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Awaluddin
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Journal : Study of Scientific and Behavioral Management (SSBM)

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Pengaruh Pengalaman dan Nilai Pelanggan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening pada Pelanggan Scarlett Whitening di Kota Makassar Kurniah, Kurniah; Awaluddin
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.29836

Abstract

ABSTRACT This study aims to determine the effect of customer experience and value on loyalty through satisfaction as an intervening variable for Scarlett Whitening customers in Makassar City. The population sample is 96 people to facilitate facial calculations. Researchers obtained a sample of 100 respondents. The data analysis technique in this study is using structural Equation Modeling (SEM) using the help of SmartPLS version 3.0 for windows. The results of this study indicate that customer experience does not have a positive effect on customer loyalty, customer value has a positive effect on customer loyalty, customer experience has a positive effect on customer satisfaction, customer value has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty, customer experience has a positive effect on customer satisfaction through customer loyalty as an intervening variable, and customer value has a positive effect on customer satisfaction through customer loyalty as an intervening variable. Keywords : experience, customer value, satisfaction, customer loyalty
PENGARUH INDIGENOUS CULTURE DAN GROUP OF REFERENCE TERHADAP MINAT BELI SONGKOK RECCA DENGAN ATTITUDE SEBAGAI VARIABEL MODERASI PADA MASYARAKAT BUGIS DI KOTA MAKASSAR Manajemen, Andi Ayub Zulfikar; Awaluddin; Fauzia Bakhtiar
Study of Scientific and Behavioral Management Vol 6 No 3 (2025): Transformasi Kompetensi SDM dalam Era Digital: Strategi dan Implikasi Manajerial
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh indegenous culture dan group of reference terhadap minat beli songkok Recca, dengan attitude sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data primer diperoleh melalui kuesioner yang disebarkan kepada masyarakat Bugis di Kota Makassar. Teknik pengambilan sampel menggunakan metode non-probability sampling dan dianalisis menggunakan SmartPLS versi 4. Hasil penelitian menunjukkan bahwa indigenous culture dan group of reference berpengaruh positif dan signifikan terhadap minat beli. Sementara itu, attitude memoderasi pengaruh indigenous culture secara negatif dan signifikan, serta memoderasi pengaruh group of reference secara positif dan signifikan terhadap minat beli. Penelitian ini memberikan kontribusi terhadap pelestarian budaya lokal melalui pendekatan perilaku konsumen.   Kata kunci: Indegenous culture; group of reference; minat beli; attitude
Co-Authors A. Anwar Ishar Abdul Ghoni Abdul Latif Abdul Rahman ABDUL ROZAK Abdullah Basit Adriani Agus Ismail Ahmad Khairul Shiddiq Al Rahmad , Dzikirullah Al-Mubarroq, M. Julianda Alfonsina Titirloloboy Allo, Okniel Aminuddin Ananda, Rizky Andi Bustan Didi Andi Muflihah Darwis Andriawan Arfanda, Poppy Elisano Arimbi Arlinda, Sari Arlioni Awalia Gusti Ayu Rahayu Badaru, Benny Baharsyah, Bastomi Basuki Ario Seno Bulang Burhanuddin, Sudirman Dasa febriyanti Debit, Yohanis Dian Pertiwi Divo Dyah Furnama Aqida, Dyah Era Purike Fachrin, Suharni a. Faisal Hidayat Fajar Rina Sejati Faradila, Futri Fatimah Azzahra Fatoni Fatoni Fauzia Bakhtiar Febri Rahmita Ferawati Ferly, Dira Dwi Fitra, Miladil Fitrah, Muhammad Dinul Geerhand, Andi Haeruddin Hafsohtul Zakiyah Haliza, Siti Nurul Harahap, Wilna Syahfutri Haris Abd Kadir Hasan, Muhammad Hafiz Hasibuan, Rahma Isna Hayati Hasnah Hasyim Hawati Heni Pujiastuti Herliza Agustin Hery Widijanto Hidayat, Ihsan HIKMAD HAKIM Hsb, Khoirunnisah Hutasuhut, Sartika I Gede Pasek Suta Wijaya Ians Aprilo Ibnu Azies Ichsania, Nurul Imam Suyudi, Imam Imran Hasanuddin, M. Intan Sahara Irmawartini Irundu, Daud Irvan Irwan Misbach Irwin Ishak Bachtiar Janwar, Muhammad Jubair Kamadi, La Kurnia Malik Kurniah, Kurniah L.M Dandi Wahyu Purnama LINDAWATI M. Imamuddin M. Said Zainuddin M.T.Akhriyadi Mahaza Manajemen, Andi Ayub Zulfikar Mappaompo, M. Adam Marlina Masyita, Jumriatni Milkha Tambirang Mira Nila Kusuma Dewi MUHAJIR Muhamaad Janwar Muhammad Afandi Muhammad Akbar Syafruddin Muhammad Fadhil Mu’min Muhammad Harliawan Muhammad Hidayat Cakrawijaya Muhammad Ishak Muhammad Ivan Miftahul Aziz Muhammad Janwar Muhammad Nur Faiz Muhammad Rais Muhammad Solihin, Muhammad Mujahida Mukhlis . Muklis Muntu, Andi Tenri Sri Mutmainnah Nofiana, Nisa Noviriani Nur, Erdi Nur, Hasnah Nuril Huda Prayogi Pulungan, Agus Salim Putri, Nopita Aulia Qudratullah, Qudratullah R, Alfi Rizqiya Rahma Ashari Hamzah Rahmawati Raihan, Zulasfiani Rasyid, Nuraini Rayzul Hawari Reza Wardiansyah Riandy Ridha Fauzana Ridwan, Andi Rifa Firyali RITONGA, SYAIPUDDIN Sahrul Ponto sandra dewi Satria Ramli Selvi Purwaningsih Sidhikah, Dian Siregar, Siti Jabedah Siti Aisyah Sri Haryani Sri Lestari Adriyanti Suhardianto, Suhardianto Suhendri Suksmerri Sulbadana Syaharuddin Syaharuddin Syahril Ramadhan Syahrir D Mallongi Syahruddin Syamsuddin, Muh Syachrul Tisa Amelia Usman, Arifuddin Utomo, Robi Vicky Vickram Suatrean Wahyu Munandar Waji, Resi Agestia wati, Mesis Rawati Wewis Gilang Sari Widodo Setiyo Pranowo Yasser Arafat Yohanes Babtista Mudin Yolanda Effendi Yusep Ginanjar Zainuddin, M Said