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All Journal Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PEMASARAN INDONESIA Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Jurnal Edukasi dan Penelitian Informatika (JEPIN) Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research AGRIMOR Agro Ekonomi Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI JMM (Jurnal Masyarakat Mandiri) Jurnal Pertanian Agros Jurnal Agribest Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Warta Perkaretan KOLONI JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat AGRIC Indonesian Journal of Small Scale Farming
Eva Dolorosa
Magister Agribisnis Fakultas Pertanian Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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SIKAP DAN MINAT KONSUMEN TERHADAP PROSES KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA PONTIANAK Masjid, Nurcolis; Dolorosa, Eva; Imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 8 No. 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.30587

Abstract

ABSTRAKSeiring meningkatnya kesadaran dan kepedulian masyarakat terhadap kesehatan, sayuran kini menjadi alternatif pilihan dalam pola konsumsi masyarakat Indonesia. Salah satunya adalah sayuran hidroponik yang semakin diminati oleh konsumen baik sebagai sumber vitamin dan serat, juga sebagai investasi kesehatan jangka panjang. Tujuan penelitian ini adalah menganalisis pengaruh faktor sikap dan minat beli terhadap proses keputusan pembelian sayuran hidroponik. Reponden yang digunakan adalah 150 responden secara non-probability sampling dengan metode deskriptif menggunakan analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukkan faktor minat beli berpengaruh signifikan sedangkan faktor sikap tidak berpengaruh signifikan terhadap keputusan pembelian sayuran hidroponik. Pengaruh tertinggi terjadi pada indikator kognitif yaitu bagaimana pengetahuan konsumen mengenai sayuran hidroponik menjadi faktor penting. Upaya yang harus dilakukan adalah dengan memberikan layanan terbaik kepada konsumen sayuran hidroponik dan memilih lokasi terbaik dalam memasarkan sayuran hidroponik. Kata Kunci: Keputusan Pembelian, Minat Beli, Sikap Konsumen, Structural Equation Modelling (SEM).
THE INFLUENCE FACTORS OF PURCHASING DECISION "BUDI UTOMO" TARO STICK IN PONTIANAK Jannah, Nur; Dolorosa, Eva; Imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 8 No. 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.30634

Abstract

ABSTRACTThe high competition requires snack producers to be more active in implementing marketing strategies so that the product may sells in the market. The purpose of this study is to find out the factors influence consumers decision for purchasing "Budi Utomo" taro stick in Pontianak. This research used survey method with qualitative and quantitative data type. Total sample of this research was 100 respondents. The data analysis technique used is factor analysis. The result of this research shows that there are six factors affecting the consumers in purchasing decision, namely price, family, product, promotion, location, and individual. The most dominant factors "price".Key Word: Factors analysis, purchasing decisions, taro stick, consumer behavior
CONSUMER BEHAVIOR TOWARDS MANGROVE ECOTOURISM IN MEMPAWAH REGENCY Wahyuni, Wahyuni; Dolorosa, Eva; Imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 8 No. 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.30678

Abstract

Mempawah Mangrove Park has a great potential in ecotourism. It has some qualities such as the strategic location, has a good and neat condition, and adequate facilities. The purpose of this research is to know the consumer behavior toward Mempawah Mangrove Park ecotourism in the Mempawah districts. It takes place in Mempawah Mangrove Park, Pasir village, Mempawah Hilir sub-district, Mempawah Regency. Responden of this study were ecotourism visitors of mangrove Park with the number of respondents is 100. This research used Fishbein analysis. The result showed that the behavior of consumer was good as the score of 16,6086 which means the visitors have positive contribution on Mempawah Mangrove Park. Cosumer behavior can be improved on toilet cleanliness by increasing the control of ecotourism officers. Key Words : Consumer behavior, Ecotourism, Fishbein, Mangrove
STRATEGY OF MARKETING LOCAL HYDROPONIC VEGETABLE IN PONTIANAK Santi, Santi; Dolorosa, Eva; Imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 8 No. 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.30724

Abstract

AbstractThe demand for hydroponic vegetables is quite a lot, producers are also starting to increase, so it needs a strategy for the hydroponic market. The purpose of this study is to formulate a marketing strategy by identifying internal strengths and weaknesses, as well as external opportunities and threats of hydroponic vegetable business. Data collection was carried out by distributing questionnaires, interviews and direct observation of 25 respondents. Analysis of research data using SWOT analysis. The results showed that the position of the hydroponic vegetable marketing strategy in Pontianak City in mapping the strategic environment (internal and external environment) was in the first (one) quadrant, which supported aggressive growth policies (Growth Oriented Strategy) or used the Strengths-Opportunities strategy (SO Strategy). The SO strategy is to optimize and utilize technology development as best as possible to attract potential customers, maintain and improve product quality to meet consumer needs, and expand the distribution and marketing network of hydroponic vegetables. Keywords: Hydroponic Vegetables, SWOT, marketing Strategy.
HUBUNGAN PERSEPSI DENGAN PARTISIPASI MASYARAKAT SEKITAR EKOWISATA MANGROVE DI KABUPATEN MEMPAWAH Ningsih, Puput; Dolorosa, Eva; imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 8 No. 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.31559

Abstract

Participation is community involvement in the process of planning, implementation, utilization and evaluation. This study aims to determine the relationship of perceptions with community participation on mangrove ecotourism. The study was conducted on communities around the Polari Ecotourism of Tanjung Pagar in Mendalok Village, Sungai Kunyit Subdistrict, Mempawah Regency with 100 respondents taken by simple random sampling. Analysis of community perception is measured from economic aspects and ecological aspects. The relationship of each variable is measured using Spearman rank correlation. The results of the analysis state that the public perception of the economic aspects is good, because the existence of mangrove ecotourism provides additional income for the community, and viewed from the ecological aspects of community perception is also good, because the existence of mangrove ecotourism in the neighborhood is clean, well maintained, and protected by the presence of trees mangrove tree. Community participation is high, seen from the enthusiasm of the community involved in planning, implementing, utilizing, and evaluating every activity carried out in mangrove ecotourism. Thus, there is a strong relationship between perceptions and community participation, which means that if people's perceptions are increased then community participation also increases.Keywords: Perception , Participation, Ecotourism, Mangrove, Mempawah District.
ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SELAI SRIKAYA SUKA HATI DI PONTIANAK Wahyuningsih, Sri; Dolorosa, Eva; Imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 8 No. 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.31594

Abstract

This study aims to analyze what factors influence the purchasing decisions of consumers of srikaya Suka Hati in Pontianak. The population in this study are all consumers who buy the product. Sampling is taken using the method Convenience /Accidental Sampling, with a total sample of 100 respondents. This study used survey method with factor analysis. The results of this study indicate that there are nine new factors that influence consumer purchasing decisions on the products of srikaya Suka Hati namely product, distribution, motivation, social, perception, promotion, price, personal, and lifestyle. Keywords: Factor analysis, purchasing decision, srikaya Suka Hati.
ANALISIS FAKTOR PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOPI BUBUK CAP OBOR DI KOTA PONTIANAK Jamaluddin, Jamaluddin; Dolorosa, Eva; Imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 8 No. 2 (2019)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i4.36616

Abstract

The increasing of enthusiast drink coffee on the community has led to the company interest in splitting coffee products business. The presence of the companies in crushing coffee of course will give the effect on local coffee companies that is generally still small scale and have low competitiveness. One of Pontianak coffee products is a "˜Cap Obor"™. Compared with other, coffee products "˜Cap Obor"™ in the presentation impractical and do not have a variant taste. Even though, enthusiast of these product in Pontianak are still a lot of resulting that lead writer interested to researching. Buying decisions on coffe products "˜Cap Obor"™ are certainly inseparable from the factors that influence consumer behavior. The factors in question are personal factors (job, economic situation, lifestyle, personality and self-concept) and psychological factors (motivation, perception, the learning, confidence and attidudes). The purpose of this research is to know which factors are the most dominant influencing of purchasing decisions of coffee products "˜Cap Obor"™. This research uses a quantitative method of causal form. The sampling technique used was purposive sampling with accidental sampling approach and the total sample of 100 respondents. To analyze data using conjoint analysis with the help of SPSS 21.0 software. The results of the analysis in the research indicated that a motivation factors are the dominant factor in influencing the buying decisions of coffe products "˜Cap Obor"™ in Pontianak. An indicator on the influential motivation factors is product superiority, where consumers are encouraged by making a taste, aroma and density of coffee products "˜Cap Obor"™. Keywords : Conjoint analysis,Personal factor, Psychological factor, Buying decision, Coffe.
STRATEGI PEMASARAN MINYAK GORENG KELAPA "NYIUR HIJAU" DI UKM BERINGIN PUTRI KOTA SINGKAWANG Juanda, Juanda; Nurliza, Nurliza; Dolorosa, Eva
Jurnal Sains Pertanian Equator Vol. 9 No. 1 (2020)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v9i1.36652

Abstract

Minyak Goreng Kelapa "Nyiur Hijau" merupakan produk unggulan dari UKM Beringin Putri di Kota Singkawang yang memiliki potensi untuk di tingkatkan pemasarannya. Tujuan penelitian untuk menganalisis faktor lingkungan internal dan eskternal, merumuskan alternatif strategi serta menganalisis prioritas strategi yang dapat di jalankan UKM Beringin Putri Kota Singkawang. Jumlah sampel 23 responden yang terdiri dari 7 responden pakar dan 16 responden stakeholder. Hasil analisis SWOT menunjukan bahwa strategi yang sebaiknya diterapkan oleh UKM Beringin Putri ialah menggunakan strategi Weakness-Opportunity (strategi W-O), alternatif pilihan strategi ialah: meningkatkan promosi dengan penggunaan teknologi informasi, mengupayakan modal melalui kerjasama dengan pemerintah dan menerapkan sistem informasi manajemen.Kata Kunci: UKM Beringin Putri, minyak goreng kelapa, strategi pemasaran, Analisis SWOT.
EFISIENSI ALOKATIF FAKTOR-FAKTOR PRODUKSI JAGUNG MANIS DI DESA RASAU JAYA 1 KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA Perdana, Ignasius Noverio Tuah; Dolorosa, Eva; Imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 9 No. 1 (2020)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v9i1.36654

Abstract

Jagung manis merupakan salah satu subsektor pertanian yang prospektif untuk dikembangkan di Provinsi Kalimantan Barat. Kabupaten Kubu Raya merupakan kabupaten dengan tingkat produksi jagung tertinggi kedua di provinsi Kalimantan Barat setelah Kabupaten Bengkayang. Penelitian ini bertujuan mengetahui faktor-faktor produksi, efisiensi alokatif, dan pendapatan usahantani jagung manis di Desa Rasau Jaya 1. Pengambilan data menggunakan 30 petani yang diambil secara random sampling di Desa Rasau Jaya 1 Kabupaten Rasau Jaya. Data dianalisis menggunakan analisis regresi linier berganda dengan hasil penelitian menunjukan bahwa faktor produksi berpengaruh nyata terhadap produksi usahatani, tenaga kerja yang optimal, dan pendapatan hasil usahatani jagung manis di Desa Rasau Jaya 1 menguntungkan.Kata kunci: Usaha Tani, Jagung Manis, Regresi Linear Berganda.
KELAYAKAN USAHA SARANG BURUNG WALET DIKECAMATAN BENUA KAYONG KABUPATEN KETAPANG AZIS, M. AFNUR; DOLOROSA, EVA; suyatno, adi
Jurnal Sains Pertanian Equator Vol. 10 No. 2 (2021)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v10i2.43582

Abstract

Penelitianinibertujuanuntukmenganalisiskelayakanfinansialusahasarangburungwalet di KecamatanBenuaKayongKabupaten Ketapang.Lokasi penelitiandipilihsecarasengajayaituKecamatanBenuaKeyongdenganpertimbanganbahwadaerahinimerupakan salah satukecamatan yang memilikiletakstrategisuntukkehidupanburungwalet.Metode yang digunakandalampenelitianiniadalahmetodesurvei.Jumlahsampel yang digunakanadalah 38 penangkarburungwalet.Penelitianinimengunakananalisis financial yaituNet Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Internal Rate Return (IRR),payback period (PP) dan analisissensitivitas. Penelitianinimengunakananalisisfinansialdengan discountfacktor 6%menunjukanNet Present Value (NPV) sebesar Rp. 734,062,699,- ,Net Benefit Cost Ratio (Net B/C) sebesar 5,1 dan Internal Rate Return (IRR) sebesar 38,4,payback period (PP) menunjukkan bahwa pengembalian investasi yaitu 4 yang artinya selama kurun waktu empat tahun. Kata Kunci:Usahasarangburungwalet, KelayakanFinansial, Burungwalet
Co-Authors Achmadi Achmadi Ade Elbani Ade Mirza Adi Suyatno ADITYA NUGRAHA Aditya Nugraha Afrizal - agum gumilang Agung Setiawan Agustina Listiawati Aktris Nuryanti, Aktris Alhadiansyah Andi Andi Andi Ihwan Ani Muani Anita Suharyani Anita Suharyani Anselmus Frans Setyadi Anselmus, Anselmus Anton ., Anton Aprianti, Novi Arista, Dita Arviana, Sagita As'ary, As'ary Asep Nursangaji Assiddiq, Hasbi Aswandi - AZIS, M. AFNUR BBR, Antonio Bella ; BELLA BELLINDA Bistari Crysiani Crysiani Denah Suswati Desyandri Desyandri Dewi Kurniati Dewi Kurniati Dwi Januarti, Dwi Dwi Zulfita Edy Suasono Elly Suharlina Endang Sulistyawati Erawati, Agusmini Erlinda Yurisinthae Erni Djun Astuti Eva Mulia Saputri Fany Depita Julianti Fatricia, Angelina Febriana, Dega FERDINAND, DEKKY Ferry Hadary Fitri Imansyah Hajeri, Hajeri Halidi, Fahmi Hamdani - Hapzi Ali Hardi Dominikus Bancin Herianto Herianto Herkulana Ursula Herlina Herlina Herry Sujaini HITANI, ABDUL HAFIDZ Ikhsan Nudin Imam Ghozali Imelda - Imelda Imelda Indriyani, Yufina Risti Irba’ Muhlas Sambodo Ismawartati - Ivan Kurniawan Jamaluddin Jamaluddin Jessyka, Jessyka Josua Parulian Hutajulu Juanda Juanda Jumbri, Jumbri Jun, Bakram Ketut Sukiyono Khairani, Rahimah Komariyati Komariyati Komariyati komariyati komariyati Kornelia Insule Cintia Kresensiana Anggita Sari Indang Sihombing Kristin Oktavia Simanjuntak Kuswanto - Liguari, Boni Pasianus Lilin Paramita Linda Lucky Hartanti, Lucky M, Leony Agustine Mardiansyah Mardiansyah, Mardiansyah Mariani Mariani Marini, Heny Marisi Aritonang Marisi Aritonang Maryana Maryana, Maryana Masjid, Nurcolis Maswadi - Meiran Panggabean Memet Agustiar Mochammad Imron Awalludin Mochammad Meddy Danial Muanuddin - Mudhiah, Lulu Muftia, Dika Muhammad Chaikal Alfikri Muhammad Nurdin Muhammad Yusuf Muhsin Muhsin Natalia Lelo Mali Nia Permatasari, Nia Ningsih, Kurnia Ningsih, Puput Noviana Noviana Novira Kusrini Nur Jannah Nuriska Sepsi Nurliza Nurliza Nurliza Nurliza Nurliza, Nurliza Nurliza, Nurliza Nurmainah - Perdana, Ignasius Noverio Tuah Prihanto, Yanuar Priyo Saptomo Pubriana, Lilis Purwaningsih - Putri Destiani Putri Purnama Sari, Putri Purnama Rachmawati Rahmidiyani - Rakhmad Hidayat RAMA, ROFINUS Ratna Herawatiningsih Rhois, Sufyan Amin Ricca Gideon Riduansyah - Rindang, Kurnianto Risyadi, Irfan Rogan, Hendro Rommy Patra Salsabela, Salsabela Santi Santi Saputra, Desta Eko Sarina Sarina SEPTIANA SEPTIANA Septiyani, Eka Ayu Setia Budi Shenny Oktoriana Sholva, Yus Siti Hadijah Siti Halidjah Siti Sawerah SRI WARDANI Stepanus Sahala Sitompul Suharyani, Anita SUPRAPTI, GUSNI Surachman - Sy. Hasyim Azizurrahman Syaifurrahman Syaifurrahman Syamswisna , Taufik U Edi Suryadi Udin Rinaldi Uslianti, Silvia Uti Asikin vanika lestari Vicki, Vicki Viero, Agustinus Vivi Bachtiar Wahyu Diansyah wahyuni wahyuni Wanti Fitrianti Wendy Windhu Putra Witarsa - Yohanes Gatot Sutapa Yopiana, Yopiana Yosapat, Petrus Yuhnes Ave Kana Yuline - Yulis Jamiah Yusra, Abdul Hamid A. Zubaidah R Zulfikri Zusnita Anggraini