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All Journal Jurnal Pendidikan Vokasi Sosiohumaniora JKMS : Jurnal Ilmu Komunikasi Jurnal Pariwisata Pesona JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura At-Taradhi: Jurnal Studi Ekonomi Edulib AKSES: Jurnal Ekonomi dan Bisnis Jurnal Kajian Komunikasi Business UHO: Jurnal Administrasi Bisnis Ilmu Dakwah: Academic Journal for Homiletic Studies JRK (Jurnal Riset Komunikasi) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi ARISTO PRofesi Humas Chimica et Natura Acta SOSIOHUMANIKA MetaCommunication; Journal Of Communication Studies Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Pendas : Jurnah Ilmiah Pendidikan Dasar Prosiding Magister Ilmu Komunikasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Manuju : Malahayati Nursing Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Koneksi GERAM (GERAKAN AKTIF MENULIS) Procuratio : Jurnal Ilmiah Manajemen AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Stilistika: Jurnal Pendidikan Bahasa dan Sastra JURNAL PUSTAKA KOMUNIKASI Avant Garde Kumawula: Jurnal Pengabdian Kepada Masyarakat JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Letters in Information Technology Education (LITE) Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kajian Ilmiah Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Journal of Community Development Jurnal Ilmiah Multimedia & Komunikasi Acitya Bhakti Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Journal of Research in Instructional Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat Caraka : Indonesia Journal of Communication Indonesian Journal of Innovation Studies Jurnal Visi Komunikasi Journal Of Human And Education (JAHE) Jurnal Keuangan dan Perbankan(KEBAN) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Annals of Human Resource Management Research Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat el-Buhuth: Borneo Journal of Islamic Studies Jurnal Signal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat International Journal Administration, Business & Organization Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Teknologi Rekayasa Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Harmoni: Jurnal Ilmu Komunikasi Dan Sosial INASJIF IIJSE VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal CONVERSE Journal Communication Science Jurnal Kawistara Journal of Ekonomics, Finance, and Management Studies Dinamika Kerajinan dan Batik: Majalah Ilmiah Jurnal Pengabdian Kepada Masyarakat Indonesia
Kokom Komariah
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
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Proses Pengelolaan Media Sosial Instagram Trans Studio Mall Bandung sebagai Media Penyebaran Informasi Rahmat, Khansa Thifal; Komariah, Kokom
CONVERSE Journal Communication Science Vol. 2 No. 2 (2025): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i2.4967

Abstract

Penelitian ini bertujuan untuk menganalisis proses pengelolaan media sosial Instagram Trans Studio Mall Bandung sebagai media penyebaran informasi dengan menggunakan konsep The Circular Model of SoMe oleh Regina Luttrell, yang meliputi empat tahap: Share, Optimize, Manage, dan Engage. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa observasi partisipatif, wawancara, dan studi pustaka untuk mendapatkan gambaran mendalam mengenai strategi komunikasi digital yang diterapkan. Hasil penelitian menunjukkan bahwa selama periode 5 November hingga 30 Desember 2024, pengelolaan Instagram Trans Studio Mall Bandung telah berjalan efektif sesuai keempat tahapan konsep tersebut, mencakup penyebaran konten informatif dan menarik, optimalisasi pemanfaatan fitur platform Instagram, pengelolaan konten secara sistematis berdasarkan metrik performa, serta interaksi yang aktif dan berkelanjutan dengan audiens. Kesimpulannya, pengelolaan media sosial Instagram ini berhasil meningkatkan brand awareness dan membangun keterlibatan positif dengan audiens melalui strategi komunikasi yang terintegrasi dan adaptif.
The Effect of Lifestyle on Financial Management: The Moderating Role of Financial Literacy among Millennial Workers in Sukabumi City Khaerunnisa, Salma; Norisanti, Nor; Komariah, Kokom
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4816

Abstract

This study investigates the influence of lifestyle on financial management and examines the direct and moderating roles of financial literacy among millennial workers in Sukabumi City. A total of 155 respondents were selected using purposive sampling. Data analysis was conducted using path analysis with the bootstrapping method through SmartPLS 3.2.9 software. The findings reveal that lifestyle has a positive and significant effect on financial management. Similarly, financial literacy shows a positive and significant influence on financial management. Furthermore, financial literacy demonstrates a moderating effect by weakening the relationship between lifestyle and financial management, as indicated by a significant negative interaction effect. These results imply that enhancing financial literacy can help mitigate the potential adverse effects of an excessive lifestyle on financial management. This suggests the importance of integrating financial education programs into workplace development initiatives targeting millennials.
Analysis of Stray Kids Brand Ambassadors on Purchase Decisions with Brand Awareness as a Mediating Variable Firdiena, R. Viera Raina; Komariah, Kokom; Mulia Z, Faizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5100

Abstract

This study aims to analyze the impact of Brand Ambassadors on purchasing decisions for Ultra Milk UHT milk products with Brand Awareness as a mediating variable. The focus of this study is Ultra Milk consumers in Sukabumi City using quantitative approach and descriptive-verification method. Data were obtained from 200 respondents selected through purposive sampling technique and analyzed using AMOS 29 software. The results of data processing show that brand ambassadors have a significant effect on brand awareness (C.R = 4.282 > 1.65 with p-value = 0.000 < 0.05). Furthermore, brand ambassadors have a significant effect on purchase decisions (C.R = 2.977> 1.65 with a p-value = 0.003 <0.05). Then, brand awareness has a significant effect on purchase decisions (C.R = 5.412 > 1.65 with a p-value = 0.000 < 0.05). In addition, brand awareness acts as an effective mediator in the relationship between brand ambassadors and purchase decisions (sobel test = 3.338> 1.65 with p-value= 0.000< 0.05). Thus, brand awareness is able to bridge the influence of brand ambassadors on purchase decisions among Ultra Milk consumers in Sukabumi City.
Electronic word of mouth, purchase intention, and loyalty in West Java broadband with happiness as a moderator Ramdan, Asep Muhamad; Nurmala, Resa; Komariah, Kokom; Jhoansyah, Dicky
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3407

Abstract

Purpose: This study aims to examine how electronic word of mouth (eWOM) specifically information quality, quantity, and credibility influences purchase intention and customer loyalty among IndiHome subscribers in West Java. Additionally, it tests whether happiness moderates the relationship between purchase intention and loyalty. Methodology: The research employed a quantitative, cross-sectional design using stratified random sampling of 257 IndiHome subscribers across multiple municipalities in West Java. Data were collected through structured questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity, reliability, mediation, and moderation effects. Results/findings: Findings show that information quality and quantity significantly increase purchase intention, while credibility has no direct effect. Purchase intention strongly predicts loyalty. Quantity and credibility indirectly affect loyalty through intention, whereas quality does not. Happiness moderates intention–loyalty, strengthening the conversion of intention into sustained customer loyalty. Conclusion: The study concludes that clear and abundant eWOM cues are effective in shaping purchase intention, which serves as a key determinant of loyalty. Positive affect in the form of happiness amplifies this relationship, highlighting the importance of both cognitive and emotional drivers in loyalty formation. Limitations: The cross-sectional design limits causal inference, and reliance on self-reported measures may introduce bias. The provincial focus on West Java may also restrict generalizability. Contribution: This research extends eWOM theory by integrating informational attributes with affective moderation, offering both theoretical insights and managerial implications. Broadband providers are advised to improve information clarity, posting frequency, and service experiences that enhance customer happiness to foster sustainable loyalty.
PENDEKATAN NARATIF DAN GAYA EKSPOSISI DALAM PENULISAN NASKAH FILM MOKUMENTER “DARI GADGET KE DINDING SEPI” Raihan Naufal Rusmanan, Muhammad; Komariah, Kokom; Syuderajat, Fajar
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 7 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i7.3003-3012

Abstract

Penulisan naskah film mokumenter berjudul “Dari Gadget ke Dinding Sepi”, yang mengangkat isu sosial tentang dampak negatif penggunaan perangkat digital secara berlebihan di kalangan remaja, terutama terkait paparan terhadap konten pornografi. Penciptaan karya ini dilatarbelakangi oleh meningkatnya kasus keterpaparan remaja terhadap konten digital yang merusak, serta lemahnya literasi digital dan pengawasan dari lingkungan keluarga. Penulisan naskah film ini bertujuan untuk menjelaskan penerapan pendekatan naratif dan gaya eksposisi sebagai strategi penyampaian pesan yang efektif dalam konteks film mokumenter. Metode penciptaan yang digunakan dalam penulisan naskah film mokumenter "Dari Gadget ke Dinding Sepi" meliputi tiga tahapan utama: pra-produksi, produksi, dan pasca-produksi. Pada tahap pra-produksi, dilakukan riset literatur terhadap isu keterpaparan remaja terhadap konten pornografi digital, pengumpulan data statistik, serta eksplorasi estetika dokumenter dan mokumenter.Hasil yang dicapai menunjukkan bahwa pendekatan naratif mampu membangun alur cerita yang kuat dan emosional, sedangkan gaya eksposisi memperkuat kredibilitas dan daya persuasi pesan yang disampaikan. Film ini berhasil menciptakan perpaduan antara fakta dan fiksi yang komunikatif dan menyentuh. Kesimpulannya, pemilihan pendekatan naratif dan gaya eksposisi dalam penulisan naskah mokumenter ini efektif dalam menyampaikan isu sosial secara mendalam dan membangun kesadaran publik terhadap pentingnya literasi digital dan peran pengawasan orang tua. Karya ini diharapkan dapat menjadi media edukatif sekaligus reflektif dalam menghadapi tantangan era digital yang kompleks.
Analysis of Customer Relationship Management , Service Quality and Brand Trust on Congregation Satisfaction : (Survey on Congregations of Pt. Amanah Putra Wisata Tour & Travel Sukabumi) Ermawan, Muhammad Rifa; Sunarya, Erry; Komariah, Kokom
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2707

Abstract

This study aims to analyze the effect of Customer Relationship Management (CRM), service quality, and brand trust on congregation satisfaction of PT Amanah Putra Wisata Tour & Travel Sukabumi. The method used is a quantitative approach with associative research type. A sample of 218 respondents was selected using purposive sampling method. Data analysis techniques include multiple linear regression, T test, F test, and coefficient of determination processed using SPSS 26. The results showed that simultaneously, CRM, service quality, and brand trust had a significant effect on congregation satisfaction. However, partially, only service quality and brand trust are proven to have a positive and significant effect on congregation satisfaction. Although the CRM variable has a positive influence, it is not statistically significant. Brand trust is the most dominant variable in influencing congregation satisfaction. These results indicate that improving service quality and strengthening the brand can be the main strategy in increasing customer satisfaction in the Umrah worship travel service industry.
Pelaksanaan Prosedur Evaluasi Pembelajaran Bahasa Indonesia di SMK Pekanbaru pada Masa Pandemi Muhammad, Mukhlis; Widyaningrum, Heny Kusuma; Masjid, Akbar Al; Komariah, Kokom; Sumarwati, Sumarwati
Stilistika: Jurnal Pendidikan Bahasa dan Sastra Vol 14 No 2 (2021)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/st.v14i2.8262

Abstract

The Implementation of Indonesian Language Learning Evaluation Procedures in SMK Pekanbaru in The Pandemic Period ABSTRAKDalam proses pembelajaran tidak lepas dengan adanya evaluasi. Evaluasi pembelajaran harus dilakukan secara sistematis dan berkesinambungan guna mengetahui prosedur evaluasi pembelajaran yang baik. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan prosedur evaluasi pembelajaran oleh guru Bahasa Indonesia di SMK di Pekanbaru tahun pelajaran 2020/2021. Penelitian ini bertujuan untuk mengumpulkan data pelaksanaan evaluasi pembelajaran Bahasa Indonesia di SMK Pekanbaru. jenis penelitian yang digunakan ialah kualitatif. Data dikumpulkan melalui angket. Data dianalisis dengan teknik deskriptif kualitatif. Pelaksanaan evaluasi pembelajaran oleh guru Bahasa Indonesia di SMK Pekanbaru tahun pelajaran 2020/2021 dikategorikan cukup yaitu memeroleh angka (72,56%). Kontribusi penelitian ini yaitu memberikan pengetahun kepada pembaca secara umum.Kata kunci: Pelaksanaan Prosedur evaluasi Pembelajaran, Guru Bahasa Indonesia, masa pandemiABSTRACTIn the learning process cannot be separated from the evaluation. Learning evaluation must be carried out systematically and continuously in order to find out a good learning evaluation procedure. This study aims to describe the implementation of learning evaluation procedures by Indonesian language teachers at SMK at Pekanbaru in the 2020/2021 academic year. This study aims to collect data on the implementation of Indonesian language learning evaluation at SMK Pekanbaru. This study uses a qualitative research type. Data were collected through questionnaire. Data were analyzed by qualitative descriptive technique. The implementation of the learning evaluation by Indonesian language teachers at SMK Pekanbaru in the 2020/2021 academic year is categorized as sufficient, namely getting a score (72.56%). The contribution of this research is to provide knowledge to readers in general.Keyword: Implementation of Learning evaluation procedures, Indonesian Language Teachers, the pandemic
Hubungan Antara Kredibilitas Keanu Angelo dengan Sikap Penonton terhadap Iklan YouTube Miracles Hair Supplement Pantene Patricia, Yolanda; Hafiar, Hanny; Komariah, Kokom
Koneksi Vol. 9 No. 2 (2025): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v9i2.34701

Abstract

Pantene's Miracles Hair Supplement commercial starring Keanu Angelo is one of the media used by the Pantene brand to promote products while conveying the message of gender inclusiveness that Pantene wants to convey to the public. However, the responses given by ad viewers certainly vary according to the understanding obtained by each individual. This makes Pantene get some negative comments from ad viewers that are opposite to the brand's goals. The purpose of this study is to determine the extent of the relationship between Keanu Angelo's credibility as Pantene's Miracles Hair Supplement YouTube brand ambassador and the audience's attitude towards the advertisement based on the theory of source credibility. The sample studied consisted of 61 ad viewers who were randomly selected using simple random sampling technique. This study uses a quantitative approach with correlational research methods. The data obtained were analyzed descriptively and inferentially with the SPSS 29.0 application test tool. The results of this study indicate that there is a significant and strong positive relationship between Keanu's expertise, trustworthiness, and attractiveness as a brand ambassador with the audience's attitude towards Pantene's Miracles Hair Supplement YouTube ad. Iklan Miracles Hair Supplement Pantene yang dibintangi Keanu Angelo merupakan salah satu media yang digunakan brand Pantene untuk mempromosikan produk sekaligus menyampaikan pesan inklusifitas gender yang ingin disampaikan Pantene kepada masyarakat. Namun, respons yang diberikan penonton iklan tentunya berbeda-beda sesuai dengan pemahaman yang didapatkan masing-masing individu. Hal tersebut membuat Pantene mendapatkan beberapa komentar negatif dari penonton iklan yang berlawanan dari tujuan brand tersebut. Tujuan dari penelitian ini adalah mengetahui sejauh mana hubungan antara kredibilitas Keanu Angelo sebagai brand ambassador YouTube Miracles Hair Supplement Pantene dengan sikap penonton terhadap iklan tersebut berdasarkan teori kredibilitas sumber. Sampel yang diteliti terdiri dari 61 penonton iklan yang dipilih secara acak menggunakan teknik simple random sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian korelasional. Data yang diperoleh dianalisis secara deskriptif dan inferensial dengan alat uji aplikasi SPSS 29,0. Hasil penelitian ini menunjukkan bahwa terdapat hubungan positif yang signifikan dan kuat antara keahlian, keterpercayaan, dan daya tarik Keanu sebagai brand ambassador dengan sikap penonton terhadap iklan YouTube Miracles Hair Supplement Pantene.
Customer Loyalty in Islamic Bank during the COVID-19 Outbreak: The Mediating Role of Trust and Satisfaction Syarif, Ahmad; Parno, Parno; Komariah, Kokom; Yuliani, Irma
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 2 (2023): August - November 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i2.3145

Abstract

Amidst the pandemic, Indonesia witnessed an economic downturn characterized by widespread layoffs, leading to an escalation in the unemployment rate and a decline in individual purchasing power. This crisis also bore down on the market share of Islamic banks. According to the 2021 survey conducted by the Islamic Financial Services Board (IFSB), the primary hurdles faced by Islamic banks during the pandemic were rooted in legacy infrastructure and technology. Loyalty, trust, and customer satisfaction are intricately linked to the quality of services provided, beginning with the customer's comprehension of Islamic banking. This study delves into the impact of knowledge on customer loyalty, with satisfaction and trust acting as mediating factors among Islamic bank customers in the context of the COVID-19 outbreak. Employing a quantitative approach, the study gathered data from 105 respondents based on the Isaac-Michael formula endorsed by the Islamic Economist Association in Yogyakarta in 2021, administered through questionnaires. The data was then analyzed using Structural Equation Modeling. The findings of this study underscore that knowledge significantly influences customer satisfaction, trust, and ultimately, loyalty. Additionally, satisfaction demonstrates a notable positive effect on loyalty. However, trust, in isolation, does not exert a direct influence on loyalty. Moreover, it was observed that knowledge directly impacts loyalty, and this effect is mediated by satisfaction, while trust does not serve as a mediator between knowledge and loyalty. In light of these findings, this study advocates for initiatives within Islamic banks to enhance financial literacy, provide accurate information, and foster understanding, countering any negative narratives that may erode public trust and perceptions. Furthermore, there is a pressing need to bolster digital services to ensure the continued loyalty of Islamic bank customers.
ANALISIS BURNOUT DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION DI MASA PANDEMI COVID-19 Exacta, Egivzi Arya; Komariah, Kokom; Saori, Sopyan
Procuratio : Jurnal Ilmiah Manajemen Vol 10 No 3 (2022): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v10i3.2092

Abstract

The purpose of this study is to determine the effect of burnout and work life balance on turnover intention. The methods used in this research are descriptive and associative in a quantitative way. The sampling technique used in this study was the saturated sampling technique. The samples selected in this study were 63 employees of Sparks Forest Adventure. The data analysis techniques used in this study are multiple correlation analysis techniques, coefficient of determination analysis, multiple linear regression analysis,partial significant test and simultaneous significant test. Based on the results of the multiple correlation coefficient test, an R value of 0.743 means that there is a strong relationship between burnout and work life balance on turnover intention at Sparks Forest Adventure. The results of the coefficient of determination test were obtained from the acquisition of a value of 0.553, meaning that the relationship between burnout and work life balance on turnover intention at Sparks Forest Adventure was 55.3% and 44.7% influenced by other variables. Based on the results of the analysis, it can be concluded that Burnout and Work Life Balance have a significant effect on Turnover Intention in Sparks Forest Adventure Sukabumi. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh burnout dan work life balance terhadap turnover intention. Metode yang dipakai dalam penelitian ini yaitu metode deskriptif dan asosiatif dengan cara kuantitatif. Teknik pengambilam sampel didalam penelitian ini memakai Teknik sampling jenuh, sampel yang dipilih dalam penelitian ini yaitu sebanyak 63 orang karyawan Sparks Forest Adventure. Teknik analisis data yang dipakai dalam penelitian ini yaitu teknik analisis korelasi ganda, analisis koefisien determinasi, analisis regresi linear berganda, uji signifikan parsial (uji-T) dan uji signifikan simultan (Uji-F). Berdasarkan hasil dari uji koefisien korelasi ganda didapatkan nilai R sebesar 0,743 artinya bahwa ada hubungan yang kuat antara burnout dan work life balance terhadap turnover intention di Sparks Forest Adventure. Hasil uji koefisien determinasi didapatkan dari perolehan nilai (R Square) yaitu sebesar 0,553 artinya hubungan antara burnout dan work life balance terhadap turnover intention di Sparks Forest Adventure terdapat hubungan sebesar 55,3% dan 44,7% dipengaruhi variabel lain. Berdasarkan hasil analisis maka dapat disimpulkan bahwa Burnout dan Work Life Balance berpengaruh signifikan terhadap Turnover Intention pada sparks forest adventure sukabumi.
Co-Authors Aat Ruchiat Nugraha Aat Ruchiyat Nugraha Abdullah Zaky Acep Samsudin Ade Kadarisman Afifah, Fitriani Afriani, Nevi Afriani Agung Vitara Darma Agus Rahmat Agus Rahmat Agustiani, Marshantia Agustiani, Rayhani Ahmad Suryadi, Ahmad Ahmad Syarif Akbar Al Masjid Alamsyah, Sustari Alfian Romadhoni Alghiffari, Mohammad Fikri Amelia, Reski Amelinda Vindrayani Fuad Andira, Firani Dias Andri Yanto Andri Yanto Andriyani Angga Maulana Anggi Talisa Permatasari Siahaan Annisa Wulandari Anugrah, Rafa Anwar Sani Aprilianty, Anisa Arrazi, M Adam Asep Muhamad Ramdan Asriyanik . Asrori Muhtarom Aufa Salwa Hidayat Awaliyah, Nanda Putri Aziza, Sintia Fitra Azzahra Adela, Suci Azzahra, Meisyah Badraningsih Lastariwati Brilianti, Grahita Prisca Centurion Chandratama Priyatna Centurion Chandratama Priyatna Citradewi, Any Damayanti, Marla Dede Rosyada Dede Sri Kartini Desi, Desi Fitriah Diah Fatma Sjoraida Diah Sri Rejeki Dian Fitriani Dicky Jhoansyah Didi Didi, Didi Dini Kartika dini kartika Dwi Gusti Ayu Efa Aufa Azqia El hanifa, Zia Farhana Elsa Nurlatifa Elvinaro Ardianto Encang Saepudin Ermawan, Muhammad Rifa Erry Sunarya Evi Novianti Evi Novianti Exacta, Egivzi Arya Fadillah, Kurnia Lucky Faizal Mulia Z Fajar Syuderajat Fajar Syuderajat Fazrin, Fauzi Ikhsan Filda Fatimah Tuzzahrah Firani Dias Andira Firdiena, R. Viera Raina Fujiyanti, Syalma FX. Ari Agung Prastowo Ghea Gizha Giffani Gumgum Gumilar Gumilang, Cahaya Gunawan, Meilani Hafizhah Zuhri Hamzah Ali Yumar Hanny Hafiar Heny Kusuma Widyaningrum Hermawati, Irma Heru Ryanto Budiana Hestiana, Sisika Hidayat, Wahyu Nur Nur Ibnu Hamad Ibrahim, Muhammad Taufik Ike Rachmawati Indra Cahya Kusuma Iriana Bakti Irvan, Moh. Farizqo Iswan iwan koswara, iwan Jalaludin Jalaludin Jimi Narotama Mahameruaji Juliansyah, Aris Kapti Riyani Khaerunnisa, Salma Khalida Yusria KIMSEN, KIMSEN Kinanti Sasi Kirana Kristianto, Rio Leonita Siwiyanti Lilis Puspitasari Listiawati, Pika Lukiati Komala Erdinaya Lukiati Komalasari Lusi Susilawati M. Arief Ramdhany M.Ramdan, Asep Marshantia Agustiani Mashudi Mashudi Masyitoh Maudi, Putri Rahma Meilianti Rona Asmara Melati, Putri Muhamad Arfi Annafidin Muhammad Hidayat Nur Wahid Muhammad Iksan Sopian Muhammad, Mukhlis Muhbib Abdul Wahab Muhtarom, Asrori Mukhlis, Muhammad Munandar, Wita Aulia Mutoharoh muty, yusran Nanda Putri Awaliyah Nasution, Novrida Elfiani Neneng Yani Yuningsih Nor Norisanti Nur Fitri Indriani Nurani, Inten Nuranisa, Dita Rizki Nurcahya Kamila, Adinda Sofie Nurmala, Resa Nurmalia Lusida Nurmaya Prahatmaja Nurmilah, Risma Nurmillah, Risma Nurul Fitriani Nurul Hermawan Alamsyah Nuryadin, M Birusman Pambudi, Januar Eky Parno Parno Pasha, Nazhira Nur Patricia, Yolanda Perdana Suteja Putra Pitriani, Elsa Priyo Subekti Priyo Subekti Priyo Subekti Purba, Ayu Permata Sari Purnama, Elita Candra Putri, Amelia R Deni Muhammad Danial Raffi, Muhammad Rahmadina, Alifia Rahmat, Khansa Thifal Raihan Naufal Rusmanan, Muhammad Reina Riswanti Pertiwi Renaldy Sulaeman Resa Nurmala Resti Yunisa Retasari Dewi, Retasari Riana Aulia R Rifansah, Muhammad Ridho Riska Riska Riska Riska Rismawati, Rika Rizky, Nu Putri Novia Rositawati, Neng Rosmalianda Aprilia Rosyadi, Ayatullah Rosyadi, Puji Atesya Saeful Bahri Sahira, Winda Syifa Santi Susanti Santi Susanti, Santi Saputri, Wawa Nazwa Shafira Yasmin Nandini Shelvy Delia Sari Sihombing, Darmawasti Simanjuntak, Cathrin Pebruanty Siska Hestiana Siti Aisyah Siti Khoeriyah Sopyan Saori Subarkah, Abdul Ilham Sukesna, Rifa Amalia Sumarlam Sumarlam, Sumarlam Sumarwati Sunarya, Erry Susanne Dida Susie Perbawasari Syamaila, Dreisagara Alna Syauqy Lukman Syifa Sharifa Rahmadani Tampubolon, Riris Oktarina Teddy Kurnia Wirakusumah Tetty Sufianty Zafar Tien Setyaningtyas Tikawati Tikawati, Tikawati Toto Sugito Trie Damayanti Utang Suwaryo Wawan Setiawan Wildan Maulana Firdaus Willy Andro Denelsen Tamba Yanti Setianti Yuliani, Irma Yunita Sari Zhahirin, Muhamad Nujjiya