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Journal : Research Horizon

Analysis of Tourist Preferences for Ecotourism Attractions in North Sumatera Siregar, Onan Marakali; Selwendri, Selwendri
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.237

Abstract

In Indonesia, ecotourism is an important part of the tourism industry where Indonesia is included in the list of the best ecotourism destinations in the world. The most important thing about ecotourism is efforts towards maintaining the preservation of the natural and cultural environment. This requires good and professional management of ecotourism attractions by the character of each tourist destination area. This research aims to group tourists based on psychographic segments towards ecotourism destinations in North Sumatra, determine the combination of product attributes at ecotourism destinations in North Sumatra that fulfill the desires of tourists per segment, and determine the preferences of tourists in each segment regarding their level. This research uses cluster and conjoint analysis methods which aim to group tourists into two groups based on tourism motivation, namely soft ecotourists and hard ecotourists along with the types of characteristics in each group. The analytical method used is a descriptive survey. Primary data was obtained from a questionnaire with a total of 120 respondents in 4 regions, namely Medan City, Langkat Regency, Karo Regency, and Toba Samosir Regency. The results of the research show that the average assessment of soft ecotourists shows that the comfort (accommodation) measure reaches the highest value, namely F-count accommodation = 81,656 and (p-value = 0.000), while hard ecotourists show the highest measure of commitment to environmental issues. On the other hand, the instruments that do not have differences between the two clusters are the commitment, duration, and interaction instruments.
Open Innovation of Small Business in The City of Medan: Alternative Processes Towards Business Model Innovation Siregar, Onan Marakali; Marpaung, Nicholas
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.238

Abstract

Open innovation has become a strategic key element to improve innovation outcomes and commercialization among large companies. However, the relevance and potential of this concept could still be adopted by small-scale companies in Indonesia, especially those facilitated by social media. Research on open innovation for SMEs is limited, but provides important insights. Most research prioritizes in-bound innovation activities and ignores small-scale companies that are often considered radical innovators. Bank Indonesia 2021 data shows 87% of MSMEs were affected by the pandemic, with the majority experiencing a serious drop in sales. Government initiatives to strengthen the resilience of MSMEs through digital transformation have been hampered by low digital literacy. The purpose of this research is to explore the open innovation model for SMEs post COVID-19, especially through digital platforms. The research will focus on SMEs and the empirical analysis is expected to answer research questions on the concept of open innovation, factors influencing adoption, and the readiness of firms' collaboration with external sources. The research method will use descriptive and inferential statistics. The discussion will be supported by relevant literature with theoretical and practical implications.
Co-Authors Abda Abda Abdul Aziz Nst Ade Fadillah Harahap Adila, Nahda Adrian Ashari Jafar Lubis Afif, Muhammad Hamdan Afifah Ainurrohmah I.F Afrila Mulyati Siregar Afrila Mulyati Siregar Afrila Mulyati Siregar Agung Harahap, Abiyyu Agung, Handika Permana Ahmad Raffi Ananda Lubis Ainun Mardhiyah, Ainun Akhira Habrina Tarigan Aliturahman, Bagus Altaka Raka Zapata Tito Alvin Pratama Wahyu Alwi Amanda Br Sembiring Amani, Nil Amelya Desvina Aminullah, Eji Anastasya Cristabella Andi Muharamen Andini Septia Ningrum Andini, Raina Andriani Safirah Andriansyah Andriansyah Anggiat Faisal Butar Butar Ariq Wiratama Nasution Aritonang, Robbi Pradita Asra Ike Khoirunnisah Audyta Ramadhani Purba Aulia Saragih, Mazra Aurellia Putri Ayman Ashari, Muhammad Ayu Askha Pratiwy Ayunda, Nabila Baehaqi Barus, Devina Srininta Barus, Tedy Syahputra Beatrice Hasian Pakpahan Boni Akbar Alfath Pohan Br Bangun, Virgin Threisia Br S. Meliala, Diva Regita Br Sitepu, Clarine Oktaryani Br Sitepu, Windari Khairina Butar-Butar, Josua Chairul azmi puteh Chika Naibaho Cindy Megasari Manik Clearinkris, Junesia Damanik, Salsabila Azzura Dara Aisyah Daulay, Nabila Addiva Anggia Putri Dear Selvanathan Sinaga Delvina Siregar, Viona Deo Fanni Nababan Dewi Anggraini Dewi, Leoni Avista Dio Rabintar Cupema Hasibuan Diva Nedya Putri Eriza, Faisal Fahira, Tengku Nazwa Fannysia Theresa Juliarta Sijabat Fathur Ramadhan Siagian Felix Jemisa Surbakti Feronica Simanjorang Firjatullah, Gantari Furqan, Said Gea, Shella Angelika Gideon Maruli Simamora, Naek Ginting, Wiro Oktavius Greasia Oriza Sitio Gultom, Monica Desyderya Gurning, Gratia Nanggar Yati Habibah, Annisa Haenilah, Tasya Hafiza Adlina Hafiza, Hafiza Hanifah, Nayla Hanna Banjarnahor Har Reza Asanah Harahap, Musthafa Baga Harefa, Rut Madia Harita, Helmin Tety Saputri Harry Chrystian Purba Hasibuan , Febri Sanrina Hasibuan, Deby Pratiwi Hasibuan, Muhammad Rizky Haykal, Muhammad Musthafa Hutama, Elbert Ina Mery Anggitha Sinaga Indah Siburian, Sarah Vera Indira G Hutapea Indri Prasetia Ningsih Iqbal, Khairul Jelita, Fairuz Jennifer Tio Josua Butar-Butar Joyce Alicia Joyce Alicia Agatha Munthe Kaban, Jop Kristian Kacaribu, Farah Amelia Kartini harahap Kartini Harahap Katarina Sitanggang, Lidia Kenas, Ryan Kevin Samuel Benammi Brahmana Kevin Samuel Benammi Sembiring Khairani, Anisya Khairunnisa Nasri Khoirunnisa Naibaho Khoirunnisah, Asra Ike Kirana, Tegar Kuswara, Satria Wicaksana Larose Nikita Zienri Larose Nikita Zienri Laya Azani Lubis Lie, Jeslyn Lubis, Joshua Alexander Lubis, Laya Azani Lubis, Luthfy Aulia Luthfy Aulia Lubis Lydia Natalia Samosir M B Abdillah Maharani Aruan Malikasnah Lubis, Siti Manullang, Afriani Manurung, Monika Amelia Mara, Putri Cut Marbun, Yuana Widya Angeline Mardhiyah , Ainun Mardhiyah, Ainun Margaretta Batubara, Desy Maria Meilani Simangunsong Maria Theresa, Maria Mariyandani, Ribbi Putri Marlon Sihombing Marnita Silaban, Agnes Marpaung , Nicholas Marpaung, Nicholas Marpaung, Silviana Marwah Matakena, Selli Maulidina Meichell Topan Panjaitan Melati, Sintia Mhelinda Utami Mina Indryani Nainggolan Mita Fasya Monik Muhammad Aulia Rifki Nst Muhammad Balkis Venserjude Muhammad Daffa Aqila Muhammad Daffa Aqila Muhammad Dwinov Fadhlulla Muhammad Ihsan muhammad rasyid Mulya, Fandika Wira Mulyati Siregar, Afrila Munthe, Joyce Alicia Nabila Fahriani Pane Nabila, Yasmin Ayu Nainggolan, Fatresia H.F Br. Nainggolan, Mina Indryani Nana Dyki Dirbawanto, Nana Dyki Narwastu Sianturi, Isabel Nasution, Abdul Aziz Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Nayla Hanifah Nazwa Fahira, Tengku Newel’d N Pardosi Nibra, Bagas Elwi Nisa, Mytha Khoirun Nisa, T. Chairatul Nitami, Devi Andri Nova Sinambela Novianta, Novianta Nur Asia Aji Siambaton Nur Eliza, Sophia Okiansyah, Feri Pane, Nabila Fahriani Pangabean, Sesylia Natali Br Pangaribuan, Ida Maria Panjaitan, Ikbar Pardede, Franz Hariyanto Pardede, Rachel Natasia Pasaribu, Yolani Octavia Patarida Sibuea, Grace Renita Perangin-angin, Azel Almando Pertiwi Matondang, Rahmatika Prasesa, Tasya Nadya Pratiwy, Ayu Askha Prengki Jans Nababan Priasti, Fat'ya Ayu Pricila Natalia Sembiring Purba, Audyta Ramadhani Purba, Rindiany Purba, Septi Paulina Putri Balqis Putri Balqis, Putri Putri Nur Syafitri Lubis Putri Patricia Sitinjak Putri, Istiqomah Putri, Nazlina Dwi Putri, Nisa Dafiana Rahmatika Pertiwi Matondang Raissa Aurellia Ramanda, Bima Ramayani, Evi Rangkuti, Rizqa Nabilah Rani, Ade Ray, Laila Afrina Rebekka Margarettha Sitorus Rendy Gultom Ridho, Hatta Ririn Pradilla Surbakti Risky M Soleh Risky Muhammad Soleh Ritonga, Siti Hazzah Nur Rivaldo Sinaga, Eko Samuel Rizka Malisa Malisa Rizqa Nabilah Rangkuti Robert Vincentius Naibaho Safitri, Firli Sahdina, Tiara Vany Sakinah Khoiriah Lubis Santo Maulana Putra Sinaga Saragih , Dearna Jefani Br Saragih, Mernita Sari Sari Siregar, Salwa Nurmala Sari, Dwi Vanka Indah Sartika Dewi Selvi Anita Selwendri Sembiring, Kristianti Adilla Putri Br Sembiring, Natalin Pepayosa Septi Paulina Purba Setia, Nadia Shella Angelika Gea Siahaan, Glenesia Angelica Sabina Siahaan, Josepin Siahaan, Peron Lumumba Sianturi, Elhot Nicolas Roganda Sianturi, Ester Cahyani Sianturi, Hanatul Fitri Sibarani, Yunanda Sihombing , Marlon Sihombing, Nisya Margaretha Sihotang, Anindya Windy Simanjorang, Feronica Sinaga, Diana Asri Fitri Sinaga, Yosafhat Glenniel Clinton Sinambela, Nova Sinar, T. Bahtazar Muhammad Sirait, Elsya Vidara Siregar, Afrila Mulyati Sitanggang, Lidia Katarina Sitepu, Renatha Renchiski Br Siti Mawaddah Siti Mawaddah, Siti Sitorus, Rahmiati Sitorus, Ummi Salamah Sitorus, Widya Elizabeth Situmorang, Putri Abigel Sondang A. Y. Nadeak Sriyanto, Dharmawan Suci Ramadhani, Suci Suprayetno Suprayetno Syahputra, Diva Eka Pratama Syakira, Hania Syauqia, Rafiqah Tamba, Fajar Petronius Tambunan, Maudy Istiningdiah Tampubolon, Claudia Yonica Tampubolon, Claudia Yonica Br Tampubolon, Kevin Ariel Tandean , Handoko Tasya Shafira Siregar Teuku Muhammad Raihan Fahlevi Tio, Jennifer Tito, Suardi Altaka Raka Zapata Trimurni, Februati Tsania Salsabilla Turnip, Doni Armando Ummaina Rahma Utama Rambe, Suma Budi Viktor Manurung Vincentia Avetriwianda Sinabutar Virgin Threisia Br Bangun Widya Puspita Wijaya, Angieta Ahsana Wildan Wafi Nasution William Dika Manihuruk Wilmer Nicholas Yabes Abi Windi, Anindya Yabes Abi, Wilmer Nicholas Yasser Muda Panjaitan Yohannes Manao Yohannes Sinaga Yosefira Aurel Putri Yosefira Aurel Putri Yossie Rossanty Yuda Prayoga Surbakti Yuliani, Dara Yuliani, Nur Irma Zahra, Dhea Zain, Muhammad Riwanda Firdaus Zapata Tito, Altaka Raka Zulfi Amandar Pasaribu Zulfikriyan Akbar