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Pengaruh Brand Image Terhadap Customer Satisfaction Dengan Perceived Service Quality Dan Customer Engagement Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa Universitas Islam Malang Pengguna Aplikasi Grabbike) Mohammad Iqbal Kusuma Adrian; Jeni Susyanti; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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This research was conducted to test the effect Brand Image to Customer Satisfaction with Perceived Service Quality and Customer Engagement as a case study Intervening Variable on Students of the Islamic University of Malang who use the application Grabbike. The population in this study was 3,869 students. The sampling technique used is Purposive Sampling and obtained 98 students. The data collection method used is the distribution of questionnaires and the method of analysis is descriptive statistical method, classical assumption test, partial least square, mediation test, with SmartPLS 3.0 tool. Research results show that brand image no significant effect on customer satisfaction. Brand image no significant effect on perceived service quality. Brand image significant effect on customer engagement. Perceived service quality significant effect on customer satisfaction. Customer engagement significant effect on customer satisfaction. Brand image no significant effect on customer satisfaction through perceived service quality. Brand image significant effect on customer satisfaction through customer engagement.  Keywords: brand image, perceived service quality, customer engagement, customer satisfaction 
Pengaruh E-trust, Online customer review dan Online customer rating Terhadap Keputusan Pembelian pada E-commerce Tokopedia (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Ahmad Abiyu Tsani; Jeni Susyanti; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract People in Indonesia do not fully feel safe or comfortable due to the high number of fraudulent online transaction cases. There is a discrepancy between online customer reviews and online customer ratings and the inability of buyers to contact directly with sellers so that the goods to be purchased can only be seen with product descriptions and pictures reducing e-trust in making purchasing decisions. This study aims to analyze the effect of e-trust, online customer reviews, and online customer ratings on purchasing decisions at Tokopedia e-commerce. This research uses quantitative methods. Non-probability sampling was used with a purposive sampling technique as a sample of 105 respondents. Tests carried out are instrument tests, classical assumption tests, multiple linear analysis tests, and hypothesis testing with the application of software SPSS 25. The results of this study demonstrates that (1) e-trust has a significant impact on Tokopedia e-commerce purchasing decisions, (2) online customer reviews have a significant impact on Tokopedia e-commerce purchasing decisions, and (3) online customer ratings have a significant impact on Tokopedia e-commerce purchasing decisions. Keywords: E-trust, Online customer review, Online customer rating, Purchasing Decision
Analisis Pengaruh Struktur Modal, Profitabilitas, Dan Intellectual Capital Terhadap Nilai Perusahaan Sebagai Dasar Keputusan Investasi Putri Hana Ardiyanto; Jeni Susyanti; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The capital market has a large role in the economy of a country because the capital market performs 2 functions at once, namely the economic function and the financial function. In 2021, the Indonesian capital market is the highest achievement since the world was faced with the Covid - 19 Pandemic situation. Capital market activity throughout 2021 was proven by the increasing number of capital market investors reaching 7.48 million as of December 2021. From this phenomenon, the Healthcare sector is one of the 12 sectors in IDX-IC which has statistically significant development even though in 2018 – 2019 it experienced a drastic decline due to several company values that were considered overvalued. Therefore, the role of the company is very important in increasing the value of the company to attract investors and be able to compete with other competitors. The purpose of this study is to determine the effect of capital structure (DER), profitability (ROA), and intellectual capital (VAICTM) on firm value (PBV) in the Healthcare sector for the period 2019 – 2021. This study uses a quantitative method with the type of data used as secondary data. Data analysis in this study used panel data regression with EViews 12. From the test results it can be seen that the capital structure variabel has no significant effect, while the profitability and intellectual capital variabels have a significant positive effect on company value in the Healthcare sector which is listed on the Indonesia Stock Exchange for the 2019-2021 period. Keywords: capital structure, profitability, intellectual capital, company value, Healthcare sector
Pengaruh Price, Service Qality Dan Marketing Online Terhadap Keputusan Pembelian Di E-Commerce Shopee (Studi Kasus Pada Kaum Generasi Z Di Kota Malang) Galih Dewa Nabilla Hafidh; Jeni Susyanti; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to investigate how purchasing decisions are affected by price, service quality, and online marketing at E-commerce Shopee. The data was obtained by distributing questionnaires to Generation Z in Malang city which were selected using the purposive sampling method and the number of samples was determined using the Maholtra formula and the results obtained were 90 respondents. In this study, IBM SPSS V.25 for Windows was utilized for data analysis. The validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, and coefficient of determination are among the data testing methodologies employed in this study. The results of this study indicate that Price has a significant effect on Purchasing Decisions, Service Quality has a significant effect on Purchasing Decisions, and Online Marketing has a significant effect on Purchase Decisions. Keywords: Price, Service Quality, Online Marketing, Purchasing Decisions.
Pengaruh Literasi Keuangan, Inklusi Keuangan, dan Financial Technology Terhadap Perilaku Keuangan Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Kasus Pengguna BRImo Pada Nasabah Digital Banking) Muhammad Habibi Rohman Zulkarnaen; Jeni Susyanti; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to find out how financial literacy, financial inclusion, and financial technology affect the financial behavior of students at the Faculty of Economics and Business, Islamic University of Malang. Data collection was carried out by giving questionnaires to students of the Faculty of Economics and Business, Islamic University of Malang by purposive sampling. Slovin's algorithm is used to calculate the sample size, and the result is 90 respondents. SPSS 25 is used for research data analysis. Validity, reliability, normality, classical assumption test, multiple linear regression test, and hypothesis testing are some of the data testing strategies used in this study. The results show that Financial Literacy has a significant effect on Financial Behavior, Financial Inclusion has no significant effect on Financial Behavior, and Financial Technology has a significant effect on Financial Behavior. Keywords: Financial Literacy, Financial Inclusion, Financial Technology, Financial Behavior
Pengaruh Brand Image Dan Country Of Origin Melalui Word Of Mouth Terhadap Keputusan Pembelian Online Produk Erigo (Studi Kasus Mahasiswa Universitas Islam Malang) Aliwafa Aliwafa; Jeni Susyanti; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This time people live in modern times with the development of knowledge and technology, make it easier for people to find their needs such as clothes that follow fashion trends. There are many ways to finds out what fashion trends are currently rife in society, namely through social media. This is also influenced by the existence of brand image which is determines consumers to buy products online. Consumers judge where products come from (country of origin) and many consumers know brands through online reviews and word of mouth to make decisions to buy fashion products. This study aims to determine the effect of brand image, country of origin through word of mouth on purchasing decisions for Erigo's online products. In students of the Islamic University of Malang. This research uses quantitative methods. The sampling method uses the Ferdinand formula with a purposive sampling technique as a sample of 100 respondents. The tests carried out are validity test, reliability test, normality test, path analysis and hypothesis testing with the application of SPSS 25. The results of research on brand image (X1) and country of origin (X2) through word of mouth (Z) have a significant effect on purchasing decisions (Y) on the online product Erigo among students at the Islamic University of Malang Keywords: Brand Image, Country Of Origin, Word Of Mouth, Purchasing Decision 
Creative Economy: The Influence of Service Quality, Product Quality, Store Atmosphere, and Social Media on Culinary Consumer Satisfaction in Garut Raya Agnia Fadillah; Jeni Susyanti; Dwiyani Sudaryanti
MEC-J (Management and Economics Journal) Vol 7, No 2 (2023)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v7i2.21776

Abstract

Food and beverage consumption is the largest component of household consumption in Garut. This condition is an opportunity for culinary businesses to create competitive advantage, product quality, and store atmosphere as an effort to increase consumer satisfaction. Technological developments encourage people to use social media to socialize and seek information. Social media influencers are the most effective way to promote a culinary business. This study aims to determine and analyze the effect of service quality, product quality, and store atmosphere on consumer satisfaction through social media influencers in the culinary subsector in Garut Raya. This type of research uses cause and effect. The research population is not known with certainty, the sampling technique uses the Chocran formula with a total sample of 97 respondents. The data source is primary data with data collection techniques using questionnaires. Data analysis using Structural Equation Model Partial Least Square (SEM-PLS). The results of this study indicate service quality, product quality, and social media influencers have a significant positive effect on customer satisfaction, while store atmosphere has no effect. Service quality and product quality have no significant effect on social media influencers, while store atmosphere has an effect. Service quality and product quality have no effect, while store atmosphere has an effect on consumer satisfaction through social media influencers
Religiusitas, Islamic Branding Terhadap Keputusan Konsumen Berbelanja Pada Minimarket Al-Khaibar Milhan Nur Kholiq; Jeni Susyanti; Arini Fitria Mustapita
RELASI : JURNAL EKONOMI Vol 19 No 2 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i2.557

Abstract

The number of businesses in the retail sector at this time makes entrepreneurs to implement better marketing strategies, not only preparing accurate marketing strategies but also need to provide brands that are suitable for the characteristics of consumers, such as the Al-Khaibar minimarket which uses Islamic branding as an identity. in providing or offering products that are in accordance with consumer needs. Seeing Indonesia as a Muslim country with the highest population level makes this a very good marketing strategy.In this study using a quantitative approach with primary data. This research was conducted by distributing questionnaires to consumers of the Al-Khaibar minimarket. The total sample in this study was 95 respondents and then processed using SPSS statistical software and then using multiple linear regression. The analysis used in this study included measurements of validity and reliability tests as well as classical assumptions.The findings in this study indicate that Islamic branding and religiosity have a significant influence on purchasing decisions, both simultaneously and partially. So it can be concluded that the stronger the Islamic branding created and the higher the level of buyer religiosity, the purchasing decisions will also increase.
How to Predict Business Income on Business Capital, Green Business Practice Adoption, Leadership for Small and Medium-Size Industries in East Java Jeni Susyanti; Ahmad Dahlan; Achmad Ghazi Bagaskara
Management Analysis Journal Vol 12 No 4 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i4.75886

Abstract

This study aims to determine the prediction of business income for Small and Medium Industries through business capital, green business practice adoption, and leadership. The sampling technique using purposive sampling obtained a data sample of 40 respondents from the population. Methods of data collection using a questionnaire method. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that business capital variable can positively and significantly predict business income, green business practice adoption can predict positively and significantly to business income. leadership can positively and significantly predict business income. although as is known, working from home was carried out during the covid 19 pandemic. We found that the TPB theory has good explanatory power decision making to adopt green business in running SMIs
SCALE UP PENDAPATAN PEMANFAATAN LIMBAH HASIL PENGGILINGAN PADI Muhamad Rochman; Retno Kusuma Ningsih; Jeni Susyanti
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2023): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v2i1.21126

Abstract

This activity aims to improve the quality of rice husk charcoal products and market access for farmer groups. The project identified key problems faced by farmer groups, particularly related to ineffective product packaging. Using the implementation of socialization, counseling, training, and evaluation we provide training on husk product processing, designing more efficient packaging, and providing guidance on environmentally friendly product practices. The results of this activity include improving the quality of rice husk charcoal products, increasing the income of farmer groups, and wider market access. Product quality improvement is achieved through technical training that includes raw material selection, efficient burning, and proper packaging. Better packaging has opened the door to a wider market, allowing farmer groups to get better selling prices. The sustainable approach also promotes environmentally friendly products in the production of rice husk charcoal. Overall, these community service activities have provided tangible benefits to farmer groups, increased their incomes and sustainability of their agricultural businesses, and provided valuable lessons on community-based approaches and sustainable support in agricultural business development. 
Co-Authors AA Sudharmawan, AA Abdillah, Achmad Fikri Abil Abdullah Syakur Novianto ABS, M Khoirul Achmad Agus Priyono Achmad Ghazi Bagaskara Ade Kafa Bih Ade Sistiayu N Adis Fransiska Romadhon Afi Rachmat S Afi Rachmat Slamet Afi Rahmat Slamet Afriadin Afriadin Agnia Fadillah Agung Minto Wahyu Agus Salim Agus Salim Ahmad Abiyu Tsani Ahmad Dahlan Ahmad Dahlan Ahmad Junaidi Ahmad Mua’dz Hazmy Sastria Ahmad Muhayan Arif Ahmad Rifky Firdiyan Ahmad Zainullah Al Awwaliyah, Nur Maisunatul Aflachiyah Alda Yunita Aldrian Saputra Alfian Budi Primanto Alfiananda Dwi Yulianto Alfin Aulia Rachman Aliwafa Aliwafa Amali, Yunila Andi Normaladewi Angelina Ayu Kharisa Putri Anil Hidayati Rohmah Anindita Liliani Putri Annisa Fitriani Antika, Meggy Tri Anwar, Budiar Anwar, Siti Aminah Arif Zulfahmy Arini Fitria Mustapita Asma Mufidah Atiqoh, Lia Nur Ayu Giri Anjani Banowati, Berliana Tri Bastomi, Mohamad Bunga Vergia Rakhmah Cahyani, Amelia Dwi Cheny Roghibatul Mahgfiroh Dahlia Wati Dede Yusuf Sutrisman Denia Alifiana Denilson Pereira Lay Devita Jeniliasari Dewi Sartika Dewita Rizma Amirezy Diana Putri Oktarini Dina Sustiana Dita Putri Yunitasari Dita Suci Romadhoni Dwi Fita Heriyawati Dwi Septyaningrum Dwiyani Sudaryanti Ega Aditya Eka Sulastri Elly Ernawati Erika Diah Safitri Eris Dianawati Eris Dianawati Erlin Afrianti Etawati, Mitha Dwi Daka Etty Saraswati Evaliana, Silvia Evi Rahmawati Lazuardini Fahma Diena Achmada Fahrurrozi Rahman Faidana Riki Dwi Setiawan Fajri Nasrullah Fandy Armanto Fanisa Kris Dayanti Farida, Eka Fathul Bachri Fatma Agusti Rahayu Febryansyah, Dany Feni Erma Wijayanti Finadila Arifin Fipin Lastrian Dewi Firmansyah, Dani Fita Andriyani Fitria Dewi Fitria Putri Susanti Fitriyatus Sa’adah Friyan Dwi Kristanto Galih Dewa Nabilla Hafidh Gilang Romadhon Gunawan, Fany Habib Nur Ahmad Hadi Sunaryo Hafiana Farah Diana Putri Haifatul Hasanah Hani’ah Fifrika Cinci Hesri Hesri Hofifatul Musyarrofah Husnalia, Siti Huzaimatul Jannah Iffah Qonaatillah Iis Dalukitowati Ika Nurjanah Imdan Soalihin Inayati Widya Sari Indayatul Maulidiyah Inggit Kentjonowaty Insan Kamil Irhamna Arma atush Isa Ansori Ivan Adi Priyono Izza Saifullah Fatta Izza, Nikmatul Karimatun Nisa, Farida Karmilaturrahman Karmilaturrahman Ketut Tirtayasa Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khatami Khatami Khodir Djaelani, Abdul KHOIRUL ANAM Krisnawardani, Cynthia Kristin Widiasanti Kurnia Rahmawati Kusnadi Laely Anjar Wati Lailia Afifah Lutfi Anggreni M Agus Salim M. Agus Salim M. Hufron Mafatihul Ayunina Maharani Ulya Fadhilah Maqnin, Lailil Mariatul Lutfia Mar’atus Solikhah Masyhuri Masyhuri Masyhuri Masyhuri Maulidatun Nikmah Mayangsari, Jihanning Yudha Meitria Syahadatina Noor Merinda Yuanita Yustikasari Mifta Hayatun MIFTAKHUL JANNAH Milhan Nur Kholiq Milhan Nur Kholiq Mimbha Nur Indhasari Mitha Dwi Daka Etawati Moch Ardiansyah Pramudya Mochammad Taufik Moh Imam Bushiri Moh. Fathur Rozi Moh. Fathur Rozi Mohammad Ainul Yaqin Mohammad Farhad Hatify Mohammad Iqbal Kusuma Adrian Mohammad Rohman Tiovandi Mubarok, Muhammad Muhamad Bahrul Subakir Muhamad Rochman Muhamad, Razzan Zaki Muhammad Afif Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Ali Murtadho Muhammad Fauzan Muhammad Habibi Rohman Zulkarnaen Muhammad Hidayatulloh Muhammad Ikhsan Arief Nugraha Muhammad Kamil MUHAMMAD ROHMAN TIOVANDI Mulyani, Dwi Indah Nadia Nor Rohma Nadriani Bahrudin Nafisah, Dewi Durrotun Navilah Laila Wardani Navilah Laila Wardani Nila Kusumawati Nindya Cahyaningrum Noer Aida Fitriani Noor Shodiq Askandar Nor Zafira Binti Ramzil Huda Nova Kartika Sari Novi Sugiartik Nur Halimatus Sa’diyah Nur Hanik Khukmiyah Nur Hikmaturohma Nur Kholis Masruhin Nurdi Widjaya Nurhaidah, Nurhaidah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurina Rifdah Nurul Farahdila Putri Nurul Hilaliyah Nurul Qomariah Nurul Yuliati Nur’aini Ika Ramadhani Nuswantara, Setiaji Priyagung Nuzul Fauziah Nyiwa Zumrotul Khasanah Pardiman Pardiman Pardiman Pratiwi, Rita Anggis Prayoga, Dhimas Enggal Prinanta, Ledys Juncia Priyambudi, Arif Puji Astutik Putri Hana Ardiyanto Putri Hayyatus Sholihah Putri, Stevany Amelia Raden Mohamad Herdian Bhakti Rafi, Syahfri Amirul Rahmat Rahmat Ramadhan, Fathur Ratna Tri Hardaningtyas Ratna Tri Hardaningtyas, Ratna Tri Renaldo Wildan firmansyah Restu Millaningtyas Restu Millaningtyas Retno Kusuma Ningsih Revita Dwi Putri Rifqina Qanita Rika Wulandari Rina Lailatul Qodriyah Risky Wahyuaning Putri Rizky Amelia Husniyah Rizqi Amalia Mardhatillah Rohmah El Yunussyah Rohmah, Nabila Alfiyatu Ronaldus Ledo Saadatul Husna Safira Aldina Sanches, Olandina de Jesus Sanjaya, Anggun Saraswati, Ety Sari, Nova Kartika Sari, Ridah Anjar Setyo Wahyudi Shabrina Ayu Hananta Shofi Mustajibullah Siti Aminah Siti Aminah Anwar Siti Asiyah Siti Asiyah Siti Khoirul Wijayati Siti Maghfirotul Ummah Slamet Muchsin Solehah Arina Sobrina Solikhah, Afiatus Solly Aryza Sulton Sholehuddin, Sulton Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Suratman, Wahyu Sugeng Syahrial Shaddiq Titi Puspitasari Tri Dewi Nur Hidayah Tri Widiantoro Aji Ucha Nurul Qomaria Ulfatul Munawaroh Ulya, Arifah Izzatul Ummu Kalsum Ismanura vina Indah Iswara Wahyu Sugeng Suratman Wardatul Jannah Wilda Rahmadhani Santosa Wiwin Deri Fitriani Wulan Saraswati Yasmin, Raisya A Yayuk Retnowati Yuli Handayani Yulianti, Nur Afni Yuliati, Rosa Yusak, Zeindidia Yuspriyono Yuspriyono Yuzky Maulana Irbad Zuhkhriyan Zakaria Zuhri, Haszaghi Ramadhan