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Journal : kawanad

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Branding dan Pemasaran Kemplang Panggang Desa Tebing Gerinting Selatan Kecamatan Indralaya Selatan Ardiansyah; Austin, Trecy; Suhendra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v1i2.56

Abstract

In the context of implementing the Tridarma of Higher Education, one of them is through community service as a form of community service. This community service takes the theme of the Thematic Community Service Program "Village Branding: goes to Global" Stisipol Candradimuka Palembang with a focus on research and service, namely Entrepreneurship. This Entrepreneurship Program aims to carry out Branding and Marketing of home-based production which is one of the potential villages that can be developed in order to help increase the income of the local community, namely Branding Kemplang Baked Home Products in Tebing Gerinting Selatan Village, South Inderalaya District, Ogan Ilir Regency, South Sumatra Province. The activity begins with the socialization of marketing strategies given to home-based businesses and product packaging that will raise the business potential of the people of Tebing Gerinting Selatan Village. Marketing strategy so that their products which were previously only marketed by self-taught can expand to all regions of South Sumatra and even Globally. In compiling the results of this research and service using a qualitative approach with direct interview techniques to business actors. From the results of the analysis, it was found that several problems in product development, including home-based businesses still use conventional marketing methods and lack of innovation in terms of production, packaging, and marketing. The results of this activity are expected to change the mindset and action patterns of business actors to improve product quality, packaging and marketing strategies for Kamplang Panggang, Tebing Gerinting Selatan Village..
Co-Authors Aam Slamet Rusydiana, Aam Slamet Abdul Hamid Achmad Saypullah Adeng Hudaya ADI FITRA Afianto Afiatin Nisa Agung Fajar Ilmiyono AGUS SETIAWAN Agustina, Lutfiah Dwi Ahmad Arif Fadilah Ahmad Mulyadi Aisyah Milania Al Jupri Amran An Khofiyah, Nida Anas Agung Nugroho, Azwar Andini Putri Riandani Anindya, Farisa Ardiansyah Ariandi, Tifanny Rizka Ashar Muda Lubis Askana Fikriana Asyari Hasan, Asyari Aulia Khairunnisa Austin, Trecy Bahrum Subagiya Berta Berlian Borneo Chelsi Ariati Christopher Ari Setiawan Dadang Juandi Dara, Azzahra Desi Kardini Wulansari Dewi Cipto Rini Dhias Cahya Hakika Dia D, Dito Septian Dian Fitriana Didi Suryadi Dinda Nurul Inayati Djoni Hartono Dwisaptarida, Febrisa Efri Gresinta Eka Putri Aprilia Eka Suhardi Elah Nurlaelah Elah Nurlaelah Ellyn Octavianty Fadhilah, Ilmi Nur Fauzan, Hemmy Fauziah , Lasya Gayatriani, Intan Halauddin Hamzah Muhammad Mardi Putra Hanifah Nurhayati Hanne Ayuningtias Elsa Hasyrani Windyatri Herawati, Fuji Herayanti Heriyanti, Sinta Sundari Husna, Maratul Hutari, Andri Idha Isnaningrum Ikhlasul Amal Imam Santosa Iramdan Irkhos Irlianda, Rahma Ismaya Wardati Basimah Isnaini, Lisa Fajri Jarnawi Afgani Dahlan Johannes Hutabarat Kartini, Tri Mulyani Kaswiran Khaidir Fadil Kristanti, Hana Dwi Kusmanto Kusuma, Repal Wijaya Laksana, Zen Adi Lizalidiawati Lizalidiawati Lizalidiawati Lubis, Putri Kemala Dewi Luthfi Atikah Mada Jimmy Fonda Arifianto Maifa, Talisadika Serrisanti Manik, Elisabeth Fitryany Martomo Setyawan Maryadi, Deri Mawabagja, Dico Mokodompit, Rosnany Moulita, R.A. Nurul Muhamad Praditiya Aprian Muhamad Safei Muhammad Arif Muhammad Ihsan Muhammad Kunta Biddinika Muhammad Naufal, Muhammad Muhammad Yusuf Faruq mutiara islami Nafilah Diana Kholidah Nasrul Naufal Nida An Khofiyah Nindy Okta Novianti Ning Ratwastuti Noor Isna Alfaien Nurdina, Sastya Nurul Hidayati P.O Sianipar, Togar Pirdaus, Pikram Prafinda Ababil, Putri Pramashella, Nabilla Azzahra Putra, Galih Hastara Putra, Naufal Kusuma Putri Fitriasari, Putri Putri Ria Angelina Qisti Hanifa Radix Rascalia Rahmat, Muh. Rahmatin, Tsania Rahmawati Raju Gobal Ramadanti, Nadia Nurul Ratri Widiyanti Rayen Sanjaya Refrizon Rida Samdara Ridho, M. Syahrul Rifai, Rusdian Rusdian Rifai Sadiah, Lia Halimatus Sakti, Ridho Eka Salati Asmahasanah Salsabila Indah Cahyani Sari, Dwi Maulida Sekarwati, Khairina Sellina, Sesri Sellyn Septianty Sendiya Verentina Septa, Ririn Dwi Mulya Septianingsih, Lia Setyaningsih, Sri Siti Fatimah Siti Kurnia Siti Rahayu Siti Salamah Sri Setyaningsih Subagyo, Wahyu Triono Suci Charolina Sugianitri, Kadek Sunarta, Ketut Supriyati Tamalika, Tolu Tan, Emmelia Taufik Hidayah Teja Arief Wibawa Tirtana, Arif Tri Lestari Tri Ngudi Wiyatno Tri Rahmawati, Tri Tri Sedya Febrianti Turmudi Wahyudin Wardi, Novi Wiati, Iis Widodo Sunaryo Wijayanti, Karima Anggita Wilni Cahyani Laia Yekti Asmoro Kanthi Yuni Fitriyah Yuniasih, Dewi Zahar, Muhamad Abdul Zulfa, Zulfatur Rohmah Zulfikar