts form part of the university’s broader communication strategy to build a strong institutional brand image. The achievement of a global ranking not only reflects digital communication performance but also serves as a strategic communication tool that reinforces UMJ’s image as a modern, reputable, and Islamic-oriented higher education institution. This study underscores the importance of integrating digital communication strategies with brand image development to enhance institutional competitiveness at the global level.
TRANSFORMASI POLITIK GENERASI Z : ANALISIS PERUBAHAN INTERPRETASI PASCA PEMILU TAHUN 2024 Ahmad Rofiq; Nani Nurani Muksin; Rahmat Salam
INDEPENDEN: Jurnal Politik Indonesia dan Global Vol. 6 No. 2 (2025): INDEPENDEN: Jurnal Politik Indonesia dan Global
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/indpn.6.2.95-104.31715

Abstract

Generasi Z merupakan kelompok demografis yang memiliki peran strategis dalam dinamika politik kontemporer di Indonesia. Pemilu tahun 2024 menjadi momentum penting yang menandai perubahan signifikan dalam cara generasi ini memaknai politik, partisipasi demokrasi, serta relasi mereka dengan aktor dan institusi politik. Penelitian ini bertujuan untuk menganalisis transformasi interpretasi politik Generasi Z pasca Pemilu 2024, khususnya dalam konteks perubahan sikap, pola partisipasi, dan persepsi terhadap legitimasi demokrasi. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan analisis deskriptif-analitis berbasis studi literatur, laporan survei nasional, serta pengamatan terhadap wacana politik di media digital. Hasil penelitian menunjukkan bahwa pasca Pemilu 2024, Generasi Z mengalami pergeseran interpretasi politik dari yang sebelumnya cenderung idealistis menuju sikap yang lebih pragmatis, kritis, dan berbasis pengalaman kolektif. Transformasi ini dipengaruhi oleh intensitas paparan media sosial, dinamika kampanye digital, serta respons terhadap hasil pemilu dan proses demokrasi yang menyertainya. Penelitian ini menyimpulkan bahwa Generasi Z tidak mengalami depolitisasi, melainkan transformasi cara berpolitik yang lebih adaptif terhadap konteks sosial dan teknologi.
COMMUNITY PARTICIPATION IN DEVELOPMENT IN TARUMAJAYA DISTRICT, BEKASI REGENCY Hendrik Ismail Syaleh; Nani Nurani Muksin; Rahmat Salam
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1551

Abstract

Community participation in development plays a very important role in the implementation of every regional development program, whether in villages or sub-districts, where the community is one of the key elements in the implementation of development and also a key factor in supporting the success of development at the sub-district level. Community involvement not only increases the effectiveness of development program implementation, but also strengthens a sense of ownership and responsibility for the results of development. This study aims to determine the level of community participation in the development process in sub-districts. The research method used is a qualitative descriptive approach through observation, interviews, and documentation. This study shows that community participation is still lacking, with the main factors being the level of education, knowledge about development, indifference, and a lack of community initiative. Therefore, it is necessary to increase community participation so that the community is involved in every stage of development. This is expected to encourage the achievement of sustainable community welfare.
Pengaruh Humas Pemerintah Dalam Program Rumah Umum Tidak Layak Huni Terhadap Citra Pemerintah Nabilah Puteri Azzahra; Sa’adiyah El Adwiyah; Nani Nurani Muksin
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.998

Abstract

Based on development priorities, the city government repairs uninhabitable houses into habitable houses for people who cannot meet the physical needs of habitable houses in their socio-economic environment. So, the South Tangerang City Government is implementing a program to build Uninhabitable Public Houses (RUTLH). This research aims to determine how much influence government public relations has in the RUTLH development program on the image of the South Tangerang City government. The main theory used in this research is the government public relations theory according to Cutlip, Center and Broom (2015:5-6), then the South Tangerang City Government Image theory according to Kanaidi (2010:33). The data collection technique was carried out by distributing questionnaires to 40 respondents who had been counted. Sampling used the Stratifight Random Sampling Technique. This research is shown by the average value of respondents' answers for variable (X) of 3.27, this value is classified as high (Agree) and the average value of respondents' answers to variable (Y) is 3.14 which is also predominantly high (Agree). The considerable influence of Government Public Relations and the Image of the South Tangerang City Government can also be seen from the (R) correlation value of 0.759 which is said to be high or strong and the R Square value of 0.576 or 57.6% is influential while the remaining 42.4% is influenced by other things. .
Pengaruh Kampanye Public Relations #Generasikulit Sehat Terhadap Brand Image Npure (Survei Terhadap Followers Instagram @Npureofficial) Dinda Putri Yulianti; Nani Nurani Muksin
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.1067

Abstract

The rise of the new cosmetics industry with various levels of companies has an impact on the number of cosmetics lovers and users in Indonesia. In this case, the company must form and improve its brand image to differentiate the company from its competitors. As a local beauty brand, Npure is campaigning #SehatSkinGeneration which is uploaded via Instagram with the hope that there will be new generations who will speak up and care about the process towards healthy skin for both men and women and of all age groups. This research was conducted to measure how much influence the #SehatSkinGeneration campaign has on the Npure Brand Image. The theories used in this research are Public Relations Campaign theory (Newsom, Scoot, & Turk (1997:475) (in Ruslan, 2021:96) and Brand Image theory (Kotler Keller, 2013). The approach in this research uses quantitative methods. survey by distributing questionnaires to 78 samples that have been determined using the Solvin formula calculation with sampling using random sampling The influence of the public relations campaign on brand image is 64.6%, this figure means that the influence of the two variables is high, while the remaining 35.6% is influenced by other factors outside the research variables. By proving the existence of an influence, the results of the hypothesis test are 20.005 > 1.665, then Ho is rejected and H1 is accepted, which means the regression coefficient is significant, namely that there is an influence between the Public Relations Campaign and Brand Image Npure.
Co-Authors Abdurrohman, Haidar Achmad Rayhan Adetya Perdanaraya Adi Setiabudi, Adi Adimiharja, Rochman Adnaneswari, Anggita Candra Agus Hermanto Agus Isnaeni Agus Rahmat AHMAD AL KAUTSAR Ahmad Aulia Gymnastiar Ahmad Baihaqi Ahmad Rofiq Ahmad Yani Abd Gani Akhmad Taufan Maulana Aldi Firdaus Ali Izah Robbani Alma Zahra Tanjung Amin Shabana Aminah Swarnawati Amiruddin Amiruddin Ananda, Putri Andriansyah Andriansyah Andriansyah Angga Aminudin Armani, Ghina Fadya Asep Setiawan Astriana Baiti Sinaga Astrid Marliana Raida Ayu Nurfitri Andini Ayu Wulandari, Yukarie Ayyubi Kholid Saifullah Azhari Aziz Samudra Azzahra, Linka Bambang Dwinanto Budiman Budiman BurhanudiN A. Muhamad Bustanul Mubarok Carolina Fernanda Diaz Aprianto Damurrosysyi Mujahidain Daniel Handoko Dinda Putri Yulianti Dirgantoro, Ganet Diyu, Reidhia Salsabila Donny Kurniawan Dzaky Furqon Kurnia Eko Hari Purwanto Evi Satispi Fadhillah, Febian Rifky Faisal, Tengku Fauzi, Nurul Baridah Febriansyah Febriansyah Febriansyah Febriansyah Febriyanto Febriyanto Ferosa Betas, Dieki Firdaus, Aldi Fitria Rosmi Gilang Ramadhan Harmonis Harmonis Harmonis Hastomo, R. Hendra Hidayat Hendra Hidayat Hendra Hidayat Hendrik Ismail Syaleh Hisan, Khairatun Imaddudin, Imaddudin Imam Nugraha Isnaini, Ahad Istisari Bulan Lageni Jumail, Jumail Kania Untari Salsabila Karmanto Karmanto Kasim, Sukarman Kaukab, M. Elfan Kelly Ayu Anggraeni Kiki Pradatha Leti Karmila Lilik Sumarni Lusi Andriyani M. Elfan Kaukab Mahdinar Maulana, Akhmad Taufan Maya Puspita Dewi Mohammad Zidan Asyawa Muhamad Agung Dharmajaya Muhamad Hapipi Muhammad - Subarkah Muhammad Lutfi Zaini Muhammad Nasha Prasetyo Muhammad Rijal Muhammad Rizki Dwi Yuliyanto Muldani, Trisno Mulkan Habibi Muslah, Muhammad Musthafa Komarudhin, Sulthan Nashir Mutiah Apritawati Nabilah Puteri Azzahra Natasya Alika Akbar Nugraha, Imam nuraini, dinda Nuralam, Dadam Nuriman, Eki Jaki Nurul Fadillah Oktariani, Andina Oktaviana Purnamasari Oktaviana Purnamasari Pirmansyah, Khalid Pradatha, Kiki Priyono, Wahyu Joko Rahmadhani, Lailani Octavia Rahmat Hidayat Rahmat Salam Rahmat Salam Renaldo Aswansyah Putera Revaya, Muhammad Reza Alerio Reihan Rijal, Muhammad Rindana Intan Emeilia Rindana Intan Emeilia Robby Milana Robina, Naila Magda Saepudin, Dede Yusuf Salam, Rahmat Saputri, Agustina Riska Eka Sa’adiyah El Adwiyah Sembodo, Agung Priyo Shabana, Amin Shela Amelia Akhap Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Susan Ary Ayu Anjani Swarnawati, Aminah Syahid, Lingga Syamsul Jahidin Tambunan, Resman Muharul Tria Patrianti Tria Patrianti Tria Patrianti Trisno Muldani Usman Mansur Varellia, Azzahra Vieka Septilaga Wan Noor Hazlina Wan Jusoh Wan Noor Hazlina Wan Jusoh, Wan Noor Hazlina Wan Wa’dah, Habibatul Widiana Latifah Widiana Latifah Widiana Latifah Winda Krisnawati Wira Satria Wisman Jaya, Herdi Yarnis Yarnis Yarnis, Yarnis Yusuf , Syandra