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All Journal HAYATI Journal of Biosciences Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Jurnal Akuakultur Indonesia Jurnal Teknologi Perikanan dan Kelautan Jurnal Pengolahan Hasil Perikanan Indonesia Jurnal Ilmu dan Teknologi Kelautan Tropis e-Journal BUDIDAYA PERAIRAN Jurnal Kebijakan Publik Jurnal Ilmu Komputer dan Agri-Informatika Jurnal Ilmu-Ilmu Perikanan dan Budidaya Perairan Jurnal Perikanan dan Kelautan Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat OCTOPUS : Jurnal Ilmu Perikanan Acta Aquatica: Aquatic Sciences Journal Squalen Bulletin of Marine and Fisheries Postharvest and Biotechnology Indonesian Aquaculture Journal Jurnal Riset Akuakultur Media Akuakultur Jurnal Penelitian Perikanan Indonesia Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal Iktiologi Indonesia (Indonesian Journal of Ichthyology) Seminar Nasional Lahan Suboptimal Journal of Aquaculture and Fish Health Jurnal Abdi Insani Jurnal Syntax Transformation JAGO TOLIS : Jurnal Agrokompleks Tolis Jurnal Media Akuakultur Indonesia ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua Journal of Fish Health Jurnal Pepadu Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan Manfish Journal Jurnal Salamata Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Policy Brief Pertanian, Kelautan, dan Biosains Tropika Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Journal of Fisheries & Marine Jurnal Perikanan JARI : Jurnal Akuakultur Rawa Indonesia Berita Biologi Biodiversitas Journal of Biological Diversity
Irzal Effendi
Department Of Aquaculture, Faculty Of Fisheries And Marine Sciences, IPB University, Bogor, West Java. Indonesia
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Journal : jurnal syntax transformation

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Ornamental Fish Marketing at Laladon Ornamental Fish Exchange, Bogor, West Java Daffa Nuradzani; Yani Hadiroseyani; Irzal Effendi; Tatag Budiardi
Jurnal Syntax Transformation Vol 5 No 9 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i9.1001

Abstract

The ornamental fish business in Indonesia, especially at Laladon Ornamental Fish Exchange, Bogor, has experienced a significant decline after the Covid-19 pandemic. This study aims to analyze the factors that influence the sale of ornamental fish at the location. The research was conducted from May to August 2023 using purposive sampling method on 9 active ornamental fish traders. Data collected included location profile, technical and economic aspects of marketing. Data analysis was carried out with qualitative and quantitative descriptive analysis, as well as statistical tests using Kruskal-Wallis and Spearman rank correlation. The results showed that the variables that significantly influenced sales were fish stock (0.833), number of fish species (0.711), fish storage capacity (0.833), repeat purchases by businesses (0.900), and fish sales (0.983). The decline in sales in the post-pandemic period was caused by various internal and external factors. These findings indicate the need for improvements in product management and marketing strategies to improve sales performance of ornamental fish at Laladon Ornamental Fish Exchange. This research provides important insights for businesses and stakeholders in optimizing the potential of the ornamental fish market.
Co-Authors . Enywati A.I. Nirwana Achmad Fahrudin Achmad Putra Adiguna, Ipong ADNI OKTAVIANA Agnis Murti Rahayu Agus Oman Sudrajat Agustinus Tri Aryanto, Agustinus Tri Aji Fajar Nugraha Akbar Marzuki Tahya Aldi Huda Verdian Aldy Mulyadin Ali Mashar Alimuddin Alimuddin Alimuddin Amalia E. Maulana Apriana Vinasyiam Aprianta, I Ketut Bimbo Ardana Kurniaji Asep Sopian Astari, Belinda Asterika Prawesti Atul Hayati, Mira Auzi Asfarian Awaluddin, Muhammad Iswan Bagus Ansani Takwin Barnabas Bara'padang Betutu Senggagau, Betutu Brata Pantjara Budidardi, Tatag D. Augustine Daffa Nuradzani Dea Fauzia Lestari, Dea Fauzia DEDI JUSADI Dendi Hidayatullah, Dendi Dharmadi, , Diah Ayu Lestari, Diah Ayu Dian Febriani Diana Putri Renitasari Dinamella Wahjuningrum Dinamella Wahyuningrum Dinar Tri Soelistyowati Eddy Supriyono Efianda, Teuku Reza Enang Harris Surawidjaja Eva Prasetiyono Fadlilah, Rizqy Aditya Fauzan, Agung Lutfi Fauzan, Agung Luthfi Febrianto, Muhammad Riza Hanief Fery Kurniawan Fredinan Yulianda Gloria I. Satriani Gloria Ika Satriani Gloria Ika Satriani Hamzah, Aris Sando Hanif, Iik Muslihul Haris luthfi Harton Arfah Hary Krettiawan Helena Sahusilawane Heni Sela Arianty Herdhata Agusta Hernanda, Virta Rizki Hylda Khairah Putri I Wayan Nurjaya Iis Diatin Irman Hermadi Isti'anah, Ismi Isti'anah, Ismi - Ita Apriani Jannah, Uthary Rahmathul Joni Haryadi, Joni Jr., Muhammad Zairin K. Sumawidjaja Kevin Dony Kesuma Khairah, Hylda Khoirul Umam Kholidin, Edy Barkat Kukuh Nirmala Kusman Sumawidjaja Kustiariyah Tarman Lastriliah, Mira Lee, Wen-Chien Ligaya I. T. A. Tumbelaka Liubana, Debora Victoria M. Idham Shilman M. Nasir M. Zairin Junior Manja Meyky Bond, Manja Meyky Martinez, Stepahnie J. Maulana, Fajar Meri Alvina Taufik Mia Setiawati Mochamad Tri Hartanto Mohammad Aghistni Rahman Muhammad Abduh MUHAMMAD AGUS SUPRAYUDI Muhammad Arif Mulya Muhammad Iswan Awaluddin MUHAMMAD QUSTAM SAHIBUDDIN Muhammad Zairin Jr. Muhammad Zairin Jr. Muhlis Muhlis MUNTI YUHANA Muzahar N. Suhenda Nidwidyanthi, Nidwidyanthi Nina Nurmalia Dewi Novitasari, Septi Liana Nur Bambang Priyoutomo Nurbayasari, Rodiah Nuri Muahiddah Nurul Fatimah Pratama, Ahmad Trio Puradiredja, Sena Pasha Putri Utami, Putri Raismin Kotta Rangga Idris Affandi Rastina Renitasari, Diana Putri RIDWAN AFFANDI Riska Puluhulawa Risma Amelia Putri Riyan Maulana Riza Rahman Hakim Rizki, Rani Ria Rizky Regina Kawirian Roni Nugraha Ruku Ratu Borut Rumondang, Anne Salsabila, Afviya Santi Susanti, Santi sapanli, kastana Shavika Miranti Sophia N. M. Fendjalang Sri Hariati Sri Nuryati Sri Warastuti Sugeng Heri Suseno Sukenda, Sukenda, Suko Ismi Sumarwan, Zatricia Yustiresta Salsabila Sunarti Suprianto, Dedi Supryady Supryady Supryady, Supryady Surya Saputra, Surya Suwarto Suwarto T. Prasetya T. Yusdiana T.M. Haja Almuqaramah Tanbiyaskur, Tanbiyaskur Tatag Budiardi Tatag Budidardi Taufiq Abdullah, Taufiq Thavasimuthu Citarasu Toto Haryanto TRI ASTUTI Tri Prartono Tridoyo Kusumastanto Tulas Aprilia Vinasyam, Apriana Wahjuni, Sri Wahyudin Wahyudin WIDANARNI WIDANARNI Wijianto Wijianto Wildan Nurussalam Wini - Trilaksani Wiyoto Wiyoto Y. Hadiroseyani Yani Haderoseyani Yogi Al Munji Yonvitner - Yunarty Yunarty Yunarty Yunarty, Yunarty Yuni Puji Hastuti Yusuf, Muh. Amri Zaki, Nurul Hidayah Mat