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EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

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Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salesperson's capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance Sayekti, Teguh Iman; Soliha, Euis
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8203

Abstract

This study is to determine what factors influencingthe performance of SMEs. The population in this study is SMEs in the Central Java. Sample collection was conducted with a purposive sampling method. Criteriaused to take into accountis the SMEs that are already running at leastfortwo years. The sample in this study is intended as the representative of total population,67 (sixty seven). The data were processed and analyzed by computer program of SPSS 20 for Windows. Based on the results of regression analysis, it can be concluded that competitiveness has positive and significant impact on marketing performance marketing access has positive and significant impact on marketing performance. It means that the higher competitiveness and marketing access, the higher its performance. Competitiveness and marketing access have influence on SMEs performance through network capability.
The Effect of Bank Image and Trust on Loyality Mediated by Customer Satisfaction Sumadi, Sumadi; Soliha, Euis
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4301

Abstract

The purpose of this study is to analyze the effect of the banks image and trust on customer satisfaction, as well as the effect of the image of the bank, trust, and satisfaction on customer loyalty. The study used sample of 100 people who were taken by purposive sampling technique. This research utilized multiple linear regression analysis and path analysis. Based on the hypothesis test, the results show that the image of the bank was significantly has positive effect on customer satisfaction, but trust has no significant effect on customer satisfaction. In addition, the banks image has no significant effect on customer loyalty. Moreover, trust and customer satisfaction significantly have positive effect on customer loyalty. Mediation test shows that customer satisfaction mediates the effect of the banks image on customer loyalty and customer satisfaction does not mediate trust on customer loyalty. 
How a Mediating Variable Need in the Loyalty Examination? Pambudi, Bima Andrianto; Soliha, Euis; Tjahjaningsih, Endang
JDM (Jurnal Dinamika Manajemen) Vol 9, No 2 (2018): September 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15248

Abstract

The aim of this study was to analyze the effect of bank image and service quality to satisfaction and their impacts on customer loyalty. The object of this research was Bima saving customers at PT. Bank Pembangunan Daerah Jawa Tengah, Klaten Branch. In this study the population used was limited to the customers of the Bima Savings at PT Bank Pembangunan Daerah Jawa Tengah, Klaten Branch. The sample was 97 respondents with the sampling technique of Purposive.The samples were carefully selected so that they were relevant to the study. The results of the research indicate that: bank image has positive significant effect on satisfaction; service quality has positive significant effect on satisfaction; bank image has positive significant effect on loyalty; service quality has positive significant effect on loyalty and satisfaction has positive significant effect on loyalty. The results of mediation effect show that bank image and service quality more effectively influence directly on customer loyalty than through customer satisfaction. Satisfaction is significantly capable as a mediator in the association. 
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PRESEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN DI DISTRO MACH MERCH DI KOTA KENDAL Dita Adityasto, 14.05.51.0247; Soliha, Euis
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The aim of this study is to examine brand image, product quality, and price perception on purchasing decision process at distro match merch Kota Kendal. Population of this research are all the consumer and buyer at distro mach merch Kota Kendal, Jawa Tengah. The method of taking data used in this study is from questionnaires for about 100 sample. Every question measured by likert scale with 5 answer rank, from strongly agree until strongly disagree. The data processed with SPSS22 program. Data analysis method used in this study is quantitatif analysis: validity test, multiple regression linear test, and test research model. The result is show that brand image, product quality, and price perception simultaneously and partially have a positive significamt influence on purchasing decision process. Keyword: Brand Image, Product Quality, Price Perception, Purchasing Decision Process
PENGARUH KUALITAS PRODUK DAN CITRA BANK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Tabungan BNI Taplus pada BNI Cabang Tembalang, Semarang) Muhammad Fajar Utomo, 13.05.51.0189; Soliha, Euis
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the effect of product quality, bank image on satisfaction and its impact on customer loyalty of Bank BNI Taplus Tembalang Semarang Branch. The population in this study are customers who conduct transaction activities using BNI Taplus products at BNI Bank Tembalang Branch Semarang. The number of samples studied was as many as 100 people selected as respondents using purposive sampling technique. Data collection methods used in this study are questionnaires filled in by respondents. The analysis used in this study is multiple linear regression analysis to examine the partial effect of each independent variable, namely product quality and bank image on the dependent variable, namely customer satisfaction and loyalty. The results of this study indicate that product quality and bank image have a positive and significant effect on customer satisfaction, followed by product quality, bank image and satisfaction have a positive and significant effect on customer loyalty Bank BNI Taplus Tembalang Branch Semarang. Keywords: Product Quality, Bank Image, Customer Satisfaction and Loyalty.
PENGARUH KEPERCAYAAN, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP DITA SHOP SEMARANG Yudita Zafariana Ariani, 14.05.51.0166; Soliha, Euis
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

A study of purchasing decisions is very important to be done by business people who market their products online. Online marketing is not easy, marketers must be smart in perceiving prices and promoting their sales through social media, namely through Instagram. The purpose of this promotion is so that consumers can be interested and decide to buy products at Dita Shop Semarang, besides that there is a purpose in this process that is to prove the influence of trust, price perception and sales promotion on online purchasing decisions. The population in this study are all consumers who have made purchases at Dita Shop Semarang. The sample used was 100 respondents, using non-probability sampling technique with the sampling method used was purposive sampling, namely sampling with criteria, namely respondents were adults, domiciled in the city of Semarang, people who had made purchases, who used ATMs . Research data analysis method uses linear regression. The results of this test show: (1) Prices affect the purchase decision. (2) Price Perception influences purchasing decisions. (3) Sales Promotion influences purchasing decisions. Keyword: trust, price perception, sales promotion and decisionpurchase.
KETERKAITAN TEORI DAN RISET EMPIRIS: SUATU PENDEKATAN THEORY-SETTING-TESTABLE HYPOTHESIS MODEL Soliha, Euis
Performance Vol 14 No 2 (2011): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This paper tries comments interrelationship of theory and empirical research with approach of Theory-Setting-Testable Hypothesis Model. Theory-Setting-Testable model explains about three development stages related to hypothesis. Theory-Setting-Testable model appropriate to applied research to building theory. Process three development stages connected by hypothesis started with theory phase and identification of theoretical statements connecting independent variable and dependent variable. Phase secondly relates to hypothesis expansion. Third phase by replacing concept in proposition with definition of operational and tests statistic relation between concept.
PENGARUH KETIDAKPUASAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SMARTPHONE] BLACKBERRY KE SAMSUNG (Studi Pada Masyarakat Kota Semarang) Hendrik Dwi Helichonia, 12.05.51.0064; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

Tujuan penelitian ini adalah untuk menganalisis variabel ketidakpuasan konsumen, kualitas produk dan persepsi harga terhadap perpindahan merek smartphone merek Blackberry ke smartphone merek Samsung di Kota Semarang. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Teknik sampling yang digunakan adalah purposive sampling dimana yang menjadi responden adalah konsumen yang pernah berpindah merek dari Blackberry ke Samsung. Pengumpulan data menggunakan metode penyebaran kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa variabel ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek. Hal ini menunjukan bahwa semakin tinggi ketidakpuasan konsumen Blackberry maka keputusan beralih merek dari Blackberry ke Samsung akan semakin meningkat. Kualitas produk berpengaruh positif dan signifikan terhadap perpindahan merek. Artinya semakin tinggi kualitas produk suatu barang maka semakin tinggi pula kemungkinan untuk berpindah merek. Dan persepsi harga berpengaruh negatif tetapi tidak signifikan sehingga persepsi harga tidak berpengaruh terhadap perpindahan merek. Hal ini dimungkinkan karena sebagian besar responden dalam melakukan perpindahan merek bersikap tidak rasional dan melihat dari segi persepsi harga.
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN HIJAB ZOYA (Studi pada konsumen Hijab Zoya di Zoya Semarang Jl. Kaligarang No. 9B) Amik Mariana, 15.05.51.0101; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to determine the effect of Product Quality, Brand Image and Price Perception on the Purchase Decision of Hijab Zoya (Study on consumers of Hijab Zoya in Zoya Semarang Jl. Kaligarang No. 9B). This study also aims to jointly determine the effect of the three independent variables on the dependent variable and to find out which variables are the most dominant influence among the three independent variables on the dependent variable. This type of research uses quantitative research data, with a population of one hundred Zoya hijab consumers. Data collection uses a questionnaire with a Likert scale. Based on the calculation of SPSS 21 from the t test on product quality variables, brand image and price perception all variables are accepted. The F Test results show variable product quality, brand image, and price perception show simultaneously together in the purchasing decision.
Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 12.520.20.206 Shinta Ratnawati, 12.520.20.206 13520220066 Dian Mariski, 13520220066 Adi Suliantoro Adi Suliantoro Adji Nugroho Afifah Dwi Septia Rahmawati Aina Uly Fitria Suprapto Ajeng Aquinia Ajeng Aquinia Aji Satriyo Akbar Maulana Setiawan Ali Maskur Ali Maskur Alimuddin Rizal Alvina Rahma Anggraeni Amelia Salsabila Amik Mariana, 15.05.51.0101 Andhi Wijayanto Andrian Kasfari Anita Dyah Wulandari, Anita Dyah Anjani, Ria anjar legowo Aquinia, Ajeng Arif, Shifa Safira Nur Arini, Ratih Dwi Askar Yunianto Ayu Cahyani Putri, 15.05.51.0255 B M Purwanto Bambang Heri Purwanto Bambang Heri Purwanto Basu Swastha Dharmmesta Bayu yudi Oktavian Bela Rani Safitri Belia Mulyaningtyas Bogy Febriatmoko Cahyo Dwi Laksono Cavalera, Niel Dhesta Chamidah Chamidah Damayanti, Lenny Dwi Dea Nursalita Diah Ariefiana Diah Kartika Sari Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dian Suprapti Dimas Dwi Kurniawan Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Eko Puji Lestari Endang Tjahjaningsih Erlanda Vauzand Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fania Mutiara Savitri Farikhan, Muhammad Khoirul Febby Tiara Finna Azhara Jelita Gilang Amar Ramadhan Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan Hanna, Saskia Nadhila Haryunanto, Antonius Bertiyudho Hasan Abdul Rozak Hasibuan, P Erianto Hayuningtias, Kristina Anindita Helman Aris Rahmana Hendrik Dwi Helichonia, 12.05.51.0064 Hersugondo Hersugondo Hieronimus Wahyu Prapdto Adi Imam Prabowo, Imam Isniyanti Wahyu Lestaria Ningrum Istanti, Fredianaika Iswiarto, Erwin Jannah Puji Astuti Jessica Widyaningrum Jihan Salsabella Ayu Andini Kasiyadi, Agus Kharisma Nawang Sigit Kristianti, Mei Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kukuh Adi Sri Satyanto Kurnia Maharani Kurnia Maharani, Kurnia Lenny Dwi Damayanti Mansyur, Anwar Marlien Marlien Marsanta, Viny Mohammad Abdul Ghoni Muchamad Azis Muhamad Arief Ardiansyah Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Muharam, Wifky Muti Mutia Nafida Alfi Faeruza Naila Zulfa Nanang Handrian Nining Sulastri Nugroho, Gunawan Setio Nur Fadilah Zuniar Nuromavita, Inka Nuromavita, Inka Nursalim Nurul Fatmawati Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Pambudi, Triwijayantisekar Prameswara, Agtika Prananta, Widya Pratiwi, Intan Prihandono, Dorojatun Prima Andana Prima Kartika Sari Prima Kartika Sari, Prima Kartika Pudji Utomo Purwanto B.M. Putri, Ariesya Marsha R. Basiyo, R. RA Marlien Rastiavan Waluyo Jati Ratih Dwi Arini Ria Ega Mu’arotun Rifai, Syaiful Rina Widiastuti, 14.05.51.0015 Rizky Syamsidar Rochmani ., Rochmani Rochmani Rochmani Rokh Eddy Prabowo Rusminingsih Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo Salsa Naharani Nurjanah Santoso, Ignatius Hari Sapuan, Mohamad Sari, Dila Purnama Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Sholikha, Mawaddah Umi Siti Munisih Soco Adi Wibowo Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 Sri Wartini Sri Wartini Sukmawati Setyo Putri SUMADI SUMADI SUMIYATI SUMIYATI Sunarto Sunarto Suzy Widyasari Syafrudin Candra Prayikno Teguh Iman Sayekti, Teguh Iman Tristiana Rijanti Ujianto Purwanto Ujianto Purwanto, Ujianto Upik Handayani Wahyu Nugroho Wenny Megawati Wicaksari, Erisa Aprilia Wilujeng Handayani, Wilujeng Yaacob, Zulnaidi Yolanda Novi Dwiyanti Yudita Zafariana Ariani, 14.05.51.0166 Yundari, Yundari Yunita, Ika Yunnan Afgani Yusup Zahro, Fathimatuz Zamroni Yunika Sani Zulfa Naila