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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) E-JRM Jurnal bintang manajemen IIJSE
Khalikussabir, Khalikussabir
Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Lokasi, Harga Dan Promosi Terhadap Keputusan Pembelian Kavling Puri Amartya Pandaan Rizqi, Moch Ilham Khoirur; Rizal, Mohammad; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of location, price, and promotion on the decision to purchase plots in Puri Amartya Pandaan. The population in this study is all customers of Puri Amartya Pandaan plots. The sample in this study was a saturated sample with a sample of 66 respondents. The research method in this study uses quantitative research. Based on testing using simultaneous Test F analysis, the results showed a significant influence between variable X (Location, Price, and Promotion) simultaneously on variable Y (Purchase Decision) on customers of Puri Amartya Pandaan plot. Partial Test Analysis shows that location, price, and promotion variables each have a positive and significant effect on the decision to purchase plots in Puri Amartya Pandaan. Keywords: Location, Price, Promotion, Purchase Decision
Pengaruh Advertising Attractiviness, Influencer Marketing, Dan Online Customer Review Terhadap Keputusan Pembelian Somethinc (Studi Kasus Mahasiswa FEB UNISMA Angkatan 2020) Taqiyyah, Farah Maulidah; Khalikussabir, Khalikussabir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the impact of Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews on the Purchase Decision of Somethinc products. The research employs a quantitative method with a population of students from the Faculty of Economics and Business, Universitas Islam Malang, class of 2020, who have previously purchased Somethinc products. Purposive sampling was used to determine the sample, with a total of 87 respondents calculated using the Slovin formula. Primary data was collected through questionnaires distributed to the respondents.The results indicate that, simultaneously, Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews have a significant impact on the Purchase Decision of Somethinc products. Partially, Advertising Attractiveness has an impact but is not significant in influencing the Purchase Decision of Somethinc, whereas Influencer Marketing and Online Customer Reviews significantly affect the Purchase Decision of Somethinc. The coefficient of determination (R2) shows that 60% of the variation in Purchase Decisions can be explained by Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews, while the remaining 40% is explained by factors outside this model. Keywords: Advertising Attractiveness, Influencer Marketing, Online Customer Reviews and  Purchase Decision.
Pengaruh Persepsi Resiko, Kualitas Layanan, Kemudahan Penggunaan, Dan Kepercayaan Terhadap Keputusan Pembelian Pada E-Commerce Tokopedia (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020) Zayyana Wardah, Zalfaa Bilqis Nurfaihaa; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of perceived risk, service quality, ease of use and trust on Tokopedia e-commerce purchasing decisions. This research method uses a quantitative method using a proportional random sampling technique, namely a random sampling technique and the data source used is primary data with data collection using a Likert scale questionnaire for consumers who have made purchases on Tokopedia e-commerce. The sample calculation in this study used the Slovin formula which produced 87 respondents. The data analysis used is descriptive analysis, instrument testing, classical assumptions, multiple linear regression analysis and hypothesis testing using SPSS 25 for Windows. The results of this research show that risk perception, service quality, trust in use and trust simultaneously and partially influence purchasing decisions in Tokopedia e-commerce. Keywords : Risk Perception, Service Quality, Ease of Use, Trust and Purchasing Decision
Analisis Strategi Digital Content Marketing Dalam Meningkatkan Brand Awareness Dan Omzet Pada Wishyouworeit Adzkar, M Aqil; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The concept of society 5.0 that has begun to emerge in Japan has become a major topic of social and economic change in the global era. This increasing use of the Internet in Indonesia has led to an increase in social media usage. The number of business operators operating in the same business and offering a variety of similar products or services makes it difficult for the public to decide their choice. The aim of this research is to analyze digital content marketing strategies in improving brand awareness and turnover on wishyouworeit. This research uses descriptive qualitative methods. Data is collected with observation techniques, interviews, and documentation. The informants in this research are the owner or owner wishyouworeit, the marketing wishyouworeit and the consumer wishyuworeit. Research results show that wishyouworeit strategies in content marketing determine objectives, target mapping, content ideas, content creation, content distribution, content amplification, content marketing evaluation, and content marketing improvisation. The strategy applied by wishyouworeit is able to improve brand awareness consumers and can make top of mind on the mind of consumers. Wishyouworeit is also able to increase turnover by 20% to 30% by 2024. Keywords : Digital Content Marketing, Brand Awareness, Wishyouworeit
Pengaruh Peran Ganda, Lingkungan Kerja, dan Beban Kerja Terhadap Kinerja Tenaga Kesehatan Wanita Melalui Kendali Diri Sebagai Variabel Intervening (Studi pada Tenaga Kesehatan Wanita Di Puskesmas Burneh Bangkalan) Aziz, Latifatul Hamida; Djaelani, Abdul Kodir; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of dual roles, work environment and workload on performance through self-control as an intervening variable in female health workers at the Burneh Bangkalan Community Health Center. This research uses quantitative methods with Path Analysis techniques. The respondents for this research were 45 respondents at the Burneh Bangkalan. Data were analyzed using SPSS (Statistical Program for Social Science). The results of this research show that: (1) Dual roles have a significant positive effect on the performance of female health workers, (2) The work environment has a positive and significant effect on the performance of female health workers, (3) Workload has a significant positive effect on the performance of female health workers, ( 4) Dual roles have an insignificant negative effect on self-control of female health workers, (5) Work environment has an insignificant negative effect on self-control, (6) Workload has a significant negative effect on self-control, (7) self-control has an insignificant positive effect on self-control. performance. (8) Significant positive indirect influence of dual roles on performance through self-control, (9) Significant positive indirect influence of work environment on performance through self-control, (10) Significant positive indirect influence of workload on performance through self-control. Keywords: Dual Role, Work Environment, Workload, Performance, Self-Control
Pengaruh Kepercayaan, Keamanan Dan Kemudahan Pengguna Terhadap Keputusan Transaksi Digital Pada E-Wallet (Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Pengguna Aplikasi Ovo) Rohman, Kholilur; Khalikussabir, Khalikussabir; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and determine the influence of trust, security and user convenience on digital transaction decisions on e-wallets (Study on Management Study Program Students, Faculty of Economics and Business, Islamic University of Malang, Users of the OVO Application). This research is a type of quantitative research. The sampling technique used Malhotra's formula with calculated results of 85 samples. To solve the problems in this research, SPSS was used with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The research results show that simultaneously the variables Trust (X1), Security (X2), and Convenience (X3) have a significant effect on Transaction Decisions (Y). Partial research results show that Trust (X1), Security (X2) and Convenience partially have a significant effect on Transaction Decisions. Keywords: Trust, Security, Convenience, Transaction Decisions.
Pengaruh Word Of Mouth Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Ark Interior & Exterior Di Ponorogo Winarno, Moh Abu Ali; Khalikussabir, Khalikussabir; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and describe the influence of word of mouth and service quality on customer satisfaction at ARK Interior & Exterior in Ponorogo Regency. The population in this study consists of customers who have used the services of ARK Interior & Exterior. The sample size was determined using the Malhotra formula, resulting in a total of 50 respondents. Data collection was carried out using questionnaires. To address the research problems, SPSS was employed, and the analytical methods used in this study include validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, F-tests, t-tests, and determination coefficient tests (R²). The results of the study indicate that word of mouth has a significant effect on customer satisfaction, while service quality does not have a significant effect on customer satisfaction. Keywords: Word of Mouth, Customer Satisfaction, and Service Quality
Pengaruh Kemampuan Kerja, Disiplin, Dan Motivasi Terhadap Kinerja Karyawan Di PT. Adi Putro Wirasejati Kusuma, M Rafi; Khalikussabir, Khalikussabir; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and analyze the influence of work ability, discipline and work ability on employee performance at PT. Adiputro Wirasejati in Malang City. The population in this study are employees consisting of 4 divisions who have 5 years of work experience, namely 26 people in the machinery division, 54 people in the body repair division, 30 people in the interior division, and 15 people in the finishing division at PT. Adi Putro Wirasejati.. The data collection method in this research used a questionnaire with a sample size determined using the Slovin formula and the results obtained were 95 respondents. Data testing techniques used in this research include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, f test, t test, and coefficient of determination test (Adjusted R2). The results of this research simultaneously show that the influence of work ability, discipline, and motivation influences employee performance. Partially, Work Ability, Discipline and Motivation influence employee performance. Keywords: Work Ability, Discipline, Motivation and Employee Performance..
Product Innovation as a Catalyst for International Expansion of MSMEs : An Analysis of the Indonesian Creative Sector Khalikussabir Khalikussabir; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3421

Abstract

The creative sector in Indonesia has great potential for economic growth, but many Micro, Small, and Medium Enterprises (MSMEs) face challenges in adopting product innovation for international expansion. This study aims to analyse the role of product innovation, marketing strategy, and collaboration with creative industries in supporting the international expansion of MSMEs. The method used is Structural Equation Modeling (SEM) analysis with AMOS, involving 600 registered MSMEs in the creative sector. The results showed that product innovation, effective marketing strategies, and collaboration have a significant influence on the ability of MSMEs to enter the global market. The findings imply that an increased focus on innovation and the development of adaptive marketing strategies, as well as building strong collaboration with stakeholders, are critical to the successful international expansion of MSMEs in Indonesia.
Pengaruh Citra Merek, Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Hp Iphone (Studi Kasus pada Pengguna Iphone di Kota Malang) Rafiq, Hasfito; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to see whether brand image, price, and lifestyle have a simultaneous or partial effect on the decision to purchase an iPhone in Malang City. This study applies a quantitative method with the research method used is a survey. In the context of this study, the population consists of iPhone users in Malang City. Based on BPS data, the population in Malang City in 2023 was 847,182. The sample in this study were consumer users who bought iPhone products in Malang Raya City. The population is not known for sure, so the sample size used, according to Malhotra's opinion, 5 x 16 indicators is 80 respondents. The results of the study show that the variables Brand Image, Price and Lifestyle have a simultaneous effect on the decision to purchase an iPhone. Brand Image has an effect on the decision to purchase an iPhone. Price has an effect on the decision to purchase an iPhone. Lifestyle has a positive and insignificant effect on the decision to purchase an iPhone. Keywords : Brand image, Price, Lifestyle and Decision to purchase
Co-Authors A. Agus Priyono Abdul Kodir Djaelani Abdul Majid Abdul Majid Abdul Waris Abdul Waris Abdul Waris Ach Zainur Ridha Achmad Agus Priyono Achmad Febryanto Irmansyah achmad rizal ubaidillah Ade Kafa Bih Adhim, Mohammad Bashoril Adrian Ferryawan Abel Adzkar, M Aqil Afi Rachmat Slamet Agus Hermawan Agus Irawan Agus Mukorobin Agus Salim Ah Khafid Fiqih A Ah Zaki Amali Ahmad Afini Maulaya Ahmad Faruq Al Hafiz Ahmad Lukman Fahri Rahman Ahmad Pratama Tri Putra Ahmad Wanto Baihaki Aji Achmad Syaifullah Akbar, Risqi Hi’mal Al Ja’fari, Ach Shohibul Risqi Alfiyan Ardiansyah Alhidayatullah Nur Utomo Putra Ali Imron Maulana Alim Khoirudin Alya Nurul Sa’diyah Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Aminuyati Amita Rizki Ananda, Nickola Wahyu Anandiya, Khofifah Eka Andhinilarasati, Andhinilarasati Andreansyah, Onky Antyanadea Maharani Arafat, Yasir Ardana, Erico Janu Ardiana, Miranda Venska ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Ari Firmansyah Arie Dzulhijjah Arif Akbarrurrijal Arini Fitria Mustapita Arini Maulidiyah Aristanto, Eko Armahfia Amami Arsyianto, Muhammad Tody Ataka Sauqi Aulia Firma Hairera Aulia, Selsa Reza Putri Awaludin Arfan Awaludin Awaludin Awalyah, Azizah Aziz, Latifatul Hamida Azizah, Sovia Nur Bambang Heri Susanto Banowati, Berliana Tri Basalamah, Muhammad Ridwan Bayu Kristianingsih Bilal Muqtadin Bima Nufrizar Rosyidi Binti Nurlailah Budi Purnomo Budi Wahono Bulgis Bulgis Chazanah, Dinda Wahyu Nur Dafano Sefdaeniyo Dela Yumei Sartika Devitasari, Amelia Putri Dhila Nofia Azhari Dian Amalia Dimas Bavi Romadhon Dimas Saputro Legowo Dinda Yulian Triasa Dirgabangsa, Maulana Arlando Dyah Ayu Firkah Islamiah Edi Ardiansyah Edi Saputra Efendi Yusuf Eka Farida Eka Pitri Ramdani Elisyafa Maulidyna Endang Isiyowati Erlin Afrianti Ervita Ayu Astika Eva Susanti Fahmi Ibrahim Adjie Fahmi Rizal Fahmi, Kelvin Izza Fahrurrozi Rahman Fakhrizal Akbar Faliddah Mukadar Fatimatus Zahra Fatmasari Fatmasari Fatoni, Muchammad Arif Fauzarudin, Rifiyan Fauzi, Ahmad Nailul Feby Wijianto Fernandha, Zanuar Farhan Filda Sovilia Wandani FITRI FADHILA Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadi Sunaryo Haq, M Ahsanul Harganes, Genta Dera Haris Haris, Haris Hasna Nur Isnaini Havisfal Alviansyah Heri Ahmad Suyudi Hesri Hesri Hidayatulloh Hidayatulloh Hilaria Wahon Hilmi, M. Rizqi Alvan Horis Fendi Huda, Lucky Miftakhul Ibnu Zakaria Ida Ristianah Ifani, Achmad Shofan Iin Widyantasari Ike Kusdyah Rachmawati Ila Jannatil Makwa Imam Maulana Hidayatullah Imansyah Imansyah Ita Athia Ita Kurniawati Jefri Purnama Jeni Susyanti Jeny Susyanti Jonata, Rizola Ardo Dikri Kapsir Kapsir Kartika Rose Rachmadi Khalishah, Salsabila Rohadatul Aisy Khatami Khatami Khuluq, Moh. Nur Khumaini Kodir, Abdul - Krismala Fadrila Kurniawan, Ivan Fachrur Kusuma, M Rafi Kusumawardani, Parawansa Galuh Laras Noviyanti Listi, Ike Ratna M. Afiq Fataya Hakim M. Agus Salim Al Fathoni M. Arief Ginanjar M. Cholid Mawardi M. Hufron M. Risqi Roynaldi M. Zainal Mahardani, Ahmad Subhan Masyhuri, Mohammad Nur Faizi Mayla Faisa Rahman MIFTACHUL JANNAH Miftakhul Jannah Millaningtyas, Restu Misbakhus Sudur Moch. Ardiansyah Pramudya Moch. Irfan Hakim Mochammad Fikri Alfandy Mochammad Sonif Afiffudin Moh Basyiruddin Moh. Anwar Rusni Mohammad Rizal, Mohammad Muchammad Aktabaroni Muchammad Ar-Rony Septianda Mudasir Mudasir Mufticha, Mufticha Muh. Dhiyaurrohman Muhamad Farkhan Muhamad Hamami NAJIH Muhamad Rizal Fatoni MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Arrozak Muhammad Choirul Miqdad Muhammad Fahmi Abdillah Muhammad Mansur MUHAMMAD MANSUR Muhammad Mansur Muhammad Marsi Sahroni Muhammad Maulana Habibi Muhammad Mauludin Hertana Putra Muhammad Rifqy Muhammad Rijal Yusuf Izzuddin Muhammad Saifudin Muhammad Yusril Hafidz Muhammad Zamik Sofa Muliana Nafiah Mumtaz, Muhammad Abdillah Hifny Mutiara, Sawidatul N Rachma N Rachma N. Rachma N. Rachma Nabila, Fitria Sane Nadia Surya Safitri Nadriani Bahrudin Nanda Purnama Nanik Krismonika NGUMAR NGUMAR Nia Ella Feradiana Nikmatur Rosidah Nirza, Achmad Hudzaifah Abiyyu Nisa, Khoirotun Nofan Adi Saputra Nofita, Dyah Noormansyah Noormansyah Nova Dwi Cahyani Nugraha, M Tri Rangga Nugraha, Nizar Alfa Nugroho, Rendra Cahyo Nur Hidayati Nur Hidayati Nuraini Nuraini Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Nuronia, Khoviva Nurqomaria Nurqomaria Nurul Ahmadi Nurul Hadi Octavia Dwi Kumala Okky Trio Aldo Pardiman Pardiman Pratama, Dimas Raka Setya Pristy Indah Nurfiana Puji Handayati Putra, Novan Satria Putri Ayuningtyas Putri, Elok Islamiyah Dirna Putri, Stevany Amelia Putri, Wardana Qari, Moh Rafiq, Hasfito Rasidi Rasidi Ratna Tri Hardaningtyas, Ratna Tri regita vebian putri Reza Amanullah Rusydi Ridho Mukhlis Aristo Rika Yunita, Rika Riki Renaldi Rini Susanti Rizqi, Moch Ilham Khoirur Robbany, Akhmad Sa`ad Ainur Robet Tanaka Rofiatul Istiqomah Rofiqi Rofiqi Rohman, Kholilur Rois Arifin Roisul Am, Moch Izza Ronny Malavia Mardani Ro’is Ro’is Ryanda Titanio Yunarsyah Salman AL Farizy Samuriah, Samuriah Sandi Agung Mahardika Satria Putra Utama Selvi Dwi Rahmawati Setiyawan, Rendy Sibawai, Imam Nur Sindi Adha Sirajul Ulum Siska Satria Ningsih Siti Asiyah Siti Asiyah Siti Nur Latifah Siti Uswatun Khasanah Solikin Solikin Sudarmiatin Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin Sulton Sholehuddin, Sulton Sunaryo, Hadi Syafi, Ahmad Syah, Hubbal Ikmal Syahputra, Hafiz Firdaus Syaiful Anam Syaiful Haq Syarif Hidayatullah Syarif Hidayatullah Syndu Artanto Taqiyyah, Farah Maulidah Taufiqurijal, Ahmad Taufiqurrahman, Mohammad Tengku Riza Zarzani N Therito Akbar Firmansyah Ubaid Choiri Ucha Nurul Qomaria Ula, Jauza’ Nuril Viky Alfiyanti Azizah Vinna Nisa’i Susanti Ningrum Viranda Devta Avita Dheana Wahdah Lutfiana Arinta Wahyudin Wahyudin Wahyuningtyas, Nanik Waras Widodo Saputro Wicaksono, Ardhitya Bahana Adil Widarko, Agus Winarno, Moh Abu Ali Winda Irawati Wisesa, Andhika Ghani Wiwin Rafida Wajapa Wulandarii, Dewi Yanuar, Moh David Yulinda Putri Melinia Yurina Khusnal Amaliyyah Zaenal Abidin Zannah, Khalimatul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa Zeinorrida, Zeinorrida Zumrotul Afifah