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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PEMASARAN INDONESIA Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture AGRIEKONOMIKA Jurnal Edukasi dan Penelitian Informatika (JEPIN) Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research AGRIMOR Agro Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI JMM (Jurnal Masyarakat Mandiri) Jurnal Pertanian Agros Jurnal Agribest Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Warta Perkaretan JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat AGRIC Indonesian Journal of Small Scale Farming
Eva Dolorosa
Program Studi Agribisnis Fakultas Pertanian Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Veterinary Other

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Hubungan Atribut Produk terhadap Keputusan Pembelian Beras Lokal Unggulan Kabupaten Mempawah Wardani, Sri; Dolorosa, Eva; Kurniati, Dewi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21917

Abstract

Mempawah Regency possesses Superior Local Rice that serves as a prima donna. However, the threat of competition from imported rice competitors poses a challenge to the development of superior local rice. This research aims to analyze the relationship of product attributes to the purchasing decisions for Mempawah Regency's superior local rice. A descriptive qualitative approach is employed to explain the research findings, with 200 respondents analyzed using Spearman rank correlation. The research results indicate that all attribute variables of Mempawah Regency's superior rice are significantly correlated with purchasing decisions. The variables of Taste, Appeal, and Cleanliness attributes of the superior local rice exhibit a "Strong" category relationship strength. The attributes of Aroma, Color, Packaging Safety, and Packaging Attractiveness have a "Medium" category relationship strength, while the Texture attribute has a "Weak" category relationship strength. These findings affirm that the purchasing decision for Bestari rice is the result of a complex combination between core product quality and product appearance factors.
Motivation of tourists visiting agritourism (case study: BuyFresh ByFarm in Singkawang) Erawatilah, Erawatilah; Dolorosa, Eva; Suharyani, Anita
Agriekonomika Vol 14, No 2: October 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i2.26463

Abstract

Indonesia has abundant potential and resources but has not been developed optimally, one of which is the tourism sector. In efforts to increase tourism potential, agritourism development has become one of the popular strategies, however, there are still few agritourism locations in West Kalimantan that have not developed even though they have great potential to increase tourist visits. Tourists visit a tourist spot motivated by motivation. The purpose of this study was to determine the push factors and pull factors that influence the motivation of tourists to visit BuyFresh ByFarm agritourism. The results showed that the push factors and pull factors that influence the motivation of tourists to visit BuyFresh ByFarm agrotourism are only influenced by push factors, namely the escape variable, and the rest is influenced by other factors outside the factors studied in this study.
Co-Authors Achmadi Achmadi Ade Elbani Ade Mirza Adi Suyatno Adi Suyatno ADITYA NUGRAHA Aditya Nugraha Afrizal - agum gumilang Agung Setiawan Agustina Listiawati Aktris Nuryanti, Aktris Alhadiansyah Andi Andi Andi Ihwan Ani Muani Anita Suharyani Anita Suharyani Anselmus Frans Setyadi Anselmus, Anselmus Anton ., Anton Arista, Dita Arviana, Sagita As'ary, As'ary Asep Nursangaji Assiddiq, Hasbi Aswandi - BBR, Antonio Bella ; BELLA BELLINDA Bistari Denah Suswati Desyandri Desyandri Dewi Kurniati Dwi Januarti, Dwi Dwi Zulfita Edy Suasono Elly Suharlina Erawati, Agusmini Erawatilah, Erawatilah Erlinda Yurisinthae Erni Djun Astuti Fany Depita Julianti Fatricia, Angelina Febriana, Dega FERDINAND, DEKKY Fitri Imansyah Hadary, Ferry Hajeri, Hajeri Halidi, Fahmi Hamdani - Hapzi Ali Hardi Dominikus Bancin Heny Marini Herianto Herianto Herkulana Ursula Herlina Herlina Herry Sujaini HITANI, ABDUL HAFIDZ Ikhsan Nudin Imam Ghozali Imelda Imelda Indriyani, Yufina Risti Irba’ Muhlas Sambodo Ismawartati - Ivan Kurniawan Jamaluddin Jamaluddin Jessyka, Jessyka Josua Parulian Hutajulu Josua Parulian Hutajulu Jumbri, Jumbri Jun, Bakram Ketut Sukiyono Khairani, Rahimah Komariyati komariyati komariyati Kresensiana Anggita Sari Indang Sihombing Kristin Oktavia Simanjuntak Liguari, Boni Pasianus Linda Lucky Hartanti, Lucky Lulu Mudhiah M, Leony Agustine Mardiansyah Mardiansyah, Mardiansyah Mariani Mariani Marisi Aritonang Maswadi - Maswadi Maswadi Meiran Panggabean Memet Agustiar Mochammad Imron Awalludin Mochammad Meddy Danial Muanuddin - Muftia, Dika Muhammad Yusuf Muhsin Muhsin Natalia Lelo Mali Nia Permatasari, Nia Ningsih, Kurnia Noviana Noviana Nur Jannah Nurcolis Masjid Nurliza Nurliza Nurliza Nurliza Nurliza Nurliza Nurliza, Nurliza Nurliza, Nurliza Nurmainah - Petrus Yosapat Prihanto, Yanuar Priyo Saptomo Pubriana, Lilis Puput Ningsih Purwaningsih - Putri Destiani Rachmawati Rahmidiyani - Rakhmad Hidayat RAMA, ROFINUS Ratna Herawatiningsih Rhois, Sufyan Amin Ricca Gideon Riduansyah - Rindang, Kurnianto Risyadi, Irfan Rogan, Hendro Rommy Patra Salsabela Salsabela Santi Santi Saputra, Desta Eko Sarina Sarina Setia Budi Shenny Oktoriana Sholva, Yus Silvia Uslianti Siti Hadijah Siti Halidjah Siti Sawerah Sri Wahyuningsih SRI WARDANI Stepanus Sahala Sitompul Suharyani, Anita SUPRAPTI, GUSNI Surachman - Sy. Hasyim Azizurrahman Syaifurrahman Syaifurrahman Syamswisna , Taufik Taufik U Edi Suryadi Udin Rinaldi Uti Asikin vanika lestari Vicki, Vicki Viero, Agustinus Vivi Bachtiar Wahyu Diansyah Wahyuni Wahyuni Wanti Fitrianti Wendy Windhu Putra Witarsa - Yohanes Gatot Sutapa Yopiana, Yopiana Yuline - Yulis Jamiah Yusra, Abdul Hamid A. Zubaidah R Zulfikri