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All Journal Jurnal Akuntansi & Auditing Indonesia JURNAL SAINS PERTANIAN EQUATOR Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) JURNAL RISET AKUNTANSI GOING CONCERN Journal of Indonesian Economy and Business Jurnal Teknologi Informasi dan Ilmu Komputer JURNAL PENGABDIAN KEPADA MASYARAKAT Computatio : Journal of Computer Science and Information Systems Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan INTECOMS: Journal of Information Technology and Computer Science JURNAL PENDIDIKAN TAMBUSAI VOX EDUKASI: Jurnal Ilmiah Ilmu Pendidikan Jurnal Kreativitas PKM Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan Jurnal Teknologi Dan Sistem Informasi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Akuntansi Kontemporer Jurnal Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Infotech: Journal of Technology Information Ideguru: Jurnal Karya Ilmiah Guru Journal of Economics and Business UBS Jurnal Disrupsi Bisnis Forum Bisnis dan Kewirausahaan FARABI: Jurnal Matematika dan Pendidikan Matematika Munaddhomah: Jurnal Manajemen Pendidikan Islam Sivitas : Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Integrated Elementary Education Journal of Social Research Makara Journal of Science Jurnal Abdimas Musi Charitas Abdi Widya: Jurnal Pengabdian Masyarakat Journal Keperawatan Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Dinamika Akuntansi dan Bisnis (JDAB) Journal of Social Commerce Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Keuangan dan Bisnis International Journal of Application on Economics and Business Diksi: Jurnal Pendidikan dan Literasi Riwayat: Educational Journal of History and Humanities Femina Jurnal Ilmiah Kebidanan Kalimatuna: Journal Of Arabic Research Proceeding of International Conference on Entrepreneurship (IConEnt) Journal of Biology Science and Education Journal of Business and Information System Jurnal Akuntansi Research In Management and Accounting (RIMA)
Lina Lina
University Pelita Harapan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Keuangan dan Bisnis

 1 
ANALISIS PENGARUH GAYA HIDUP PRIA METROSEKSUAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION Ony, Johan Gunady; Lina, Lina
Jurnal Keuangan dan Bisnis Vol. 18 No. 1 (2020): Jurnal Keuangan dan Bisnis Volume 18 No. 1, Edisi Maret 2020
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (778.636 KB) | DOI: 10.32524/jkb.v18i1.40

Abstract

The purpose of this reseach is to analyze the effect of Metrosexual Life Style to purchase’s decision of fashion. The population on this research are all of metrosexual man. Sample in this research using purposive sampling method, there are 50 metrosexual man. Data in this research are collected by questioner and analyze with a qualitative and quantitative method. Mean of clothes (3.85) is the highest than belt (3.74) and wallet (3.39). The result of this research shown that Activity (X1), Interest (X2) and Opinion (X3) of metrosexual man, simultantly and partially influence the purchase’s decision of fashion.
PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN ARTIFICIAL INTELLIGENCE LILY BANK J TRUST Lina, Lina
Jurnal Keuangan dan Bisnis Vol. 18 No. 2 (2020): Jurnal Keuangan dan Bisnis Volume 18 No. 2, Edisi Oktober 2020
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.688 KB) | DOI: 10.32524/jkb.v18i2.68

Abstract

The purpose of this study was to determine the effect of perceived usefulness, perception of ease of use and trust in interest of using the Virtual Assistant Lily Bank J Trust. The population of this research is the people who use the virtual assistant Lily Bank J Trust. This type of research is survey research. Data collection techniques are surveys by distributing questionnaires developed from previous research. The sampling technique used purposive sampling with 115 respondents. Multiple regression analysis was used to examine the effect of perceived usefulness, perceived ease of use and trust in the interest of using Lily Bank J Trust's virtual assistant. The results showed the magnitude of the influence of the effect of perceived usefulness, perceived ease of use and trust in the interest of using the virtual assistant Lily Bank J Trust by 53.6% while 46.4% was influenced by other variables outside this study, including government policy variables, advertising socialization, and so on.
Pengaruh Sikap Iklan PSBB terhadap Niat untuk Melakukan Social Distancing Di Masa Pandemi Covid-19 Lina, Lina
Jurnal Keuangan dan Bisnis Vol. 19 No. 2 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 2, Edisi Oktober 2021
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.226 KB) | DOI: 10.32524/jkb.v19i2.294

Abstract

This research describes how Advertising Response Modelling (ARM) provides a framework to measure advertising performance by integrating several multiple measures used in copy research. The author reports the study examining how social distancing policy advertising can effect of three variables: attitude toward ads, attitude toward brand, and social distancing intention. The aims of this research were to measure the influence of cognitive response and attitude toward social distancing intention in advertising and to analyze consumer’s information processing route of an ad. Survey design research was prepared in this study. The participants in this research are consumers who social distancing intention. There are 138 participants in this research. Those participants were exposed an advertisement of social distancing policy. Then, those participants filled out the self-administered and the structure questionaire. By using ARM and One way ANOVA analysis, this research shows that advertising has influenced positively thparticipants. However, there are not significantly diffrerent between men and women participants to response the advertising.
PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC-WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN JASA GOFOOD DI KOTA PALEMBANG Valentina, Felicia; Tyra, M.J; Lina, Lina
Jurnal Keuangan dan Bisnis Vol. 22 No. 1 (2024): Jurnal Keuangan Dan Bisnis Volume 22 Nomor 1 Maret 2024
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v22i1.862

Abstract

This research was conducted with the aim of analyzing and knowing the influence of Country Of Origin and Electronic-Word Of Mouth on the purchase decision of GoFood services in Palembang city. The selected population is people who use GoFood services in Palembang city. The sample used in this study was 100 respondents. The sampling technique uses a non-probability sampling technique with purposive sampling method. The data used in this study are primary and secondary data. Primary data is obtained from questionnaires while secondary data uses journals, news, and books. The data analysis techniques used are validity test, reability test, classical assumption test, namely normality test, multicollinearity test, and heteroskedasticity test, multiple linear regression analysis, hypothesis test consisting of t test and coefficient of determination. The results of the study proved that the Country Of Origin has a positive but not significant effect on purchasing decisions. Electronic-Word Of Mouth has a positive and significant effect on purchasing decisions.
Co-Authors Abadi, Reagent Adelia, Firdha Adi Neka Fatyandri Adri, M. Afrinovera Afrita, Indra Agus Budi Dharmawan Agus Hendra Al Rahmad Ahmad Fajar Ahmad Shofiyuddin Ichsan Ajienegoro, Daniel Alchalidi Alchalidi Alfian Helmi Alvin Christo Tjiptiadi Andreas Sarjono Anthony Domenico Antonius Singgih Setiawan Arbin Janu Setiyowati, Arbin Ardhytia Nugraha, Ardhytia Arfimasri, Arfimasri Ariandy, Syahrizal Aripin Ahmad, Aripin Arlends Chris Arlenggo, Arlenggo AS, Emilda Aurelia, Agnes Azwarni, Azwarni Bachmid, Franzezka Claire Bagus Mulyawan Bahtiyar, Yusuf Benyamin Kusumoputro Bryce Clement Sutedja Christina Christina Daniel Antineus, Daniel Delfia, Eva Devyanti, Catarine Dewi, Anggi Pascalia Dewi, Silfia Dini Anggorowati Effendy, Nurul Hajmi Emilda, Emilda Engla Sari, Novi Eni Rosnija Ery Dewayani Evi Silvana Muchsinati Fahmi Fahmi Farida Mayar Farrell Ionwyn Eduardo Fazdria . Fernando, Agustinus Fernando, Luis Ferrary, Delvin Fitria, Sherley Gamar Binti Non Shamdas Gunady Ony , Johan Harahap, Meliani Sukmadewi Hardini Yanis, Natasya Putri Hardiyana, Minati Rina Harprori Patti Haryanto, Matthew Hasanah, Latifa Nur Hayani, Nora Hayyatun Mawaddah Henniwati, Henniwati Heri Satrya Wangsa, Ignasius heri, Ignatius Hery Haryanto Hesniati, Hesniati Ignasius Heri Satrya Wangsa, Ignasius Heri Satrya Ilcham, Alda Indiarti, Indiarti Isnaini, Dewi Lailatul Isneini Isneini, Isneini Isyanti, Amalia Putri Jacelyin, Jacelyin Jeanny Pragantha Joey, Joey Jonathan Kenny Juen Josephine Tyra, Maria Jovianto, Jovianto Juni, Juni Kasad, Kasad Kelly Anthony Kelvin Kelvin Keristian, Bambang Khairunnas, Muhammad Lay, Andrean Lely Hiryanto Leovani, Ega Lestari, Tati Lia Lajuna Lilies Lilies Lindawati Lindawati liong, Saw Luthfi, Taufik Magfirah, Magfirah Mahdi, Annisa Luthfiah Maria Josephine Tyra, Maria Josephine Tyra, Marpaung, Rikardo Marsella, Marsella Marunduh, Arthur Adhitya Mike Tyson, Mike Monica Monica, Monica Muhammad Arif Kurniawan Muhammad Ikhsanudin, Muhammad Nasrah, Rasidah Nasution, Ahmad Khomeni Nasution, AK. Nelly Nelly Nirwana, Ida Nora Veri Nst, Nurhamidah Nur Hidayah Nurdahliana, Nurdahliana Nurhayati Nurhayati Oktaviana Oktaviana Onny, Johan Gunady Ony, Johan Gunady Panggabean, Maya Sabirina Parwati, Maria Ignasia Galuh Penti Ernitasari, Eka Petra, Michael Yan Putra, Ramadhani Kirana Putra, Vincentius Randy Raihan, Ulfah Raihana, Raihana Ramon, Fhauzan Ranny, Ranny Ratnawati Ratnawati Rinaldy, Nigel William riyanto, agustinus Rohmah, Faizah Syifa Roza, Seflidiana Rudiyanto Rudiyanto, Rudiyanto Sabarudin Sabarudin Samosir, Mangaratua Samsudin Samsudin Saputera, Monica Djaja Sari, Novi Engla Satria Ramadhan, Satria Siska Wulandari, Siska Siska Yulia Defitri SITI MARYAM Sofian, Sofian Sri Yanti Sriyanti, Esi Su, Jason Sukmadewi, Meliani Supriyanti Supriyanti Syafei, Zakirullah Tantri Palupi Tarigan, Jefri Tiufany, Britney Tony Tony Triana, Yeni Tyra, M.J Ulhaq, Dhiya Valentina, Felicia Vinatan, Tristama Viviani, Viviani Wahyuni, Lora Wasino Wasino Wijaya, Calvin Yeni, Afni Yori Yori, Yori Zulherma, Zulherma