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Journal : Ecopreneur.12

THE HEDONIC CONFORMITY AND IMPULSIVE TENDENCIES ON THE CONSUMER BEHAVIOR OF THE PEOPLE IN CENTRAL TERNATE CITY MEDIATED BY CONSUMER LIFESTYLE Sapsuha, Mizwar; Subhan; Panigoro, Safri; Sardju, Himawan; Aris, Iqbal M
Ecopreneur.12 Vol 7 No 2 (2024): Oktober 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i2.135-144

Abstract

This research used a sample of 135 respondents determined using the Random Sampling techniquewhere the sample in this research consisted of respondents who had different characteristics atdifferent levels of society in Central Ternate City. The data analysis method used in this research isSPSS and PLS (Partial Least Square) with analysis test tools using IBM SPSS Statistics 20 andSmartPLS version 3.0. From the results of hypothesis testing and discussion, the followingconclusions can be drawn from this research: Hedonic conformity partially has a positive andsignificant effect on the consumptive behavior of the people of Central Ternate, this shows that theexistence of hedonic conformity that occurs in the people of Central Ternate is positive, and theimplications of hedonic conformity give rise to actions in consuming (consumptive behavior). Thepartial impulsive tendency does not have a positive and significant influence on consumer behavior,meaning that before making a purchase, the people of Central Ternate city have thought aboutplanned actions regarding the goods they will buy. The limitations of this research are that hedonicconformity partially has a positive and significant effect on the consumptive behavior of the peopleof Central Ternate. This shows that the existence of hedonic conformity that occurs in the people ofCentral Ternate is positive, and the implications of hedonic conformity give rise to actions inconsuming (behavior consumptive). The partial impulsive tendency does not have a positive andsignificant influence on consumer behavior, meaning that before making a purchase, the people ofCentral Ternate city have thought about planned actions regarding the goods they will buy. Hedonicconformity partially has a positive and significant effect on the consumer lifestyle of the people ofCentral Ternate, this shows that there is a strong influence from the group on the choice of productsor goods to be purchased.
Co-Authors Abdul Hobir Abdul Rohman Aditya Satya Laksana Agus Awaluddin Agus Eko Sujianto Ahmad Heri Widodo Ahmad Lugowi, Rifyal Ahmad Zainullah Ai Nuraeni Ainal Mardhiah Aji Puspito Nugroho Akbar, Tarmizi Amrullah, Baso Andri Azis Putra, Andri Azis Andri Saputra Arifin, Djohar Arifin, Moh Nur Aris, Iqbal M Asriani Aulia, Naila Putri Baiq Nirsantuni Baru Sadarun Bulu', Rifa’ah Mahmudah Darwis Lannai Deden Faturohman, Deden Dhian Herdhiansyah Dipo Rizky Amrullah djufri, ilham Edi Mulyadi Eka Poppi Hutami Erawan, Muh Trial Fiar Erham Fadhilah Fajar Alim Ba'a Fatmaridah Sabani Febrina Arfi Fitriadi, Muh Gde Agus Mega Saputra Hairunas Hajairin Halimah Basri Hasan, Subaeda Husein, Muhammad Ahmi Hutami, Eka Poppi Ibrahim Latepo Ilzamudin Indah Edityawati, Mega Indah Permata Sari Indar Dewa Inderapermana, Yusa Insan Kamil Jihadudin Akbar Auladi Jubaedi, Muhamad Julehah Junaid, Asriani Kardiyanti, Endah Nurhawaeny Katili, Anistya Ramdyani Khairul Anshar Khayati, Sry Kusnadi Kusumayanti, Dwi La Ode Bariun La Ode M. Yasir Haya, La Ode M. La Ode Munawir, La Ode La Rianda M. Chalis M. Khotibul Umam Machdum Bachtiar Masnur, Rizka Mujahidah Mufti Kamal Muh. Fadjar Noer Dzaman Putra Metha Muh.Yamin Muhammad Agus Budiawan Muhammad Rizqi Muhammad Sam’an Muhammad Thohri, Muhammad Muhammad Trial Fiar Erawan Muhrizal Efendi Mulyawan, Rizka Munir Yusuf Muslim Musripa, Musripa Muwatto, Muhammad Novita, Lisna Nur Fateah Nurlailan Kandi Nurul Chamidah Oruw, Arikus Pertiwi Kamariah Hasis Pratikino, Asrin Ginong Prof. Dr. Dewa Bagus Sanjaya, M.Si Prof. Dr. I Nengah Suastika, M. Pd RA. Reny Murniati Ratna Sari Restu Mega Yuliani Rezzi Yanti Naimah Ridwan Setiawan Rifa’ah Mahmudah Bulu Rifyal Ahmad Lugowi Rizqy Iftitah Alam Roeslan Djutalov Romy Ketjulan, Romy Rosdiana Rudi Syahputra Sabani, Fatmaridah Safri Panigoro Sapsuha, Mizwar Sardju, Himawan Sarifudin Ghoyali Sri Maryati St. Amina H.Umar Suciningsih, I Gusti Ayu Sudrajat Syahril Syamsuri Syarifuddin Taufiqqurrahman, Taufiqqurrahman Tjenreng, Zubakhrum Tolo, Suriani BT Ummah, Aminul Ummu Kalsum Wa Ode Intan Kurniawati Wasehudin Wati Veranda Wijaya, Anung Wisanti, Widya Yahya Nur Ifriza Yakseb, Yanto