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Kokom Komariah
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Other

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Analysis Content Marketing On Purchase Intention Through Customer Engagement (Study on @sakinahkonveksi_1803) Angga Maulana; Kokom Komariah; Sopyan Saori
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7042

Abstract

This research aims to examine the influence of Content Marketing on Purchase Intention, with Customer Engagement serving as a mediating variable. In the context of consumer purchase Intention, awareness of content marketing strategies—particularly those emphasizing sustainability—is becoming increasingly essential. The research employed a survey method by distributing questionnaires to 300 followers of the Instagram account @sakinahkonveksi\_1803. The collected data were then analyzed using path analysis to assess the relationships among the variables studied. The findings reveal that Content Marketing exerts a positive and significant impact on Customer Engagement, and in turn, Customer Engagement positively influences Purchase Intention. Furthermore, Customer Engagement is confirmed to act as a mediating variable that reinforces the relationship between Content Marketing and Purchase Intention. These results suggest that well-implemented Content Marketing strategies can boost Customer Engagement, which subsequently enhances consumers' intentions to purchase. This study offers valuable insights for businesses in formulating more effective marketing strategies.
Penerapan Komponen - Komponen Ekspositoris dalam Penyutradaraan Film Mokumenter “Dari Gadget ke Dinding Sepi” Willy Andro Denelsen Tamba; Kokom Komariah; Fajar Syuderajat
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2462

Abstract

The mockumentary film Dari Gadget ke Dinding Sepi explores the negative impact of gadget use on teenagers, particularly regarding exposure to pornographic content. This film was created as part of a community service initiative to raise awareness about the importance of technology supervision among youth. This study aims to explain the directing process using an expository approach through four main components: narration, visuals, data and facts, and structure. The method includes pre-production, production, and post-production stages, with data obtained through field observation and interviews with expert sources. The results show that the expository approach helps to build a logical, informative, and accessible storyline. This film is expected to serve as a communication tool that raises awareness of digital literacy and the impact of digital content on teenagers
Penerapan Teknik Pengambilan Gambar pada Produksi Video Feature “Tangan Kecil, Pena Besar” Anggi Talisa Permatasari Siahaan; Kokom Komariah; Gumgum Gumilar
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2490

Abstract

A feature video is an audiovisual work designed to convey information through a narrative and emotional approach. In this final project, the author highlights the issue of education for street children through a feature video titled "Tangan Kecil, Pena Besar". The Author served as the Director of Photography (DOP), focusing on the application of cinematographic techniques to enhance visual quality and message delivery. The purpose of this project is to explain the techniques of cinematography, including type of shot, camera angle, camera movement, and lighting. The creation process consists of three stages, pre-production (brainstorming, storyboard and shot list development), production (filming interviews and activity scenes), and post-production (editing and visual finalization). The type of shot technique is used to frame subjects in various sizes, camera angles provide specific viewpoints to shape visual perception; camera movement helps create dramatic mood and atmosphere, while lighting is applied to illuminate subjects and ensure visual clarity. The final result shows that a solid understanding and effective application of these techniques can strengthen the human interest aspect and create engaging, emotionally impactful visuals. In conclusion, the appropriate use of cinematographic techniques significantly enhances storytelling in feature videos, making them a powerful medium for voicing social issues.
The influence of class climate, school culture and literacy on green skills vocational culinary practice Nurani, Inten; Komariah, Kokom
Journal of Research in Instructional Vol. 5 No. 2 (2025): Journal of Research in Instructional
Publisher : Univeritas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/jri.v5i2.702

Abstract

Skills in material management and procedures are important to reduce food waste in the culinary field. SMK Tata Boga is required to form graduates who have green skills. However, initial observations show that the application of green skills in vocational schools is not optimal. This study aims to determine how the application of green skills in vocational culinary learning practices, as well as the influence of classroom climate, school culture, and literacy on it. The study involved 170 students, with data collected through questionnaires and observation sheets. However, the t-test shows that classroom climate does not affect the application of green skills in vocational culinary practice learning with a p-value of 0.239 and t-value of 1.182, school culture affects the application of green skills in vocational culinary practice learning with a p-value of 0.023 and t-value of -2.292, and information literacy does not affect the application of green skills in vocational culinary practice learning with a p-value of 0.612 and t-value of 0.508. The F test with a p-value of 0.128 shows that simultaneously, classroom climate, school culture, and literacy have no effect on the application of green skills in vocational culinary practice learning. For future research, other factors should be added that can increase the application of students' green skills in learning culinary practices. The application of students' green skills also needs to be seen from habituation which is not limited to activities in schools but also families and community environments.
Pengaruh Strategi Pricing Terhadap Kinerja UMKM Dengan Keunggulan Kompetetif Sebagai Variabel Mediasi Arrazi, M Adam; Komariah, Kokom; Saori, Sopyan
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8716

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pricing terhadap kinerja UMKM dengan keunggulan kompetitif sebagai variabel mediasi. Fokus penelitian ini adalah pada UMKM sektor fashion di Kota Sukabumi yang menghadapi tantangan dalam mempertahankan daya saing dan profitabilitas usaha. Strategi pricing dipandang sebagai faktor krusial dalam menarik pelanggan serta meningkatkan efektivitas bisnis. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling (SEM) melalui aplikasi SmartPLS. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 205 pelaku UMKM fashion. Hasil penelitian menunjukkan bahwa strategi pricing berpengaruh signifikan terhadap kinerja UMKM, baik secara langsung maupun melalui mediasi keunggulan kompetitif. Keunggulan kompetitif juga terbukti memiliki pengaruh positif terhadap peningkatan kinerja UMKM. Temuan ini menggarisbawahi pentingnya penerapan strategi harga yang tepat dan terarah sebagai bagian dari upaya UMKM dalam meningkatkan daya saing dan keberlanjutan bisnis. Kata kunci: Strategi Pricing, Kinerja UMKM, Keunggulan Kompetitif.
Social Media Content, Brand Image, and Price in Purchasing Decisions: Konten Media Sosial, Citra Merek, dan Harga dalam Keputusan Pembelian Raffi, Muhammad; Komariah, Kokom; Saori, Sopyan
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

General background: The rapid evolution of digital technology and shifting consumer lifestyles due to globalization have intensified competition among businesses, especially in the food sector. Specific background: Bolu Amor, a local bakery brand in Sukabumi, faces fluctuating sales potentially influenced by the quality of its social media content, brand image, and price perception. Knowledge gap: Previous studies on purchase decisions often examined these variables in isolation or outside the food industry context, leaving a gap in integrated analyses within local bakery businesses. Aims: This study aims to analyze the simultaneous and partial effects of social media content, brand image, and price on consumer purchase decisions for Bolu Amor. Results: Based on a survey of 400 respondents and multiple linear regression analysis, all three variables significantly influenced purchase decisions, with price having the strongest effect. The model explains 8.4% of the variance in consumer decisions (R² = 0.084). Novelty: This research offers a comprehensive integration of digital and perceptual factors affecting purchase decisions in a local food brand, which remains underexplored in current literature. Implications: The findings provide strategic insights for improving digital marketing effectiveness and pricing strategies, guiding local businesses like Bolu Amor to align better with modern consumer behavior.Highlight : Price is the most dominant variable influencing consumer purchase decisions. Social media content, brand image, and price have a significant simultaneous effect. The three variables explain only 8.4% of the variation in purchase decisions. Keywords : Social Media Content, Brand Image, Price, Purchase Decision, Consumer
Penerapan Unsur Sinematografi Oleh Director of Photography dalam Pembuatan Film Dokumenter “Tanah dan Waktu” Rahmadina, Alifia; Komariah, Kokom; Yanto, Andri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.6294

Abstract

Peran Director of Photography (DoP) dalam film dokumenter sangat penting dalam mengemas narasi menjadi bahasa visual melalui unsur-unsur sinematografi seperti camera angle, camera movement, type of shot, dan komposisi. Penulisan laporan ini bertujuan untuk menganalisis penerapan keempat unsur tersebut dalam karya film dokumenter “Tanah dan Waktu” yang mengangkat tema eksistensi seni keramik di Indonesia. Metode penciptaan yang digunakan terdiri dari tiga tahap, yaitu pra-produksi, produksi, dan pasca-produksi. Hasil analisis menunjukkan bahwa unsur sinematografi diterapkan secara konsisten untuk memperkuat pesan visual dan mendukung narasi dokumenter, seperti penggunaan camera angle yang terdiri dari eye level, high angle, dan low angle untuk membangun perspektif visual terhadap objek, camera movement yang terdiri dari panning, tilting, tracking, dan still/static shot untuk menciptakan dinamika dalam cerita, type of shot yang terdiri dari long shot, medium shot, close up, dan extreme close up untuk mengarahkan perhatian penonton terhadap detail atau konteks ruang, serta komposisi yang melibatkan rule of thrids untuk menyeimbangkan elemen visual dalam setiap frame. Simpulan dari laporan ini menyatakan bahwa penerapan unsur sinematografi secara tepat dapat meningkatkan kualitas penyampaian pesan dalam dokumenter, sekaligus memberikan pengalaman visual yang lebih komunikatif dan estetik.
Analysis Content Marketing On Purchase Intention Through Customer Engagement (Study on @sakinahkonveksi_1803) Angga Maulana; Kokom Komariah; Sopyan Saori
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7042

Abstract

This research aims to examine the influence of Content Marketing on Purchase Intention, with Customer Engagement serving as a mediating variable. In the context of consumer purchase Intention, awareness of content marketing strategies—particularly those emphasizing sustainability—is becoming increasingly essential. The research employed a survey method by distributing questionnaires to 300 followers of the Instagram account @sakinahkonveksi\_1803. The collected data were then analyzed using path analysis to assess the relationships among the variables studied. The findings reveal that Content Marketing exerts a positive and significant impact on Customer Engagement, and in turn, Customer Engagement positively influences Purchase Intention. Furthermore, Customer Engagement is confirmed to act as a mediating variable that reinforces the relationship between Content Marketing and Purchase Intention. These results suggest that well-implemented Content Marketing strategies can boost Customer Engagement, which subsequently enhances consumers' intentions to purchase. This study offers valuable insights for businesses in formulating more effective marketing strategies.
Analysis of Entrepreneurial Orientation And Market Orientation Towards Competitive Advantage (Survey on Coffeeshops in Sukabumi City ) Rositawati, Neng; Komariah, Kokom; Saori, Sopyan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7369

Abstract

This study aims to analyze the influence of entrepreneurial orientation and market orientation on competitive advantage among coffeeshops in Sukabumi City. As the coffee consumption trend continues to rise in Indonesia, coffee shops face increasing competition that demands strategic innovation and market responsiveness to maintain business sustainability and gain a competitive edge. Using a quantitative approach with descriptive and associative methods, data were collected through questionnaires distributed to 42 coffeeshop owners and managers, applying a saturated sampling technique. The research employed multiple linear regression analysis using SPSS v21 software to test the hypothesis. The results show that both entrepreneurial orientation and market orientation are in the high category among coffeeshops in Sukabumi. Furthermore, both variables have a significant and positive effect on competitive advantage. The correlation coefficient indicates a strong relationship (r = 0.866), while the coefficient of determination (R² = 0.750) suggests that 75% of the variance in competitive advantage can be explained by entrepreneurial and market orientation. Partial hypothesis testing (t-test) confirms that both independent variables significantly influence competitive advantage (t-count > t-table). Simultaneously, the F-test also shows significant results (F-count > F-table). The findings imply that coffeeshops with strong entrepreneurial attributes—such as innovation, risk-taking, and proactivity—and market-focused practices—such as customer orientation and competitor awareness—tend to achieve better competitive positioning. This research contributes to strategic management literature and offers practical insights for small business owners in the food and beverage sector to enhance their competitiveness through entrepreneurial and market-driven strategies.
Penerapan Metode Struktur Tiga Babak dalam Penulisan Naskah Film Dokumenter “Tanah dan Waktu” Kinanti Sasi Kirana; Kokom Komariah; Andri Yanto
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.5600

Abstract

The three-act structure is applied in the scriptwriting of the documentary film Tanah dan Waktu. This audiovisual work explores the issue of the existence of ceramic art in the current era. The purpose of its creation is to explain the application of the three-act structure in documentary scriptwriting: Act I (Set Up), Act II (Confrontation), and Act III (Resolution). The creation process includes Pre-Production, Production, and Post-Production stages, with a main focus on scriptwriting as it plays a crucial role in building a structured narrative through storyline development, interview design, and maintaining story continuity. The results show that Act I introduces the history of ceramic art and the initial perspectives of the interviewees, aiming to build basic understanding for the audience. Act II presents a deeper exploration of the issue through the views of artists and academics, highlighting the challenges of sustaining ceramic art today. Act III offers resolutions in the form of proposed solutions and hopes from the interviewees. In conclusion, applying the three-act structure helps build a strong narrative, effectively delivering the message about the current challenges faced by ceramic art.
Co-Authors Aat Ruchiat Nugraha Aat Ruchiyat Nugraha Abdullah Zaky Acep Samsudin Ade Kadarisman Afifah, Fitriani Afriani, Nevi Afriani Agung Vitara Darma Agus Rahmat Agus Rahmat Agustiani, Marshantia Agustiani, Rayhani Ahmad Suryadi, Ahmad Ahmad Syarif Akbar Al Masjid Alamsyah, Sustari Alfian Romadhoni Alghiffari, Mohammad Fikri Amelia, Reski Amelinda Vindrayani Fuad Andira, Firani Dias Andri Yanto Andri Yanto Andriyani Angga Maulana Anggi Talisa Permatasari Siahaan Annisa Wulandari Anugrah, Rafa Anwar Sani Aprilianty, Anisa Arrazi, M Adam Asep Muhamad Ramdan Asriyanik . Asrori Muhtarom Aufa Salwa Hidayat Awaliyah, Nanda Putri Aziza, Sintia Fitra Azzahra Adela, Suci Azzahra, Meisyah Badraningsih Lastariwati Brilianti, Grahita Prisca Centurion Chandratama Priyatna Centurion Chandratama Priyatna Citradewi, Any Damayanti, Marla Dede Rosyada Dede Sri Kartini Desi, Desi Fitriah Diah Fatma Sjoraida Diah Sri Rejeki Dian Fitriani Dicky Jhoansyah Didi Didi, Didi dini kartika Dini Kartika Dwi Gusti Ayu Efa Aufa Azqia El hanifa, Zia Farhana Elsa Nurlatifa Elvinaro Ardianto Encang Saepudin Ermawan, Muhammad Rifa Erry Sunarya Evi Novianti Evi Novianti Exacta, Egivzi Arya Fadillah, Kurnia Lucky Faizal Mulia Z Fajar Syuderajat Fajar Syuderajat Fazrin, Fauzi Ikhsan Filda Fatimah Tuzzahrah Firani Dias Andira Firdiena, R. Viera Raina Fujiyanti, Syalma FX. Ari Agung Prastowo Ghea Gizha Giffani Gumgum Gumilar Gumilang, Cahaya Gunawan, Meilani Hafizhah Zuhri Hamzah Ali Yumar Hanny Hafiar Heny Kusuma Widyaningrum Hermawati, Irma Heru Ryanto Budiana Hestiana, Sisika Hidayat, Wahyu Nur Nur Ibnu Hamad Ibrahim, Muhammad Taufik Ike Rachmawati Indra Cahya Kusuma Iriana Bakti Irvan, Moh. Farizqo Iswan iwan koswara, iwan Jalaludin Jalaludin Jimi Narotama Mahameruaji Juliansyah, Aris Kapti Riyani Khaerunnisa, Salma Khalida Yusria KIMSEN, KIMSEN Kinanti Sasi Kirana Kristianto, Rio Leonita Siwiyanti Lilis Puspitasari Listiawati, Pika Lukiati Komala Erdinaya Lukiati Komalasari Lusi Susilawati M. Arief Ramdhany M.Ramdan, Asep Marshantia Agustiani Mashudi Mashudi Masyitoh Maudi, Putri Rahma Meilianti Rona Asmara Melati, Putri Muhamad Arfi Annafidin Muhammad Hidayat Nur Wahid Muhammad Iksan Sopian Muhammad, Mukhlis Muhbib Abdul Wahab Muhtarom, Asrori Mukhlis, Muhammad Munandar, Wita Aulia Mutoharoh muty, yusran Nanda Putri Awaliyah Nasution, Novrida Elfiani Neneng Yani Yuningsih Nor Norisanti Nur Fitri Indriani Nurani, Inten Nuranisa, Dita Rizki Nurcahya Kamila, Adinda Sofie Nurmala, Resa Nurmalia Lusida Nurmaya Prahatmaja Nurmilah, Risma Nurmillah, Risma Nurul Fitriani Nurul Hermawan Alamsyah Nuryadin, M Birusman Pambudi, Januar Eky Parno Parno Pasha, Nazhira Nur Patricia, Yolanda Perdana Suteja Putra Pitriani, Elsa Priyo Subekti Priyo Subekti Priyo Subekti Purba, Ayu Permata Sari Purnama, Elita Candra Putri, Amelia R Deni Muhammad Danial Raffi, Muhammad Rahmadina, Alifia Rahmat, Khansa Thifal Raihan Naufal Rusmanan, Muhammad Reina Riswanti Pertiwi Renaldy Sulaeman Resa Nurmala Resti Yunisa Retasari Dewi, Retasari Riana Aulia R Rifansah, Muhammad Ridho Riska Riska Riska Riska Rismawati, Rika Rizky, Nu Putri Novia Rositawati, Neng Rosmalianda Aprilia Rosyadi, Ayatullah Rosyadi, Puji Atesya Saeful Bahri Sahira, Winda Syifa Santi Susanti Santi Susanti, Santi Saputri, Wawa Nazwa Shafira Yasmin Nandini Shelvy Delia Sari Sihombing, Darmawasti Simanjuntak, Cathrin Pebruanty Siska Hestiana Siti Aisyah Siti Khoeriyah Sopyan Saori Subarkah, Abdul Ilham Sukesna, Rifa Amalia Sumarlam Sumarlam, Sumarlam Sumarwati Sunarya, Erry Susanne Dida Susie Perbawasari Syamaila, Dreisagara Alna Syauqy Lukman Syifa Sharifa Rahmadani Tampubolon, Riris Oktarina Teddy Kurnia Wirakusumah Tetty Sufianty Zafar Tien Setyaningtyas Tikawati Tikawati, Tikawati Toto Sugito Trie Damayanti Utang Suwaryo Wawan Setiawan Wildan Maulana Firdaus Willy Andro Denelsen Tamba Yanti Setianti Yuliani, Irma Yunita Sari Zhahirin, Muhamad Nujjiya