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Dampak Pelatihan Digital Marketing dan Keterampilan Komunikasi Terhadap Kesiapan Kerja Mahasiswa di Sektor Digital (Studi Kasus pada Mahasiswa Universitas Islam Malang) Ayuningtyas, Putri; Khalikussabir, Khalikussabir; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the ever evolving digital era, student job readiness is a crucial factor in facing challenges in the workplace. This study aims to analyze the influence of digital marketing and communication skills training on student job readiness in the digital sector. The method used was quantitative research, with data collected through questionnaires distributed to students of the Management Study Program, Faculty of Economics and Business, Islamic University of Malang, intake of 2021, who had participated in digital marketing training. The results of multiple linear regression analysis indicate that digital marketing and communication skills training have a positive and significant impact on student job readiness. The average student job readiness score indicates a fairly high level of readiness. These findings emphasize the importance of integrating digital marketing training and communication skills development into higher education curricula to increase student competitiveness in an increasingly complex job market. This research is expected to provide educational institutions with consideration in designing more effective training programs that align with industry needs. Keywords: Digital Marketing Training, Communication Skills, Job Readiness, Digital Sector.
Pengaruh Komunikasi. Komitmen Dan Struktur Organisasi Terhadap Kinerja Pengurus Organisasi Mahasiswa’’ ( Studi Kasus Pada Ikatan Mahasiswa Alumni Salafiyah Syafi’iyah Malang Raya) Zeinorrida, Zeinorrida; Khalikussabir, Khalikussabir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of communication, commitment, and organizational structure on the performance of student organization members, with a case study on the Ikatan Mahasiswa Alumni Salafiyah Syafi’iyah (IKMASS) Malang Raya. The research uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 56 respondents selected using purposive sampling from a total population of 56  active IKMASS members. The data were analyzed using instrument tests, classical assumption tests, and hypothesis testing. The results show that simultaneously, communication, commitment, and organizational structure influence member performance. However, partially, only the communication variable has a positive and significant effect on performance. Meanwhile, commitment and organizational structure do not show a significant influence. These findings highlight the importance of effective communication in enhancing the performance of student organization members. Keywords: Communication, Commitment, Organizational Structure, Performance
Pengaruh Social Media Influencer, Brand Image, Dan Brand Awareness Tehadap Keputusan Pembelian Pada Produk Facetology Di Kabupaten Trenggalek Devitasari, Amelia Putri; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Social Media Influencer, Brand Image, and Brand Awareness on Purchase Decisions of Facetology products among the local community, particularly in Trenggalek Regency. Facetology is a local skincare brand that has started to gain recognition through digital marketing strategies that rely on the power of social media. This research uses a quantitative approach with a survey method, distributing questionnaires as the primary instrument for data collection. The sample consisted of 90 respondents selected using purposive sampling. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results of the study partially indicate that Social Media Influencer (X1), Brand Image (X2), and Brand Awareness (X3) have a positive and significant effect on Purchase Decision (Y). These findings suggest that digital marketing strategies through influencers, as well as strengthening brand image and awareness, play an important role in influencing consumer purchasing decisions, especially for local skincare products such as Facetology. Keywords: Social Media Influencer, Brand Image, Brand Awareness, Purchase Decision, Facetology. 
Pengaruh Entrepreneurial Mindset Dan Kreativitas Pengusaha Melalui Implementasi Teknologi Terhadap Keberlanjutan Usaha (Studi Kasus Mitra Usaha Putra Ardana Farm Malang) Ardana, Erico Janu; Khalikussabir, Khalikussabir; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of entrepreneurial mindset and creativity on business sustainability among Putra Ardana Farm Malang business partners. The application of entrepreneurial mindset and creativity in each individual is proven to be beneficial in maintaining and developing business sustainability. The research method used in this study was a quantitative approach, with data collection techniques in the form of printed questionnaires distributed to 45 Putra Ardana Farm business partners. The results of this study indicate that entrepreneurial mindset has a positive and significant effect on technology adoption and business termination. Creativity has a positive and significant effect on technology adoption but not on business termination. Furthermore, technology implementation does not mediate the relationship between entrepreneurial mindset and business interest or creativity on business desire. The implications of this study explain that Putra Ardana Farm needs to continue developing entrepreneurial mindsets and creativity for its partners to create more sustainable businesses. Keywords: Entrepreneurial Mindset, Creativity, Technology Implementation, Business Sustainability, Putra Ardana Farm
Pengaruh Lingkungan Kerja, K3 dan Stres Kerja Terhadap Kinerja Karyawan Studi Kasus Pada Perusahaan UD. FARHAN JAYA Depok, Jawa Barat Fernandha, Zanuar Farhan; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of the work environment, occupational health and safety (K3), and work stress on employee performance at UD. Farhan Jaya, Depok. The background of this research is based on the importance of creating a conducive and low-pressure work environment to support productivity. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 51 employees of the production department. Data analysis was carried out by validity, reliability, multiple linear regression, t-test, F test, and determination coefficient. The results showed that the work environment and work stress had a positive and significant influence on employee performance, while K3 had no significant effect. Simultaneously, the three independent variables had a significant effect on employee performance with a contribution of 25.1%. These findings indicate that the creation of a harmonious work environment and good stress management can optimally improve employee performance, while the implementation of K3 needs to be reviewed to be more impactful. This research contributes to the development of HR management strategies based on environmental and work psychological factors. Keywords: Work Environment, K3, Work Stress, Employee Performance
Analisis Pengaruh Motivasi Kerja Dan Budaya Organisasi Terhadap Komitmen Kerja Karyawan Di UMKM Sektor Kreatif (Studi Pada Karyawan Kopi Kenangan di Kota Malang) Awalyah, Azizah; Khalikussabir, Khalikussabir; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Companies, including Micro, Small, and Medium-Sized Enterprises (MSMEs), must constantly improve due to the business world's rapid expansion. Human resources are a critical component of a sustainable and growing organization. The purpose of this study is to describe work motivation, organizational culture, and employee commitment. It also looks at how work motivation and organizational culture partially and simultaneously affect employee commitment in MSMEs in the creative sector, specifically among Kopi Kenangan employees in Malang City. 75 employees serve as both the population and the sample in this study, which uses a quantitative approach and survey method. A total sampling strategy is used. After passing tests for validity, reliability, normalcy, multicollinearity, and heteroscedasticity, the data were gathered via questionnaires and subjected to multiple linear regression analysis.A regression coefficient value of 1.032 supports the primary findings, which show that work motivation has a positive and significant partial effect on employee commitment. Similarly, with a regression coefficient value of 0.745, organizational culture likewise has a positive and substantial partial effect on employee commitment. Employee commitment is significantly impacted by both organizational culture and job motivation at the same time, with an F-calculated value of 120.715 that is higher than the F-table value of 2.73 and a significance value of 0.000 < 0.05.With a coefficient of determination (R2) of 0.735, job motivation and organizational culture account for 73.5% of the variation in employee commitment, with other factors outside the research model accounting for the remaining 26.5%. In conclusion, organizational culture and work motivation are critical elements that greatly increase employee engagement in MSMEs in the creative industry. Keywords: Work motivation, Organizational culture, Employee commitment, MSMEs
Peningkatan Fasilitas Bagi Tahfizh Anak Usia Dini “Kuttab Rumah Quran” Menuju Persaingan Pendidikan Anak Pra Sekolah Aristanto, Eko; Hidayatullah, Syarif; Rachmawati, Ike Kusdyah; Waris, Abdul; Khalikussabir, Khalikussabir
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 3 No 1 (2020)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v3i1.4763

Abstract

Tahfizh Anak Usia Dini Kuttab Rumah Quran (TAUD KRQ) is an educational institution that concentrates on educating Quran from the early age.  TAUD is a tahfidz program for the 3-6 years old children, enjoyable activities with the Quran is the approach. The expectation of this program is they would have kind of passion and good at memorizing the Quran, so that one day he would become Hamilul Quran, Insya Allah. TAUD KRQ in its implementation to create hafiz (memorizers) of the Quran ideally should have learning facilities and a balanced playing considering TAUD students are the early childhood who are still love to play. To achieve these ideal conditions, TAUD KRQ requires the cooperation from various parties.  The reforms that must be equipped to achieve goals are the improvement of indoor and outdoor learning facilities, information media and motivational instructor. By the Observation, Survey, consultation, training, discussion, and  direct practice method, the results of community service activities are as follows: 1) Issues the aspects of outdoor facilities are assisted by repairing playgrounds, building condition with colors that match as bright and colorful, 2) Issues of Indoor facilities are assisted with the provision of Learning Media like 2 pieces of magnetic blackboard, printers, puzzle games, 20 writing tables and puzzle rugs to play on the floor.  3) Issues human resources are assisted by conducting motivational training for administrators and teachers, 4) Issues of marketing are assisted by creating a Blog.
The Role of Fintech in Improving Financial Literacy in Micro Small to Medium Enterprises in Malang Khalikussabir, Khalikussabir; Mawardi, Moh. Cholid; Handayati, Puji; Hermawan, Agus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4375

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This journal aims to analyze the role of fintech in improving financial literacy in MSMEs in Malang. In this study, researchers took 3 samples randomly, from Malang Regency and Malang City. Analysis of the data used in this study is to use data reduction then data presentation and the last is conclusions. The results of the research are that of the four informants as a whole receiving well with the presence of fintech because fintech can facilitate transactions. Fintech also provides many benefits for MSMEs as well as more benefits from MSMEs. But of all the roles of fintech, the speakers in this study did not fully know what the role of fintech was because of the lack of socialization about fintech in MSMEs. The speaker said that in financing business capital still choose banks because banks are trusted and there are legal institutions that regulate them. Of the four speakers, the impact after using fintech is positive or there are many benefits to be gained after applying fintech to its business. The more efficient and effective business activities that make applied fintech and the development of the era require businesses to use fintech. Of the many advantages of fintech, there are certainly disadvantages, one of which is when the financial technology is problematic, it must be repaired and requires some time. Not only that, human resources that lack mastery of fintech make business people have to provide insight into fintech.
Pengaruh Kelengkapan Produk Dan Harga Terhadap Keputusan Pembelian Di Warung Klontong Madura Toko Fahmi Masyhuri, Mohammad Nur Faizi; Khalikussabir, Khalikussabir; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to decide the influence of Product Completeness and Price on Purchase Decisions at Madura Grocery Store Toko Fahmi among FEB students. The sample used in this study consists of 60 students. The data collection technique employed in this research is a questionaire, and the bata analysys methud used is mutltiple liniear regeression analiysis. The qesults of this study indicatee that Product Completeness and Price have a significant impact on Purchase Decisions at Madura Grocery Store. Keywords: Product Completness, Price, Purchase Decision, Madura Grocery Store
Pengaruh Kompensasi, Lingkungan Kerja, Dan Keseimbangan Kehidupan Kerja Terhadap Kinerja Karyawan Quality Group PT Bumi Jatikalang Sejahtera Robbany, Akhmad Sa`ad Ainur; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study seeks to examine the impact of compensation, work environment, and work-life balance on employee performance at Quality Group Sidoarjo, PT Bumi Jatikalang Sejahtera. The research utilized a quantitative methodology, with data collected through questionnaires distributed to 34 employees at the Quality Group Sidoarjo office of PT Bumi Jatikalang Sejahtera. Data were analyzed using multiple linear regression techniques. The findings reveal that compensation does not significantly affect employee performance, the work environment has a significant influence, while work-life balance does not show a significant effect. Keywords: Employee Performance, Compensation, Work Environment Work-Life Balance.
Co-Authors A. Agus Priyono Abdul Kodir Djaelani Abdul Majid Abdul Majid Abdul Waris Abdul Waris Abdul Waris Ach Zainur Ridha Achmad Agus Priyono Achmad Febryanto Irmansyah achmad rizal ubaidillah Ade Kafa Bih Adhim, Mohammad Bashoril Adrian Ferryawan Abel Adzkar, M Aqil Afi Rachmat Slamet Agus Hermawan Agus Irawan Agus Mukorobin Agus Salim Ah Khafid Fiqih A Ah Zaki Amali Ahmad Afini Maulaya Ahmad Faruq Al Hafiz Ahmad Lukman Fahri Rahman Ahmad Pratama Tri Putra Ahmad Wanto Baihaki Aji Achmad Syaifullah Akbar, Risqi Hi’mal Al Ja’fari, Ach Shohibul Risqi Alfiyan Ardiansyah Alhidayatullah Nur Utomo Putra Ali Imron Maulana Alim Khoirudin Alya Nurul Sa’diyah Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Aminuyati Amita Rizki Ananda, Nickola Wahyu Anandiya, Khofifah Eka Andhinilarasati, Andhinilarasati Andreansyah, Onky Antyanadea Maharani Arafat, Yasir Ardana, Erico Janu Ardiana, Miranda Venska ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Ari Firmansyah Arie Dzulhijjah Arif Akbarrurrijal Arini Fitria Mustapita Arini Maulidiyah Aristanto, Eko Armahfia Amami Arsyianto, Muhammad Tody Ataka Sauqi Aulia Firma Hairera Aulia, Selsa Reza Putri Awaludin Arfan Awaludin Awaludin Awalyah, Azizah Aziz, Latifatul Hamida Azizah, Sovia Nur Bambang Heri Susanto Banowati, Berliana Tri Basalamah, Muhammad Ridwan Bayu Kristianingsih Bilal Muqtadin Bima Nufrizar Rosyidi Binti Nurlailah Budi Purnomo Budi Wahono Bulgis Bulgis Chazanah, Dinda Wahyu Nur Dafano Sefdaeniyo Dela Yumei Sartika Devitasari, Amelia Putri Dhila Nofia Azhari Dian Amalia Dimas Bavi Romadhon Dimas Saputro Legowo Dinda Yulian Triasa Dirgabangsa, Maulana Arlando Dyah Ayu Firkah Islamiah Edi Ardiansyah Edi Saputra Efendi Yusuf Eka Farida Eka Pitri Ramdani Elisyafa Maulidyna Endang Isiyowati Erlin Afrianti Ervita Ayu Astika Eva Susanti Fahmi Ibrahim Adjie Fahmi Rizal Fahmi, Kelvin Izza Fahrurrozi Rahman Fakhrizal Akbar Faliddah Mukadar Fatimatus Zahra Fatmasari Fatmasari Fatoni, Muchammad Arif Fauzarudin, Rifiyan Fauzi, Ahmad Nailul Feby Wijianto Fernandha, Zanuar Farhan Filda Sovilia Wandani FITRI FADHILA Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadi Sunaryo Haq, M Ahsanul Harganes, Genta Dera Haris Haris, Haris Hasna Nur Isnaini Havisfal Alviansyah Heri Ahmad Suyudi Hesri Hesri Hidayatulloh Hidayatulloh Hilaria Wahon Hilmi, M. Rizqi Alvan Horis Fendi Huda, Lucky Miftakhul Ibnu Zakaria Ida Ristianah Ifani, Achmad Shofan Iin Widyantasari Ike Kusdyah Rachmawati Ila Jannatil Makwa Imam Maulana Hidayatullah Imansyah Imansyah Ita Athia Ita Kurniawati Jefri Purnama Jeni Susyanti Jeny Susyanti Jonata, Rizola Ardo Dikri Kapsir Kapsir Kartika Rose Rachmadi Khalishah, Salsabila Rohadatul Aisy Khatami Khatami Khuluq, Moh. Nur Khumaini Kodir, Abdul - Krismala Fadrila Kurniawan, Ivan Fachrur Kusuma, M Rafi Kusumawardani, Parawansa Galuh Laras Noviyanti Listi, Ike Ratna M. Afiq Fataya Hakim M. Agus Salim Al Fathoni M. Arief Ginanjar M. Cholid Mawardi M. Hufron M. Risqi Roynaldi M. Zainal Mahardani, Ahmad Subhan Masyhuri, Mohammad Nur Faizi Mayla Faisa Rahman MIFTACHUL JANNAH Miftakhul Jannah Millaningtyas, Restu Misbakhus Sudur Moch. Ardiansyah Pramudya Moch. Irfan Hakim Mochammad Fikri Alfandy Mochammad Sonif Afiffudin Moh Basyiruddin Moh. Anwar Rusni Mohammad Rizal, Mohammad Muchammad Aktabaroni Muchammad Ar-Rony Septianda Mudasir Mudasir Mufticha, Mufticha Muh. Dhiyaurrohman Muhamad Farkhan Muhamad Hamami NAJIH Muhamad Rizal Fatoni MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Arrozak Muhammad Choirul Miqdad Muhammad Fahmi Abdillah Muhammad Mansur MUHAMMAD MANSUR Muhammad Mansur Muhammad Marsi Sahroni Muhammad Maulana Habibi Muhammad Mauludin Hertana Putra Muhammad Rifqy Muhammad Rijal Yusuf Izzuddin Muhammad Saifudin Muhammad Yusril Hafidz Muhammad Zamik Sofa Muliana Nafiah Mumtaz, Muhammad Abdillah Hifny Mutiara, Sawidatul N Rachma N Rachma N. Rachma N. Rachma Nabila, Fitria Sane Nadia Surya Safitri Nadriani Bahrudin Nanda Purnama Nanik Krismonika NGUMAR NGUMAR Nia Ella Feradiana Nikmatur Rosidah Nirza, Achmad Hudzaifah Abiyyu Nisa, Khoirotun Nofan Adi Saputra Nofita, Dyah Noormansyah Noormansyah Nova Dwi Cahyani Nugraha, M Tri Rangga Nugraha, Nizar Alfa Nugroho, Rendra Cahyo Nur Hidayati Nur Hidayati Nuraini Nuraini Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Nuronia, Khoviva Nurqomaria Nurqomaria Nurul Ahmadi Nurul Hadi Octavia Dwi Kumala Okky Trio Aldo Pardiman Pardiman Pratama, Dimas Raka Setya Pristy Indah Nurfiana Puji Handayati Putra, Novan Satria Putri Ayuningtyas Putri, Elok Islamiyah Dirna Putri, Stevany Amelia Putri, Wardana Qari, Moh Rafiq, Hasfito Rasidi Rasidi Ratna Tri Hardaningtyas, Ratna Tri regita vebian putri Reza Amanullah Rusydi Ridho Mukhlis Aristo Rika Yunita, Rika Riki Renaldi Rini Susanti Rizqi, Moch Ilham Khoirur Robbany, Akhmad Sa`ad Ainur Robet Tanaka Rofiatul Istiqomah Rofiqi Rofiqi Rohman, Kholilur Rois Arifin Roisul Am, Moch Izza Ronny Malavia Mardani Ro’is Ro’is Ryanda Titanio Yunarsyah Salman AL Farizy Samuriah, Samuriah Sandi Agung Mahardika Satria Putra Utama Selvi Dwi Rahmawati Setiyawan, Rendy Sibawai, Imam Nur Sindi Adha Sirajul Ulum Siska Satria Ningsih Siti Asiyah Siti Asiyah Siti Nur Latifah Siti Uswatun Khasanah Solikin Solikin Sudarmiatin Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin Sulton Sholehuddin, Sulton Sunaryo, Hadi Syafi, Ahmad Syah, Hubbal Ikmal Syahputra, Hafiz Firdaus Syaiful Anam Syaiful Haq Syarif Hidayatullah Syarif Hidayatullah Syndu Artanto Taqiyyah, Farah Maulidah Taufiqurijal, Ahmad Taufiqurrahman, Mohammad Tengku Riza Zarzani N Therito Akbar Firmansyah Ubaid Choiri Ucha Nurul Qomaria Ula, Jauza’ Nuril Viky Alfiyanti Azizah Vinna Nisa’i Susanti Ningrum Viranda Devta Avita Dheana Wahdah Lutfiana Arinta Wahyudin Wahyudin Wahyuningtyas, Nanik Waras Widodo Saputro Wicaksono, Ardhitya Bahana Adil Widarko, Agus Winarno, Moh Abu Ali Winda Irawati Wisesa, Andhika Ghani Wiwin Rafida Wajapa Wulandarii, Dewi Yanuar, Moh David Yulinda Putri Melinia Yurina Khusnal Amaliyyah Zaenal Abidin Zannah, Khalimatul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa Zeinorrida, Zeinorrida Zumrotul Afifah