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All Journal Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Pengabdian UntukMu NegeRI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Prosiding Seminar Nasional Manajemen dan Ekonomi International Journal of Management Research and Economics Jurnal Pengabdian Kepada Masyarakat Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Journal of Management and Informatics IIJSE International Journal of Community Engagement and Development Digital Innovation : International Journal Of Management Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Management Dynamics: International Journal of Management and Digital Sciences Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Satriadi Satriadi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Dampak Pemasaran Digital bagi UMKM Pondok Etam Satriadi Satriadi; Cecilia Yeo; Fitri Handayani; Ratna Sari; Wulandari Wulandari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.191 KB) | DOI: 10.59024/semnas.v1i1.2

Abstract

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam. The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales
IMPLIKASI DIGITAL MARKETING TERHADAP PENJUALAN PRODUK KUE BAWANG JADUL Satriadi Satriadi; Lukman Hidayat; Fhira Desvika; Mayang Sari; Sandri Zuntika
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 2 (2022): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1133.492 KB) | DOI: 10.59024/semnas.v1i2.61

Abstract

Media promosi memiliki dampak yang besar terhadap Usaha Mikro Kecil Menengah (UMKM). UMKM harus mampu beradaptasi dengan kondisi tersebut. UMKM Kue Bawang Jadul merupakan UMKM yang ada di Kota Tanjungpinang. Untuk menghadapi kondisi ini, UMKM Kue Bawang jadul memiliki beberapa permasalahan. Permasalahannya adalah media pemasaran yang digunakan hanya sebatas whatsapp dan hanya menggunakan teknis word of mouth sehingga UMKM kurang berkembang. Penelitian ini dilakukan untuk mengetahui pengaruh media promosi terhadap peningkatan penjualan yang dilakukan oleh UMKM Kue Bawang Jadul. Metode yang digunakan kualitatif untuk memberikan informasi yang komprehensif kepada peneliti, teknik analisa yang digunakan dalam penelitian ini adalah deskriptif dan metode pengumpulan data menggunakan Interview. Lalu menggunakan uji triangulasi untuk mengetahui data valid atau tidak. Hasil Penelitian ini menunjukkan bahwa pemasaran yang dilakukan pada UMKM Kue Bawang Jadul tidak ada peningkatan yang signifikan. Kemudian perbaikan media pemasaran yang harus dilakukan oleh UMKM Kue Bawang Jadul ialah memperluas pemasaran melalui media digital lainnya seperti Instagram, Facebook, dan beberapa marketplace yang tersedia dalam upaya peningkatan penjualan.
PELATIHAN PEMBUKUAN SEDERHANA BAGI WANITA BERWIRAUSAHA DI KELURAHAN MELAYU KOTA PIRING TANJUNG PINANG Satriadi Satriadi; Sri Kurnia; Dandy Lucky Pratama; Dian Ocviasari; Tassya Adita Megarani; Siti Nuraisyah Fitriani
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2022): Desember: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v1i4.59

Abstract

One of the most important business sectors for Indonesia's economic development is Micro, Small and Medium Enterprises (MSMEs). The purpose of community service activities to train simple bookkeeping for entrepreneurial women in the Malay Village of Kota Piring is to be able to make simple bookkeeping so that they are orderly in carrying out financial records, so that expenses, income and profits can be seen. The method used is by way of training. The result obtained from this activity is to increase the ability and competence regarding new insights in running their business through simple bookkeeping that is easy to apply.
Efektivitas Program Masyarakat Bersinar (Bersih Dari Narkoba) Pada Kelurahan Melayu Kota Piring Satriadi Satriadi; Charly Marlinda; Agus Saputra; Arga Aprial Saputra; Nurul Despurnama Sary; Salsabil Nabila Arifin
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2022): Desember: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v1i4.60

Abstract

Drug abuse occurs because of promiscuity and lack of education about the dangers of drug use. The increasing cases of drug abuse that occur in the community make it quite difficult for the government to overcome this. Therefore, the existence of a drug-free or shining program will certainly have an effectiveness that aims to provide education to the community, especially the younger generation about the dangers and impacts of drug abuse. The method used in this program is through socialization activities using participatory methods, lectures and discussions. The process of this socialization activity was in the form of delivering material from the sources of the City National Narcotics Agency and continued with discussion activities. The results of this program are useful for making the younger generation as pioneers of the nation's successor to be clean from drugs.
Co-Authors Abriyoso, Octojaya Ade Septiany Adhine Iadhalia Agung Nur Probohudono Agus Purnomo Sidi Agus saputra Agus Tina Ai Salsa Agustina Aisha Dolisti Maulina Alex Zami Alfian Fazar Ramadhan Alya Tri Rahmayani Amelia Amelia Amoi Sarmila Andini Anggrainy Andini Dwi Pratiwi Angelina Angelina Anggraini Diah Hardaya Putri Anisha Avazura Anoesyirwan Moeins Aquet Miliki Arga Aprial Saputra Arib Darlicza Arzun Septian Arzun SeptianAfizul Asheva Azahra Aura Tazkiatun Mutmainnah Azra Ayue Bunari Bunari Cecilia Yeo Charly Marlinda Chartady, Rachmad Cindy Emilia Cindy Mayrianti Dandy Lucky Pratama Darlisma Dea Riskika Mulyani Dedi Dermawan Deffran Deffran Delfia Oktalina Delvina Azalia Zalma Deni Syaputra Derik Oktarian Dian Ocviasari Dila Fitriani Dinda Ridho Fikri Dinda Tiara Kasih Doni adrian Elly Yantinur Elondri Elondri Elvi Lastriani Endarwita Erdawati Erdawati, Erdawati Ersa Cahyu Marcelyna Fakhrizka Andriman Faradila Ananda Yul, Faradila Ananda Fera Uswatun Khasanah Feradha Nur Larasati Ferdi Stefiano Fernando Alexsander Fhira Desvika Fitri Handayani Fitri Rezeki Gita Armelina Gusmatumi Gusmatumi Halimah Sulanjari Heni Purweny Henisha Auliananda Herlyn Herlyn Ibnu Agus Irawan Ibra Maulana Icha Hermana Putri Imran Ilyas Intan Putri Nurhayati Inthira Cahyadiani Irmawati Irmawati Isjoni Isjoni Ivan Ricardo Ivanny Gracia Hondo Juleha Juleha Juliani Juliani Khairul Tasmigunawan Kinanti Rahmadhani Kurnia Herwandi Laura Atalia Leni Ariyanti Lina Oktafiani Lukman Hidayat M. Ramadhan M.Rizky Hidayah Purba Marhalinda Marhalinda Maya Larasati MAYANG SARI Meilifia Liantifa Meilita Putri Kheirani Meirizha, St Nova Melia Andriyani Mimi Syahfitri Mita Fharissa Fhutri Mohammad Hammam Mohammad Sofyan Mu'alim Mu'alim Muhamad kurnia Bintan Muhammad Farhan Ramadhan Muhammad Ferry Ramadhan Muhammad Khoiri Huda Muhammad Nursyahdani Muhammad Rahmat Muhammad Rizki Muhammad Rozaki Muhammad Sahid Dimitri Nadia Vega Nefrida Nefrida Nia Anggraini Novira Trimaharatu Novita Kristiani Waruwu Nur Asmah Nur Dwi Apriliani Nurul Despurnama Sary Nurul Rabbani Nurul Sultania Nurul Syamsul Hayat Olla Meldi Wasyifa Panca Ari Pamungkas Pasika Utami Prayoga Dwiguna Putri Delya Putri Nadia Mahar Arini Putri Nur Atira Rafida Nuriana Raharani Putri Rahayu Sri Winastit Rahmanisa Rahmanisa Rahmawati Rahmawati Rangga Renaldi Ranti Utami Rapida Nuriana RATNA SARI Raul Quraisy Reza Resmaliana Rezi Anggaraini Risaldi Risaldi Riyanti Ratnasari Roland Dika Afrili Rudi Herdiawan Saiful Anuar Sairin Prayoga Salman Afdhal Salsa Vidiana Putri Salsabil Nabila Arifin Samuin Ode Sandri Zuntika Saputra, Eka Kurnia Saskia Nabila Sasrya Eksana Sella Titania Sellina Sellina Septi Listiana Septia Maharani Setia Pramudya Sharil Budiman Silvia Fitriani Sindy Fransisca Siswadhi, Ferry Siti Aisyah Siti Nordiana Siti Nuraisyah Fitriani Sri Kurnia sumardin sumardin Supriyono Supriyono Surya Kusumah Syah Ramadhani Siregar Synta Synta Tania Annur Tassya Adita Megarani Tri Andini Tri Mardini Vandi Verdiansyah Via Riani Vina Loreza Wahyu Prasetya Wiwi Winanda Nur Wulandari Wulandari Yohanes Yohanes Yulisa Andriany Zayyinul Hayati Zen  Jati Hari Winarto