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Analisis Kualitas Layanan, Kualitas Interaksi, Dan Fasilitas Layanan Terhadap Kepuasan Masyarakat Desa GIRIPURNO Ardiana, Miranda Venska; Khalikussabir, Khalikussabir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the effect of service quality, interaction quality and service facilities on community satisfaction in Giripuro village. This study uses a verification method with a quantitative approach. and uses a Likert scale as a measurement tool. The sample of this study was selected using a nonprobability sampling technique with a snowball sampling technique with a total of 83 respondents. Primary data were collected through questionnaires distributed via Google Forms. Data testing uses validity, reliability, classical assumption tests, multiple linear regression tests, hypothesis tests, and determination tests with the help of SPSS 26 software. The results of this study indicate that service quality, interaction quality, and service facilities have a simultaneous effect on community satisfaction. Service quality partially affects community satisfaction. Interaction quality partially affects community satisfaction. Service facilities partially affect community satisfaction. Keywords: Service Quality, Interaction Quality, Service Facilities, Community Satisfaction
Pengaruh pendidikan Kewirausahaan, Digital Literacy dan Self Efficacy Terhadap Minat Berwirausaha Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Putri, Wardana; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of entrepreneurship education, digital literacy and self-efficacy on increasing interest in entrepreneurship. The object of this research is students from the Faculty of Economics and Business, Islamic University of Malang with a sample size of 82 students with the record that they have taken entrepreneurship courses and do not yet have a business. The sampling technique used was purposive sampling. Data collection techniques use questionnaires and data analysis tools. This research uses a quantitative approach because the data is obtained in the form of numbers. Based on the results of research analysis, entrepreneurship education has a positive and significant effect on interest in entrepreneurship. digital literacy has a positive and significant effect on interest in entrepreneurship. and self-efficacy has a positive and significant effect on interest in entrepreneurship.  Keywords: Entrepreneurship education, digital literacy, self-efficacy and interest in entrepreneurship
Pengaruh Pembayaran Cash On Delivery, Program Gratis Ongkir Dan Harga Produk Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Kasus Pada Konsumen Tik Tok Shop Di Desa Druju) Azizah, Sovia Nur; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine how Cash on Delivery (COD), Free Shipping Program, and Product Price influence Purchase Decisions in the TikTok Shop. Using purposive sampling, a sample of 75 respondents was selected. The data was collected through a questionnaire. Multiple linear regression was the data analysis technique employed in this research. The findings indicated that, when analyzed together, both Cash on Delivery and the Free Shipping Program had a significant positive impact, while Product Price also showed a significant positive effect. On the other hand, when analyzed individually, Cash on Delivery and the Free Shipping Program both had a significant positive effect, while Product Price had a positive effect that was not statistically significant on Purchase Decisions. Keywords: Cash On Delivery, Free Shipping Program, Product Price, Purchase Decision
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus pada Secangkir Kopi Kota Malang) Abidin, Zaenal; Khalikussabir, Khalikussabir; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In order to examine how brand image and product quality affect customer loyalty for a cup of coffee in Malang City, this study used consumer happiness as an intervening variable. The methodology used in this study is quantitative. Questionnaires given to Malang City coffee drinkers served as the major source of data for this study, while records, journals, earlier studies, and other sources provided secondary data. Because the population employed in this study is unknown, the purposive sampling method a strategy for selecting respondents based on criteria was used to transfer the sampling. This approach yielded a total of 85 samples using a Likert scale in a questionnaire. In hypothesis testing, the t test is employed. The findings of the study demonstrate that customer loyalty is influenced by brand image and product quality. Customer loyalty benefits from brand image and product quality to some extent. Customer happiness and loyalty are positively and significantly impacted by product quality. Customer pleasure, on the other hand, has a beneficial and notable influence on brand loyalty. Keywords: Product Quality, Brand Image, Consumer Loyality, Consumer Satisfaction
Pengaruh Pelatihan, Budaya Organisasi, Kecerdasan Buatan Terhadap Manajemen Talenta (Studi Kasus di ORMAWA FEB UNISMA) Taufiqurrahman, Mohammad; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to explore and evaluate the influence of training, organizational culture, and artificial intelligence on talent management (case study at ORMAWA FEB UNISMA). This research uses a quantitative approach using a Likert scale as a measuring tool. The sample was selected using purposive sampling, consisting of 74 Gen Z respondents. Primary data was collected through a questionnaire distributed via Google Forms. Data analysis includes validity and reliability tests, classical assumption tests, multiple linear regression, hypothesis tests, and determination tests carried out using SPSS 25 software. The research results reveal that training, organizational culture, and artificial intelligence each have a partial influence on talent management.Keywords: Training, Organizational culture, artificial intelligence, and Talent Management 
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Semangat Kerja Karyawan Di CV.Puspa Agraria Malang Fahmi, Kelvin Izza; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of motivation and discipline factors on the work spirit of employees at CV Puspa Agraria, Malang Regency. This study uses a quantitative research method. The population in this study were employees at CV Puspa Agraria, Malang Regency, totaling 30. While the sample used the accidental sampling formula with a calculation result of 30 samples. The data used are secondary data and primary data using a questionnaire technique. The data analysis method used is instrument testing: validity reliability test, normality test, multiple linear regression analysis, hypothesis testing: simultaneous test, partial test and coefficient of determination.The results of the study indicate that simultaneously between the variables of work motivation and discipline factors on employee work spirit at CV Puspa Agraria have a significant effect on employee job satisfaction. Partially, the results obtained are that motivation factors do not have a significant effect on employee job satisfaction and work motivation has a significant effect on employee work spirit. Keywords : The Influence Of Work Motivation And Work Discipline On Employee Work Enthusiasm 
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Pisang Keju Lintang Kota Malang Adhim, Mohammad Bashoril; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to describe and analyze the implementation of marketing strategies in increasing sales of Pisang Keju Lintang products in Malang City. The type of research used in this study is qualitative research. The data analysis method in this study is SWOT analysis, IFE and EFE Matrix and Grand Strategy matrix. Based on the results of the research and discussion that have been carried out, it can be concluded that the marketing strategy in increasing product sales is to use an aggressive strategy with considerations in determining the strategy, namely the business has strengths that include products, in this case regarding brands, packaging and quality / quality of products offered. Strengths in promotion in this case promotional activities carried out by the owner online, activities or distribution channels include location and transportation, while the price factor includes discounts, bonuses given and setting selling prices. Weaknesses of the business regarding offline promotional activities, where the implementation of the promotion has not been maximally carried out by the owner. Opportunities owned by the business are regarding economic conditions, namely the existence of per capita income and economic growth that shows an increase. Government policies and training activities provided by the local government. The opportunities from demographic factors are the use of technology in the field of marketing. Threatening factors are the existence of competitors from similar companies and the economic conditions of the community that affect purchasing power. Keywords: Marketing Strategy, Sales and Products of Lintang Cheese Bananas, Malang City
Pengaruh Media Sosial, Lingkungan, Dan Teknologi Digital Terhadap Minat Berwirausaha Dikalangan Mahasiswa FEB Unisma Mutiara, Sawidatul; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of social media, environment, and digital technology on entrepreneurial interest among students of the Faculty of Economics and Business, Universitas Islam Malang (FEB UNISMA), particularly Management students of the 2021 cohort. The development of the digital era has brought significant changes to the business world, where social media and digital technology have become key factors in supporting entrepreneurship. Additionally, the environment, including both family and university settings, plays an essential role in shaping students' entrepreneurial interest. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 82 respondents selected using purposive sampling. The data analysis technique employed multiple linear regression to determine the influence of each independent variable on entrepreneurial interest. The results indicate that social media significantly influences students' entrepreneurial interest by facilitating promotion, market access, and business networking. The environmental factor also has a positive impact, where family support and a conducive academic environment encourage students to start businesses. Furthermore, digital technology contributes to increasing entrepreneurial interest by providing access to business information, flexible capital opportunities, and operational efficiency. Keywords: Social Media, Environment, Digital Technology, Entrepreneurial Interest, Students 
Loyalitas Pelanggan Ayam Goreng Nelongso Bululawang: Peran Customer Experience, Kepercayaan, dan Lifestyle Halal Putri, Stevany Amelia; Susyanti, Jeni; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Customer Experience, Trust, and Halal Lifestyle on Customer Loyalty at Ayam Goreng Nelongso Bululawang. This research is a quantitative study with data collection techniques using a questionnaire. The sample in this study amounted to 80 respondents. The sampling technique is using snowball sampling. Data processing using SPSS (Statistical Package For Social Sciences) with multiple regression analysis methods. The results of this study indicate that Customer Experience and Trust have a positive and significant effect on Customer Loyalty, while Halal Lifestyle has a positive but insignificant effect on Customer Loyalty. Keywords: Customer Experience, Trust, Lifestyle Halal, Customer Loyalty
Pengaruh Green Marketing, Servicescape, dan Service Quality Terhadap Loyalitas Pelanggan (Studi Kasus pada Retrorika Coffee Bar and Resto di Kota Batu) Kusumawardani, Parawansa Galuh; Khalikussabir, Khalikussabir; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, servicescape, and service quality on customer loyalty at Retrorika Coffee Bar and Resto. These three variables are considered strategic elements relevant to customer loyalty, yet they have rarely been comprehensively studied in the context of local cafés. This study employs a quantitative approach using purposive sampling techniques. The sample consists of 80 respondents who are customers of Retrorika Café residing in Malang and Batu. Research data were collected through the distribution of questionnaires and analyzed using multiple linear regression techniques with the assistance of SPSS 29.0. The results indicate that, simultaneously, green marketing, servicescape, and service quality significantly influence customer loyalty. Partially, green marketing and service quality have a positive and significant influence on customer loyalty, while servicescape has a positive but insignificant influence. These findings indicate that customer loyalty is not only influenced by the physical conditions of the café environment but is more strongly influenced by customers' perceptions of the café's environmental efforts and the quality of service provided. This study has implications for business practitioners, particularly in the café industry, to focus on environmentally conscious marketing strategies and improve service quality as efforts to maintain customer loyalty. Keywords: Green Marketing, Servicescape, Service Quality, Customer Loyalty, Retrorika, Batu City.
Co-Authors A. Agus Priyono Abdul Kodir Djaelani Abdul Majid Abdul Majid Abdul Waris Abdul Waris Abdul Waris Ach Zainur Ridha Achmad Agus Priyono Achmad Febryanto Irmansyah achmad rizal ubaidillah Ade Kafa Bih Adhim, Mohammad Bashoril Adrian Ferryawan Abel Adzkar, M Aqil Afi Rachmat Slamet Agus Hermawan Agus Irawan Agus Mukorobin Agus Salim Ah Khafid Fiqih A Ah Zaki Amali Ahmad Afini Maulaya Ahmad Faruq Al Hafiz Ahmad Lukman Fahri Rahman Ahmad Pratama Tri Putra Ahmad Wanto Baihaki Aji Achmad Syaifullah Akbar, Risqi Hi’mal Al Ja’fari, Ach Shohibul Risqi Alfiyan Ardiansyah Alhidayatullah Nur Utomo Putra Ali Imron Maulana Alim Khoirudin Alya Nurul Sa’diyah Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Aminuyati Amita Rizki Ananda, Nickola Wahyu Anandiya, Khofifah Eka Andhinilarasati, Andhinilarasati Andreansyah, Onky Antyanadea Maharani Arafat, Yasir Ardana, Erico Janu Ardiana, Miranda Venska ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Ari Firmansyah Arie Dzulhijjah Arif Akbarrurrijal Arini Fitria Mustapita Arini Maulidiyah Aristanto, Eko Armahfia Amami Arsyianto, Muhammad Tody Ataka Sauqi Aulia Firma Hairera Aulia, Selsa Reza Putri Awaludin Arfan Awaludin Awaludin Awalyah, Azizah Aziz, Latifatul Hamida Azizah, Sovia Nur Bambang Heri Susanto Banowati, Berliana Tri Basalamah, Muhammad Ridwan Bayu Kristianingsih Bilal Muqtadin Bima Nufrizar Rosyidi Binti Nurlailah Budi Purnomo Budi Wahono Bulgis Bulgis Chazanah, Dinda Wahyu Nur Dafano Sefdaeniyo Dela Yumei Sartika Devitasari, Amelia Putri Dhila Nofia Azhari Dian Amalia Dimas Bavi Romadhon Dimas Saputro Legowo Dinda Yulian Triasa Dirgabangsa, Maulana Arlando Dyah Ayu Firkah Islamiah Edi Ardiansyah Edi Saputra Efendi Yusuf Eka Farida Eka Pitri Ramdani Elisyafa Maulidyna Endang Isiyowati Erlin Afrianti Ervita Ayu Astika Eva Susanti Fahmi Ibrahim Adjie Fahmi Rizal Fahmi, Kelvin Izza Fahrurrozi Rahman Fakhrizal Akbar Faliddah Mukadar Fatimatus Zahra Fatmasari Fatmasari Fatoni, Muchammad Arif Fauzarudin, Rifiyan Fauzi, Ahmad Nailul Feby Wijianto Fernandha, Zanuar Farhan Filda Sovilia Wandani FITRI FADHILA Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadi Sunaryo Haq, M Ahsanul Harganes, Genta Dera Haris Haris, Haris Hasna Nur Isnaini Havisfal Alviansyah Heri Ahmad Suyudi Hesri Hesri Hidayatulloh Hidayatulloh Hilaria Wahon Hilmi, M. Rizqi Alvan Horis Fendi Huda, Lucky Miftakhul Ibnu Zakaria Ida Ristianah Ifani, Achmad Shofan Iin Widyantasari Ike Kusdyah Rachmawati Ila Jannatil Makwa Imam Maulana Hidayatullah Imansyah Imansyah Ita Athia Ita Kurniawati Jefri Purnama Jeni Susyanti Jeny Susyanti Jonata, Rizola Ardo Dikri Kapsir Kapsir Kartika Rose Rachmadi Khalishah, Salsabila Rohadatul Aisy Khatami Khatami Khuluq, Moh. Nur Khumaini Kodir, Abdul - Krismala Fadrila Kurniawan, Ivan Fachrur Kusuma, M Rafi Kusumawardani, Parawansa Galuh Laras Noviyanti Listi, Ike Ratna M. Afiq Fataya Hakim M. Agus Salim Al Fathoni M. Arief Ginanjar M. Cholid Mawardi M. Hufron M. Risqi Roynaldi M. Zainal Mahardani, Ahmad Subhan Masyhuri, Mohammad Nur Faizi Mayla Faisa Rahman MIFTACHUL JANNAH Miftakhul Jannah Millaningtyas, Restu Misbakhus Sudur Moch. Ardiansyah Pramudya Moch. Irfan Hakim Mochammad Fikri Alfandy Mochammad Sonif Afiffudin Moh Basyiruddin Moh. Anwar Rusni Mohammad Rizal, Mohammad Muchammad Aktabaroni Muchammad Ar-Rony Septianda Mudasir Mudasir Mufticha, Mufticha Muh. Dhiyaurrohman Muhamad Farkhan Muhamad Hamami NAJIH Muhamad Rizal Fatoni MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Arrozak Muhammad Choirul Miqdad Muhammad Fahmi Abdillah Muhammad Mansur MUHAMMAD MANSUR Muhammad Mansur Muhammad Marsi Sahroni Muhammad Maulana Habibi Muhammad Mauludin Hertana Putra Muhammad Rifqy Muhammad Rijal Yusuf Izzuddin Muhammad Saifudin Muhammad Yusril Hafidz Muhammad Zamik Sofa Muliana Nafiah Mumtaz, Muhammad Abdillah Hifny Mutiara, Sawidatul N Rachma N Rachma N. Rachma N. Rachma Nabila, Fitria Sane Nadia Surya Safitri Nadriani Bahrudin Nanda Purnama Nanik Krismonika NGUMAR NGUMAR Nia Ella Feradiana Nikmatur Rosidah Nirza, Achmad Hudzaifah Abiyyu Nisa, Khoirotun Nofan Adi Saputra Nofita, Dyah Noormansyah Noormansyah Nova Dwi Cahyani Nugraha, M Tri Rangga Nugraha, Nizar Alfa Nugroho, Rendra Cahyo Nur Hidayati Nur Hidayati Nuraini Nuraini Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Nuronia, Khoviva Nurqomaria Nurqomaria Nurul Ahmadi Nurul Hadi Octavia Dwi Kumala Okky Trio Aldo Pardiman Pardiman Pratama, Dimas Raka Setya Pristy Indah Nurfiana Puji Handayati Putra, Novan Satria Putri Ayuningtyas Putri, Elok Islamiyah Dirna Putri, Stevany Amelia Putri, Wardana Qari, Moh Rafiq, Hasfito Rasidi Rasidi Ratna Tri Hardaningtyas, Ratna Tri regita vebian putri Reza Amanullah Rusydi Ridho Mukhlis Aristo Rika Yunita, Rika Riki Renaldi Rini Susanti Rizqi, Moch Ilham Khoirur Robbany, Akhmad Sa`ad Ainur Robet Tanaka Rofiatul Istiqomah Rofiqi Rofiqi Rohman, Kholilur Rois Arifin Roisul Am, Moch Izza Ronny Malavia Mardani Ro’is Ro’is Ryanda Titanio Yunarsyah Salman AL Farizy Samuriah, Samuriah Sandi Agung Mahardika Satria Putra Utama Selvi Dwi Rahmawati Setiyawan, Rendy Sibawai, Imam Nur Sindi Adha Sirajul Ulum Siska Satria Ningsih Siti Asiyah Siti Asiyah Siti Nur Latifah Siti Uswatun Khasanah Solikin Solikin Sudarmiatin Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin Sulton Sholehuddin, Sulton Sunaryo, Hadi Syafi, Ahmad Syah, Hubbal Ikmal Syahputra, Hafiz Firdaus Syaiful Anam Syaiful Haq Syarif Hidayatullah Syarif Hidayatullah Syndu Artanto Taqiyyah, Farah Maulidah Taufiqurijal, Ahmad Taufiqurrahman, Mohammad Tengku Riza Zarzani N Therito Akbar Firmansyah Ubaid Choiri Ucha Nurul Qomaria Ula, Jauza’ Nuril Viky Alfiyanti Azizah Vinna Nisa’i Susanti Ningrum Viranda Devta Avita Dheana Wahdah Lutfiana Arinta Wahyudin Wahyudin Wahyuningtyas, Nanik Waras Widodo Saputro Wicaksono, Ardhitya Bahana Adil Widarko, Agus Winarno, Moh Abu Ali Winda Irawati Wisesa, Andhika Ghani Wiwin Rafida Wajapa Wulandarii, Dewi Yanuar, Moh David Yulinda Putri Melinia Yurina Khusnal Amaliyyah Zaenal Abidin Zannah, Khalimatul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa Zeinorrida, Zeinorrida Zumrotul Afifah