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Pengaruh Pemasaran Konten, Gaya Hidup Dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Pengguna Produk Suncreen Azarine Pada TikTok Dikota Malang Lowokwaru Wulandarii, Dewi; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Content Marketing, Lifestyle and Online Customer Reviews on purchasing decisions on TikTok Azarine sunscreen users in the city of Malang Lowokwaru. This research method uses quantitative research. The population in this study were consumers using Azarine sunscreen products in the city of Malang, Lowokwaru. Determining the sample size used the lameshow formula and obtained 96 respondents using a Likert scale. The data collection method uses questionnaires which are given online to respondents. The data analysis methods used in this research are instrument testing (validity test and reliability test), normality test, classical assumption test (multicolinearity test and heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test and coefficient of determination). using SPSS data processing. The results of this research partially show that the variables Content Marketing, Lifestyle And Online Customer Reviews have a significant influence on purchasing decisions. Keywords: Pemasaran Konten,, Gaya Hidup, Ulasan Pelanggan online dan keputusan pembelian 
Pengaruh Sosialisasi Bahaya Dan Manfaat Listrik Terhadap Kesadaran Masyarakat Desa Torongrejo, Kecamatan Junrejo, Kota Batu Wicaksono, Ardhitya Bahana Adil; Widarko, Agus; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Torongrejo village, Junjero subdistrict, Batu city is a place where research is conducted. The quantitative research is used type of research . The aim of this research is to determine the effect of socializing the dangers and benefits of electricity on public awareness. The sample used in this research was 40 resident respondents affected by the Sengkaling - Mendalan SUTT / SUTET electricity network in Torongrejo village, Junjero subdistrict, Batu city. Questionnaires are a data collection technique . The results of the research show that socialization about the dangers of electricity does not have a significant effect on public awareness. Meanwhile, socialization of the benefits of electricity and socialization of the dangers and benefits of electricity simultaneously have a significant influence on public awareness. Keywords: Socialization Of The Dangers Of Electricity, Socialization Of The Benefits Of Electricity, And Public Awareness
Pengaruh Kepemimpinan Agility, Budaya Organisasi Dan Motivasi Terhadap Agilitas Organisasi (Studi Kasus Pada Pengurus BEM Universitas Islam Malang) Fahrizal, Fahrizal; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Agility leadership, organizational culture, and motivation on the organizational agility of BEM Islamic University of Malang (Case Study on BEM of Islamic University of Malang). The variables used in this study are organizational agility variables (the dependent variable), while the independent variables are Agility leadership, organizational culture, and motivation.The results of this study partially concluded that the leadership variables were Agility, organizational culture, and motivation. there is a significant influence on organizational agility and simultaneously concluded that there is a significant influence between Agility leadership, organizational culture, and motivation variables on organizational agility. Keywords: Agility Leadership, Organizational Culture, and Motivation, Organizational Agility
Pengaruh Citra Merek, Karakteristik Produk, dan Presepsi Nilai Terhadap Keputusan Toko Deliwafa Malang (Studi Kasus Mahasiswa Universitas Islam Malang) Mumtaz, Muhammad Abdillah Hifny; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Brand Image, Product Characteristics, and Perceived Value on Purchasing Decisions at Deliwafa Stores among students of the Islamic University of Malang. The research method used is quantitative based on the philosophy of positivism. The research sample was selected using purposive sampling technique, with a total of 120 student respondents. Primary data was collected through a questionnaire that had been tested for validity and reliability. The results showed that Brand Image and Product Characteristics have a positive influence but do not have a significant influence on product purchasing decisions at Toko Deliwafa. on the other hand, perceived value has a dominant effect and has a significant positive effect, where if the higher the perceived value, the purchasing decision will increase. Overall, the combination of brand image, product characteristics, and perceived value contributed 88.7% to purchasing decisions, while the remaining 11.3% was influenced by other factors not examined in this study.. Keywords: Brand Image, Product Characteristics, Perceived Value, Purchase Decision, Deliwafa Store, Students of Islamic University of Malang
Strategi Sumberdaya Manusia Dengan Faktor Determinan Kecemasan Kelompok Tani Akibat Dampak Covid 19/New Normal (Studi Pada Kelompok Tani desa di Urek-Urek Kec.Gondanglegi Kab.Malang) Fatoni, Muchammad Arif; Djaelani, Abdul Kodir; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and describe human resource strategies with the determinant factors of farmer group anxiety due to the impact of covid 19/new normal. This study uses a qualitative method. This type of research is by conducting case studies (case studies), natural observation (natural observation), centered interviews (focused interviews). The population of this study was the Farmer Group in the Urek-Urek Gondanglegi Village, Malang Regency, using purposive sampling. Sources of data obtained from interviews and using secondary data obtained from library materials, previous research, books and others. The result of this study is that the role of human resources for farmer groups in the village of Urek-Urek Gondanglegi is apparently inadequate and optimal so that it still provides internal and external obstacles. One effort that can help and facilitate the performance of farmer groups is to increase human resources, especially in the agricultural sector for farmer groups in Urek-Urek Village. Keywords: Determinant Factors Of Farmer Group Anxiety Due To The Impact Of Covid 19
Pengaruh Motivasi Kerja, Pengembangan Karir Dan Kompetensi (Hard Skill) Terhadap Kinerja Karyawan (Studi Kasus pada PT. Polowijo Gosari Kabupaten Gresik) Khuluq, Moh. Nur Khumaini; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of work motivation, career development and competency (hard skills) on employee performance at PT. Polowijo Gosari, Gresik Regency. The location of this research was conducted on employees at PT. Polowijo Gosari, Gresik Regency. This research is quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to employees at PT. Polowijo Gosari, Gresik Regency, was selected using purposive sampling. Determining the sample size used the Slovin formula and the results obtained were 157 respondents. Data were analyzed using multiple linear regression tests and determination tests. Based on the results of data analysis, the F test results show that work motivation, career development and competency (hard skills) simultaneously have a significant and positive effect on the performance of PT employees. Polowijo Gosari, Gresik Regency. Furthermore, the t test results show that work motivation, career development and competency (hard skills) partially have a significant and positive effect on the performance of PT employees. Polowijo Gosari, Gresik Regency. The results of the determination test show that the percentage is 60.5%, where employee performance can be influenced by work motivation, career development and competency (hard skills). Companies should pay more attention to employees' attitudes and behavior at work, one of which is by providing open information about the career development and competencies of each individual employee so that employees will be able to maximize their performance within the company. Keywords: Employee Performance, Work Motivation, Career Development, Competence (hard skills). 
Pengaruh Daya Tarik Wisata, Aksesbilitas, Harga Dan Fasilitas Terhadap Minat Berkunjung Wisatawan Di Objek Wisata Pantai Bowele Kabupaten Malang Harganes, Genta Dera; Khalikussabir, Khalikussabir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of tourist attractions, accessibility, price, and facilities on the decision to visit the Bowele beach tourist attraction in Malang Regency. The research method used is quantitative with an explanatory research approach. Data was collected through surveys using valid and reliable research instruments. Data analysis was carried out using statistical techniques to test the hypothesis proposed.The results of this study show that Tourist Attraction, Accessibility, Price, and Facilities simultaneously affect the Interest of Tourists Visiting Bowele Beach. And it partially shows that Tourist Attraction and Price have a significant positive effect, while Accessibility and Facilities do not have a significant negative effect. Keywords: Tourist Attractions, Accessibility, Prices, Facilities, Interest in Visiting
Efektivitas Penggunaan Digital Marketing Sebagai Upaya Peningkatan Brand Awareness dan Keputusan Pembelian pada PT. Nusa Surya Ciptadana Finance Malang Putri, Elok Islamiyah Dirna; Djaelani, Abdul Kodir; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Digital marketing is a concept that represents technology as a digital media channel both to promote products or services and also with the aim of building digital brands to increase purchasing decisions and brand awareness. Purchasing decisions are actions taken by consumers to purchase goods or services to fulfill their needs or desires, while building brand awareness in consumers' minds is one of the things that is very crucial in running any business, including the financing business, because it will have an impact on consumers to purchase or use the service. This research uses the AISAS concept (action, interest, search, action and share). This research was carried out using a qualitative approach in its approach method with the type of research used by the researcher being a type of research in the form of a phenomenological method which was analyzed descriptively. The resource person in this research is a credit marketing supervisor from PT. NSC Finance Malang. From the various stages of the phenomenon obtained from sources who were examined using a phenomenological approach, it can be concluded that the effectiveness of the use of digital marketing carried out by PT. NSC Finance Malang, which was reviewed with the AISAS concept, has proven to be effective in increasing brand awareness which will also increase consumer purchasing decisions. Keywords: Digital Marketing, Brand Awareness, Purchasing Decisions, Konsep AISAS
Pengaruh Inovasi Produk, Promosi dan Sertifikasi Halal Terhadap Keputusan Pembelian Produk Somethinc (Studi Pada Mahasiswa FEB Universitas Islam Malang) Ula, Jauza’ Nuril; Khalikussabir, Khalikussabir; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and determine the effect of product innovation, promotion and halal certification on purchasing decisions for Somethinc products (case study on students of the Faculty of Economics and Business, Islamic University of Malang). This research is a type of quantitative research. The sampling method used is purposive sampling. The sampling technique using the formula from Malhotra with the results of the calculation of 75 samples. To solve the problems in this study using SPSS assistance with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The results showed that simultaneously the variables of Product Innovation (X1), Promotion (X2), and Halal Certification (X3) had a significant effect on Purchasing Decisions (Y). Partial research results show that Product Innovation (X1), Promotion (X2) and Halal Certification partially have a positive and significant effect on Purchasing Decisions (Y).  Keywords: Product Innovation, Promotion, Halal Certification, Purchasing Decisions.
Pengaruh Lingkungan Kerja Dan Displin Kerja Terhadap Kinerja Pegawai Pada Kantor Pemerintahan Daerah Kabupaten Banyuwangi Huda, Lucky Miftakhul; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to find out how the work environment and work discipline influence employee performance at the Banyuwangi Regency Regional Government Office. The approach in this research is a quantitative approach. The population used in this research were Banyuwangi Regency Regional Government employees. Meanwhile, the sample used in the research was 111 employees at the Banyuwangi Regency Regional Government Office. The data collection technique used in this research used a questionnaire. And the analytical method used in this research is multiple linear regression using SPSS 20 for Windows. The results of this research show that the work environment partially has no significant effect on employee performance, work discipline partially has a significant effect on employee performance, work environment and work discipline simultaneously have a significant effect on employee performance. Keywords: Work environment, work discipline, employee performance 
Co-Authors A. Agus Priyono Abdul Kodir Djaelani Abdul Majid Abdul Majid Abdul Waris Abdul Waris Abdul Waris Ach Zainur Ridha Achmad Agus Priyono Achmad Febryanto Irmansyah achmad rizal ubaidillah Ade Kafa Bih Adhim, Mohammad Bashoril Adrian Ferryawan Abel Adzkar, M Aqil Afi Rachmat Slamet Agus Hermawan Agus Irawan Agus Mukorobin Agus Salim Ah Khafid Fiqih A Ah Zaki Amali Ahmad Afini Maulaya Ahmad Faruq Al Hafiz Ahmad Lukman Fahri Rahman Ahmad Pratama Tri Putra Ahmad Wanto Baihaki Aji Achmad Syaifullah Akbar, Risqi Hi’mal Al Ja’fari, Ach Shohibul Risqi Alfiyan Ardiansyah Alhidayatullah Nur Utomo Putra Ali Imron Maulana Alim Khoirudin Alya Nurul Sa’diyah Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Aminuyati Amita Rizki Ananda, Nickola Wahyu Anandiya, Khofifah Eka Andhinilarasati, Andhinilarasati Andreansyah, Onky Antyanadea Maharani Arafat, Yasir Ardana, Erico Janu Ardiana, Miranda Venska Ardiansyah Ardiansyah ARDIANSYAH ARDIANSYAH Ari Firmansyah Arie Dzulhijjah Arif Akbarrurrijal Arini Fitria Mustapita Arini Maulidiyah Aristanto, Eko Armahfia Amami Arsyianto, Muhammad Tody Ataka Sauqi Aulia Firma Hairera Aulia, Selsa Reza Putri Awaludin Arfan Awaludin Awaludin Awalyah, Azizah Aziz, Latifatul Hamida Azizah, Sovia Nur Bambang Heri Susanto Banowati, Berliana Tri Basalamah, Muhammad Ridwan Bayu Kristianingsih Bilal Muqtadin Bima Nufrizar Rosyidi Binti Nurlailah Budi Purnomo Budi Wahono Bulgis Bulgis Chazanah, Dinda Wahyu Nur Dafano Sefdaeniyo Dela Yumei Sartika Devitasari, Amelia Putri Dhila Nofia Azhari Dian Amalia Dimas Bavi Romadhon Dimas Saputro Legowo Dinda Yulian Triasa Dirgabangsa, Maulana Arlando Dyah Ayu Firkah Islamiah Edi Ardiansyah Edi Saputra Efendi Yusuf Eka Farida Eka Pitri Ramdani Elisyafa Maulidyna Endang Isiyowati Erlin Afrianti Ervita Ayu Astika Eva Susanti Fahmi Ibrahim Adjie Fahmi Rizal Fahmi, Kelvin Izza Fahrurrozi Rahman Fakhrizal Akbar Faliddah Mukadar Fatimatus Zahra Fatmasari Fatmasari Fatoni, Muchammad Arif Fauzarudin, Rifiyan Fauzi, Ahmad Nailul Feby Wijianto Fernandha, Zanuar Farhan Filda Sovilia Wandani FITRI FADHILA Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadi Sunaryo Haq, M Ahsanul Harganes, Genta Dera Haris Haris, Haris Hasna Nur Isnaini Havisfal Alviansyah Heri Ahmad Suyudi Hesri Hesri Hidayatulloh Hidayatulloh Hilaria Wahon Hilmi, M. Rizqi Alvan Horis Fendi Huda, Lucky Miftakhul Ibnu Zakaria Ida Ristianah Ifani, Achmad Shofan Iin Widyantasari Ike Kusdyah Rachmawati Ila Jannatil Makwa Imam Maulana Hidayatullah Imansyah Imansyah Ita Athia Ita Kurniawati Jefri Purnama Jeni Susyanti Jeny Susyanti Jonata, Rizola Ardo Dikri Kapsir Kapsir Kartika Rose Rachmadi Khalishah, Salsabila Rohadatul Aisy Khatami Khatami Khuluq, Moh. Nur Khumaini Kodir, Abdul - Krismala Fadrila Kurniawan, Ivan Fachrur Kusuma, M Rafi Kusumawardani, Parawansa Galuh Laras Noviyanti Listi, Ike Ratna M. Afiq Fataya Hakim M. Agus Salim Al Fathoni M. Arief Ginanjar M. Cholid Mawardi M. Hufron M. Risqi Roynaldi M. Zainal Mahardani, Ahmad Subhan Masyhuri, Mohammad Nur Faizi Mayla Faisa Rahman MIFTACHUL JANNAH Miftakhul Jannah Millaningtyas, Restu Misbakhus Sudur Moch. Ardiansyah Pramudya Moch. Irfan Hakim Mochammad Fikri Alfandy Mochammad Sonif Afiffudin Moh Basyiruddin Moh. Anwar Rusni Mohammad Rizal, Mohammad Muchammad Aktabaroni Muchammad Ar-Rony Septianda Mudasir Mudasir Mufticha, Mufticha Muh. Dhiyaurrohman Muhamad Farkhan Muhamad Hamami NAJIH Muhamad Rizal Fatoni MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Arrozak Muhammad Choirul Miqdad Muhammad Fahmi Abdillah Muhammad Mansur Muhammad Mansur MUHAMMAD MANSUR Muhammad Marsi Sahroni Muhammad Maulana Habibi Muhammad Mauludin Hertana Putra Muhammad Rifqy Muhammad Rijal Yusuf Izzuddin Muhammad Saifudin Muhammad Yusril Hafidz Muhammad Zamik Sofa Muliana Nafiah Mumtaz, Muhammad Abdillah Hifny Mutiara, Sawidatul N Rachma N Rachma N. Rachma N. Rachma Nabila, Fitria Sane Nadia Surya Safitri Nadriani Bahrudin Nanda Purnama Nanik Krismonika NGUMAR NGUMAR Nia Ella Feradiana Nikmatur Rosidah Nirza, Achmad Hudzaifah Abiyyu Nisa, Khoirotun Nofan Adi Saputra Nofita, Dyah Noormansyah Noormansyah Nova Dwi Cahyani Nugraha, M Tri Rangga Nugraha, Nizar Alfa Nugroho, Rendra Cahyo Nur Hidayati Nur Hidayati Nuraini Nuraini Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Nuronia, Khoviva Nurqomaria Nurqomaria Nurul Ahmadi Nurul Hadi Octavia Dwi Kumala Okky Trio Aldo Pardiman Pardiman Pratama, Dimas Raka Setya Pristy Indah Nurfiana Puji Handayati Putra, Novan Satria Putri Ayuningtyas Putri, Elok Islamiyah Dirna Putri, Stevany Amelia Putri, Wardana Qari, Moh Rafiq, Hasfito Rasidi Rasidi Ratna Tri Hardaningtyas, Ratna Tri regita vebian putri Reza Amanullah Rusydi Ridho Mukhlis Aristo Rika Yunita, Rika Riki Renaldi Rini Susanti Rizqi, Moch Ilham Khoirur Robbany, Akhmad Sa`ad Ainur Robet Tanaka Rofiatul Istiqomah Rofiqi Rofiqi Rohman, Kholilur Rois Arifin Roisul Am, Moch Izza Ronny Malavia Mardani Ro’is Ro’is Ryanda Titanio Yunarsyah Salman AL Farizy Samuriah, Samuriah Sandi Agung Mahardika Satria Putra Utama Selvi Dwi Rahmawati Setiyawan, Rendy Sibawai, Imam Nur Sindi Adha Sirajul Ulum Siska Satria Ningsih Siti Asiyah Siti Asiyah Siti Nur Latifah Siti Uswatun Khasanah Solikin Solikin Sudarmiatin Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin Sulton Sholehuddin, Sulton Sunaryo, Hadi Syafi, Ahmad Syah, Hubbal Ikmal Syahputra, Hafiz Firdaus Syaiful Anam Syaiful Haq Syarif Hidayatullah Syarif Hidayatullah Syndu Artanto Taqiyyah, Farah Maulidah Taufiqurijal, Ahmad Taufiqurrahman, Mohammad Tengku Riza Zarzani N Therito Akbar Firmansyah Ubaid Choiri Ucha Nurul Qomaria Ula, Jauza’ Nuril Viky Alfiyanti Azizah Vinna Nisa’i Susanti Ningrum Viranda Devta Avita Dheana Wahdah Lutfiana Arinta Wahyudin Wahyudin Wahyuningtyas, Nanik Waras Widodo Saputro Wicaksono, Ardhitya Bahana Adil Widarko, Agus Winarno, Moh Abu Ali Winda Irawati Wisesa, Andhika Ghani Wiwin Rafida Wajapa Wulandarii, Dewi Yanuar, Moh David Yulinda Putri Melinia Yurina Khusnal Amaliyyah Zaenal Abidin Zannah, Khalimatul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa Zeinorrida, Zeinorrida Zumrotul Afifah