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KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN KEPUTUSAN PEMBELIAN KONSUMEN HONDA MOBILIO Muharam, Wifky; Soliha, Euis
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian konsumen Honda mobilio (studi pada PT. Istana Cendrawasih Motor Semarang). Penelitian menggunakan metode survey dengan kuesioner sebagai alat pengumpulan data. Populasi dalam penelitian ini pembeli konsumen Honda mobilio di PT. Istana Cendrawasih Motor Semarang. Teknik pengambilan sampel dengan accidental sampling. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio. Selanjutnya bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio serta persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio. Kata Kunci:Kualitas Produk, Citra Merek, Persepsi Harga, Keputusan Pembelian.

ORGANISASI DAN LINGKUNGANNYA Soliha, Euis; Maharani, Kurnia
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 15 No 1 Juni 2011
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v15i1.1329

In this time every organizations challenge ever greater in developing its capacities. Organizations will do not want to deal with environment which always change. Only organizations Â fit with the environment, they will survive. The way of to increase power with acquition resources and copying uncertainty

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LAPTOP MEREK LENOVO DI KOTA PATI Dian Kris Diyantoro, 13.05.51.0251; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the influence of brand image, product quality and perception of prices on consumer purchasing decisions laptop Lenovo brand in Pati. The population in this study is the Lenovo brand laptop users in Pati. The samples in this study using purposive sampling, ie sampling based on certain criteria, namely: those who are older and those who use and have the Lenovo brand laptops. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that in order to know the effect or no effect with positive and score <0,05: Brand image positive effect significant at .520 and 0,000 on consumer purchasing decisions laptop Lenovo brand in Pati. The product quality has positive effect amounting to 0.117 and not significant at 0.087 on consumer purchasing decisions laptop Lenovo brand in Pati. Perception prices positive effect significant at 0.344 and 0,000 on consumer purchasing decisions laptop Lenovo brand in Pati. Keywords : brand image, product quality, price perception and purchasing decisions of consumers

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, âAn Examination of The Nature of Trust in Buyer â Seller relationship, âJournal of Marketingâ April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. âCustomer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trustâ, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. âRelationships Between Provider and User ofÂ Market Reseat: The Dinamics of Trust Within and Between Organizationsâ. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, âThe Commitment-Trust Theory of Relationship Marketingâ, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. âWhere Common Loyalty?â Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. âSERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Qualityâ, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, âRelationship Between Online Service Quality And Customer Satisfaction A Study in Internet Bankingâ, Master Thesis; 083 SHUSoetomo, Harsini. 2012.âExpertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperativeâ, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke CiptaÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Studentâs Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Studentâs Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotikâ Delaâ di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instanâindomieâErvina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelangganÂ

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARAG TERHADAP KEPUTUSAN PEMBELIAN. (STUDI PADA KONSUMEN SMARTPHONE OPPO) Fajar Luthfi Maulana, 12.05.51.0188; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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The purpose of the study was to determine the effect of product quality, brand image and percepsion of price of on purchase decision (study on the consumers OPPO samrtphone). This study used purposive samplind using surveys and questionneires to 80 respondens. The data analysis technique use multiple linear regression. It was found that quality of the product positive and significant effect on purchase decisions OPPO samrtphone in Semarang. Furthermore, brand image and a significant positive effect on purchase decisions OPPO smartphone in Semarang. Whereas the perception of the price is not significant positive effect on purchase decisions OPPO smartphone in Semarang. Keyword: Product Quality, Brand Image, Price Perception, Purchase decision

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, âAn Examination of The Nature of Trust in Buyer â Seller relationship, âJournal of Marketingâ April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. âCustomer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trustâ, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. âRelationships Between Provider and User ofÂ Market Reseat: The Dinamics of Trust Within and Between Organizationsâ. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, âThe Commitment-Trust Theory of Relationship Marketingâ, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. âWhere Common Loyalty?â Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. âSERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Qualityâ, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, âRelationship Between Online Service Quality And Customer Satisfaction A Study in Internet Bankingâ, Master Thesis; 083 SHUSoetomo, Harsini. 2012.âExpertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperativeâ, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke CiptaÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Studentâs Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Studentâs Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotikâ Delaâ di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instanâindomieâErvina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelangganÂ

PENGARUH KUALITAS PRODUK, CITRA MEREK TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN HANDPHONE SAMSUNG (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang Pengguna Handphone Samsung) Gunung Setyo Drajat, 04.05.51.0022; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the effect of product quality and brand image to customer satisfaction and customer loyalty Samsung mobile phone. The population in this study are all Samsung mobile phone users. The samples in this study using purposive sampling, that the sampling technique with a specific purpose. Consideration of the samples in this study were students of the Faculty of Economics and Business Unisbank Semarang who have been using mobile phone Samsung at least six months. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: The product quality positively affects customer satisfaction. Brand image positively affects customer satisfaction. Product quality positively affects customer loyalty. Brand image positively affects customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keywords: product quality, brand image, customer satisfaction and customer loyalty

PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN RISIKO BERTRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE Alfiani Hidayat Bakhri, 12.05.51.0119; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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The study of a very important purchasing decisions made by businessmen who market their products online. The purpose of the study was to analyze the influence of trust, convenience and perception of risk on purchasing decisions online. A sample of 100 respondents, using a non-probability sampling technique with the sampling method used is purposive sampling, its sampling with the criteria that the respondent is an adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are significant positive effect between trust in online purchasing decisions, there is a positive and significant influence between convenience on purchase decisions online and there are negative and significant effect between the perception of risk on purchasing decisions online.. Â Keywords: trust, convenience, risk perception and purchasing decisions online.

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang ) Khoirul Khamdi, 11.05.51.0111; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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This study on the effect of product quality, brand image and perception of the price of the purchase decision process latptop Toshiba. The data used in this research is the primary data, with the questionnaire as a research instrument, which is then processed by calculation SPSS (Statistical Product and Solutions) version 16. The population in this study is the Faculty of Economics and Business, which uses Toshiba laptop in the University Stikubank Unisbank Semarang , which amounted to 100 respondents. The sampling technique in this study using purposive sampling, that the sampling deliberate in accordance with the requirements of sample is required. The analysis tool used is multiple linear regression. The results showed that there are significant positive and not significant between the quality of the product to the purchase decision process. There is a significant positive effect between the brand image of the purchase decision process. There is a significant positive effect between the perception of the price of the purchase decision process. Keywords: Quality Product, Brand Image, Perceived Price, Purchase Decision

PENGARUH PERSEPSI HARGA, IKLAN, DAN KETIDAKPUASAN KONSUMEN TERHADAP KEPUTUSAN BERALIH MEREK BLACKBERRY KE SAMSUNG (STUDI PADA EX PENGGUNA SMARTPHONE MEREK BLACKBERRY DI FAKULTAS EKONOMI UNISBANK KOTA SEMARANG) Ahmad Junaidi, 12.05.51.0154; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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Consumer brand switching is a complex phenomenon influenced by behavioral factors, competition, and time. Consumer brand switching is done due to the variation search. But the brand switching can also occur through sales promotion. Some of the things that cause dissatisfaction among consumers, advertising and the price of competitors products better and affordable for consumers. This study aims to determine the factors that influence the decision to switch brands ex Blackberry users to Samsung at the Faculty of Economics UNISBANK among other factors perception of pricing, advertising, and consumer dissatisfaction. This research is descriptive. The total sample of 100 respondents. The research instrument using a questionnaire. Analysis of data using multiple linear regression. The results showed that the perception of price is positive and significant impact on the decision to switch brands in UNISBANK Semarang. This shows that the better the perception of the price of Samsung, the decision to switch from Blackberry to Samsungs brand will increase. Advertising is positive and significant impact on the decision to switch brands in UNISBANK Semarang. This shows that the better the ads Samsung, the decision to switch from Blackberry to Samsungs brand will increase. Consumer dissatisfaction is positive and significant impact on the decision to switch brands in UNISBANK Semarang. This shows that the higher consumer dissatisfaction Blackberry hence the decision to switch from Blackberry to Samsungs brand will increase. KeywordsÂ Â Â : perception of pricing, advertising, customer dissatisfaction, decision to brands switching

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