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All Journal International Journal of Public Health Science (IJPHS) INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Jurnal Sains dan Teknologi Disease Prevention and Public Health Journal Jurnal Kesehatan Masyarakat Jurnal Matematika & Sains Jurnal Penelitian dan Pembelajaran IPA Jurnal Wiyata : Penelitian Sains dan Kesehatan Syntax Literate: Jurnal Ilmiah Indonesia BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal PGSD: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar JTAM (Jurnal Teori dan Aplikasi Matematika) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) JRB-Jurnal Riset Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda) Jurnal Kesehatan Budi Luhur: Jurnal Ilmu-Ilmu Kesehatan Masyarakat, Keperawatan, dan Kebidanan Jurnal Ilmiah Kesehatan Jurnal Investasi Jurnal Ilmiah Matematika dan Pendidikan Matematika (JMP) Majalah Ilmiah Matematika dan Statistika (MIMS) International Journal Of Science, Technology & Management (IJSTM) Jurnal Cahaya Mandalika LOSARI: Jurnal Pengabdian Kepada Masyarakat Journal of English Language and Education PROFICIO: Jurnal Pengabdian Masyarakat International Journal of Quantitative Research and Modeling Share: Jurnal Ekonomi dan Keuangan Islam International Journal of Humanities Education and Social Sciences Lentera Perawat Jurnal Riset Akuntansi Bandung Conference Series: Accountancy Maqdis: Jurnal Kajian Ekonomi Islam International Journal of Science and Environment International Journal of Entrepreneurship and Sustainability Studies AMMA : Jurnal Pengabdian Masyarakat Journal of Social Science and Business Studies Salus Publica Kajian Akuntansi Jurnal Medicare El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Insight Management And Business International Journal of Economics, Commerce, and Management Unnes Science Education Journal Jurnal Ayurveda Medistra Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Jurnal Studi Keislaman Jurnal Abdimas Sains Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal) Jurnal Pengabdian Indonesia Journal of Midwifery and Nursing Studies
Nunung Nurhayati
Universitas Jenderal Soedirman
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Journal : International Journal Of Science, Technology

 1 
The Effect of Company Behavior on Financial Success in Manufacturing in Banten Province Safii, Mohamad; Aspiranti, Tasya; Nurhayati, Nunung; Amaliah, Ima
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1396

Abstract

This study explores the influence of firm behavior regarding financial performance in manufacturing companies located in Banten Province during the period 2021–2024. Employing a numerical approach and Structural Equation Modeling (SEM) with a covariance-based method, the research examines the influence of three behavioral dimensions—transformational leadership, organizational culture, and managerial strategy—regarding essential financial metrics such as ROA, ROE, and NPM. The findings reveal that overall firm behavior exerts a substantial beneficial impact on financial performance, confirmed by strong goodness-of-fit indicators. Further analysis indicates that transformational leadership, organizational culture, and managerial strategy each contribute meaningfully to financial outcomes. These findings highlight the critical role of behavioral factors in enhancing profitability and competitiveness. The study offers theoretical contributions to behavioral governance literature and practical implications for leadership development, cultural alignment, and adaptive strategic management in dynamic market environments. Limitations include regional scope and reliance on secondary data future research should employ longitudinal and cross-industry designs for broader generalizability.
The Key Role of Menu Innovation: Optimizing Digital Marketing Performance in the Culinary Industry of South Tangerang, Banten Province Munarsih, Munarsih; Aspiranti, Tasya; Amaliah, Ima; Nurhayati, Nunung; R. Oktini, Dede
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1399

Abstract

Research Purpose this study seeks to thoroughly examine the implementation strategies behind Menu Innovation, outline approaches for Enhancing Digital Marketing Performance, and identify the essential role Menu Innovation plays in supporting such optimization within the culinary sector of South Tangerang (Tangsel), Banten Province. A Descriptive Qualitative method was applied, focusing on culinary SMEs operating in Tangsel. Data were gathered through in-depth interviews with business owners and marketing personnel, complemented by non-participant observation of digital content. Research Findings the qualitative results indicate that Menu Innovation is a central driver in improving digital performance. Its influence emerges through two primary mechanisms:(1) Menu Innovation is intentionally crafted as a visual asset that encourages the creation of User-Generated Content (UGC). Such content effectively boosts social-media engagement rates and organic visibility.(2) Menu Innovation offers an authentic storyline that strengthens digital storytelling efforts, enabling narrative transportation, which in turn has been shown to increase digital conversion rates (from viewers to online orders).
A Comparative Analysis of Financial Performance and Stability Between Indonesian Sharia Bank (BSI) and Bank Mandiri From 2020 to 2024 Jamaludin, Jamaludin; Aspiranti , Tasya; Amaliah, Ima; Nurhayati, Nunung; Lestari, Rini
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1401

Abstract

This study aims to assess and describe the financial performance of Bank Mandiri and Indonesian Sharia Bank (BSI) based on the RGEC analysis results during the period 2020–2024. The research method used is quantitative with a descriptive quantitative approach. The population of the study includes all banks registered and operating in Indonesia during the 2020–2024 period, or more specifically certain banks such as conventional banks and sharia banks. The samples selected are Bank Mandiri as the representative of conventional banks and Indonesian Sharia Bank (BSI) as the representative of sharia banks for the 2020–2024 period. The sample selection is based on relevance, availability of data, and representation of each bank type. The results show that Bank Mandiri demonstrates superior performance compared to Indonesian Sharia Bank (BSI) on most key RGEC indicators. Bank Mandiri maintains asset quality with significantly lower NPF, as well as records better efficiency in asset and capital utilization through higher ROA and ROE. Additionally, Mandiri’s operating margin (NOM) is much stronger and more stable. Although both banks have very strong capital adequacy (CAR) and good governance (GCG), operational efficiency (BOPO) remains a challenge for both, even though BSI shows slightly better BOPO figures. Overall, Mandiri is more aggressive in financing distribution and efficient in generating profit, while BSI is still in the process of post-merger stabilization with reasonably healthy performance but with room for improvement in operating margin and efficiency.
Resilience of Alpha Generation: Digital Resiliency, Organizational Culture, and Talent Management Maharani, Haidilia; Amaliah, Ima; Nurhayati, Nunung
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1403

Abstract

Digital transformation and changes in global work dynamics are driving the emergence of Generation Alpha as a future workforce group with digital-native characteristics, visual orientation, and high expectations for flexibility and value alignment. These conditions demand a new understanding of work resilience that relies on structural stability and sustainable adaptability. This study aims to examine the influence of digital readiness, organizational culture, and talent management strategies on the resilience of Generation Alpha in the workplace. The method used is a qualitative literature study by analyzing reputable scientific articles that discuss work resilience, digital transformation, organizational culture, and talent management across organizational contexts. The results of the synthesis show that digital readiness plays a role as a foundation for resilience through strengthening self-efficacy, adaptive learning, and psychological resilience, although it has the potential to pose a risk of self-regulation if not balanced by organizational support. An adaptive, ethical, and learning-oriented organizational culture has been proven to strengthen the psychological safety and work attachment of Generation Alpha. Flexible and nonlinear talent management strategies become an institutional instrument to convert adaptive potential into long-term resilience. This study contributes to the development of the Alpha Generation resilience conceptual framework and provides practical implications for organizations in designing sustainable human resource strategies in the digital age of work.
Implementing Green Marketing Communication Strategies to Build Corporate Reputation and Consumer Trust: A Qualitative Case Study Orientation in Manufacturing Companies in Tangerang City Inva Jaswita, Derizka; Aspiranti, Tasya; Amalia, Ima; Nurhayati, Nunung
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1409

Abstract

Environmental sustainability communication has become an essential corporate strategy, particularly within manufacturing sectors in emerging economies. This study explores how manufacturing companies in Tangerang City, Indonesia, implement green marketing communication strategies and how these strategies influence corporate reputation and consumer trust. Using a qualitative multiple-case study approach, data were collected through semi-structured interviews with 27 participants, including marketing managers, sustainability officers, consumers, NGO representatives, and government officials, supplemented with document analysis and field observations. Thematic analysis identified three dominant communication strategies: informational, emotional, and participatory green communication. The credibility of these strategies is shaped by transparency, message consistency, evidence-based claims, and alignment between communication and environmental practices. Findings reveal that firms adopting high-transparency green communication experience stronger reputation enhancement and improved consumer trust, while firms with inconsistent environmental performance face skepticism and accusations of greenwashing. A conceptual model is proposed describing the pathways through which green communication enhances trust and reputation. This study contributes to the literature by integrating signaling theory, green marketing theory, and trust theory to explain communication credibility in the context of developing countries. Practical implications are offered for manufacturers seeking to strengthen sustainability communication and legitimacy.
Co-Authors Agung Prabowo Agung Waluyo Agus Yudianto Agustina, Lisna Agustinus Tandilo Mamma Alfaridzi, Sultan Izbik Riska Alwi, Wahyuni Amalia, Ima Ambasari, Wulan Novika Anatasya, Anatasya Andi Usmar Ani Anggriani, Ani Anjani, Selsa Putri Anna Yuliana, Anna Annisa Nadiyah Rahmani Annysa Ellycornia Silvyana Apriliana, Yhenis Arismunandar, Pandith Aribowo Arvi Iskandar Ashfahani, Raden Ninditya Ghina Aspiranti , Tasya Astri Mutiar Asyifa Zafira Audina Atmodjo Reubun, Yonathan Tri Ayunazwa Azahra Khaerani Azahra Rizkiah Arifin Arifin Azan, Ferdi Zanuar Bahrul Hayat, Bahrul Baisaku, Nurul Azizah Bhakti Permana Bhakti Permana Budi Aji Budiman Muhamad Cahyono, Habib Citra Nurintan Amelia Dede R Oktini Dewi Marfuah Dewi Sartika Dewi Srinatania Dian Wulandari Dina Aziza Putri Dinda Norma Adelin Dudung Muhally Hakim Dwi Sarwani Sri Rejeki Dyah Mitri Kusuma Wardani Eka Setiawati Elly Halimatusadiah Elly Sukmanasa Elva Kartikasari Elva Kartikasari Esvandiari, Megia Eva Supriatin Eva Supriatin, Eva Fajar Dimas Saputra Farida Isroani Fatma azka Azkia Ma’ruf Fitria Damayanti, Fitria Friyanti, Ita Halim, Nurfadhlina Abdul Hantoro Ksaid Notolegowo Hardy Hutahaean Hening Pujasari I Made Kariasa Idha Sihwaningrum Ima Amaliah Indy Nur Sholikhah Intan, Dewi Inva Jaswita, Derizka Iskandar, Choirunnisa Izzaturahman, Muhammad Khalid Jaenudin, Dadang jajang Jajang Jajang Jajang Jajang Jajang Jamaludin . Jambari, Obay Julianti, Eri Kania Nurcholisah Kharisa, Aflakha Khayla, Rahmalia Putri Khoirunnisa Khoirunnisa Kristy Kristy Kristy, Kristy Kusumasari, Wardany Ladewi, Yuhanis Lindayani, Linlin Linlin Lindayani Linlin Lindayani Lis Djuniar M Rakan M Riszky Apriliansyah saputra Maharani, Haidilia Marcellia Susan Maryani, Sri Moh. Safii Mohammad Nauval Alim Mohammad Wildan Alghifari Zain Mufida, Suci Jena Muhammad Agis Ruslan Zaelani Muhammad Fajar Muhardi Muhardi Muhardi Mulyaningsih, Hendrati Dwi Munarsih, Munarsih Nana Supriatna Sonjaya Nandang Ihwanudin Nugroho, Arief Styo Nurfahmiyati Nurleli Nyayu Nina Putri Calisanie Oki Neswan Pertiwi, Ratna Pratiwi, Elsa Anna Puji Siswanto Pupung Purnamasari Putra, Muhamad Zidane Dwita Putri Pradani Putri Pradani R. Oktini, Dede Rahayu , Feronika Evma Rahayu, Annisa Eka Rahayuningsih, Nurjanah Rahma, Icha Saeful Raisha Ramadhania Azzahra Ramdhani Rayhan Azis Renando, Nindy Antikasari Renny Resa Sania Kamila Ridwan Rina Reorita Rini Lestari Ririn Sk Risna Yuntami Seftianti Riyang Mardini Rizqi, Safina Sabila Rodhiah ROHIMAH, INTAN Rotua Suriany Simamora Runi Hasnidarini Ruthi Armita Sari Ruthi Armita Sari, Ruthi Armita Sali Rahadi Asih Salum Cantika Putri Samsul Anwar Samsul Anwar Sani, Aluwi Nirwana Selia Oktavianti Septa Permana Setiadi, Feri Setiawan, Asep Rudini Sholihah, Hani Siddik, Galih Purnama Sigit Priatmoko Siti Maryam, Shabrina Siti Rahmah Nurshiami, Siti Rahmah SR, Dwi Sarwani SR, Dwi Sarwani Sri Fadilah Sri Maryani Suci Noor Hayati Sudarmin Sudarmin Supriyanto Supriyanto Supriyanto Supriyanto Suripah Suripah Susy Puspasari Tasya Aspiranti Tiara Wulandari Tri Wintolo Apoko Tripena Br.Sb, Agustini Tsurayya, Lulu Udin Saripudin Udjianna Sekteria Pasaribu Vannisa Regita Putri Wahyuni Alwi Wardiana, Taufiq Akbar Warti, Lia Wati, Puri Kresna Wijoyo, Agung Y Yusdiana Yanti, Dharma Yeni Rumyani Yhenis Apriliana Yuni Fitria Agung Yuyum Yuningsih Zahra, Aliyah Zakri, Melvin