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Pengaruh Brand Trust, Brand Image, dan Klaim Logo Tasya Farasya Approved Terhadap Keputusan Pembelian Produk Skintific Pada Generasi Z Di Kecamatan Sidoarjo Azizy, Ailsa Rania; Arifin, Rois; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine "The Influence of Brand Trust, Brand Image, and Tasya Farasya Approved Logo Claims on the Decision to Purchase Skintific Products in Generation Z in Sidoarjo District". The type of research used in this research is quantitative research. This research sample was taken using a multistage random sampling technique, which is a sampling method in which the population in a large area is divided into several smaller areas with clear boundaries. The sample calculation uses the Lemeshow formula, namely with a total sample of 96 respondents. The analysis technique used in this research is multiple linear regression. The research results show that the results of the t test (partial) on brand trust, brand image and social media influencers partially influence purchasing decisions. Meanwhile, the research results show that the results of the F test (simultaneous) on brand trust, brand image and social media influencers simultaneously influence purchasing decisions. Keyword : Brand Trust, Brand Image, Social Media Influencers and Purchasing Decision.
Examining the Influence of Leadership Agility, Organizational Culture, and Motivation on Organizational Agility: A Comprehensive Analysis Arifin, Rois; Purwanti, Henny
Golden Ratio of Human Resource Management Vol. 3 No. 1 (2023): August - February
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v3i1.205

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The primary objectives of this study encompass three main aspects: firstly, to determine and thoroughly analyze the influence of Leadership Agility on Organizational Agility; secondly, to ascertain and examine the impact of Organizational Culture on Organizational Agility; and finally, to establish and evaluate the effect of Motivation on Organizational Agility. To accomplish these objectives, a research methodology comprising descriptive analysis and multiple linear regression analysis was employed, with a sample size consisting of 85 respondents. The outcomes derived from the multiple linear regression analysis revealed several noteworthy findings. Firstly, it was observed that Leadership Agility exerted a positive and significant influence on Organizational Agility. This suggests that leaders who possess agile qualities, such as adaptability, flexibility, and effective decision-making, contribute significantly to enhancing the overall agility of the organization. Secondly, the study found that Organizational Culture also played a crucial role in shaping Organizational Agility. A positive and significant relationship was identified, indicating that a strong and supportive culture that values innovation, collaboration, and learning fosters organizational agility. Lastly, the analysis demonstrated that Motivation exhibited a positive and significant impact on Organizational Agility. Motivated employees who are driven by intrinsic and extrinsic factors, such as recognition, rewards, and a sense of purpose, contribute to a more agile organization. Overall, this research underscores the importance of Leadership Agility, Organizational Culture, and Motivation in driving and sustaining Organizational Agility. The findings emphasize the significance of cultivating agile leaders, fostering a supportive culture, and nurturing employee motivation to enhance an organization's ability to adapt, innovate, and thrive in a dynamic business environment.
Does work commitment mediates the effect of Islamic work ethic on performance and turnover intention? Miswanto, Miswanto; Arifin, Rois; Murniyati, Dwi
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 17 No. 2 (2020): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v17i2.5533

Abstract

Islam is a comprehensive religion that covers not only the ritual worship aspect but also ethics and acts of business. The field of Islamic work ethics has been studied by many researchers in different study settings. However, the important role of Islamic work ethics has been underexplored in work commitment studies. Therefore, this study aims to examine the direct and indirect effect of Islamic work ethics in affecting employees work performance and turnover intention through work commitment. This study used the quantitative method as their main research design. Purposive sampling was applied as a sampling technique with a five-point Likert scale of the structured questionnaire as a measurement scale and data gathering method. The bootstrap method used to test the proposed hypotheses. This study concluded that Islamic work ethic positively affects work commitment, thus work commitment positively affects work performance. This study also found that there was an insignificant effect of Islamic work ethic on work performance and turnover intention, and work commitment on turnover intention. Fundamentally, the mediation role of work commitment failed to prove in this study as there were only significant indirect effects between Islamic work ethic and work performance. In other words, the higher individual beliefs on Islamic value, the more committed employee to do their job. Thus, the more committed and enthusiastic employees on their job, the higher their work performance will be.
Pengaruh Kualitas Pelayanan Aplikasi PLN Mobile, Terhadap Loyalitas Dengan Kepuasan Pelanggan Sebagai Interverning (Studi pada Pelanggan PT PLN Persero UP3 Malang) Guterres, Novicasari Nur Pratiwi; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research to analyze and describe the influence of PLN Mobile Application Service Quality on Loyalty with Customer Satisfaction as Interverning (Study on PT PLN Persero UP3 Malang Customers. The population in this study is PLN mobile UP3 Malang users with a total of 35,574 users. Then from the total A sample of 98 people was taken using the Slovin formula. The variables used in this research were the dependent variable customer loyalty, the independent variable service quality, and the intervening variable customer satisfaction. The data analysis technique in this research used path analysis with the help of SPSS 26 software research shows that 1). PLN Mobile Application Service Quality has a positive and significant effect on Customer Satisfaction of PT PLN Persero UP3 Malang.2). PLN Mobile Application Service Quality has a positive and significant effect on customer loyalty of PT PLN Persero UP3 Malang. 3). Customer Satisfaction has a positive and significant effect on customer loyalty of PT PLN Persero UP3 Malang. 4). The service quality of the PLN Mobile Application has a positive and significant effect on customer loyalty through customer satisfaction at PT PLN Persero UP3 Malang. Keywords: Service Quality, Customer Loyalty, Customer Satisfaction
Islamic Marketing Aspects in View of Consumer Impulse Shopping Behaviour on Fashion Products on Social Media Tiktok Shop Arifin, Rois; Taqwiem, Ahsani
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13394

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This research uses a qualitative descriptive method with a case study approach in analyzing things that happen to the scope of the research subject, and can also be used to describe how related research works. Data collection techniques carried out by researchers by means of interviews, observation and documentation. The results of this study are; first, the affiliate marketing business on tiktok is a new business model which is a digital business that is currently viral among millennials, with the convenience offered by tiktok it makes it easy for tiktok users to join affiliate marketing, but must still follow the terms and conditions imposed by tiktok. Apart from that, you should also do business with your heart and follow the example of sharia marketers in the style of the Prophet Muhammad, who is known as al Amin (trustworthy). As for suggestions and recommendations for affiliates in doing business, both on social media, TikTok and other media, so that they put heart and knowledge first in doing marketing, not to be tempted by instant results, as much is offered in content on social media. Marketing or reviewing a product, in addition to paying attention to the law of the goods being sold, also pays attention to ethics in marketing the product. As well as always studying the development of social media and digital business models so that they remain consistent and don't miss the latest information
Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Aplikasi Lazada (Studi Kasus Pengguna Aplikasi Lazada di Kota Sampang Madura) Firmansyah, Oktova Rian; Arifin, Rois; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The Purpose Of This Research Is To Analyze The Impact Of Trust, Convenience, Information Quality, And Service Quality On Purchasing Decisions On The Lazada Application. The Research Was Conducted In The City Of Sampang, Madura, Using A Purposive Sampling Technique For Sampling. Data Was Collected By Distributing Questionnaires Using Google Form To The Local Community. The Sample Size Was Determined Based On The Ferdinand Formula, Which Resulted In 84 Respondents. The Analytical Methods Used In This Research Include Instrument Tests (Validity And Reliability), Normality Tests, Classical Assumption Tests (Multicollinearity And Heteroscedasticity), Multiple Linear Regression Analysis, Hypothesis Testing (F Test And T Test), And The Coefficient Of Determination Test (Adjusted R2 ). Data Were Analyzed Using IBM SPSS Version 23. The Results Showed That Trust, Convenience, Information Quality And Service Quality Simultaneously Influenced Purchasing Decisions. Partially, Trust, Convenience And Quality Of Information Influence Purchasing Decisions, Although Not Significantly. Meanwhile, Service Quality Is Proven To Have A Significant Influence On Purchasing Decisions.  Keywords: Trust, Convenience, Information Quality, Service Quality, Purchasing Decisions.
Pengaruh Digital Marketing, Affiliate Marketing, Fear of Missing Out (FoMO), dan Online Customer Review Terhadap Keputusan Pembelian Skincare Facetology Pada Platform TikTok Shop ( Studi Kasus Pada Generasi Z di Kota Malang ) Putri, Alkansha Berlina Eka; Arifin, Rois; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of digital marketing, affiliate marketing, fear of missing out (FoMO) and online customer reviews on purchasing decisions for facetology products on the tiktokshop platform (case study of generation z in Malang). The population used in this study is generation z in the city of Malang who buy facetology products on the tiktokshop platform. The sample in this study was 105 people obtained using the Maholtra formula. The variables used in this study are purchasing decisions as the dependent variable, while digital marketing, affiliate marketing, fear of missing out, and online customer reviews as independent variables. The results of this study concluded that digital marketing, affiliate marketing, fear of missing out, and online customer reviews simultaneously influence purchasing decisions, while the fear of missing out variable does not have a significant effect on purchasing decisions. Keywords: Purchasing Ecisions, Digital Marketing, Affiliate Marketing, Fear Of Missing Out, Online Customer Review
Pengaruh Emotional Branding dan Experiential Marketing Terhadap Loyalitas Pelanggan dan Kepuasan Pelanggan Sebagai Variabel Intervening pada Brand Skincare Avoskin (Studi Kasus Generasi Z di Kec. Lowokwaru, Kota Malang) Alika, Lingling Ayu; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of emotional branding and experiential marketing on customer loyalty and customer satisfaction as intervening variables in the Avoskin skincare brand. The population of this study is Generation Z in Lowokwaru District, Malang City aged 18-25 years and have made purchases or interacted with products by implementing emotional branding and experiential marketing strategies. While the sample in this study amounted to 90 samples. The data analysis used MRA Process Macro by Hayes 2018. The results of the study show that 1) Emotional branding has a positive and significant effect on customer satisfaction 2) Experiential marketing has a positive and significant effect on customer satisfaction 3) Emotional branding has a positive and significant effect on customer loyalty 4) Experiential marketing has a positive and significant effect on customer loyalty 5) Customer satisfaction has a positive and significant effect on customer loyalty 6) Emotional branding has a positive and significant effect on customer loyalty through customer satisfaction. 7) Experiential marketing has an effect on customer loyalty through customer satisfaction but the results are not significant. Keywords: Emotional Branding, Experiential Marketing, Customer Loyalty, Customer Satisfaction
Merajut kreativitas untuk meningkatkan keterampilan dan ekonomi keluarga Arifin, Rois; Febriansyah, Aldhi; Wahyuningtyas, Novianur; Prayoga, Lintang; Nisa', Khoirotun; Zahro, Saniaty; Tristanti, Febiana Destin; Amin, Muhammad Rohil; Sya'bana, Laillia Nisfi; Salman, Ach. Rois; Nagari, Bregas Istha Sasangka Aji
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i1.22564

Abstract

Pelatihan merajut di Desa Pandanajeng bertujuan untuk memberdayakan masyarakat, khususnya ibu-ibu dan remaja putri, dalam mengembangkan keterampilan merajut sebagai peluang usaha kreatif. Metode Participatory Action Research (PAR) diterapkan untuk memastikan keterlibatan aktif peserta dalam pembelajaran, mulai dari teknik dasar hingga strategi pemasaran digital. Pelatihan yang berlangsung selama satu minggu ini mendapat respons positif dari masyarakat, dengan tingkat partisipasi tinggi dan peningkatan keterampilan peserta dalam membuat tas rajut berbahan benang wol. Selain aspek ekonomi, kegiatan ini juga memiliki dampak sosial yang signifikan, seperti membangun komunitas kreatif dan meningkatkan kepercayaan diri peserta. Hasil pelatihan menunjukkan bahwa produk rajutan memiliki potensi pasar yang luas, baik secara lokal maupun internasional, didukung oleh tren konsumen yang mengedepankan produk handmade dan ramah lingkungan. Dengan keterampilan teknis yang dikuasai serta pemahaman tentang pemasaran digital, peserta diharapkan mampu mengembangkan usaha mandiri berbasis ekonomi kreatif, sehingga berkontribusi terhadap pertumbuhan ekonomi lokal yang berkelanjutan.
Pengaruh Pengembangan Karir, Motivasi Kerja, Dan Kepuasan Kerja Terhadap Loyalitas Karyawan PT. Magnum Attack Indonesia Kota Malang Adela, Diva; Arifin, Rois; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze whether there is an influence of career development, work motivation, and job satisfaction on employee loyalty of PT Magnum Attack Indonesia, with a focus on the production employees of PT Magnum Attack Indonesia. The method used is quantitative with a survey approach, distributing questionnaires to 87 respondents. Data analysis was conducted using multiple linear regression with SPSS 27 to identify the effect of independent variables on employee loyalty. The findings of this study are career development has a significant effect on employee loyalty, work motivation has a significant effect on employee loyalty and job satisfaction has a significant effect on employee loyalty. Keywords: Career Development, Work Motivation, Job Satisfaction, Employee Loyalty 
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdul Haris Abdullah Syakur Novianto ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adelia Putri Pangestuti Adi Pamungkas Adia Reyhan Putra Pratama Aditya Wahyudin Harun Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Aisyah Ainun Unsiyah Akhmad Fadhili Akhmad Faisol Efendi Akmal Rizky Pratama Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normala Dewi Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Anisia Damayanti Anissa Firda Nur Rohma Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Aulia Aufa Diana Ayax Berrem Bernadi Ayu Novita Permatasari Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Budi Wahono Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dewi Puspitasari Dita Octavia Dita Roosemella Paramadina Donny Pangestu Dwi Indah Kinanti Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Farida Karimatun Nisa’ Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hanis Putri Kurnia Wati Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Iga Ade Mirela Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Jeka Sri Vita Sari Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kofifah Indria Novitasari Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Khoirul Anwarudin Broto Suharto M. Rizki Azhari M. Sulaiman M. Tody Arsyianto M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Maskurin Nur Azizah Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Mirzatul Ummah Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Rizal Mohammad Tody Arsyianto Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhamad Tody Arsyianto Muhammad Abu Tholib Muhammad Alamsyah Rahmatulloh Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Khoirul Anwarodin Brotosuharto Muhammad Misnarum Muhammad Muhammad Muhammad Naghieb Muhammad Nur Alfandi Muhammad Rizalul Mukhlis Muhammad Rukmana Muhammad Tody Arsyianto Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nabilah Qotrunada Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nanik Wahyuningtyas Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nur Kholis Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Nuryati Nuryati Oktaviani Laili Rakhmawati Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri Wulan Sari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Resa Juniari Restu Millaningtyas Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Rika Indriyati Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosa Intan Delavia Rosyidah, Ainul Fitrotur Rudi Hartono Rully Sabrina Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sevty Maya Dewi Fatikhah Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tri Sugiarti Ramadhan Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widarko, Agus Widya Rizqi Kusuma Wardhani Widyan Violita Winardianto Hadi Susilah Winda Jaya Wiwid Prihartono Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur