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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia JURNAL MANAJEMEN BISNIS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia AKM: Aksi Kepada Masyarakat Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia Inkubis: Jurnal Ekonomi dan Bisnis E-JRM Jurnal Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Rois Arifin
Universitas Islam Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Analisis Brand Image, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Merek Vivo (Studi Kasus pada Konsumen Metteor Cell Kota Batu) Prihartini, Wahyu; Arifin, Rois; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted with the aim of analyzing brand image, product quality and price perceptions on purchasing decisions for Vivo brand smartphones (case study of Meteor Cell consumers in Batu City). The population in this study were consumers who made purchases at Meteor Cell outlets, and the sample used used a non-probability sampling method with a purposive sampling technique, namely a sample taking technique with certain considerations. The sample collection technique used a quantitative method in the form of distributing questionnaires to 75 respondents. The data analysis method uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, hypothesis test and coefficient of determination using the SPSS application. Based on the research results, it is known that brand image, product quality and price perception simultaneously have a positive and significant effect on purchasing decisions. Partially, brand image has a positive and significant influence on purchasing decisions, product quality has a positive and significant influence on purchasing decisions, and price perception has a positive and significant influence on purchasing decisions for purchasing Vivo brand smartphones. Keywords: Brand Image, Product Quality, Price Perception, Purchasing Decisions
Pengaruh Brand Image Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Cafe Litchi Di Malang) Saputri, Vicky Yuli; Arifin, Rois; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine the influence of Brand Image and price on customer loyalty through customer satisfaction as an intervening variable. This type of research is explanatory research using a quantitative approach. Sampling was carried out by distributing questionnaires to Cafe Litchi customers using the Slovin formula so that a sample of 86 respondents was obtained. This research method uses simple regression analysis with the SPSS analysis tool. Partially, this research shows that Brand Image has an effect on Customer Satisfaction, Brand Image has an effect on Customer Loyalty, price has an effect on Customer Satisfaction, price has an effect on Customer Loyalty, Brand Image has an effect on customer loyalty through customer satisfaction, price has no effect on customer loyalty through customer satisfaction, and customer satisfaction influences customer loyalty.  Keywords: Brand Image, price, customer loyalty, customer satisfaction, cafe shop
Pengaruh Viral Marketing, Online Customer Review, dan Flash Sale Terhadap Minat Beli Pada E-commerce Shopee (Studi Kasus Mahasiswa di Kota Malang) Putri, Vina Afrilianda; Arifin, Rois; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to analyze and determine the influence of viral marketing, online customer reviews and flash sales on purchasing interest on Shopee e-commerce. This research uses explanatory research with a quantitative approach. Sampling was carried out on students in Malang City using the Malhotra formula so that the sample in this study was 75 respondents. This research method uses multiple linear regression analysis with SPSS analysis tools. Hypothesis testing uses the t test and F test. The results of this research show that viral marketing, online customer reviews and flash sales have a significant simultaneous effect on buying interest in Shopee e-commerce. The viral marketing and online customer review variables have a partially significant effect on purchasing interest in Shopee e-commerce. Meanwhile, the flash sale variable does not have a partially significant effect on buying interest in Shopee e-commerce. Keywords : Viral Marketing, Online Customer Review, Flash Sale and Purchase Interest
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Social Media Terhadap Keputusan Pembelian Konsumen Di CV Semanis Situbondo (Pada Pembelian Minuman Booba Di CV Semanis Situbondo) Qamar, Sariful; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Product quality is the superiority of a product which explains the ability of a product to meet predetermined product quality requirements or specifications. CV Semanis Situbondo operates in the iced tea beverage sector with various flavors and there is also the booba drink which is also well known to the public. This business, which was founded in 2019, is one of several drink sellers that have started to mushroom recently and keep up with the times. From this background the questions arise, 1. How do service product quality and media promotion simultaneously influence consumer decisions? How does product quality influence purchasing decisions?The method used in this research is qualitative, the data comes from primary data which obtains direct responses from research subjects, namely customers who have purchased the available boba drinks. This research shows that firstly, the better the product quality, the higher the consumer's purchasing decision in purchasing a product. Second, the better the quality of service provided by producers to consumers, the more it will influence consumer purchasing decisions in purchasing drinks from CV products. As sweet as Situbondo has experienced an increase. Third, the better and more interesting the social media promotion that is carried out will get the public's attention so that beautiful product consumers will be interested and consumers will buy drinks. Keywords: Product Quality, Social Media Promotion Service Quality And Consumer Purchase Decisions
Pengaruh Brand Awareness, Brand Image, Harga, dan Hedonic Terhadap Keputusan Pembelian Iphone (Studi Kasus Mahasiswa di Kota Malang) Salsabila, Oktaviana Salwa; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The research aims to examine the impact of brand awareness, brand image, price, and hedonic on iPhone purchase decisions. This research uses explanatory research with a quantitative approach. The sampling was conducted on 100 college studens in Malang City using the Malhotra formula. The data were analyzed using multiple linear regression measured using SPSS. Test the hypothesis using the t-test and F-test. This research demonstrates that brand awareness, brand image, price, and hedonics collectively exert a significant influence on iPhone purchase decisions. Brand awareness, brand image, and hedonic variables partially influence iPhone purchase decisions, while the price variable does not have a significant effect. Keywords: Brand Awareness, Brand Image, Price, Hedonic, and Purchase Decisions
Pengaruh Brand Image, Price Perception, Fitur, Dan Product Quality Terhadap Keputusan Pembelian Smartphone Xiomi (Studi Pada Mahasiswa Universitas Islam Malang) Ahmad, Ryan Fazrin; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the economic realm, business refers to an entity or organization that sells goods and services to consumers or other entities. It is important for companies to understand consumer behavior because the continuity and success of companies, which strive to meet consumer needs and desires, is very dependent on a deep understanding of consumer behavior (Tjiptono F, 2008: 96). In the current digital era, smartphones have become an integral element in people's daily lives. Its function is not only limited as a communication tool, but also as a learning tool, as a tool for accessing information, and carrying out various other activities that can make human life easier. In this way, it is not surprising that the smartphone market is growing and competition between smartphone brands is getting tighter. Xiomi smartphones have become one of the most popular brands in Indonesia in recent years. This is due to the good quality of the product and the price which is relatively more affordable compared to other similar brands. Keywords: Brand Image, Price Perceotionn, Features and Product Quality and Purchasing Decision.
Pengaruh Kualitas Produk, Harga, Lokasi, Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Buah Salak (Studi Kasus Pada RJ FRUITS Kecamatan Pronojiwo) Rizal, Syarif Ali; Arifin, Rois; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and describe the influence of product quality, price, location, electronic word of mouth on purchasing decisions for salak fruit (case study at RJ FRUITS, Pronojiwo District). The population in this research are consumers who have purchased at RJ FRUITS, Pronojiwo District. Determining the number of samples used the Malhotra formula and obtained results of 105 respondents. Data collection was carried out using a questionnaire. To solve the problem in this research using SPSS assistance with the analytical methods used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, coefficient of determination test (R2) . The research results show that product quality and location have a significant effect on purchasing decisions, while price and electronic word of mouth do not have a significant effect on purchasing decisions. Keywords: Purchasing Decisions, Product Quality, Price, Location, Electronic  Word Of Mouth.
Pengaruh Event Pariwisata, Digital Marketing, Harga , Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Pantai Watukarung Kabupaten Pacitan Putri, Intan Sabrina Aziza; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and explain the Influence of Tourism Events, Digital Marketing, Prices, and Facilities on Tourist Decisions at Watukarung Beach Tourist Attraction, Pacitan Regency. The sample used in this study was 99 respondents obtained from the Slovin formula using the probablility sampling technique. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. The data testing used is simultaneous and partial hypothesis testing. The results of this study show that simultaneously the variables of Tourism Events, Digital Marketing, Prices, and Facilities have a positive and significant effect on the decision to visit. Partially, the variable of tourism events has a positive value and is not significant to the decision to visit partially, the variable of Digital Marketing has a positive and significant effect on the decision to visit partially, the price variable had a positive and significant effect on the decision to visit partially, the facility variable had a positive and significant effect on the decision to visit. Keywords: Tourism Events, Digital Marketing, Prices, Facilities, and Visiting Decisions.
Studi Tentang Pengaruh Shopee Paylater, Diskon Harga, Gratis Ongkos Kirim, Dan Online Customer Riview Terhadap Keputusan Pembelian Di E-Commerce Shopee (Studi Kasus Pada Konsumen Generasi Z Kec Lowokwaru Kota Malang) Ilmi, Lilik Qaffidhotul; Arifin, Rois; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Shopee PayLater, price discounts, free shipping, and online customer reviews on purchase decisions on the Shopee e-commerce platform among Generation Z consumers in the Lowokwaru District, Malang City. This research is quantitative with an explanatory research approach. The sample used in this study consisted of 95 respondents, determined using the Maholtra formula based on the number of variable indicators. The results of the study indicate that simultaneously, Shopee PayLater, price discounts, free shipping, and online customer reviews significantly affect purchase decisions. Partially, Shopee PayLater, price discounts, and online customer reviews have a significant impact on purchase decisions, while free shipping does not have a significant influence. Keywords: Shopee PayLater, Price Discounts, Free Shipping, Online Customer Reviews, Purchase Decisions 
Pengaruh Pemasaran Cross selling, Pemasaran Viral, dan Pemasaran Produk Bundling Terhadap Keputusan Pembelian Pada Produk Skintific (Studi Pada Konsumen di Kecamatan Lowokwaru Kota Malang) Lukyani, Defita; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the impact of cross-selling marketing, viral marketing, and product bundling marketing on the purchasing decisions of Skintific products in Malang City. Employing a multiple linear regression method, this study focuses on Explanatory research employing quantitative methods. The sample of 90 consumers was determined using the Malhotra formula. Data analysis was conducted using SPSS version 25, including validity testing, reliability testing, normality testing, classic assumption testing, hypothesis testing, and the determination coefficient test (R2). The results show that overall, cross-selling marketing, viral marketing, and product bundling marketing significantly influence the purchasing decisions of Skintific product consumers in Lowokwaru District, Malang. Specifically, cross-selling marketing and viral marketing have a positive impact on purchasing decisions, while product bundling marketing does not have a significant influence on consumer purchasing decisions. Keywords: Cross-Selling Marketing, Viral Marketing, Product Bundling Marketing, Purchase Decision
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdul Haris Abdullah Syakur Novianto ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adelia Putri Pangestuti Adi Pamungkas Adia Reyhan Putra Pratama Aditya Wahyudin Harun Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Aisyah Ainun Unsiyah Akhmad Fadhili Akhmad Faisol Efendi Akmal Rizky Pratama Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normala Dewi Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Anisia Damayanti Anissa Firda Nur Rohma Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Aulia Aufa Diana Ayax Berrem Bernadi Ayu Novita Permatasari Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Budi Wahono Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dewi Puspitasari Dita Octavia Dita Roosemella Paramadina Donny Pangestu Dwi Indah Kinanti Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Farida Karimatun Nisa’ Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hanis Putri Kurnia Wati Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Iga Ade Mirela Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Jeka Sri Vita Sari Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kofifah Indria Novitasari Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Khoirul Anwarudin Broto Suharto M. Rizki Azhari M. Sulaiman M. Tody Arsyianto M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Maskurin Nur Azizah Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Mirzatul Ummah Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Rizal Mohammad Tody Arsyianto Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhamad Tody Arsyianto Muhammad Abu Tholib Muhammad Alamsyah Rahmatulloh Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Khoirul Anwarodin Brotosuharto Muhammad Misnarum Muhammad Muhammad Muhammad Naghieb Muhammad Nur Alfandi Muhammad Rizalul Mukhlis Muhammad Rukmana Muhammad Tody Arsyianto Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nabilah Qotrunada Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nanik Wahyuningtyas Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nur Kholis Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Nuryati Nuryati Oktaviani Laili Rakhmawati Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri Wulan Sari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Resa Juniari Restu Millaningtyas Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Rika Indriyati Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosa Intan Delavia Rosyidah, Ainul Fitrotur Rudi Hartono Rully Sabrina Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sevty Maya Dewi Fatikhah Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tri Sugiarti Ramadhan Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widarko, Agus Widya Rizqi Kusuma Wardhani Widyan Violita Winardianto Hadi Susilah Winda Jaya Wiwid Prihartono Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur