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All Journal Sosiohumaniora Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Akuntansi dan Ekonomika JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Tarbawi: Jurnal Keilmuan Manajemen Pendidikan SENTRALISASI Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan GEMA EKONOMI Almana : Jurnal Manajemen dan Bisnis Aptisi Transactions on Technopreneurship (ATT) Journal Of Management Science (JMAS) Syntax Idea Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Teknologi dan Bisnis Insight Management Journal International Journal of Business, Management and Economics Operations Research: International Conference Series Ekonam : Ekonomi, Akuntansi dan Manajemen Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Transformasi Manageria: Journal of Islamic Education Management INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Locus Penelitian dan Pengabdian Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Journal of Public Representative and Society Provision Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Research Horizon Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Siber International Journal of Digital Business Greenation International Journal of Economics and Accounting JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Yoyo Sudaryo
Universitas Indonesia Membangun Bandung, Jawa Barat, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Social Sciences Transportation Other

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Digital Marketing Analysis of Customer Satisfaction's Impact on Company Brand Image: Quantitative Study Sujatmika, Dendi; Rimayani, Rimayani; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Sumawidjaya, Riyandi Nur; Mubarok, Dadan Abdul Aziz
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5375

Abstract

This study aims to analyze the influence of digital marketing on customer satisfaction and its impact on brand image, particularly among consumers of PT. YXY Motors. In today's digital era, the use of online media such as websites and applications has become a key strategy for companies to reach consumers. This study employs a quantitative approach using a survey method with 30 respondents, and a questionnaire as the measurement tool, which has been validated and tested for reliability. The results indicate that the implementation of digital marketing at PT. YXY Motors is quite good, with social engagement as the strongest aspect. However, there are still shortcomings, especially in terms of the duration of digital visits. Customer satisfaction is also considered to be in the fairly satisfied category, with expectations as the dominant aspect and perception as the lowest. Meanwhile, PT. YXY Motors's brand image is in the fairly good category, with the reputation dimension having the highest score and affinity as the lowest. Data analysis shows that digital marketing has a significant effect on customer satisfaction, and customer satisfaction has a positive impact on the company's brand image. These findings indicate the importance of optimal digital marketing management to increase consumer loyalty and positive perceptions of the Yamaha brand.  
Analisis SWOT Pemasaran Daging Sapi dalam Meningkatkan Daya Saing Pedagang Pasar Ciroyom Nisa, Syakila Sakinatun; Suryaningprang, Andre; Sudaryo, Yoyo; Herlinawati, Erna
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.6040

Abstract

Dalam perannya sebagai pusat distribusi makanan segar dan kegiatan ekonomi masyarakat, pasar tradisional memiliki peran penting bagi perekonomian lokal, namun sebagai bagian dari usaha mikro, kecil, dan menengah (UMKM), pedagang daging sapi di Pasar Tradisional Ciroyom menghadapi berbagai hambatan seperti meningkatnya e-commerce dan persaingan ritel modern, serta pergeseran preferensi konsumen terhadap kenyamanan dan kebersihan. Penelitian ini bertujuan menggunakan analisis SWOT untuk mengidentifikasi faktor internal dan eksternal yang memengaruhi strategi pemasaran pedagang daging sapi sehingga dapat dirumuskan strategi yang lebih efektif. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam, observasi lapangan, survei pendahuluan, dan kuesioner terhadap sepuluh pedagang daging sapi yang dipilih secara acak, sedangkan analisis data dilakukan menggunakan matriks IFAS dan EFAS. Hasil penelitian menunjukkan bahwa kekuatan pedagang meliputi kualitas daging sapi yang lebih baik dan segar, hubungan personal yang kuat dengan pelanggan, serta tingkat kepercayaan konsumen yang tinggi, namun masih terdapat kelemahan internal berupa belum dimanfaatkannya pemasaran digital, harga yang tidak transparan, kondisi kios yang kurang bersih dengan infrastruktur terbatas, serta tidak adanya branding dan kemasan produk. Peluang berupa meningkatnya permintaan daging sapi segar dan kepercayaan konsumen terhadap pasar tradisional diimbangi oleh ancaman berupa persaingan pasar online, perubahan selera konsumen ke arah produk yang lebih higienis, serta menurunnya daya beli masyarakat. Berdasarkan hasil IFAS dan EFAS, posisi pedagang berada pada Sel IX (Panen dan Pelepasan) dalam Matriks Internal-Eksternal, sehingga strategi pemasaran yang direkomendasikan bersifat defensif dengan fokus pada efisiensi operasional, pengendalian kelemahan internal, dan pemanfaatan kekuatan yang dimiliki.
The Influence of Work Discipline, Motivation, Competence, and Work Environment on Work Productivity Triestanto, Johannes; Ismail, Gurawan Dayona; Sofianti (Efi), Nunung Ayu; Sudaryo, Yoyo; Sumawidjaja, Riyandi Nur
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52436

Abstract

Work productivity is one of the most important aspects of an organization. It refers to the results of employees’ work within a certain period, carried out effectively and efficiently by considering the resources used to perform their tasks. This study aims to empirically test and analyze the influence of work discipline, motivation, competence, and work environment on work productivity, both partially and simultaneously. The method used in this study is a quantitative research method with a descriptive and verification approach. The data sources consist of primary and secondary data. Data collection techniques used include interviews, questionnaires, observations, and library research conducted both online and offline. The population in this study includes all 36 employees; therefore, the sampling technique applied is a census sample or total sampling. The analytical tool used is SPSS version 25. The validity and reliability of the data were assessed through validity and reliability tests, classical assumption tests, and data analysis techniques such as multiple linear regression, correlation, and coefficient of determination analyses. Hypothesis testing was conducted using the t-test (partial) and F-test (simultaneous). The results of this study indicate that work discipline, motivation, competence, and work environment have a positive and significant effect on work productivity, both partially and simultaneously, with a contribution of 93.3%, while the remaining 6.7% is influenced by other variables not examined in this study.
The Influence of AI Technology on Employee Engagement Fauzy, Ryan Marshal; Ismail, Gurawan Dayona; Sofiati (Efi), Nunung Ayu; Sudaryo, Yoyo; Mubarok, Dadan Abdul Aziz
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52437

Abstract

This study aims to analyze the influence of the use of AI HR Chatbot, technology adaptation, and AI-based performance appraisal systems on employee engagement with internal communication effectiveness as an intervening variable among employees at Bank Banten Head Office. The research background is based on the phenomenon of decreased employee performance and the adaptation challenges to the digital transformation being carried out by the company. The use of Artificial Intelligence (AI) based technology in human resource management is expected to increase the effectiveness of internal communication, appraisal transparency, and employee involvement in the organization6. The research method used is a quantitative approach with data collection through questionnaires distributed to employees at Bank Banten Head Office. Data analysis was performed using path analysis technique to test the direct and indirect relationships between variables8. The results show that the use of AI HR Chatbot, technology adaptation, and AI-based performance appraisal systems have a positive and significant influence on employee engagement, both directly and through internal communication effectiveness as a mediating variable9. Internal communication effectiveness is proven to strengthen the relationship between AI-based technology and the level of employee involvement. The conclusion of this study confirms the importance of integrating AI technology into the human resource management system supported by effective internal communication to enhance emotional attachment, motivation, and employee performance. The practical implication of this research is the need for a human-centered digitalization strategy and transparent communication policies so that the implementation of AI in the workplace can run optimally.
The Influence of Organizational Culture, Work Environment, and Leadership Style on Work Motivation and its Impact on Job Satisfaction of Generation Z Civil Apparatus (ASN) in the Bandung Regency Government Rahmawati, Reni; Ismail, Gurawan Dayona; Sofianti, Nunung Ayu; Sudaryo, Yoyo; Suryaningprang, Andre
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52518

Abstract

The research background is based on the conditions of Generation Z entering the workforce and their distinct work expectations. This study aims to analyze the influence of Organizational Culture, Work Environment, and Leadership Style on Work Motivation and their impact on the Job Satisfaction of Generation Z Aparatur Sipil Negara (ASN) in the Bandung Regency Government. The research method employs a descriptive and verification approach, utilizing questionnaires for data collection and Structural Equation Modeling (SEM) for analysis. The findings indicate that Organizational Culture, Work Environment, and Leadership Style have a positive and significant effect on Work Motivation. Directly, Organizational Culture and Leadership Style significantly influence Job Satisfaction, whereas Work Environment does not have a significant effect. Work Motivation is shown to have the most dominant influence on Job Satisfaction and acts as a mediator in the relationship between Organizational Culture and Job Satisfaction, but does not mediate the influence of Work Environment and Leadership Style on Job Satisfaction. Overall, the study highlights the importance of strengthening organizational culture, promoting adaptive leadership, and enhancing motivational aspects to support the job satisfaction of Generation Z civil servants in facing bureaucratic transformation.
The Effect Of Digital Competence On Employee Performance Through Artificial Intelligence Adaptation As An Intervening Variable Maulana, Muhamad; Ismail, Gurawan Dayona; Sofianti (Efi), Nunung Ayu; Sudaryo, Yoyo; Aryanti, Asti Nur
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52588

Abstract

This study aims to analyze the effect of Digital Competence, Technology Readiness, and Leadership Style on Employee Performance through the adaptation of Artificial Intelligence (AI) among employees at PT Sewangi Alam Nusantara. The study is motivated by the need to improve employee effectiveness, efficiency,and work quality in the digital era, where digital literacy,readiness of technological infrastructure, and adaptive leadership are key factors supporting adaptation to AI-based innovations. The research employed a quantitative approach with data collected through questionnaires distributed to 102 employees. Data analysis was conducted using Structural Equation Modeling (SEM)via Smart PLS 3.0 to examine both direct and indirect relationships among variables. The results indicate that Digital Competence (path coefficient = 1.740), Technology Readiness (2.731), and Leadership Style (1.844) positively affect Employee Performance. These three variables also contribute positively to AI Adaptation (0.534; 0.834; 1.063), which significantly mediates the improvement in employee performance (0.423), resulting in a total mediated effect of 0.917. The study concludes that a combination of digital competence, technology readiness, and adaptive leadership, reinforced by AI adoption, is a critical factor in enhancing employee productivity and performance. Practical implications include the need for digital literacy development, upgrading technological infrastructure,and applying leadership styles that support digital transformation to ensure optimal AI implementation in the workplace.
Co-Authors Abdul Aziz Mubarok, Dadan Abdul Aziz, Dadan Ade Salman Alfarisi Adhima, Rio Fauzan agung setiawan Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali , Mochammad Mukti Ali, Mochamad Mukti Amanati, Nuzul Ana Hadiana Ana Hadiana, Ana Andi Sukandi Andre Suryaningprang Andre Suyaningprang Andriasan Sudarso Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Anik Rahayu, Anik Anindya, Sevina Hanisa Aprilliani, Pritta Ardinal Djalil Arie Hendra Saputro Arief Yulianto Arief Yulianto Aris Setiyani, Aris Asti Nur Aryanti Astrin Kusumawardani Ayatika, Arini Aziz, Dadan Abdul Budiantara, Jaka Perbawa Cahyono, Yoyok Cellia, Cindy Chaidir, Moehammad Ilham Cokins, Gary Dadan Abdul Azis Mubarok Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayan Hakim Natigor Dayona Ismail, Gurawan Dayona, Gurawan Diah Febriyanti Diki Wahyu Nugraha Doni Zaelani Dyah Purnamasari E Landitha Karunia Antika Erna Herlinawati Fanji Wijaya Fany Oktaviani Fauzy, Ryan Marshal Febrianto Febrianto, Febrianto Febriyanti, Diah Fina Fahrina Fahrunisa Fitri Julianti Fitriani, Epi Ganesha, Dicky Tri Gunawan, Wulandari Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gustiawan, Rudi Hakim Natigor Sipahutar, Dayan Hamdani, Deni Hendi Suhendraya Muchtar Hendriawanto, Hendriawanto Hikmah, Agung Mohamad Hisashi, Rendy Mahardhika Icha Sandrina, Icha Sandrina Irving Ignatius Paul Luntungan Ismail, Dr. Gurawan Dayona Ismail, Gurawan Dayona Ita Kumaratih Juanda, Ujang Jumadil Saputra Kaniasari Wulan Dewi Karunia Antika, E Landitha Khairunisya, Hania Khoirunnisa, Asyifa Kingking Muttaqien Kumaratih, Ita Laela, Sri Lazuardi, Aldi Rahman Lenggogeni, Lenggogeni Lili Suryati Listri Herlina Luntungan, Irving Ignatius Paul Luska Lusyana Sari Manasye Arveni Sinamo Manoakh Nenobais Maulani, Magfira Gifani Meilani, Haifa Syafira Mohamad Arfiman Yosep Mohamad Arfiman yosep Mohd Hassan Che Haat Mohd Yusoff Yusliza Mubarok , Dadan Abdul Muhamad Maulana, Muhamad Muhammad Yusuf Mukti Ali, Mochamad Mukti Ali, Mochammad Munjinadir, Hafid Muttaqin , Ridlwan Nandan Limakrisna Naufal, Aldi Nenobais, Manoakh Nisa, Syakila Sakinatun Noviani, Dinda Nunung Ayu Sofiati Nunung Ayu Sofiati (Efi) Nur Sumawidjaja, Riyandi Nur Sumawidjaya, Riyandi Nuraini, Risda Nurlaela, Ika Nurshifa Putri Irawan Nurul Afifah, Rima Omo Permana Omo Permana Palupi Permata Rahmi Permana, Ari Permana, Omo Pertiwi, R. Dewi Pratiwi, Nunur Fitri Pujianto, Gatot Purnamasari, Weny R. Rheina Amalina Iskandar Rahmawati, Reni Rama Chandra Jaya Rasti Ristiya Recky Rega, Mochammad Reviana, Raisa Ridlwan Muttaqin Ridwan Ramadhan Rifqi Farisan Akbar Rima Nurul Afifah Rimayani, Rimayani Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Safitri, Meilina Santi Susila Nengsih Sayyidinaa Zahra Ridha Pramitha Siddiq, Andhika Mochamad Siti Nur Asyifa, Alma Siti Sarah, Siti Siti Susanti Sofianti (Efi), Nunung Ayu Sofianti, Nunung Ayu Solihah, Maya Sonia Chandra Utami Suci Fauziah Lestari Sudarmadji, Harrys Sugandi, Akhmad Suhendar Suhendar Sujatmika, Dendi Sumawidjaya, Riyandi Nur Supiyadi, Dedi Surachman Surjaatmadja Surachman Surjaatmadja Susila Nengsih, Santi Sutaryat Trisnamansyah Sutisna Sutisna Syamsul Bachri Thessa Tri Astuty Tjipto Sajekti Triestanto, Johannes Walhidayat, Taufik Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Wildan Guretno Prasetiyo Wulandari Gunawan Yosi Josiva Zikri Muhammad Zulfiqar, Mochammad