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Journal : Journal of Saintech Transfer

Optimization of packaging and marketing of Awaina Shrimp Paste as a leading product of Langsa City Hakim, Sukma Hayati; Sari, Raina Linda; salman; hanum, nurlaila
Journal of Saintech Transfer Vol. 7 No. 2 (2024): Journal of Saintech Transfer
Publisher : Talenta Publisher Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jst.v7i2.14806

Abstract

Indonesia's coastal resources provide livelihoods for many communities, including Langsa City in Aceh Province, known for its shrimp paste production. Terasi Awaina, a local shrimp paste business, faces challenges with outdated packaging and limited marketing reach. This community service project aimed to optimize Terasi Awaina's packaging and marketing strategies. Conducted over six months, the project involved surveys, practical training, outreach, and mentoring to enhance the business's operations and market appeal. Training focused on modern packaging techniques and establishing an official business website. The results showed significant improvements in participants' knowledge and skills, increased production efficiency, and expanded market reach. Modern packaging and a professional online presence boosted sales and competitiveness. This project demonstrates the potential for technological and digital solutions to drive sustainable development in traditional industries, contributing to economic growth and improved livelihoods in rural communities.
Co-Authors Adillah Herni Agus Gumilar Ahmad Tamrin Sikumbang Ahmad, Karmilayana Amin Sitorus, M.Darul Anastasha, Desty Ayu Andriani, Suci Angga Prayuda Anggraeni, Dea Tri Maya Aprilia, Cindy Ardi Wiranata Aryaguna, Lalu Wangsa Ayuninda Putri , Shafa Azmiral Anwar Burhan Hambali Candrasari , Satya Cici Saputri Deprizon Erwan Efendi Fadhilah, Asri Nur Fithri, Radhiyatul Futri Zahra Hakim, Sukma Hayati Haloho , Heppy New Year Hanum, Nurlaila Hasan Sazali Hasdinawati Hidayatullah, Wahyu Humaysah Ignatius Ario Sumbogo, Ignatius Ario Ika Julianti Tambunan Irma Yusriani Simamora Isnani, Septiya Rahmatul Jumiati Junita Karinah Kanne Dachi Kiki Ariyani Kinanti Oktria Lalu Darmawan Bakti, Lalu Darmawan Lutfiyani M. Darul Amin Sitorus Marneli, Diyyan Marnida Maulani, Zahratul Mintari Aprillisa Mira Ziveria, Mira Mutiara Shinta Dewi Nanda Salsabilah Nasari, Linda Nasrullah, Rully Nasution, Lannuria Nasution, Syawaluddin Ningsih, Sri Maya Nirwana Nisya Frasetia Noprijon Nurfaradila, Aulia Nurlina Nurlina Nurlina Nurul Afwa Yustika Sari Paryanto Dwi Setyawan Pratama, M.Febrian Ulmayadi Rahayu, Nastiti Wiji Rahmat Rahmi Raina Linda Sari Raisa Berliana Rasyidin Ridha Sefina Samosir Rizka Rony, Zahara Tussoleha Rosiana Rizal Sabili Dahlan Safrizal Sakban Sefina Samosir , Ridha Septiana, Yulda Septiawan, Redza Dwi Sinarep Siswanti, Dwi SITI AMINAH Siti Muliani Julianty Siti Ruhana Dara Sitorus, Muhmmad Darul Amin Sriwardona Sudedi, Aprinandi Sulaiman Sumardi Sumarti, Elinda Syafiuddin Toto Udi Rusadi Vadilah Maharani Warni, Yensi Wirantino, Lalu Pikya Yesika Novita Rahmi Yudy Hendrayana Yudy Hendrayana, Yudy Yulia Septi Wahyuni Yunita, Anastasia Zahrul Fuad