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THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN Dona Tri Ardillah; Bunga Aditi; Sunaryo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1180

Abstract

This research is motivated by the rapid growth of coffee shops in Medan, which has also shown changes in consumer preferences. This rapid growth has led to problems arising from increasing customer demand and declining customer satisfaction, resulting in some coffee shops being unable to meet consumer expectations. This study aims to analyze the influence of entrepreneurial orientation and marketing performance on maintaining sustainable competitive advantage in the growing coffee shop industry. The research method used was descriptive quantitative, with data collected through questionnaires distributed to 100 business owners, out of a total population of 650 coffee shops in Medan. The results indicate that entrepreneurial orientation and marketing performance have a significant influence on sustainable competitive advantage. Multiple linear regression was used to examine the relationship between the variables. This research is expected to provide insights for business owners in formulating appropriate strategies to increase competitiveness in an increasingly competitive market.
Co-Authors Abdul Rokhim Achmad Husen Aditya Alif Rama Agung Wahyu Nugroho, Agung Wahyu Agus Triono Ahmad Fati’in Ahmad Kafrawi Nasution, Ahmad Kafrawi Ahmad Zazili Alfindo Amanda, Nuresa Divani Andriyani Agus Ardiansyah, Irawan ARIF KURNIAWAN Atala Syahlina Saputri Aulia Nisa’ul Khoir Azansyah Bagus handoko Bambang Sunardi Bina Ikawati Bunga Aditi Chatarina Eka Berliyanti Putri Cici Sucianingsih Daffa Harkansas, Daud Denadia, Aliffia Mauli Dhea Aulia Putri Dina Chamidah DK, Muhammad Putra Dona Tri Ardillah Dr. Mudawamah Ekaputri, Retno Agustina El Syam, Robingun Enawar Estiko, Reza Euis Bandawaty Farizal Firdaus Firda Rachmawati Firdaus Asyhar Firmansyah, Ade Arif Firyaliza Alya Yafiina Fitoni Nuradila, Muh. Batistuta Frammudya, Muhammad Gunardi H.M Hermansyur Habibie, Dian Hadi Nasbey Hani Hasanah Hanifah Nurhayati Hasna Heni Wardana Hermanto Hermawan Hermawan Heru Nugroho I Gede AB Wiranata Indah Zianira Fitri Indra Hasan Kartikaningsih, Dewi Kasmawati Khaerunnisa Yulia Handayani Khairun Nisa, Salsabila Koesmantoro, Hery Kristianto, Sonny Kurniawan, Safrudin Legisnal Hakim Legisnal Hakim Lestyoningrum, Sinta Dewi M. Furkon Hakim Marmi Mawardi Mira Ziveria, Mira Mizani Ahmad Muhamad Apriansyah Ramadhan Muhammad Adib Kurniawan Muhammad Rifky Yuwanto Muhtadi Mujiani, Sari Mulaksito Mulyadi, Rekyan Woro Nopiah, Ririn Nunung Rodliyah Nur Faris Prih W Octavia, Ika Pandu Apriliansyah Permana , Bagus Pramita Laksitarahmi Isrianto Prasetya, Bayu Andy Prasetyo E. W., Agustinus Prisma Fatma Sari Purwana E.S., Dedi Purwatiningsih, Yuni R. Alamsyah Ramadhan Rafie Achmad Prayoga Rahma L ramadhanty, erlinda shella Ramdani Rakasiwi, Gama Rangga Wardana, Ilham Sucipto Resi, Septian Restya Amanda Putri Ria Wierma Putri, Ria Wierma Riski Juliana Sahara Rizka Wahyuni Amelia Rohaini Sabillal Irfan Mulyana Putra Saparuddin Saragih, Zainul Sarah Imelda Sepriyadi Adhan S Septian Aryatama Sheila Dewi Ayu Kusumaningtyas Shella Ramadhanty, Erlinda Sinaga, Herfin Naufal Sri Poerwati1, Ari Probandari2, Joko Sutrisno3, Ari Handono Ramelan4 SULASTRI Suparno Suradi Tarmiati, Erni Tri Wijayanti Udianto, Fauzi Umara Firman Rizi D Upik Rahma Fitri, Upik Rahma Vivian Karim Ladesi Wawan Riyanta Wibowo, Agustinus P. Edi Widyastuti, Candra Wilujeng, Sukian Winda Ardiani Wisnu Nugroho Yayah Huliatunisa Yusanti, Leni Yusril Mahendra Yuwono Wiarco