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STRATEGI PENINGKATAN KEMANDIRIAN EKONOMI PEMBERDAYAAN PEREMPUAN KEPALA KELUARGA (PEKKA) MELALUI PEMASARAN DIGITAL DI KOTA DEPOK Santi Octavia; Puji Rahayu; Sri Setiawati
Jurnal Manajemen Riset Bisnis Indonesia Vol. 13 No. 3 (2024): Desember
Publisher : STIE Manajemen Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perempuan kepala keluarga (PEKKA) sering menghadapi berbagai tantangan ekonomi, sosial, dankultural yang menghambat mereka dalam mencapai kemandirian ekonomi. Dalam era digital, pemasarandigital dapat menjadi alat yang efektif untuk memberdayakan mereka melalui peningkatan keterampilan,akses pasar yang lebih luas, dan efisiensi dalam berwirausaha. Survei Indeks Literasi Digital Nasional2021: persentase perempuan yang menggunakan internet lebih tinggi daripada pria, yaitu 56,6%.Menunjukkan bahwa perempuan Indonesia telah memiliki akses ke teknologi dan saat ini sedangbermigrasi dan bertransformasi secara digital. Metode penelitian yang digunakan adalah pendekatankualitatif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan analisisdokumen. Informan penelitian terdiri dari perempuan kepala keluarga, pendamping pemberdayaanmasyarakat, dan pakar pemasaran digital. Data dianalisis dengan pendekatan analisis SWOT untukmengidentifikasi strategi-strategi kunci yang efektif. Hasil penelitian menunjukkan bahwa penerapanpemasaran digital mampu meningkatkan kemandirian ekonomi PEKKA melalui beberapa langkahstrategis, yaitu pelatihan keterampilan digital, fasilitasi akses ke platform digital, pengembangan jaringanpemasaran, serta pendampingan yang berkelanjutan. Selain itu, kolaborasi dengan pihak swasta danpemerintah dalam penyediaan infrastruktur dan program pendukung juga menjadi faktor kuncikeberhasilan.
Revitalisasi Mushola Al-Karomah Melalui TPA Sebagai Penguatan Moderasi Beragama Masyarakat Dusun Kalibundar Gunawan Suryo Tirto; Puji Rahayu; Siti Zumrotus Saadah
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 5 (2025): October : ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i5.1456

Abstract

Mosques play a strategic role as centers of worship and community development at the local level, serving not only as places of worship but also as spaces for non-formal religious education. However, many rural mosques are experiencing declining functionality due to limited facilities, human resources, and a lack of sustainable programs. This condition is evident in the Al-Karomah Mosque in Kalibundar Hamlet, where religious activities have declined due to the lack of sustainability of the Al-Qur'an Education Park (TPA) program. This community service activity aims to revitalize the function of the mosque by strengthening the TPA by emphasizing the instilling of religious moderation values ​​and increasing community participation. The method used is Participatory Action Research (PAR) involving mosque administrators, TPA teachers, community leaders, and parents of students through observation, interviews, and documentation of activities. The program implemented includes improving TPA management, teacher training, developing a simple curriculum based on religious moderation, and reactivating Quran recitation activities and habituating worship. The results of the activity indicate an increase in interest in learning the Quran, strengthening the values ​​of tolerance and togetherness, increasing community participation, and growing awareness of the importance of religious moderation. Thus, revitalizing prayer rooms through strengthening TPA is effective in strengthening religiosity while building social harmony based on religious moderation. The method used in this article is Participatory Action Research (PAR), involving mushola management, TPA teachers, community leaders, and parents of students through field observations, interviews with religious figures, and activity documentation. Program activities include improving TPA management, teacher training, developing a simple curriculum based on religious moderation, and reactivating Qur’anic learning and regular worship activities. The results of the program show: (1) increased interest in learning the Qur'an among children and youth, (2) strengthened values of tolerance, togetherness, and social awareness, (3) growing community participation in religious activities, (4) the role of the mushola as a center of religious moderation at the hamlet level, (5) increased participation of students and community members, (6) rising awareness of the importance of religious moderation, and (7) the reestablishment of Mushola Al-Karomah as a center of community religious activities. Thus, revitalizing the mushola through the TPA has proven effective in strengthening religious values while building social harmony based on religious moderation
PENGARUH KETEPATAN WAKTU PENGIRIMAN TERHADAP KEPUASAN PELANGGAN DI PT POS INDONESIA KCP GARUM Puji Rahayu; Lu’lu Ul Maknunah; M. Hakim Fawazi
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/2tmfq837

Abstract

Penelitian ini bertujuan untuk menguji pengaruh ketepatan waktu pengiriman terhadap kepuasan pelanggan pada layanan PT Pos Indonesia KCP Garum, Kabupaten Blitar. Layanan pengiriman merupakan salah satu komponen utama dalam sektor logistik yang menentukan keberhasilan pelayanan kepada konsumen. Dalam era digital, tuntutan terhadap ketepatan waktu semakin tinggi karena pelanggan mengharapkan pengiriman yang cepat, tepat, dan dapat dilacak secara real-time. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan penyebaran kuesioner kepada 79 responden. Teknik analisis data yang digunakan adalah regresi linear sederhana yang diolah melalui aplikasi SPSS versi 18. Hasil penelitian menunjukkan bahwa ketepatan waktu pengiriman memiliki pengaruh signifikan terhadap kepuasan pelanggan, dengan nilai signifikansi sebesar 0.000 < 0,05 dan koefisien regresi sebesar 0.589. Nilai koefisien determinasi (R²) sebesar 0.437 mengindikasikan bahwa ketepatan waktu menjelaskan 43,7% variasi dalam kepuasan pelanggan. Penelitian ini menyimpulkan bahwa ketepatan waktu pengiriman merupakan determinan utama dalam membentuk persepsi positif terhadap layanan logistik PT Pos Indonesia, di wilayah Garum.
The Influence of a Scientific Approach to Improve Students’ Mathematical Understanding Ability febrianti, ismaya; Erna Suwangsih; Puji Rahayu
Jurnal Pendidikan dan Kebudayaan Missio Vol. 17 No. 1 (2025): Jurnal Pendidikan dan Kebudayaan Missio
Publisher : Unika Santu Paulus Ruteng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36928/jpkm.v17i1.2234

Abstract

Mathematics is important to be taught to children, starting from elementary school to high school. Mathematics can help students to develop the ability to understand, reason, solve problems, communicate, and develop students' curiosity. Elementary school students need to have understanding skills, one of which is mathematical understanding. Currently, students' mathematical understanding skills are not optimal because students lack enthusiasm in learning, learning has not involved the role of students actively, and students feel that math is difficult. Based on this situation, there needs to be an alternative that can overcome students' difficulties in learning mathematics, namely by applying a scientific approach. This study aims to determine the effect and improvement of the application of the scientific approach to the mathematical understanding ability of the presentation and interpretation of data in class IV SDN 6 Nagrikaler. The samples used in this study were grade IV A and C students of SDN 6 Nagrikaler. The type of research in this study is Quasi Experiment with a non-equivalent control group design. This study resulted in an increase in the average experimental class better than the control class and the magnitude of the influence of the scientific approach on students' mathematical understanding ability of 41.1%. So it can be concluded that there is an increase and a good influence from the application of the scientific approach to students' mathematical understanding ability. Thus, the scientific approach can be used in grade IV learning, especially the presentation and interpretation of data.
THE EFFECT OF MANAGERIAL OWNERSHIP AND CORPORATE SOCIAL RESPONSIBILITY ON TAX AVOIDANCE Antonia Pramudita; Puji Rahayu; Rike Selviasari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3994

Abstract

Main Purpose - This study aims to analyze the effect of managerial ownership and corporate social responsibility (CSR) on tax avoidance practices in food and beverage sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2023. Method - This research employs a quantitative approach using multiple linear regression analysis to examine the relationships between the variables. Secondary data were obtained from annual reports and sustainability reports published by the selected food and beverage companies during the observation period. Main Findings - The results of this research reveal a complex interaction between non-financial factors—such as sustainability and CSR reporting and financial components like firm performance, in the context of tax avoidance practices. Theory and Practical Implications - The results indicate a significant and complex relationship between managerial ownership, CSR, and tax avoidance. Managerial ownership may lead to either aggressive tax avoidance or prudent fiscal behavior, depending on managerial incentives and long-term orientation. Meanwhile, CSR serves a dual role as both a tool of legitimacy and a compliance signal, which can either reinforce or reduce a firm's tendency toward tax avoidance. Novelty - This study fills a gap in the literature by simultaneously examining the effect of managerial ownership and CSR on tax avoidance in the context of developing countries, particularly the food and beverage sector in Indonesia, which has not been widely explored previously.
Strategi Menghadapi Persaingan Bisnis Pada UMKM Di Kabupaten Tangerang Puji Rahayu; Joko Supono; Andri Zalmi
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 1 No. 3 (2023): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v1i3.313

Abstract

The basic knowledge and strategies of microenterprise actors are important to help them manage and develop their businesses more effectively. The following section presents basic knowledge and strategies that may be useful for microentrepreneurs. Knowledge of the concepts, characteristics and challenges facing microenterprises, including resource constraints, access to capital and scale of operations. Understanding the local market, competitors, consumer trends and purchasing behavior can help determine the right marketing strategy. Basic issues of financial management, Hopefully, SWOT analysis can help business stakeholders reassess the internal and external factors of the business.
Pengabdian Mahasiswa dalam Membangun Fondasi Moderasi Beragama Sejak Usia Dini melalui Kegiatan Baca Tulis Al-Qur’an Rani Maharani; Puji Rahayu; Selly Marita
Hikmah : Jurnal Studi Pendidikan Agama Islam Vol. 2 No. 3 (2025): Hikmah : Jurnal Studi Pendidikan Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/hikmah.v2i3.1283

Abstract

This study departs from the urgency of early childhood religious education as the foundation for shaping religious and moderate character. The lack of Qur’an learning facilities and qualified teachers in Karang Mulya Village has hindered children aged 6–10 years in mastering Qur’anic literacy skills, even though this stage is considered a golden period of cognitive, affective, and psychomotor development. To address this issue, the research employed a qualitative descriptive method combined with a Project-Based Learning (PjBL) approach, which allowed the teaching process to be linked with practical and contextual activities. Data were collected through direct observation, structured interviews with parents and teachers, and careful documentation of student progress. The analysis was carried out through systematic steps of data reduction, presentation, and conclusion drawing. The findings reveal significant improvements in children’s ability to recognize, read, and write hijaiyah letters, although variations remain, particularly in creativity and independence. Furthermore, Qur’anic literacy activities meaningfully contributed to strengthening the understanding of religious moderation values, such as national commitment, tolerance, anti-violence, and acceptance of local culture. In conclusion, student service activities through Qur’anic literacy not only enhanced technical skills but also functioned as an effective medium for building religious moderation foundations from an early age.
Co-Authors Abdillah, Dania Abdul Mufid Abdul Rokhman Achmad Solihin Adinda Mila Sari Aghnia Wulandari Agung Handayanto Agustina Dwita Sari Ahmad Fadhil Nugroho Ahmad Fadli Ahmad Ilham Tanzil Ahmad Sayfudin Ajeng Julia Al Kautsar Maskur Alfazriani, Rifa Sani Andri Zalmi Annastasya Amalia Putri Annawaty Annawaty, Annawaty Antonia Pramudita Anwar Fransisco Arifah Era Zusnia Arifuttajalli Azizah Nur Alifah Beby Hilda Agustin Cahyo Dwi Rachmadi Calvin Prasetyo Chatarina Muryani Cintar Cantika Bunga Jadmiko Dea Divinda Farabella Andi Decci Japin Deny Eka Widyastuti Dewi Indriasih Dewi Kartika Sari Dhimas Saputra Diah Shela Andrianti Dien Noviany Rahmatika Diva Melinda Dwi Fita Heriyawati Eko Sasono Elisa Nur Azizah ELLA NUR AINI Eminugroho Ratna Sari Erisa Ayu Kusumaning Tyas Erna Suwangsih Eryawan Deise Ulul Esteria Priyanti Fajar Gumilang Febrianti, Ismaya FM Dewanto Ghufron Abdullah Gunawan Suryo Tirto Hafidziani Eka Putri Hafiziani Eka Putri, Hafiziani Eka Hamada Adzani Mahaswara Hania Safitri Ramadhani Hanie Khaerunnisa Hari Setiyawati Heny Sulistyaningrum HERU SUTRISNO Ilham Pratama Illia Seldon Magfiroh Imarotus Suaidah Imron Rosidi N.H Indah Permata Sari Intan Kartika Setyawati Intan Lailatul Husna Ismatul Jannah Ita Purnama Joko Supono Junita Junita Kartin Aprianti Keysha Kholillah Alqindy Khaila Syanin Khasanah Sahara Lailatul Nuraini Laode Rijai Lubis, Amanda Luh Putu Suciati Lu’Lu Ul Maknunah M. Hakim Fawazi M.Fathir Masayu Anas Tasya Maya Arsita Megayana Yessy Maretta Merry Agutina Miladiah Kusumaningarti Moh. Saifudin Mu'jizatin Fadiana Muhammad Alfa Niam Muhammad Mukhlasin Muhammad Reza Alfian Muhammad Reza Satria Inggil Muhammad Rizky Habibie MUSLIKAH Mu’jizatin Fadiana Nabila Ayunda Cahyani Naili Afkarina Nanda Ul-yana Putri Akmali Naufal Hafizh Nazila Rohmatul Aula Ni Dewi Ambal Ikka Nonik Mahdarani Novia Ramanda NUR RAHMAWATI Nur Widodo Nuzula Nur Aida Pandya Aryaduta Perdana Panggih Nur Adi Popong Suryani Pressy Jati Amerta Primanita Sholihah Rosmana Puji Lestary Putri Inayati Putri Permadini Rasti Rahmadhani Sulistyowati Pasha Rani Maharani Refky Adi Nata Reny Novianti Retno Djohar Juliani Retno Subekti Rike Selviasari Rina DS Rina Mardiana Rina Satriani Riqlatus Sitta Wahyu Rismayanti Rismayanti Rohana Rohana Rudiansyah Saputra RusnoviandI RusnoviandI Sandrawati Sandrawati Santi Octavia Selly Marita Septiana Dwi Azalia Shafa Kamila Putri Anggraini Shalama Qowlam Fadila Shentya Putri Serayu Siti Ariyanti siti isnaniati Siti Zahara Saragih Siti Zumrotus Saadah SRI LESTARI Sri Luayyi Sri Setiawati Sri Setiawati Supandi IKIP PGRI Semarang Syrilus Alexander Alvaro Roja Titik Haryati Tri Handoyo Tri Ratnasari Ummi Sholikhah Vera Yanti Tambunan Verra Syahmer Vicentia Nazida Yulanda Wahyu Indra Duwi Fanata Warli Warli Welinda Dyah Ayu Winda Nur Safitri Ritonga Windy Anastasya Wisjayanti Tri Anggeliani Yasin Yusup Yesi Agustia Yoyok Cahyono Yunan Maulana Fichry Yunicha Yunicha Zahra Venti Amelia