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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Singuda ENSIKOM KUKILA Al-Jami'ah: Journal of Islamic Studies Jurnal Penelitian Pendidikan IPA (JPPIPA) Majalah Kedokteran Nusantara The Journal Of Medical School Dinamisia: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Math Educa Journal Jurnal Ekonomi Manajemen Sistem Informasi Indonesian Journal of Pharmaceutical and Clinical Research Journal of Telenursing (JOTING) IJOEP : International Journal of Ecophysiology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Andalasian International Journal of Agricultural and Natural Sciences Andalasian International Journal of Applied Science, Engineering, and Technology Journal Of Science Education And Management Business Jurnal Sains Informatika Terapan (JSIT) JURNAL KIMIA SAINTEK DAN PENDIDIKAN Jurnal Ekonomi dan Binsis ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Piston: Jurnal Teknologi Indonesian Research Journal on Education Jurnal bintang manajemen Jurnal Penelitian Jurnal Riset Manajemen Molekul: Jurnal Ilmiah Kimia Andalasian International Journal of Social and Entrepreneurial Development JEBD MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Jurnal Bisinis Digital Jurnal Kimia Unand Journal of Business Economics and Management Jurnal Legislasi Indonesia
Emil Salim
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Strategi Pemasaran Dan Harga Terhadap Keputusan Pembelian Melalui Diskon Motor Di Dealer Yamaha PT Thamrin Mukomuko Celsi Karmila Sari; Emil Salim; Dori Mitra Candana
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research aims to test how much influence marketing strategy and price have on purchasing decisions through motorbike discounts at Yamaha dealer PT. Thamrin Mukomuko. The data collection method is through surveys and distributing questionnaires, with a sample of 66 respondents. The analytical method used is the structural equation model using smartpls. The research results obtained show a significant influence of marketing strategy on discounts. There is a significant influence of price on discounts. There is a significant influence of marketing strategy on purchasing decisions. There is a significant influence of price on purchasing decisions. There is a significant influence of discounts on purchasing decisions. There is a significant influence of marketing strategy on purchasing decisions through discounts. There is a significant influence of price on purchasing decisions through discounts.
Pengaruh Relationship Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada JNE Di Kota Padang Cabang Utama Ravena, Radha; Salim, Emil; Husna, Nikmatul
Journal of Science Education and Management Business Vol. 4 No. 1 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i1.490

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui dan berusaha menganalisis Pengaruh Relationship Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui KepuasanPelanggan Pada JNE Di Kota Padang Cabang Utama. Penelitian ini adalah model Structural Equation Modeling (SEM) dengan alat bantu analisi SmartPLS 3.0. Populasi dan sampel penelitian ini adalah Konsumen JNE Di Kota Padang Cabang Utama. Hasil penelitian menemukan Terdapat pengaruh positif dan signifikan antara relationship marketing terhadap kepuasan pelanggan pada JNE cabang utama. Terdapat pengaruh negatif dan tidak signifikan antara kualitas pelayanan terhadap kepuasan pelanggan pada JNE cabang utama. Terdapat pengaruh negatif dan tidak signifikan antara relationship marketing terhadap loyalitas pelanggan pada JNE cabang utama.Terdapat pengaruh positif dan signifikan antara kualitas pelayanan terhadap loyalitas pelanggan pada JNE cabang utama. Terdapat pengaruh positif dan signifikan antara kepuasan pelanggan terhadap loyalitas pelanggan pada JNE cabang utama. Kepuasan pelanggan diterima relationship marketing terhadap loyalitas pelanggan. Kepuasan pelanggan tidak memediasi kualitas pelayanan terhadap loyalitas pelanggan.
Pengaruh Sosial Media Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Melalui Minat Beli Konsumen sebagai Variabel Intervening pada Toko Liza Kosmetik Padang Anisah Fitria Efendi; Vicky Brama Kumbara; Emil Salim
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3026

Abstract

This research aims to determine and try to analyze the influence of social media marketing and service quality on purchasing decisions through purchase interest at the Liza Cosmetics Padang store. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample for this study were visitors to the Liza Cosmetics Padang shop. The research results found that there is an influence between Social Media Marketing on Purchase Interest. There is an influence between Service Quality on Purchase Intention. There is an influence between Social Media Marketing on Purchasing Decisions. There is no influence between Service Quality on Purchasing Decisions. There is an influence between Purchase Interest and Purchase Decisions. Purchase Interest mediates Social Media Marketing on Purchase Decisions. Purchase Interest mediates Service Quality on Purchase Decisions.
Pengaruh Promosi, Iklan Dan Variety Seeking Behavior Terhadap Keputusan Pembelian Pada Brand Skincare Ms Glow Yulita Indriani; Emil Salim; Nikmatul Husna
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh pengaruh Promosi, Iklan dan Variety seeking behavior terhadap Keputusan Pembelian Pada Brand Skincare Ms glow. Populasi dalam penelitian ini adalah konsumen brand skincare Ms glow di kampus Upi YPTK Padang. Sementara sampel yang diambil sebanyak 70 responden dengan menggunakan teknik kuantitatif. Metode penyebaran data melalui survei dan penyebaran kuesioner kepada konsumen brand skincare Ms glow. Metode analisis data yang digunakan adalah analisis regresi berganda dengan SPSS versi 26. Hasil analisis data menyimpulkan bahwa variabel (1) Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian pada brand skincare Ms glow. (2) Iklan berpengaruh positif dan signifikan terhadap keputusan pembelian pada brand skincare Ms glow. (3) Variety Seeking Behavior berpengaruh positif dan signifikan terhadap keputusan pembelian pada brand skincare Ms glow. (4) Promosi, Iklan dan Variety Seeking Behavior secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian pada brand skincare Ms glow.
Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Dengan Kepercayaan Merek Sebagai Variabel Intervening Pada CV. Maju Jaya Motor Pasaman Barat Geret, Marta; Emil Salim; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan harga terhadap loyalitas pelanggan dengan kepercayaan merek sebagai variabel intervening pada CV. Maju Jaya Motor Pasaman Barat. Penelitian ini menggunakan metode pengumpulan data melalui survei dan menyebarkan kuesioner kepada 100 responden. Teknik analisa data yang digunakan adalah analisis structural equation modelling (SEM) dengan partial least square (PLS) 3.0. Hasil penelitian yang didapatkan bahwa 1) Terdapat pengaruh positif yang signifikan dari kualitas produk terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor. 2) Terdapat pengaruh negatif yang signifikan dari kualitas produk terhadap kepercayaan merek pada konsumen CV. Maju Jaya Motor. 3) Terdapat pengaruh negatif yang tidak signifikan dari harga terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor. 4) Terdapat pengaruh positif yang signifikan dari harga terhadap kepercayaan merek pada konsumen CV. Maju Jaya Motor. 5) Terdapat pengaruh negatif yang tidak signifikan dari kepercayaan merek terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor. 6) Terdapat kepercayaan merek tidak mampu memediasi kualitas produk terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor. 7) Terdapat kepercayaan merek tidak mampu memediasi harga terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor.
Model Keputusan Pembelian Melalui Impulse Buying Dengan Menganalisis Sale Promotion Dan Price Discount Terhadap Pengguna Shopee Ulfareksy, Vinna Alea; Emil Salim; Nila Pratiwi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

ABSTRAK ​Vinna Alea Ulfaresky 21101155310244. Manajemen (2025),”Model Keputusan Pembelian Melalui Impulse Buying Dengan Price Discount Terhadap Pengguna Shopee” di bawah Bimbingan Bapak Dr. Emil Salim, M.M dan Ibuk Nila Pratiwi, S.HI. MA. ​Penelitian ini bertujuan untuk menguji seberapa besar Pengaruh Sale Promotion dan Price Discount terhadap Keputusan Pembelian dengan Impulse Buying sebgai Variabel Intervening pada pengguna Shopee. Sampel dalam penelitian ini berjumlah 100 responden pada mahasiswa jurusan Manajemen angkatan 2021 Universitas Putra Indonesia “YTPK” Padang. ​Hasil penelitian ini yaitu (1) Terdapat pengaruh positif dan signifikan antara Sale Promotion terhadap Impulse Buying pada pengguna Shopee. (2) Terdapat pengaruh positif dan signifikan antara Price Discount terhadap Impulse Buying pada pengguna Shopee. (3) Terdapat pengaruh positif dan tidak signifikan antara Sale Promotion terhadap Keputusan Pembelian pada pengguna Shopee. (4) Terdapat pengaruh positif dan signifikan antara Price Discount terhadap Keputusan Pembelian pada pengguna Shopee. (5) Terdapat pengaruh positif dan signifikan antara Impulse Buying terhadap Keputusan Pembelian pada pengguna Shopee. (6) Terdapat pengaruh positif dan signifikan Sale Promotion terhadap Keputusan Pembelian dengan Impulse Buying sebagai Variabel Intervening pada pengguna Shopee. (7) Terdapat pengaruh positif dan signifikan Price Discount terhadap Keputusan Pembelian dengan Impulse Buying sebagai Variabel Intervening pada pengguna Shopee.
Pengaruh Kearifan Lokal dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Harga pada Restoran Bebek Sawah di Kota Padang Christine Dwi Hendria; Emil Salim; Sivia Sari
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3733

Abstract

This research aims to find out how much influence local wisdom and service quality have on purchasing decisions with price as an intervening variable at the Bebek Sawah Restaurant in Padang City. The population in this study is unknown, therefore this study uses the ferdinant formula. and the sample used in this research was Bebek Sawah customers in Padang City, namely 68 people. The method used is Structur Equation Modeling (SEM) with Particular Least Square (PLS) 3.0. by using a questionnaire as many as 68 respondents. The results of data analysis conclude that there is a positive and significant influence of local wisdom variables on purchasing decisions. There is a positive and significant influence of service quality variables on purchasing decisions. There is a positive and significant influence of the price variable on the purchasing decision variable. There is a positive and insignificant influence of the local wisdom variable on the purchasing decision variable through the price variable as an intervening variable. There is a positive and insignificant influence of the service quality variable on the purchasing decision variable through price as an intervening variable.
Teka Ra Ne’e: The Integration of Islamic Values and Local Culture in Strengthening Community-Based Economic Development and Customary Law in Bima Amrin; Muhammad Dwi Fajri; Emil Salim; Amirullah
JURNAL PENELITIAN Vol 22 No 1 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v22i1.9583

Abstract

The Teka Ra Ne’e culture in Bima society reflects the strength of the gotong royong tradition that has long been an integral part of their social life. This study examines the values ​​contained in the Teka Ra Ne’e culture and how these values ​​contribute to developing a community-based economy in Bima. This tradition, which involves voluntary community participation in assisting in the form of food, labor, and other resources, not only functions as a local cultural practice, but also as an implementation of Islamic values ​​that support social solidarity, justice, and social responsibility in society. This study uses a qualitative method with a field study with an ethnographic approach that includes observation, interviews, and documentation. Data analysis techniques used include data reduction, data presentation, and conclusion. The results of the study show that Teka Ra Ne’e plays a role as a pillar in building an inclusive and sustainable community-based economy while creating harmony between religious and cultural values ​​in supporting socio-economic development in Bima. This study contributes to the understanding of how local traditions, rooted in spiritual and social principles, can transform to meet the challenges of the modern economy. By upholding the values ​​of solidarity, justice and social responsibility, Teka Ra Ne’e is a real example of community-based economic development that can be applied in the context of a developing society.  
LEGISLASI DAN PERUBAHAN IKLIM Salim, Emil
Jurnal Legislasi Indonesia Vol 6, No 1 (2009): Jurnal Legislasi Indonesia - Maret 2009
Publisher : Direktorat Jenderal Peraturan Perundang-undang, Kementerian Hukum dan Hak Asasi Manusia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54629/jli.v6i1.308

Abstract

The world is facing a crucial issue of climate change, whichsince 1992 is to be tackled through the UN Framework ofConvention on Climate Change. Its implementation till todayproves to be unsatisfactory. Conventional development hasfailed to cope with climate change issues. The need emerges tofollow a different path of development: sustainable developmentembracing simultaneously economic, social and environmentalsustainability pursued on the low-carbon growth path to reachfor the Millennium Development Goals.Indonesia is also committed to sustainable development inaccordance to the amended Constitution 1945 and its derivativesthat have been promulgated during the last decade. Thelegislation of laws and regulations in Indonesia suffers howeverserious institutional failures that has to be dealt with in thenear future. A more appropriate institution for legislation iscalled for to improve the effectiveness of Indonesian law makingin meeting the future challenges of the nation and the globe aswell.
Evaluation of Solar Dryer Use in Corn Drying Process in Aur Serumpun Farmer Group, Simpang Village, Pasaman Regency Syukri, Daimon; Yanti, Nika Rahma; Salim, Emil; Laimnimitr, Napassawan
Andalasian International Journal of Social and Entrepreneurial Development Vol. 5 No. 01 (2025): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.5.01.1-5.2025

Abstract

Corn drying is a crucial process in maintaining the quality of the harvest and reducing the risk of contamination by fungi. Traditional drying methods that rely on sunlight often have constraints on efficiency and quality of results. Solar dryer technology is present as an innovative solution that is more effective and environmentally friendly. This activity aims to evaluate the effectiveness of solar dryers in the corn drying process in Aur Serumpun Farmer Group, Simpang Village, Pasaman Regency. Evaluation methods include measuring water content before and after drying, time efficiency analysis, and farmer satisfaction surveys. The results of the activity showed that solar dryers were able to reduce the water content of corn to <14% in a shorter time compared to conventional methods. In addition, farmers reported labor efficiency and improved crop quality. Thus, solar dryers can be adopted as an alternative technology to improve agricultural productivity and sustainability
Co-Authors Abbian Akbar, Nouval Abdilla, Fauzan Adlis Santoni Admi Admi Afdal, Afdal Septiawan Agachi, Regan Tisa Aminah Dalimunthe Aminur Aminuyati Amirullah Amrin Amrin Andika Yose, Fuad Andri Andri Angelyne, Metha Anggoro Hendrawan Anisah Fitria Efendi Arianto, Anayanti Aridamuriany D. Lubis Asmaria Putri, Della Baihaki Hijriyan, Thomi Benni Satria Celsi Karmila Sari Charli, Chintya Ones Christine Dwi Hendria Daffa Al-Khairi, Muhammad Daimon Syukri Dalimunte, Khairunnisa De Lux Putra, Effendy Delvi, Nina Gusmala Dewi, Puteri Nigie Kemala Dini Wagini Donda, Donda Dori Mitra Candana Dudut Tanjung Dwi Syukur Phameswari Dwifajri, Muhammad Effendy De Lux Putra, Effendy De Lux Eko Prasetyo, Bayu Elfi Amir Elida Mardiah Endang Sugih Arti. Famella Azhara Fausy, Rian Francisco, Yosua Geliz Luh Titisari Gema N. Yanni Geret, Marta Gunawan Nachrawi Hapzi Ali Harkamsyah Andrianof Heldalia Hendra Saputra Hendra Saputra Henny Sri Wahyuni Herawaty Ginting Heru Kuswanto Husna, Nikmatul Ikhsan Gusti Rilma Ilahi, Fitratul Imelda Yunita Kasmir Tanjung, Kasmir Keliat, Jane Melita Keothoumma, Khamsing Laimnimitr, Napassawan Lusiana Lusiana M. Faisal Muzaki Mai Efdi Mai Efdi Mariadi Mary, Hilda Matlal Fajri Alif Miharja, Marjan Mondra Neldi Muh. Alfito Ramadhan Muhammad Munar Lubis Nadilla , Nia Nadilla, Nia Napitupulu, Pinastiara Nia Nadilla Nika Rahma Yanti Nikmatul Husna NILA PRATIWI, NILA Novita Ayu Permatasari Novizar Nazir Nugraha, Nila Nurhalima, Nurhalima Paranita, Darni Prasetyo, Bayu Eko Prayoga, Andre Putri, Della Asmaria Putri, Rhenesa Rachmat Dwi Putranto Rahma Yanti, Nika Rahman, Naufal Rahmayeni Rahmayeni Rahmiana Zein Ramadhan, Muhammad Fikri Ramadhani Manurung, Wahidah Ratnam, Deni Ravena, Radha Refilda Refilda Refinel Refinel - Revansa, Muhammad Nickhole Rifi Iron Akhfifni Rina A.C. Saragih Rini Sadiatmi RISKA ROBIANTO, RISKA Rosmianti, Rosmianti Rozaki, Zuhud Rozalia, Rozalia Sari, Silvia Sartika Sartika Shafiyah, Miranda Sijabat, Elinda Juniwati Siregar, Syifa Sabila Yassarah siti wulandari Sivia Sari Suryati Syafrizayanti Syafrizayanti Syukri Syukri Tanaka, Gracelyn Taufik, Muhammad Taufik Theresia Indira Kristanti Tifani Puari, Aninda Tio Putra Wendari Togi Adnan Maruli Sinaga Tuty Anggraini Ulfareksy, Vinna Alea Upita Septiani Utami, Nita Putri Vicky Brama Kumbara Vicky Brama Kumbara Wahyuni, Anisa Tri Wellia, Diana Vanda Wijaya, Oki Yefrida Yefrida Yeni Stiadi Yulasmi, Yulasmi Yulia Eka Putri Yulia Yulia Yuliasmi, Sri Yulita Indriani Yunnie Trisnawati Zefriyeni, Zefriyeni Zilfa Zilfa Zumaira