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All Journal JURNAL PIJAR Jurnal Pendidikan Islam Jurnal Dimensi Jurnal Penelitian Pendidikan IPA (JPPIPA) JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Jurnal Pengabdian Magister Pendidikan IPA Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Kappa Journal Jurnal Pengabdian Masyarakat Sains Indonesia (Indonesian Journal Of Science Community Services) JPAP (Jurnal Praktisi Administrasi Pendidikan) Jurnal Ilmiah Profesi Pendidikan IJECA (International Journal of Education and Curriculum Application) Journal of Classroom Action Research Jurnal Akrab (Aksara agar Berdaya) Ulumuna Hydrogen: Jurnal Kependidikan Kimia Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran PSEJ (Pancasakti Science Education Journal) Jurnal Pijar MIPA Online Learning in Educational Research Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Jurnal Pendidikan dan Pengabdian Masyarakat Pedagogy Review Jurnal Sistem Informasi Galuh JPAP (Jurnal Praktisi Administrasi Pendidikan) Journal of Authentic Research International Journal of Science Education and Science Jurnal Wicara Desa Current Educational Review Indonesian Journal of STEM Education Indonesian Journal of Education and Community Services International Journal of Contextual Science Education
Agus Ramdani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Jurnal Dimensi

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SYNERGIZING TECHNOLOGY-ENABLED SERVICE INNOVATION AND SOCIAL MEDIA MARKETING TO BOOST CUSTOMER LOYALTY AND REVENUE GROWTH IN INDUSTRY 4.0 Ramdani, Agus; Barasa, Larsen; Winarno, Winarno; Gunawan, April; Nurhayati, Sri
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7763

Abstract

In the digital era of Industry 4.0, technology-enabled service innovation and social media marketing have become essential strategies for businesses seeking to enhance customer loyalty and drive revenue growth. This study aims to systematically review existing literature to understand how these digital strategies individually and synergistically influence customer retention and financial performance. Using a comprehensive literature review method, peer-reviewed journal articles and conference proceedings published between 2000 and 2025 from the Scopus database were analyzed. The analysis focused on key themes, trends, and research gaps related to the adoption of digital service innovations and social media marketing approaches. The findings reveal that technological innovations such as artificial intelligence-powered chatbots, mobile applications, and digital payment systems significantly improve customer experience through increased convenience, personalization, and service efficiency, thereby fostering loyalty across various sectors. Simultaneously, social media marketing enhances customer engagement via interactive and personalized content, influencer collaborations, and user-generated media, strengthening emotional connections and brand loyalty. The integration of technology-enabled service innovation with social media marketing generates synergistic effects, leading to sustained repurchase behavior and enhanced revenue generation. Challenges remain in effectively measuring financial impacts, developing organizational capabilities, and addressing ethical considerations related to data privacy and digital trust. Overall, this review highlights the critical role of integrated, customer-centric digital strategies in sustaining competitive advantage and financial success in the evolving digital marketplace. Future research should focus on emerging technologies and contextual factors influencing digital innovation effectiveness. This study provides valuable insights for practitioners and researchers aiming to harness digital transformation for customer loyalty and business growth.
Co-Authors A Wahab Jufri A Wahab Jufri A, Syahrial A. Wahab Jufri AA Sukarso AA Sukarso Abdul Syukur Adenan Muktamar Aeni, Saofiatul Afriana Azizah Afriana Azizah, Afriana Agil Al Idrus, Agil Al Agus Abhi Purwoko Agus Abhi Purwoko Ahadirian Maghfirah, Destiar Ahmad Harjono Ahmad, Aris Arifin Aini Nurul Akhmad Badrul Ula Akhzami, Rahmat Rezki Aolia Aliefman Hakim Aliefman Hakim Almaheran, Sundus Sepia Amalina, Sabila Nur Anak Agung Ayu Diah Kusumadewi Anisa Salsabila Fitria Antini, Indri April Gunawan Malau Ardiansyah, Bakhtiar Arifin, Ahmad Aris Aris Doyan Asrin Asrin Asryadin Asryadin Ayatul Hasanah Ayudya Lestari Baehaqi Baehaqi Baiq Intan Nurhaliza Baiq Sri Handayani Bakhtiar Ardiansyah Bambang H Kusumo Barasa, Larsen bayu pamungkas Boriboon, Gumpanat Dadi Setiadi Dede Rohama Dian Setiawati Doni Kurnia Purwanto Dwi Soelistya Dyah Jekti Dwi Soelistya Dyah Jekti ERNI SURYANI, ERNI Fahruddin Fahruddin Ferniawan Ferniawan Ferniawan Ferniawan, Ferniawan Fitria Rizki Mulya G. Gunawan, G. Gito Hadi Prayitno, Gito Hadi Gito Hadiprayitno Gito Hadiprayitno Gunawan Gunawan H. Muhamad Ali Hamidsyukrie ZM Hariadi, Ismawan Hikmah, Risa Latifatul Hikmawati Hikmawati Hubbi, Unwanul I Gde Mertha I Wayan Merta Ida Kaniawati Imam Bachtiar Islamiah, Nurul Itha Masithah Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jami’atul Aulia Jiang, Na Jinade, Lalu Joni Rokhmat Jufri, Abdul Wahab Kalsum, Umul Kamariah Kamarudin, Shafinah Karima, Maulidia Khairuddin Kumala, Malya Kurniawan Arizona Kusmiyati Kusmiyati Kusuma, Anindita Suliya Hangesti Mandra Lalu Addien Faqih Panjenengan Lalu Rahmat Marzoan Lalu Sunarya Amijaya Lalu Zulkifli LALU ZULKIFLI Larasati, Mya Azmi LL. Zainal Haqiqi M. Sidik M. Yustiqvar Mahrus Martina, Yeny Masturi Masturi Mei Indra Jayanti Melyana Melyana Mochammad Imron Awalludin Muh Makhrus Muh. Makhrus Muhlis Muhlis Muhlis Muhlis Muhlis Muhlis Muhlis Muizzatissalmi, Hadyatul Mukhtar Haris Mukminah, Mukminah Muliana, Haika Muntari Muntari Muntari Muntari Nahrio Nahrio Napsita, Dian Nazifa, Syuhada Ni Luh Putu Pebri Artayani . Ni Nyoman Sri Putu Verawati Nila Sari Nugraha, Irdan Nur Yasmin Nur Yasmin, Nur Rahmatia, Sulis Ramdhani Sucilestari Restu, Adam Risa Kristalia N Rizki, Risa Mar’ussifa Saprizal Hadisaputra Sari Hidayani Sarkingobir, Yusuf Sri Ningsih Sri Nurhayati Sri Rahmawati Sudirman Sudirman Sudirman Wilian Sujarwo Sujarwo Sukardi, Rendi Restiana Sukarso, A A Sukarso, Aa Sukarso, AA. Sukmayanti Sulastri , Mita Randani Sulwan Permana Susilawati, S. Susilawati, Susilawati Syafruddin Syafruddin Syamsul Bahri Syarful Annam Syarifuddin Syarifuddin Ulfaturrahmi, Silvia Vina Melsa Daiyanti Wildan Wildan Winarno Winarno Witono, A. Hari Yamin Yayuk Andayani yayuk, yayuk Yudan Hermawan YUNITA ARIAN SANI ANWAR Yusri Hayati Yustiqvar, M. Yustiqvar, Muhammad