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All Journal HAYATI Journal of Biosciences Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Jurnal Akuakultur Indonesia Jurnal Teknologi Perikanan dan Kelautan Jurnal Pengolahan Hasil Perikanan Indonesia Jurnal Ilmu dan Teknologi Kelautan Tropis e-Journal BUDIDAYA PERAIRAN Jurnal Kebijakan Publik Jurnal Ilmu Komputer dan Agri-Informatika Jurnal Ilmu-Ilmu Perikanan dan Budidaya Perairan Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Acta Aquatica: Aquatic Sciences Journal Squalen Bulletin of Marine and Fisheries Postharvest and Biotechnology Indonesian Aquaculture Journal Jurnal Riset Akuakultur Media Akuakultur Jurnal Penelitian Perikanan Indonesia Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal Iktiologi Indonesia (Indonesian Journal of Ichthyology) Seminar Nasional Lahan Suboptimal Journal of Aquaculture and Fish Health Jurnal Abdi Insani Jurnal Syntax Transformation JAGO TOLIS : Jurnal Agrokompleks Tolis Jurnal Media Akuakultur Indonesia ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua Jurnal Pepadu Jurnal Salamata Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Policy Brief Pertanian, Kelautan, dan Biosains Tropika Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Journal of Fisheries & Marine Jurnal Perikanan
Irzal Effendi
Departemen Budidaya Perairan, Fakultas Perikanan Dan Ilmu Kelautan, Institut Pertanian Bogor (Bogor Agricultural University), Jl. Agatis Kampus IPB Darmaga, Bogor 16680, Indonesia
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Journal : Jurnal Syntax Transformation

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Ornamental Fish Marketing at Laladon Ornamental Fish Exchange, Bogor, West Java Daffa Nuradzani; Yani Hadiroseyani; Irzal Effendi; Tatag Budiardi
Jurnal Syntax Transformation Vol 5 No 9 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i9.1001

Abstract

The ornamental fish business in Indonesia, especially at Laladon Ornamental Fish Exchange, Bogor, has experienced a significant decline after the Covid-19 pandemic. This study aims to analyze the factors that influence the sale of ornamental fish at the location. The research was conducted from May to August 2023 using purposive sampling method on 9 active ornamental fish traders. Data collected included location profile, technical and economic aspects of marketing. Data analysis was carried out with qualitative and quantitative descriptive analysis, as well as statistical tests using Kruskal-Wallis and Spearman rank correlation. The results showed that the variables that significantly influenced sales were fish stock (0.833), number of fish species (0.711), fish storage capacity (0.833), repeat purchases by businesses (0.900), and fish sales (0.983). The decline in sales in the post-pandemic period was caused by various internal and external factors. These findings indicate the need for improvements in product management and marketing strategies to improve sales performance of ornamental fish at Laladon Ornamental Fish Exchange. This research provides important insights for businesses and stakeholders in optimizing the potential of the ornamental fish market.
Co-Authors . Enywati . Sukenda A.I. Nirwana Achmad Fahrudin Adiguna, Ipong Agnis Murti Rahayu Agus Oman Sudrajat Agustinus Tri Aryanto Aji Fajar Nugraha Ali Mashar Alimuddin Alimuddin Alimuddin Alimuddin Alimuddin Alimuddin Alimuddin Amalia E. Maulana Apriana Vinasyiam Apriani, Ita Ardana Kurniaji Asep Sopian Astari, Belinda Asterika Prawesti Atul Hayati, Mira Auzi Asfarian Awaluddin, Muhammad Iswan Barnabas Bara'padang Betutu Senggagau, Betutu Brata Pantjara Budidardi, Tatag D. Augustine Daffa Nuradzani Dea Fauzia Lestari, Dea Fauzia DEDI JUSADI Dedi Suprianto Dendi Hidayatullah, Dendi Dharmadi, , Diah Ayu Lestari, Diah Ayu Diana Putri Renitasari Dinamella Wahjuningrum Dinamella Wahyuningrum Dinar Tri Soelistyowati Eddy Supriyono Efianda, Teuku Reza Enang Harris Surawidjaja Eva Prasetiyono Fajar Maulana . Febrianto, Muhammad Riza Hanief Fery Kurniawan Fredinan Yulianda Gloria I. Satriani Gloria Ika Satriani Gloria Ika Satriani Hamzah, Aris Sando Hanif, Iik Muslihul Haris luthfi Hartanto, Mochamad Tri Harton Arfah Hary Krettiawan Helena Sahusilawane Heni Sela Arianty Herdhata Agusta Hernanda, Virta Rizki I Wayan Nurjaya Iis Diatin Irman Hermadi Isti'anah, Ismi Jannah, Uthary Rahmathul Joni Haryadi, Joni K. Sumawidjaja Kawirian, Rizky Regina Khairah, Hylda Kukuh Nirmala Kusman Sumawidjaja Kustiariyah Tarman Lastriliah, Mira Ligaya I. T. A. Tumbelaka Liubana, Debora Victoria M. Nasir M. Zairin Junior Manja Meyky Bond, Manja Meyky Martinez, Stepahnie J. Mia Setiawati Muhammad Abduh MUHAMMAD AGUS SUPRAYUDI Muhammad Iswan Awaluddin Muhammad Zairin Jr. Muhammad Zairin Jr. Muhlis Muhlis Muhmmad Agus Suprayudi Mulyadin, Aldy MUNTI YUHANA Muzahar N. Suhenda Nidwidyanthi, Nidwidyanthi Nur Bambang Priyoutomo Pratama, Ahmad Trio Puji Hastuti, Yuni Puradiredja, Sena Pasha Putri Utami, Putri Rahman, Muhammad Aghistni Rastina Renitasari, Diana Putri RIDWAN AFFANDI Riska Puluhulawa Riza Rahman Hakim Rizki, Rani Ria Roni Nugraha Ruku Ratu Borut Salsabila, Afviya Santi Susanti, Santi sapanli, kastana Shavika Miranti Sophia N. M. Fendjalang Sri Hariati Sri Nuryati Sugeng Heri Suseno Sukenda . Suko Ismi Supryady Supryady Supryady, Supryady Surya Saputra, Surya Suwarto T. Prasetya T. Yusdiana T.M. Haja Almuqaramah Tatag Budiardi Tatag Budidardi Toto Haryanto Tri Astuti Tri Prartono Tridoyo Kusumastanto Vinasyam, Apriana Wahjuni, Sri Wahyudin Wahyudin WIDANARNI WIDANARNI Widanarni Widanarni Wijianto Wijianto Wildan Nurussalam Wini - Trilaksani Wiyoto Wiyoto Y. Hadiroseyani Yani Haderoseyani Yonvitner - Yunarty Yunarty Yunarty Yunarty, Yunarty Yuni Puji Hastuti Yusuf, Muh. Amri Zaki, Nurul Hidayah Mat