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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Risâlah, Jurnal Pendidikan dan Studi Islam IKRA-ITH Informatika : Jurnal Komputer dan Informatika TERRA : Journal of Land Restoration JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Abdimas Mahakam KURVATEK Ecces: Economics, Social, and Development Studies Ilomata International Journal of Management Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management International Journal of Marine Engineering Innovation and Research MESA (Teknik Mesin, Teknik Elektro, Teknik Sipil, Teknik Arsitektur) Ilomata International Journal of Management Jurnal Fakultas Teknik UNISA Kuningan Jurnal Pengabdian Masyarakat: Humanity and Medicine International Journal of Economics, Management, Business, and Social Science Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Ekonomi International Journal of Science and Society (IJSOC) PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Al-Manahij : Jurnal Kajian Hukum Islam Abdi Jurnal Publikasi Best Journal of Administration and Management Journal of Scientific Research, Education, and Technology Economics and Business Journal Prosiding Seminar Nasional Rekayasa Teknologi Industri dan Informasi ReTII International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) el hisbah: Journal of Islamic Economic Law Jurnal Ilmiah Research and Development Student International Journal of Educational and Life Sciences (IJELS) Al-Qalam: Jurnal Ilmiah Pendidikan Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan Masterpiece: Journal of Islamic Studies and Social Sciences MERDEKA: Jurnal Ilmiah Multidisiplin ARIMA : Jurnal Sosial Dan Humaniora JEMBA: Journal of Economics, Management, Business, and Accounting Multidisciplinary Indonesian Center Journal International Journal of Economics, Business Management and Accounting IPSSJ An Nafi’; Multidisciplinary Science Journal of Students of Automotive, Electronic and Computer Aslama Kawakib: Journal of Multidisciplinary Research Aimmah: Social Sciences Journal Immortalis Journal of Interdisciplinary Studies
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Pemanfaatan Media Sosial, Content Marketing & e-WOM Marketing pada UMKM Ritel di Desa Cikeas Udik Kabupaten Bogor: Bahasa Indonesia Baharsyah, Syamsudin; Hasanudin
Jurnal Abdimas Mahakam Vol. 10 No. 01 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v10i01.3896

Abstract

Kegiatan pengabdian ini adalah untuk memfasilitasi dan memberikan edukasi kepada para pelaku usaha UMKM ritel di Desa Cikeas Udik – Bogor, dalam hal bagaimana mereka menerapkan strategi pemasaran dengan memanfaatkan media sosial, content marketing dan e wom marketing pada usaha yang mereka jalankan, serta berupaya memperluas jaringan pemasarannya, sehingga omset penjualan terus meningkat serta dapat menyerap lebih banyak pegawai, pada akhirnya dapat mengurangi jumlah pengangguran yang ada di Desa Cikeas Udik. Permasalahan yang dialami pada umumnya adalah rendahnya pengetahuan dan pemahaman terkait pemanfaatan Media Sosial, Content Marketing & E-WOM Marketing sebagai sebuah strategi pemasaran yang dinilai cukup efektif dan efisien dalam menarik minat para pelanggan, dan sumber daya yang dimiliki saat ini belum cukup mampu untuk mendapatkan solusi atas permasalahan-permasalahan yang dihadapi, sehingga pertumbuhan usaha dan omset penjualan UMKM ritel ini relatif cukup stagnan dan operasional bisnis sulit untuk berkembang. Metode yang diterapkan adalah diawali dengan Pre-Test, kemudian presentasi materi, diskusi tanya jawab dan evaluasi dengan Post-Test. Kegiatan PKM ini dilaksanakan pada tanggal 28-29 Juni 2025, dikuti 20 peserta. Materi mengenai strategi pemasaran, pemanfaatan media sosial, content marketing & e wom marketing untuk meningkatkan omset penjualan. Hasil kegiatan PKM ini adalah adanya peningkatan wawasan peserta dan merangsang motivasi untuk selalu berpikir inovatif dan kreatif dalam berwirausaha dibanding sebelum mengikuti pelatihan.
Enhancing Employee Performance through Career Development, Training, and Human Resource Planning: The Mediating Effect of Motivation Handayani, Ani Juwita; Sugiono, Edi; Efendi, Suryono; Hasanudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4076

Abstract

Veterinary hospitals play a vital role in ensuring animal health, but their success depends on skilled and motivated veterinarians. This research investigates how career development, training, and human resource planning influence veterinarian performance, with employee motivation as a mediating factor, in a veterinary hospital in DKI Jakarta. The objective is to understand these relationships and provide practical recommendations for improving service quality. A quantitative approach was used, collecting data from 125 veterinarians through questionnaires and interviews. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the data. The findings show that career development, training, and human resource planning positively and significantly enhance performance, both directly and through motivation, which acts as a key mediator. All hypotheses were supported, confirming the importance of these factors in boosting veterinarians’ effectiveness. In conclusion, veterinary hospitals should prioritize structured career paths, regular training, and strategic planning to enhance motivation and performance, improving animal care quality. However, the study’s reliance on self-reported data and focus on DKI Jakarta may limit its applicability to other contexts.
From Likes to Enrolment: How Social Media Shapes Decision-Making Among Prospective Students Saksono, Lalang; Sugiono, Edi; Lestari, Rahayu; Hasanudin; Nurwulandari, Andini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4138

Abstract

This study investigates how social media-driven digital engagement shapes enrolment decisions among prospective students at Universitas Djuanda Bogor, focusing on the interplay between online interactions and institutional choice in Indonesia’s higher education landscape. A mixed-methods approach was employed, combining quantitative surveys (n = 320) to measure the frequency and type of social media interactions, qualitative interviews (n = 25) to explore subjective experiences, and analytics data from the university’s official platforms. Data triangulation was performed to identify patterns in digital engagement and its linkage to enrolment intent. A strong positive correlation was found between active digital engagement (e.g., content sharing, peer discussions, and virtual campus tours) and enrolment likelihood (r = 0.72, p < 0.01). Prospective students who engaged with user-generated content (UGC) were 1.8 times more likely to apply than those who only consumed official posts. This outcome arises because peer narratives and authentic student experiences shared on social media reduced perceived uncertainty about academic quality and campus life, while algorithmic personalization amplified institutional visibility among target demographics. The findings underscore the need for universities to strategically integrate UGC and peer-driven storytelling into their recruitment strategies. Additionally, this study advances the discourse on digital inequality by highlighting how socio-economic disparities in internet access may skew enrolment advantages toward tech-savvy, urbanized applicants. This research introduces a contextualized framework linking algorithmic affordances of social media to enrolment behaviour in a developing economy, contrasting prior studies focused on Western institutions.
Dialectics of Policy Instruments and the Effectiveness of Educational Governance: A Conceptual Synthesis in a Contemporary Perspective Hasanudin; Muhria, Lanlan; Hanurajasa, Dhike Noordestiasari
Immortalis Journal of Interdisciplinary Studies Vol. 2 No. 1 (2026): January - March
Publisher : PT. Caesarindo Triloka Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/6gsnxz58

Abstract

Educational policy formulation in the digital era requires the precise selection of strategic instruments to ensure the effectiveness of institutional governance. This study aims to synthesize various theoretical perspectives on policy instrument typologies and evaluate their implications for contemporary educational management transformation. The method employed is a narrative literature review analyzing academic documents from reputable databases over the last ten years. Findings indicate that reliance on mandate-based regulatory instruments tends to create administrative rigidity that stifles pedagogical innovation. The integration of a policy mix that includes incentives and internal capacity-building is more effective at building organizational resilience. This article makes a theoretical contribution by offering a conceptual framework for adaptive governance responsive to the dynamics of the educational ecosystem.
From Individual Drivers to Systemic Culture: Rethinking Employee Performance Improvement in Local Public Infrastructure Organizations Hanurajasa, Dhike Noordestiasari; Khusni; Hasanudin; Pamela, Karim
Immortalis Journal of Interdisciplinary Studies Vol. 2 No. 1 (2026): January - March
Publisher : PT. Caesarindo Triloka Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/xdnccd74

Abstract

This study revisits employee performance improvement in public sector organizations by shifting the focus from individual-based drivers to a systemic, culture-oriented perspective. Prior public human resource management research has primarily emphasized work motivation and organizational commitment as key predictors of performance. However, empirical evidence has been inconsistent, particularly within rule-based bureaucratic contexts. To address this gap, the study investigates whether organizational culture functions as a more fundamental mechanism shaping performance in local public infrastructure organizations. A quantitative explanatory design was employed, utilizing cross-sectional survey data collected from both civil servants and non-civil servants working in public infrastructure organizations in Majalengka Regency, Indonesia. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings reveal that organizational culture exerts a strong and statistically significant influence on employee performance, whereas work motivation and organizational commitment have weak and non-significant effects. These results suggest that performance in public infrastructure organizations is primarily driven by systemic cultural mechanisms rather than individual psychological factors. This study contributes to the public management literature by reframing performance improvement strategies in the public sector, positioning organizational culture as a foundational driver of performance, and offering theoretical and policy-relevant insights for bureaucratic reform.
Optimization of the Number of Boat Passengers Using the Intact Stability Survival Approach Aditya Dwi Saputra; Sjarief Widjaja; Hasanudin
International Journal of Marine Engineering Innovation and Research Vol. 10 No. 4 (2025)
Publisher : Department of Marine Engineering, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v10i4

Abstract

Passenger ship accidents in Indonesia’s domestic waters are frequently linked to overloading and stability failures, particularly on non-classed vessels with open decks. This study proposes an analytical method to determine the optimal passenger capacity based on intact stability survival criteria. The method begins with hydrostatic calculations of the hull to generate the KN curve, which is then adjusted for the mass distribution of the vessel and passengers to produce the actual GZ curve. Optimization is performed iteratively by comparing the calculated righting moment (Mst) with the regulatory criterion moment (Mkr), following both BKI and ISO 12217-1:2015 standards, while also accounting for the limiting condition at the downflooding angle. A case study on a V-hull boat (L = 10.5 m; B = 3.2 m; H = 1.4 m) reveals a substantial divergence between the two regulatory frameworks. Under light displacement (LWT = 1 ton), ISO permits up to 138 passengers, whereas BKI limits capacity to only 17. Conversely, at a high LWT of 8 tons, ISO does not allow any passengers, while BKI still permits approximately 29. Validation against Maxsurf software demonstrates excellent agreement (R² = 0.9993), confirming the reliability of the developed program. These findings establish that the proposed method is both valid and practical, offering a technical guideline for determining the safe passenger capacity of non-classed open-deck vessels operating in domestic waters.
Co-Authors Abbas, Asyari ABDUL MUJIB Adi Subandi Aditya Dwi Saputra Adriansyah Aghni Siti Faujiah Aghnia Wulandari Agus Dwiyanto, Agus Agustian, Indra Agustiarini, Vitri Ahmad Muzayyin Ahmad Rudiansyah Ahmad Shalahuddin, Ahmad Ahmad Yani Anshori, Ahmad Yani Ahmad Zikri Akbari, Rizki Zulfi Albert Lianto Alfiah, Mila Amanda Risky Amalia Amelia, Rizka Wahyuni Amir Tajrid Amsal ANDINI NURWULANDARI Angga Permadi Awaloedin, Dipa Teruna Badruzaman, Dudi Baharsyah, Syamsudin Bahtiar Wilantara Bambang Gonggo Murcitro Bandi Hermawan Bintoro Bagus Purmono Bungawati Bungawati, Bungawati Cecep Abdul Cholik Daniel Happy Putra Daud, Ilzar Dhimas Andree Priyono Dian Ardiansyah Dian Zahra N Dian Zahra N. Didik Himmawan Dini Nurfajri H. Dini Nurfajri Hayati Dini Setyorini DipaTaruna Djenal Suhara Dody Pratama Marumpe Dwipa, Eliza Rahma Efendi, Suryono Eko Supriyanto Endang Komara Enok Tuti Alawiah Erna Listiana Ernawati Fahrurrozi, Fahrurrozi Fauzan, Rizky gina dewi sonia Giriati Gustaman Habibullah, Fakhrul Hafita, Yuniar Ayu Hamid, Aditia Putra Han, Yonghwa Handayani, Ani Juwita Hanurajasa, Dhike Noordestiasari Hariadi, Fadli Harry Setiawan Helmawati Hemansyah, Yus Hermansyah Hermansyah Hermansyah, Yus Heru Widiyono, Heru Ikram Yakin Irfan Syahyudi Kamsi Kariadi, Mustasyfa Thabib Karsim Karyatun, Subur Khairudin Khusni Kurniawan Lani Maulani Yusuf Lanlan Muhria Lazuardi, Muhammad Abdul Latief Lina Nofiana Maryam Masdar Mazayatul Mufrihah B11212091 Moh Yusup Saepuloh Jamal Muhammad Afif Muhammad Hendri MUHAMMAD SAID Muharomah, Nurul Adilatul Mukhtar Hadi N. Syakirohtul Riskiyah Nandang Komara Nandang Muhyidin Nofiana, Lina Nova Yuliasari Novarianti Nugroho Budisantoso Nur Afifah Nurma Wijareni Pamela, Karim Pradini, Gagih Prawito, Priyono Purmono, Bintoro Bagus Putri Rahmah Putri, Elsa Lolita Rachmat Setiawan Rahayu Lestari Ramadania Rasyid, Riana Sari Puspita Ratman Ridho Pangestu Yuwan Rieke Dwi Oktaviani Rifdah Regita Acasia Kadir Riwandi Rizka Wahyuni Amelia ROMI SURADI ME Rosyad, Ali Miftakhu Rudiansyah, Ahmad Sabiq Rizki Hasan Saharudin Saksono, Lalang Sanjaya, Rina Saputra, Gregorius Deri Selma Alfania Sani Septiana Anggraini Setiarso, Gunawan Setiawan, Muhammad Diki Setyorini, Dini Sjarief Widjaja Sri Purwanti Sugiono, Edi Suhara, Djenal Sulistiono, Agus Sumarta, Ryan Puby Tasiroh Tyaksa Putra, Rivanda Usman, Maharani Violin Wahyudi Zikri Wendy Widarta, I Gede Yonghwa Han Yudiyanto, Mohamad Yus Hermansyah Zaedi Zallya Fassya