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All Journal Jurnal Pendidikan Indonesia Jurnal Pelangi Journal of Teaching and Learning in Elementary Education Jurnal JUMPED (Jurnal Manajemen Pendidikan) Atrium Pendidikan Biologi International Journal of Environmental, Sustainability, and Social Science Integrated Science Education Journal ALACRITY : Journal Of Education Journal Evaluation in Education (JEE) J-MIND (Jurnal Manajemen Indonesia) International Journal Software Engineering and Computer Science (IJSECS) Suloh : Jurnal Fakultas Hukum Universitas Malikussaleh Jurnal Ilmiah Ilmu Terapan Universitas Jambi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Applied Business and Technology Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian Masyarakat (JPM) Pinang Masak Luxury: Landscape of Business Administration Nasuwakes : Jurnal Kesehatan Ilmiah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Edukatif Journal of Educational Technology and Learning Creativity Interval: Indonesian Journal of Mathematical Education
Yusnidar Yusnidar
STKIP Bina Bangsa Getsempena Banda Aceh
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Journal : Journal of Applied Business and Technology

 1 
Revisiting the Future of International Marketing Strategy in the Digital Age Agusta, Muhammad Adrian; Yusnidar, Yusnidar
Journal of Applied Business and Technology Vol. 5 No. 3 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.185

Abstract

This paper explores the opportunities and challenges of the digital era in international marketing strategy. Focus on designing and implementing internet-based strategies, including internal company factors, external environment, market selection, mix marketing, and strategic control. Conceptual study This compiles and analyzes factors that influence marketing international use of digital technology. Digital technology influences decisions on foreign market selection, implementation, and control of marketing strategies. This allows the company to design effective marketing programs, support​ the implementation of digital devices, and improve performance internationally. This study gives a framework Work for marketing strategy internationally digital based and identifies opportunities for future research​ in the digital era.
The Influence of Trust on Purchase Decisions of Muslim Fashion Products in Pekanbaru City with Ar-Ridho as a Mediating Variable on Generation-Z in Pekanbaru City Yusnidar, Yusnidar; Indrastuti, Sri; Mardatillah, Annisa
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.231

Abstract

This study aims to analyze the influence of trust on purchasing decisions for Muslim fashion products in Pekanbaru City with ar-ridho as a mediating variable. This study responds to the increasing trend of consumption of Muslim fashion products among religious urban communities. Using a quantitative approach, indicators for each variable were developed based on previous literature and empirical data. The number of samples collected and eligible for analysis in this study was 112 Respondents. The results showed that trust has a significant influence on purchasing decisions, and ar-ridho strengthens the relationship as a mediating variable. Muslim fashion brands need to prioritize honesty, transparency, and adherence to sharia to build consumer trust. It is recommended to continue to consider the sharia and sincerity aspects in every consumption decision so that it not only fulfills worldly needs but also has worship value.
Co-Authors . Zulfan Adi Rahmat Afrialdi, Raden Muhammad Agusta, Muhammad Adrian Al Husein, Hizri Amrizal Amrizal Astalini Astalini Atika Atika Azhar Azhar Chairunnisa, Widya Zahra Chaw, Ei Phyu Daeng Ayub Damanhu, Damanhur Darmaji Darmaji David, Guido Dudi Yudhakusuma Epinur Epinur Fachriansyah, Hafiz Fadlil, Anang Fahmi Ichwansyah Fazillah, Aidil Firdiawan Ekaputra Fitriya Sari Fuadah, Luk Luk Fuadah, ⁠Lukluk Fuldiaratman Hagos, Habtamu Halisah, Nur Harbiyah, Harbiyah Harizon Harizon Haryanto Haryanto Husseini, Monir Mohamed El Indrastuti, Sri Irmawati, Dian Jelita, Riva Kartika, Eti Kertesz, David Csaba Khan, Younas Kittiwutthisakdi, Kowit Koirala, Raj Kumar Kurniawan, Dwi Agus Laukanova, Roussanka M. Dwi Wiwik Ernawati Mardatillah, Annisa Marliya, Sinta Maryawi, Denna Muammar Khadafi Muhammad Iqbal Mukhlis Mukhlis Naswir, M. Nova, Nuria Oktavia, Sri Wina Pramitha, Sarah Putri, Nadila Aulya Rahman, Adriyan Ardi Ramli Ramli Rizqiyah, Nabila Nur Salsabilah, Wanada Siti Salsabilla Nurma Yahya, Gita Santoso, Rizki Agung Siti Helmyati Sumardi Efendi Sumarno . Suryati, Sri Syafitri, Elen Syafriana, Nur TRIANI, ELZA Vitoekpon, Isaac