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Peningkatan Kapasitas Usaha Bagi UMKM Tanaman Air Di Desa Cihideung Kecamatan Parongpong Kabupaten Bandung Barat Yayan, Yayan Mulyana; Abdul Rosid; Wily Rachmat Kurnia
Jurnal Teknologi dan Informatika Vol. 4 No. 1 (2026): Agustus : Jurnal Teknologi dan Informatika
Publisher : STMIK Pesat Nabire

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70539/jti.v4i1.181

Abstract

This community empowerment program aimed to enhance the business capacity of agribusiness micro, small, and medium enterprises (MSMEs) specializing in aquatic plants in Cihideung Village, Parongpong District, West Bandung Regency, by strengthening financial management practices and developing strategies for future business growth. The program was initiated in response to several challenges, including stagnant sales between 2024 and 2025 due to limited marketing efforts that relied primarily on social media platforms such as Instagram, WhatsApp, and Facebook. Additional constraints included limited cultivation equipment, inadequate financial management resulting from the absence of bookkeeping, and issues related to product durability during cultivation until the products were ready for sale. The program employed lectures, discussions, and demonstrations as its implementation methods. The results indicated that improving product marketing increased sales by more than 10 plants per week. Furthermore, the provision of cultivation equipment and supporting facilities more than doubled cultivation capacity. Improved financial record-keeping enabled clearer and higher business income and profitability, while better optimization of product durability reduced losses from unsuccessful cultivation. In conclusion, the provision of equipment and non-equipment support, including training in financial management and business development for agribusiness MSMEs specializing in aquatic plants, resulted in significant improvements in business capacity.
Co-Authors Abdul Malik Hasyim Adindah Novihartina Jafar Afni Yeni Agung Budilaksono Ahmad Hariyadi, Ahmad Ahmad Rifai Ahmad Syauqi Albab Al Umar, Ahmad Ulil Alfiana Amil, Ahmad Jami’ul Amruddin, Amruddin Andi Naharuddin Halim Andinna Ananda Yusuff Anggun Wida Prawira Antono, Mixghan Norman Arief Budi Pratomo Arief Setyawan Ariesmansyah, Andre Arifin, Rifqi Khairul Artino, Adi Atep Jejen Aulia Rahmi Awaludin, Dipa Teruna Bachtiar, Alfan Bahiroh, Eloh Bambang Sugeng Dwiyanto Bernadetha Nadeak Cusyana, Silvi Reni Dadang Muhammad Hasyim Dinihayati, Erti Dr. Dewi Cahyani, M.M.,M.Pd. Eloh Bahiroh Febriani, Ika Fokky Fuad Hafizh R, Reva Handayani Handayani Hannan, Abd. Hartoto Hartoto Hartoto Henny Destiana Henny Noviany Hugo Prasetyo Winotoatmojo Ida I Dewa A Yayati Wilyadewi Ilhamiwati, Mega Iman Ahmad Gymnastiar Indah Kusumawati Inderawan P, Danang Irzan Soepriyadi Isabella, Astrid Aprica Jacomina Vonny Litamahuputty Judijanto , Loso Judijanto, Loso khusnul khotimah Lia Nurina Listian Indriyani Achmad Luthfiyyah, Melsa Nawal M. Zainil Meity. L. H. Lado Moh. Ali Muhammad Affar Muhammad Akbar Pamungkas Muhammad Busyro Karim, Muhammad Busyro Muhammad Erikko Abimayu Muhammadong Mustajab, Duta Mustofa, M. Zainil Nanci Yosepin Simbolon Nanda A, Desca Nasfi, Nasfi Nelly Ervina Novycha Auliafendri Nurhayati Nurhayati Pardomuan, Ferdian Pareira, Magdalena Sunarty Parinduri, Ramadha Yanti Priatna, Isep Amas Prihantini Prihantini Putranto, M. Dzaky Ramadhani Kirana Putra Ramson Rikson Maruwahal Sijabat Rano Karno Raykes Hinrich Tuerah Renika Hasibuan Retno Sundari riny Riris Ambarwati Rosada Yulianti Naulina Rubiyanto, Cahyo Wisnu Sari, Indaah Kumala Sattar Sattar, Sattar Siska Yuli Anita Siti Aisah Sofyan, Hady Sri Ndaru Arthawati Sugeng Siswondo Suharyati Suharyati Sumitro, Wilal Suparji Suparji Suryawan, M. Alit Susanti, Putu Herny Suseno Suseno Susy Rosyida Tri Siswantini Trijaya, M. Kurnia Tubagus, Munir Utami, Cahyaning Rini Utami, Sari Vedrikho, Reyhan Wahid Khoirul Ikhwan Wily Rachmat Kurnia Yayan Mulyana