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Organic-Transactional Assimilation in a Multicultural Society: Ethnicity, Religion, and Economic Interaction in Kampung 10 Ulu, Indonesia Samiha, Yulia Tri; Samsudin, Syakirah; Turakhanovn, Abdullayeva Ulfatoy; Hussain, Mohammed
Journal of Malay Islamic Studies Vol. 9 No. 1 (2026): Journal of Malay Islamic Studies
Publisher : Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jmis.v9i1.4460

Abstract

Kampung 10 Ulu in Palembang is a multi-ethnic settlement (Malay, Chinese, and Arab) where the community lives harmoniously despite cultural and religious differences. This study aims to analyze the influence of culture and the impact of ethnicity on religious, social, and economic life in the area. Qualitative methods with a naturalistic inquiry approach were used through observation, interviews, and documentation, accompanied by data reduction analysis, data presentation, and verification of findings. The results show that inter-ethnic tolerance is formed through strong interactions, such as the practice of Sanjo (silaturahmi) and cultural adaptations (for example, the Ruwah alms ritual adopted by the Chinese ethnic group). Economically, the strategic location on the banks of the Musi River and the trading habits of the Chinese ethnic group strengthen the trading activities of other communities. Cultural assimilation also occurs through inter-ethnic and inter-religious marriages that do not disrupt family harmony. The findings regarding the concept of 'organic-transactional assimilation' contribute to global multicultural sociology by demonstrating that economic interdependence and shared organic spaces can foster more resilient social integration than formal, top-down models of multiculturalism. The implications of this study confirm that ethnic diversity in Kampung 10 Ulu not only enriches local culture but also creates a model of tolerance and collaboration that can be replicated in other multi-ethnic communities. 
Analysis Of Improving The Quality Of Education Services Based On Marketing Mix Theory (7PS) Riska Fitriyanti; Nurlaila Nurlaila; Yulia Tri Samiha
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 5, No 1, December 2025
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v5i1.34766

Abstract

The competition between Islamic educational institutions and public schools compels private Islamic schools to continually enhance their educational services to meet their goals. This study examines how Al-Azhar Islamic Junior High School improves its educational services using the marketing mix theory, which includes seven elements: product, price, place, promotion, people, physical evidence, and process. A descriptive qualitative approach was employed, gathering data through interviews, observations, and documentation. Data analysis involved reduction, presentation, and concluding, with data validity ensured through triangulation. The findings show that the school effectively applies all seven marketing mix elements. The school adapts academic and non-academic programs to align with its mission, manages pricing independently, and uses its central location as a community attraction despite traffic congestion. Promotional strategies leverage social media and consumer satisfaction, while human resources are strengthened through quality recruitment and ongoing training. Physical evidence is reflected in the provision of distinctive, high-quality infrastructure. The learning process focuses on maintaining teaching quality. The study concludes that employing marketing mix theory is an effective strategy for improving educational services and competitiveness in the face of public school competition.
Co-Authors 'Aini, Kurratul Abdullah Idi Abidin, Miftahul Aditya Halim Perdana Kusuma Putra Putra Afriantoni Afriantoni Afriantoni Afriantoni Agra Dwi Saputra Agung Wijaya, Agung Ahmad Syarifuddin Ahmad Syarifuddin Ahmad Zainuri Aisyah, Neng Akbar Hilmi, Muhamad Aksara, Langit Amanah Fatiha, Keysha Alea Amilda Amilda Amir Hamzah Amir Rusdi Anak Agung Istri Sri Wiadnyani Andi Candra Jaya, Andi Candra Anggun, Diah Putri Anisah, Nia Apit Fathurohman Aquami Aquami Arbaina Juliana, Siti Arin Wibowo Arya, Wely Julita Asnilawati, Asnilawati Asri Arumsari Asri Karolina, Asri Ayu Nur Shawmi AYU NUR SHAWMI, AYU NUR Azizi, Nurul Botty, Midya Candra, Andi Dedi Arianto Dewi, Meyana DJOKO ROHADI WIBOWO, DJOKO ROHADI Dwi Astria Elmiana Ega Rismasita Ega Rismasita Else Meina Else Meina Eni Elyati Eni Elyati Erie Agusta, Erie Erly Zahara Fadhillah, siti Faisal Faisal Faizatul Mabruroh Fatimatuzzahra Fatimatuzzahra Firda Fadila Ghassani Fitri, Ida Gestri Rolahnoviza Gunawan Bata Ilyas Hendri Purnamasari Hussain, Mohammed Ike Apriani, Ike Indarissyifa, Lisa Puspita Indra Mukti Abam Indradewa, Rhian Isyara, Larissa Putri Karlina Yulista Karoma Karoma Karunia, Tria Khoirunnisa, Nabila Komala Sari, Elya Langit Aksara Lasni Sutri Lauren Liza, Lauren Liza Lauren Liza, Levi Lestarika Lestarika, Lestarika Liza, Trisna Maharani, Nabila Maimunah Maimunah Mardeli Mardeli Marzudin, Ahmad Rizaldi Masuwd, Mowafg Mayang Sari, Tri Adha Meli Yani Middya Boty, Middya Miliyarta Lestari, Utami Monika, Thasya Mudalfy Etyanna Nurazri Muh Misdar Muhammad Komarudin Nabilla Zakiyah, Andi Niswah, Rodiatun Nur Fadli, Ihsan Nurani Nurani Nurlaeli Nurlaila Nurlaila Nurlaili Oktalena, Dela Dwi Padli Padli Panca Putri, Shabira Paranita, Suzana Pegita Delapani Puput Maryati Puput Maryati Purnamah, Lidia Putri, Suciani Raihan Alfarizi, Muhammad Ranita Ranita Rini Anngraini Rini Wulandari Riri Novita Sunarti Riska Fitriyanti Riswanda, Jhon Riyani, Roja Rizki, Nikentari Romadhan, Muhammad Fauzi Romadhon Romadhon Saipul Annur Samsudin, Syakirah Sapitri, Wira Sepriyansyah Sepriyansyah Setyani Dwi Lestari Siska Septia Ulfa Siska Septia Ulfa Siska Wulandari Siti Fatimah Siti Rohimah Siti Sumartini Sri Dewi Sartika Sri Maryati Sri Maryati Syarifah Syarifah Syarifah Syarifah Syarifah Tati Lasmita Titi Oktarina Sambadha Triangtadua, Pebio Turakhanovn, Abdullayeva Ulfatoy Tutut Handayani Ummi Hiras Habisukan WIJAYA WIJAYA, WIJAYA Windy Anisa Dewi Wulandari, Cherrysa Ariesty Yuni Nopita Sari Yuniar Yuniar Zainal Berlian Zakiyatur Rosyidah Zazali, Munawir Ziaulhak Ziaulhak