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All Journal Sosiohumaniora Jurnal Akuntansi dan Ekonomika SENTRALISASI Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Jurnal Scientia Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Teknologi dan Bisnis International Journal of Community Service & Engagement Ekonam : Ekonomi, Akuntansi dan Manajemen Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Indonesian Journal of Economics and Management Jurnal Locus Penelitian dan Pengabdian Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of General Education and Humanities Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Public Representative and Society Provision Eduvest - Journal of Universal Studies Research Horizon IIJSE Journal Integration of Management Studies Siber International Journal of Digital Business EDUKASI Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management International Journal of Management, Economic and Accounting
Nunung Ayu Sofiati (Efi)
Universitas Indonesia Membangun
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Journal : international journal of advanced multidisciplinary

 1 
The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
Marketing Mix Analysis on Brand Image and its Impact on Running Shoe Purchase Decisions in E-Commerce Ishar, Muhammad; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Azis, Dadan Abdul; Dayona, Gurawan; Sumawidjaya, Riyadi Nur; Alfarisi, Ade Salman; Sakti, Anggono Raras Tirto
International Journal of Advanced Multidisciplinary Vol. 4 No. 4 (2026): International Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i4.1882

Abstract

This study aims to analyze the influence of the Marketing Mix on Brand Image and its impact on Purchasing Decisions for running shoes on e-commerce platforms. The rapid development of digital commerce has changed consumer behavior in selecting and purchasing products, making marketing strategy, brand perception, and online purchasing decisions crucial aspects for business competitiveness. This research adopts a quantitative approach with descriptive and verificative methods to examine the relationships among the variables of Marketing Mix, Brand Image, and Purchasing Decisions. The results indicate that the implementation of the Marketing Mix, covering Product, Price, Place, and Promotion, is in the good category with an average score of 3.66, reflecting effective marketing strategy execution. Brand Image, measured through Reputation, Recognition, Affinity, and Loyalty, is also in the good category with an average score of 3.57, indicating positive consumer perception of the brand. Similarly, Purchasing Decisions, including product selection, e-commerce selection, and repeat purchases, are in the good category with an average score of 3.40. Furthermore, statistical analysis reveals that the Marketing Mix has a positive and significant effect on Brand Image and Purchasing Decisions, while Brand Image also significantly influences Purchasing Decisions. Additionally, the Marketing Mix simultaneously exerts a significant effect on both Brand Image and Purchasing Decisions, demonstrating the strategic role of integrated marketing strategies in enhancing consumer behavior in the e-commerce context.
Co-Authors Abdul Aziz Mubarok, Dadan Ade Salman Alfarisi Admaja, Firma Agustin Dwi agung setiawan Albert Gamot Malau Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali , Mochammad Mukti Ali, Mariyuana Abdussamad Ali, Mochamad Mukti Amanati, Nuzul Ana Hadiana Ana Hadiana, Ana Andi Sukandi Andrean, Meilani Eka Putri Andriasan Sudarso Anggono Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Anindya, Sevina Hanisa April Gunawan Malau Aris Setiyani Aris Setiyani, Aris Asep Toni Muharam Asti Nur Aryanti Asti Nur Aryanti Astiana Nengsi Astrin Kusumawardani Azis, Dadan Abdul Aziz, Dadan Abdul Benny Bernadus Bernadus, Benny Cahyono, Yoyok Cecep Pahrudin, Cecep Chandra, Rama Christimulia Purnama Trimurti Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayan Hakim Natigor Dayon, Gurawan Dayona Ismail, Gurawan Dayona, Gurawan Dedi Kurniawan Dendi Sujatmika Deni Hamdani Detya Wiryany Devyanthi Syarif Dyah Purnamasari Egi Fernandez Ekapaula, Rolla Fadhilah, Alfi Fauzi Fajar, Kartika Bunga Fauzan Daffa Fauzy, Ryan Marshal Febrianto Febrianto, Febrianto Febriyanti, Karina Fernandez, Egi Firma Agustin Dwi Admaja Fitria Ariyani Fitria Ariyani Frans, Raja G, Syahrul Nursapni Ganesha, Dicky Tri Gurawan Dayona Gurawan Dayona Ismail Gurawan Dayona Ismail Gustiawan, Rudi Hamdani, Erico Haris Oky Adi Supinta Hendriawanto, Hendriawanto Herlina, Heni Hikmah, Agung Mohamad Hisashi, Rendy Mahardhika Indra Sani Irving Ignatius Paul Luntungan Irving Irving Ignatius Paul Luntungan Ismail, Gurawan Dayona Ita Kumaratih Jaya, Rama Chandra Jordan, Reza Josua Panatap Soehaditama Jupri Pringadi Kamal, Muhhammad Ikhsan Khairunisya, Hania Kumaratih, Ita Lazuardi, Aldi Rahman Lili Suryati Louise Panggabean, Helena Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Meilani Eka Putri Andrean Mochammad Mukti Ali Mochammad Subagio Mohamad Zaini, Mohamad Muhammad Ishar, Muhammad Mukti Ali, Mochamad Mukti Ali, Mochammad Mulyawan Safwandy Nugraha Munjinadir, Hafid Muttaqin, Ridlwan Nana Trisnawati Nandan Limakrisna Nengsi, Astiana Nenobais, Manoakh Novia Indah Lestari Noviani, Dinda Nur Mastuti, Dian Nur Sumawidjaya, Riyandi Nuradina, Kartika Palupi Permata Rahmi Palupi Permata Rahmi Pertiwi, R. Dewi Prasetiyo, Wildan Guretno Pratiwi, Nunur Fitri Prayoga, Rahmat Prilaksono, Kursusantyo Dudung Primadi Candra Susanto Prinska Damara Sastri Pujianto, Gatot Purbanuara Parlindungan Sitorus Purnamasari, Weny Purwoko, Harry Puspita, Irna Puspo Arianty, Kiki Rama Chandra Jaya Raras Tirto Sakti, Anggono Rendi, Pras Rendy, Pras Ridlwan Muttaqin Ridwan Ramadhan Rimayani Rimayani Rimayani, Rimayani Rintis Eko Widodo Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Rohmatullah Rona Tumiur Mauli Carolin Simorangkir Safitri, Meilina Salsa Billa Putri Yuningsih Sani, Indra Setiawan, Naufal Alip Putra Sidjabat, Sonya Sofyan, Hadiyan Nur Solihah, Maya Sonya Sidjabat Sudarmadji, Harrys Sudaryo , Yoyo Sugandi, Akhmad Sugiarti Sugiarti Suhendra, Agus Sujatmika, Dendi Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Sutisna Sutisna Syarif, Devyanthi Tedy, Hilmanius Thessa Tri Astuty Tjipto Sajekti Viryal Iga Utari Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Widodo, Rintis Eko Widyastuti Nurmalia Utami WIjayanthi, Ida Ayu Trisna Wikrama Wardana Wiryani, Detya Yosi Pahala Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yuningsih, Salsa Billa Putri