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Journal : Journal of Industrial Engineering

THE EFFECT OF PRODUCT INNOVATION ON SAMSUNG SMARTPHONE PRODUCT PURCHASE DECISIONS THROUGH BRAND EQUITY AS INTERVENING VARIABLES IN THE TOKOPEDIA MARKETPLACE Suleman, Dede; Zuniarti, Ida; Marwansyah, Sofyan; Kuspriyono, Taat; Riftiasari, Dinar; Rusiyati, Sri; Suharyadi, Dedi; Ariawan, Joko
Journal of Industrial Engineering & Management Research Vol. 2 No. 5 (2021): October 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.576 KB) | DOI: 10.7777/jiemar.v2i5.209

Abstract

Buying choices are contemplations that exist inside a person to work out something to look for through an interaction of thought with different accessible choices. There are many components that impact buying choices where each buyer needs an item which will address all issues. In this manner, inside the choice to search for Cell phone items, shoppers likewise need items that have total innovation that follows the days, so makers are needed to in any case improve on their items. This investigation utilizes a quantitative methodology and SEM PLS examination strategy utilizing the Keen PLS 3 investigation instrument. during this examination, purposive inspecting method was utilized. The populace during this examination were all Samsung cell phone shoppers who made buys through the Tokopedia commercial center during 2020. on account of the wide populace inclusion, the populace during this investigation isn't known definitely, so during this examination the creators utilized a limitless populace, in the wake of figuring the example during this examination. This examination is 100 respondents. The consequences of this examination demonstrate that there's a positive and critical impact of item development variable on brand value, there's no impact of item advancement variable on buying choices, there's a positive and huge impact of brand name value on buying choices and there's a positive and huge impact of item development on buy choices through brand value.
THE EFFECT OF TRAINING AND COMPENSATION FOR EMPLOYEE PERFORMANCE WITH EMPLOYEE JOB SATISFACTION AS INTERVENING VARIABLES ON MSME IN SOUTH TANGERANG Aura Qurratul Aini; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Totok Suyoto
Journal of Industrial Engineering & Management Research Vol. 3 No. 6 (2022): December 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i6.439

Abstract

Research this aim for test influence training and compensation to performance employee with satisfaction work as an intervening variable for MSME employees in South Tangerang. Study quantitative this conducted with use questionnaire through gform use scale linkert. Study using the Structural Equation Modeling model with using the Smartpls software. From the data distributed, 109 eligible respondents were collected for processed more continue. Research results show that there is influence Among training and compensation to performance employee, with satisfaction work is variable mediation which is not significant or no effect on training to performance employees, as well compensation to performance employee
THE INFLUENCE OF WORK ENVIRONMENT, ORGANIZATIONAL CULTURE, AND LEADERSHIP ON EMPLOYEE PERFORMANCE AT WINGSTOP Diah Refiana; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Totok Suyoto
Journal of Industrial Engineering & Management Research Vol. 3 No. 6 (2022): December 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i6.440

Abstract

The purpose of this study is to analyze the influence of the work environment, organizational culture and leadership on employee performance. The population and sample are 40 employees of Wingstop Pamulang. The data collection method used a questionnaire and the analysis technique used was multiple linear regression using SPSS. The results showed that: The work environment has a positive and insignificant effect on employee performance. Organizational culture has a positive and significant effect on employee performance. Leadership has no positive and significant effect on employee performance
THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON LE MINERALE BRAND DRINKING WATER Fadila Hardika Putri; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Totok Suyoto
Journal of Industrial Engineering & Management Research Vol. 3 No. 6 (2022): December 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i6.441

Abstract

This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of Le Minerale brand bottled drinking water). This type of research is quantitative research. The subjects of this research are consumers who buy Le Minerale products. Primary data was obtained from a questionnaire with 108 respondents using the Google form. Then the collected data will be analyzed using multiple linear regression with the help of SPSS 23. The results of this study can be concluded based on the t test that each variable is product quality (X¹), price (X²), and promotion (X³) have a positive and significant effect, thus influencing the purchasing decision (Y)
Co-Authors Aan Rahman Adi Chandra Setiawan Agus Saputra Alya Syahla Amanda Putri Amin Setio Lestiningsih Andi Martias Anis Fuad Salam Anus Wuryanto Aprillia Aprillia Aprillia aprillia Asep Dony Suhendra Aura Qurratul Aini Budi Dede Mustomi Dedi Suharyadi Dedi Suharyadi Devy Sofyanty Dewi Nusraningrum Dhuha Safria Diah Refiana Dinar Riftiasari Dwi Setyaningrum, Etik Endang Pitaloka Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Eulin Karlina Fachrizal Satrio Putro Yuwono Fadila Hardika Putri Fadjari Widhi Kurniandra Fahira Adya Prasetyo Fara Mutia Fendi Saputra Fendi Saputra Fendi Saputra Fendi saputra Feyza Muhammad Ikhsan Ginting, Yanti Mayasari Hapzi Ali Hasibuan, Reza Rahmadi Helmy Ivan Taruna Heni Pujiastuti Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Imelda Sari Indra Surya Permana Indria Widyastuti Joko Ariawan Karlina, Eulin Kayla Zoraya Hanum Khaerani, Reny Kojongian, Marcellino Kevin Laras Sabrina, Hanan Lilik Yuliawati Lukman Hakim Lukman Hakim Lukman Hakim Martayadi, Uwi Mety Titin Herawaty Mohamad Trio Febriyantoro Monika Claudia Sarita Muhammad Azizurrohman Mukti Ali, Mochammad Mutia Pamikatsih Nur Alya Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Puji Yuniarti Puspasari, Aprilia Puspitasari, Desy Rachmat Fadly Rachmat Sjarief Raden Ati Haryati Ratih Purnama Sari Ratih Setyo Rini Refina Sari Wiratami Refindo Pradikta Rulando Resti Yulistria Riani, Ayundah Rini Martiwi Risky Angga Pramuja Rohani Lestari Napitupulu Rohimah, Luthfia Rona Ayudia Purnandika Roy Irawan Roydawaty Roydawaty Bunga Sabil Sabil Sabil Sabil Sabil - sabil sabil, sabil Sinta Rukiastiandari Sofyan Marwansyah Sofyan Marwansyah Sri Budi Cantika Yuli Sri Rusiyati Sri Rusiyati Sri Rusiyati Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah Supiandi, Supiandi SUPRIATIN Supriatin Supriatin Susan Rachmawati Susan Rachmawati Syahmardi Yacob Taat Kuspriyono, Taat Tarisa Aulia Ananda Teguh Prasetio Totok Suyoto Ujang Badru Jaman Uli Wildan Nuryanto Universitas Bina Sarana Informatika, Zahra Wiwin Wianti, Wiwin Yohanes Totok Suyoto Yohanes Totok Suyoto Yulia Nur Hasanah Yuliana Saridewi Kusumastuti Yusuf Iskandar Zaenal Muttaqin Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli