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All Journal IQTISHODUNA EL-MUHASABA Management Analysis Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal SOLMA JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) Management and Economics Journal (MEC-J) Ganaya: Jurnal Ilmu Sosial dan Humaniora EBSJ Politik Indonesia: Indonesian Political Science Review Sebatik Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL MANAJEMEN BISNIS Reflektika International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Al-Mubin: Islamic Scientific Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Journal of Economy, Accounting and Management Science (JEAMS) Journal of Educational Sciences Jurnal Manajemen dan Pemasaran Jasa Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research E-JRM Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Relasi : Jurnal Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI MERDEKA: Jurnal Ilmiah Multidisiplin JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Riset Bisnis Indonesia International Journal of Economics and Management Research Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam Reflektika
Jeni Susyanti
Universitas Islam Malang
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Penerapan Pemasaran Digital Untuk Mendorong UMKM Terhadap Pertumbuhan Ekonomi Masyarakat Desa Pinggirpapas, Sumenep Moh Imam Bushiri; Agus Salim; Jeni Susyanti
Jurnal SOLMA Vol. 12 No. 3 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i3.12305

Abstract

Background: Desa Pinggirpapas mempunyai luas wilayah 886 ha yang merupakan bagian dari beberapa desa yang berada di Kecamatan Kalianget Kabupaten Sumenep dan letak wilayahnya adalah ± 11,5 Km. Sebagian dari para pelaku UMKM masih belum menggunakan pemasaran digital sebagai sarana pemasaran produk. Tujuan dari penelitian ini adalah untuk memberikan pengetahuan tentang jenis-jenis sosial media dan e-marketplace sebagai media pemasaran serta bagaimana menjual produk di kedua media digital tersebut. Metode: Metode yang dilakukan dalam kegiatan pengabdian ini yaitu Sosialisasi. Sosialisasi yang diberikan yaitu pelatihan yang dipilih berdasarkan kebutuhan yang memiliki tingkat urgensi yang tinggi, dimana berdasarkan hasil survey pendahuluan yang dilakukan para pelaku kesulitan untuk memperluas pangsa pasar. Hasil: Hasil penelitian ini menunjukkan bahwa terjadi peningkatan pengetahuan dan kemampuan para pelaku UMKM khususnya di Desa Pinggirpapas dalam memaksimalkan penggunaan sosial media seperti mengetahui sosial media. Kesimpulan: UMKM di Desa Pinggirpapas sebaiknya digunakan untuk menjalankan usaha, perlu ada akun sosial media khusus yang berfokus pada aktivitas pemasaran (tidak menggunakan akun personal), mampu menyusun konten (foto produk) dan mampu mengelola akun pada e-marketplace Shopee maupun media online lainnya.
Navigating the Entrepreneurial Landscape: A Qualitative Exploration of SME Success Factors Jannah, Miftakhul; Susyanti, Jeni; Farida, Eka
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.836

Abstract

This research aims to comprehensively analyze the critical success factors influencing small and medium enterprises (SMEs) through a qualitative exploration of existing literature and empirical studies. The study investigates key determinants such as access to finance, market conditions, regulatory environment, technological advancements, entrepreneurial capabilities, innovation, strategic planning, adaptability, and leadership qualities. Using a systematic literature review methodology, various sources including academic journals, industry reports, and case studies were analyzed to understand the interplay and relative importance of these factors across different contexts. The findings reveal that access to finance significantly impacts SME growth and innovation, emphasizing the role of supportive financial frameworks. Moreover, market orientation and adaptive capabilities emerge as crucial for SMEs to navigate competitive landscapes and capitalize on market opportunities. Innovation and strategic planning are identified as drivers of SME competitiveness, facilitating differentiation and sustainable growth. Leadership qualities, particularly transformational leadership, are shown to enhance organizational performance and foster innovation cultures within SMEs. The study contributes a nuanced understanding of SME success factors, offering insights for policymakers and entrepreneurs to develop targeted strategies that promote SME resilience and sustainability in dynamic global markets.
Pengaruh Budaya organisasi, Kompetensi dan Pengembangan Karir Terhadap Produktivitas Kerja Karyawan Pada PT. Pos Indonesia (Persero) Cabang Kabupaten Sumenep Banowati, Berliana Tri; Susyanti, Jeni; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the partial influence between organizational culture, competence and career development on employee work productivity. This type of research uses a quantitative approach. The population that is the focus is employees of PT Pos Indonesia (Persero) Sumenep Regency Branch. A total of 93 employees were selected as samples with purposive sampling techniques. Data collection was carried out through questionnaires and analyzed through the Statistical Program Social Science (SPSS). The results of the study show that Organizational Culture, Competence and Career Development have a partial effect on Employee Work Productivity. Keywords: Organizational Culture, Competence, Career Development, Employee Work Productivity
Pengaruh Brand Image, Green Marketing Strategy Dan Emotional Desire Terhadap Keputusan Pembelian Produk Kopi Studio 24 Febryansyah, Dany; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The café business in Indonesia is rapidly growing and holds significant potential despite intense competition, due to the increasing interest in coffee. This study aims to examine and analyze the influence of brand image, green marketing strategy, and emotional desire on purchasing decisions for Kopi Studio 24 products. The research approach used is quantitative, with data collection through questionnaires. The population in this study consists of consumers who have visited Kopi Studio 24 Sigura-Gura. The sample was calculated using the Malhotra formula, resulting in 70 respondents selected through purposive sampling. The data analysis methods include validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple regression analysis, F-test, t-test, and coefficient of determination. Partially, brand image, green marketing strategy, and emotional desire have a positive and significant impact on purchasing decisions for Kopi Studio 24 products. The contribution of the independent variables to the dependent variable is 75.4%, while the remaining 24.6% is influenced by other variables outside the research model. Keywords: Brand Image, Green Marketing Strategy, Emotional Desire,Purchasing Decisions, Kopi Studio 24
Pengaruh Literasi Pemasaran, Sertifikasi Halal Self Declare Terhadap Keberhasilan Usaha Mikro Kecil Menengah Melalui Entepreneur Knowledge Romadhon, Gilang; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of marketing literacy, self declare halal certification on the success of MSMEs through entrepreneur. The population of this study were culinary subsector MSMEs in Malang City with a sample of 80 respondents. This research uses quantitative methods with Smart Partial Least Square path analysis techniques, analyzed using the SmartPLS version 4.0 application. The results of this study indicate that: (1) marketing literacy has no effect on business success, (2) marketing literacy affects entrepreneur knowledge, (3) self declare halal certification affects business success, (4) self declare halal certification has no effect on entrepreneur knowledge, (5) entrepreneur knowledge has no effect on business success, (6) entrepreneur knowledge is not proven to mediate the effect of marketing literacy on business success, and (7) entrepreneur knowledge is not proven to mediate the effect of self declare halal certification on business success. Keywords: Marketing Literacy; Self Declare Halal Certification; Entepreneur Knowledge; Business Success; MSMEs
Pengaruh Social Capital, Business Digitalization, Dan Pemanfaatan E-Marketing Terhadap Keberlanjutan Bisnis UMKM pada sektor FnB Di Kota Malang Nafisah, Dewi Durrotun; Susyanti, Jeni; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Indonesia is one of the countries that has a fairly large number of Micro, Small and Medium Enterprises (MSMEs) in the ASEAN region. The potential for developing Micro, Small and Medium Enterprises (MSMEs) in various sectors can have a positive impact by increasing employment opportunities. One of the significant developments that occurred in Micro, Small and Medium Enterprises in Malang City came from several sectors, one of which was the Food and Beverage sector. This research aims to find out how much influence Social Capital, Business Digitalization, and the Use of E-Marketing have on the sustainability of MSME Business in Malang City using a Quantitative approach by obtaining 97 respondents using Purposive Sampling techniques with the lameshow formula and measured using a Likert scale. After the data was collected, this research used SPSS version 24 software to test the hypothesis. The results of this research show that Social Capital, Business Digitalization, and the Use of E-Marketing have a positive effect on the sustainability of MSME businesses in Malang City. Keywords: Social Capital, Business Digitalization, E-Marketing Utilization, Business Sustainability
Pengaruh Rasio Pasar Dan Rasio Profitabilitas Terhadap Return Saham Terhadap Perusahaan Perhotelan Khaq, Muhammad Aunul; Susyanti, Jeni; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objectives of this research are: 1) To examine the information content of market ratios and profitability ratios in hotel companies, 2) To determine the influence of market ratios and profitability ratios in hotel companies.The population of this research are companies listed on the Indonesian Stock Exchange (BEI), especially in the hospitality sector. This research method uses quantitative methods. The test equipment used in this research uses the SPSS application. In collecting samples using the documentation method through reports on the company website and also on the IDX. Based on the existing criteria, 9 hotel companies were obtained as research samples on the IDX in the 2019-2022 period.In this study, the t test was used which shows that market ratios have a significant effect on stock returns and profitability ratios do not have a significant effect on stock returns. Keywords: Market Ratios, Profitability Ratios, SPSS, BEI, Stock Returns, Shares.
Pengaruh Marketing Strategy, Sistem Informasi Geografis dan Digitalisasi Terhadap Peningkatan Daya Saing (Studi pada Kedai ONOFF) Abdillah, Achmad Fikri Abil; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of marketing strategies, geographic information systems (GIS), and digitalization in enhancing business competitiveness, with a case study on the OnOff store. Effective marketing strategies, such as product positioning, pricing, promotion, and distribution channels, play a crucial role in attracting and retaining customers and driving business growth. The implementation of GIS enables businesses to gain spatial insights, optimize operations, conduct market segmentation, and allocate resources efficiently, which can enhance competitiveness. Digitalization has also become an important factor in today's business landscape, where companies must continually adapt their strategies to maintain a competitive advantage. Keywords: Marketing Strategy, Geographic System Information, Digitalization, and Enhancement of Competitiveness
Pengaruh Social Media Marketing, Word Of Mouth, Dan Citra Destinasi Terhadap Minat Berkunjung Pada Taman Nasional Bromo Tengger Semeru (Studi Kasus Pada Generasi Z di Kota Malang) Antika, Meggy Tri; Susyanti, Jeni; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Currently, Indonesia has many tourist destinations that can be used as assets for the government to develop regional tourism by relying on the internet. One such tour is the Bromo Tengger Semeru National Park. The aim of this type of explanatory research and quantitative approach is to find out and analyze social media marketing, word of mouth, and destination image on visiting intentions, either simultaneously or partially. The sampling technique used is a non-probability sampling technique, namely snowball sampling which is a technique for determining the initial sample size is small, then enlarges. Determining the number of samples using the Malhotra formula which then found a number of 95 respondents. This research method uses multiple linear regression analysis with the SPSS analysis tool. Based on the results of this study, social media marketing, word of mouth, and destination image partially have an influence on visiting intentions. Keywords: Social Media Marketing, Word Of Mouth, Destination Image And Interest In Visiting
Pengaruh Financial Knowledge, Self efficacy dan Social Support Terhadap Kesiapan Berwirausaha (Studi Pada Mahasiswa Kota Malang) Amali, Yunila; Susyanti, Jeni; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The increase in the unemployment rate based on education level shows that the number of workers and the unemployment rate continue to increase every year, but the currently available workforce is not being absorbed well. Students must prepare themselves to get the skills needed by the world of work, after graduating they will have the ability to compete in the world of work. This research aims to find out how much influence Financial knowledge, Self-efficacy, and Social support have on entrepreneurial readiness for study in Malang City students. In this research, the type of research used is explanatory research. The sampling technique uses a nonprobability sampling technique with a purposive sampling type. Determining the sample size used the Malhotra formula and the results obtained were 90 Malang City student respondents. Data processing was carried out using a multiple linear analysis model with the help of SPSS version 25 data processing. The results of this research show that the financial knowledge variable has a significant effect on entrepreneurial readiness, the self-efficacy variable has a significant effect on entrepreneurial readiness and the social support variable has a significant effect on entrepreneurial readiness. Keywords: Financial Knowledge, Self Efficacy, Social Support, Entrepreneurial Readiness 
Co-Authors AA Sudharmawan, AA Abdillah, Achmad Fikri Abil Abdullah Syakur Novianto ABS, M Khoirul Achmad Agus Priyono Achmad Ghazi Bagaskara Ade Kafa Bih Ade Sistiayu N Adis Fransiska Romadhon Afi Rachmat S Afi Rachmat Slamet Afi Rahmat Slamet Afriadin Afriadin Agnia Fadillah Agung Minto Wahyu Agus Salim Agus Salim Ahmad Abiyu Tsani Ahmad Dahlan Ahmad Dahlan Ahmad Junaidi Ahmad Mua’dz Hazmy Sastria Ahmad Muhayan Arif Ahmad Rifky Firdiyan Ahmad Zainullah Al Awwaliyah, Nur Maisunatul Aflachiyah Alda Yunita Aldrian Saputra Alfian Budi Primanto Alfiananda Dwi Yulianto Alfin Aulia Rachman Aliwafa Aliwafa Amali, Yunila Andi Normaladewi Angelina Ayu Kharisa Putri Anil Hidayati Rohmah Anindita Liliani Putri Annisa Fitriani Antika, Meggy Tri Anwar, Budiar Anwar, Siti Aminah Arif Zulfahmy Arini Fitria Mustapita Asma Mufidah Atiqoh, Lia Nur Ayu Giri Anjani Banowati, Berliana Tri Bastomi, Mohamad Bunga Vergia Rakhmah Cahyani, Amelia Dwi Cheny Roghibatul Mahgfiroh Dahlia Wati Dede Yusuf Sutrisman Denia Alifiana Denilson Pereira Lay Devita Jeniliasari Dewi Sartika Dewita Rizma Amirezy Diana Putri Oktarini Dina Sustiana Dita Putri Yunitasari Dita Suci Romadhoni Dwi Fita Heriyawati Dwi Septyaningrum Dwiyani Sudaryanti Ega Aditya Eka Sulastri Elly Ernawati Erika Diah Safitri Eris Dianawati Eris Dianawati Erlin Afrianti Etawati, Mitha Dwi Daka Etty Saraswati Evaliana, Silvia Evi Rahmawati Lazuardini Fahma Diena Achmada Fahrurrozi Rahman Faidana Riki Dwi Setiawan Fajri Nasrullah Fandy Armanto Fanisa Kris Dayanti Farida, Eka Fathul Bachri Fatma Agusti Rahayu Febryansyah, Dany Feni Erma Wijayanti Finadila Arifin Fipin Lastrian Dewi Firmansyah, Dani Fita Andriyani Fitria Dewi Fitria Putri Susanti Fitriyatus Sa’adah Friyan Dwi Kristanto Galih Dewa Nabilla Hafidh Gilang Romadhon Gunawan, Fany Habib Nur Ahmad Hadi Sunaryo Hafiana Farah Diana Putri Haifatul Hasanah Hani’ah Fifrika Cinci Hesri Hesri Hofifatul Musyarrofah Husnalia, Siti Huzaimatul Jannah Iffah Qonaatillah Iis Dalukitowati Ika Nurjanah Imdan Soalihin Inayati Widya Sari Indayatul Maulidiyah Inggit Kentjonowaty Insan Kamil Irhamna Arma atush Isa Ansori Ivan Adi Priyono Izza Saifullah Fatta Izza, Nikmatul Karimatun Nisa, Farida Karmilaturrahman Karmilaturrahman Ketut Tirtayasa Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khatami Khatami Khodir Djaelani, Abdul KHOIRUL ANAM Krisnawardani, Cynthia Kristin Widiasanti Kurnia Rahmawati Kusnadi Laely Anjar Wati Lailia Afifah Lutfi Anggreni M Agus Salim M. Agus Salim M. Hufron Mafatihul Ayunina Maharani Ulya Fadhilah Maqnin, Lailil Mariatul Lutfia Mar’atus Solikhah Masyhuri Masyhuri Masyhuri Masyhuri Maulidatun Nikmah Mayangsari, Jihanning Yudha Meitria Syahadatina Noor Merinda Yuanita Yustikasari Mifta Hayatun MIFTAKHUL JANNAH Milhan Nur Kholiq Milhan Nur Kholiq Mimbha Nur Indhasari Mitha Dwi Daka Etawati Moch Ardiansyah Pramudya Mochammad Taufik Moh Imam Bushiri Moh. Fathur Rozi Moh. Fathur Rozi Mohammad Ainul Yaqin Mohammad Farhad Hatify Mohammad Iqbal Kusuma Adrian Mohammad Rohman Tiovandi Mubarok, Muhammad Muhamad Bahrul Subakir Muhamad Rochman Muhamad, Razzan Zaki Muhammad Afif Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Ali Murtadho Muhammad Fauzan Muhammad Habibi Rohman Zulkarnaen Muhammad Hidayatulloh Muhammad Ikhsan Arief Nugraha Muhammad Kamil MUHAMMAD ROHMAN TIOVANDI Mulyani, Dwi Indah Nadia Nor Rohma Nadriani Bahrudin Nafisah, Dewi Durrotun Navilah Laila Wardani Navilah Laila Wardani Nila Kusumawati Nindya Cahyaningrum Noer Aida Fitriani Noor Shodiq Askandar Nor Zafira Binti Ramzil Huda Nova Kartika Sari Novi Sugiartik Nur Halimatus Sa’diyah Nur Hanik Khukmiyah Nur Hikmaturohma Nur Kholis Masruhin Nurdi Widjaya Nurhaidah, Nurhaidah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurina Rifdah Nurul Farahdila Putri Nurul Hilaliyah Nurul Qomariah Nurul Yuliati Nur’aini Ika Ramadhani Nuswantara, Setiaji Priyagung Nuzul Fauziah Nyiwa Zumrotul Khasanah Pardiman Pardiman Pardiman Pratiwi, Rita Anggis Prayoga, Dhimas Enggal Prinanta, Ledys Juncia Priyambudi, Arif Puji Astutik Putri Hana Ardiyanto Putri Hayyatus Sholihah Putri, Stevany Amelia Raden Mohamad Herdian Bhakti Rafi, Syahfri Amirul Rahmat Rahmat Ramadhan, Fathur Ratna Tri Hardaningtyas Ratna Tri Hardaningtyas, Ratna Tri Renaldo Wildan firmansyah Restu Millaningtyas Restu Millaningtyas Retno Kusuma Ningsih Revita Dwi Putri Rifqina Qanita Rika Wulandari Rina Lailatul Qodriyah Risky Wahyuaning Putri Rizky Amelia Husniyah Rizqi Amalia Mardhatillah Rohmah El Yunussyah Rohmah, Nabila Alfiyatu Ronaldus Ledo Saadatul Husna Safira Aldina Sanches, Olandina de Jesus Sanjaya, Anggun Saraswati, Ety Sari, Nova Kartika Sari, Ridah Anjar Setyo Wahyudi Shabrina Ayu Hananta Shofi Mustajibullah Siti Aminah Siti Aminah Anwar Siti Asiyah Siti Asiyah Siti Khoirul Wijayati Siti Maghfirotul Ummah Slamet Muchsin Solehah Arina Sobrina Solikhah, Afiatus Solly Aryza Sulton Sholehuddin, Sulton Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Suratman, Wahyu Sugeng Syahrial Shaddiq Titi Puspitasari Tri Dewi Nur Hidayah Tri Widiantoro Aji Ucha Nurul Qomaria Ulfatul Munawaroh Ulya, Arifah Izzatul Ummu Kalsum Ismanura vina Indah Iswara Wahyu Sugeng Suratman Wardatul Jannah Wilda Rahmadhani Santosa Wiwin Deri Fitriani Wulan Saraswati Yasmin, Raisya A Yayuk Retnowati Yuli Handayani Yulianti, Nur Afni Yuliati, Rosa Yusak, Zeindidia Yuspriyono Yuspriyono Yuzky Maulana Irbad Zuhkhriyan Zakaria Zuhri, Haszaghi Ramadhan