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All Journal Jurnal Pendidikan Indonesia Jurnal Pelangi Daya Saing : Jurnal Ilmu Manajemen Journal of Teaching and Learning in Elementary Education Jurnal JUMPED (Jurnal Manajemen Pendidikan) JURNAL PENDIDIKAN TAMBUSAI Atrium Pendidikan Biologi Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI International Journal of Environmental, Sustainability, and Social Science ARSY : Jurnal Aplikasi Riset kepada Masyarakat International Journal of Marketing and Human Resource Research Integrated Science Education Journal JagoMIPA: Jurnal Pendidikan Matematika dan IPA ALACRITY : Journal Of Education Journal Evaluation in Education (JEE) J-MIND (Jurnal Manajemen Indonesia) International Journal Software Engineering and Computer Science (IJSECS) Suloh : Jurnal Fakultas Hukum Universitas Malikussaleh Journal Of Human And Education (JAHE) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Applied Business and Technology Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian Masyarakat Pinang Masak Luxury: Landscape of Business Administration Nasuwakes : Jurnal Kesehatan Ilmiah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Edukatif Journal of Educational Technology and Learning Creativity Interval: Indonesian Journal of Mathematical Education Smart Dedication: Jurnal Pengabdian Masyarakat Proceeding Of International Conference On Education, Society And Humanity Jurnal Pendidikan Progresif
Yusnidar Yusnidar
STKIP Bina Bangsa Getsempena Banda Aceh
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Journal : Journal of Applied Business and Technology

 1 
Revisiting the Future of International Marketing Strategy in the Digital Age Agusta, Muhammad Adrian; Yusnidar, Yusnidar
Journal of Applied Business and Technology Vol. 5 No. 3 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.185

Abstract

This paper explores the opportunities and challenges of the digital era in international marketing strategy. Focus on designing and implementing internet-based strategies, including internal company factors, external environment, market selection, mix marketing, and strategic control. Conceptual study This compiles and analyzes factors that influence marketing international use of digital technology. Digital technology influences decisions on foreign market selection, implementation, and control of marketing strategies. This allows the company to design effective marketing programs, support​ the implementation of digital devices, and improve performance internationally. This study gives a framework Work for marketing strategy internationally digital based and identifies opportunities for future research​ in the digital era.
The Influence of Trust on Purchase Decisions of Muslim Fashion Products in Pekanbaru City with Ar-Ridho as a Mediating Variable on Generation-Z in Pekanbaru City Yusnidar, Yusnidar; Indrastuti, Sri; Mardatillah, Annisa
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.231

Abstract

This study aims to analyze the influence of trust on purchasing decisions for Muslim fashion products in Pekanbaru City with ar-ridho as a mediating variable. This study responds to the increasing trend of consumption of Muslim fashion products among religious urban communities. Using a quantitative approach, indicators for each variable were developed based on previous literature and empirical data. The number of samples collected and eligible for analysis in this study was 112 Respondents. The results showed that trust has a significant influence on purchasing decisions, and ar-ridho strengthens the relationship as a mediating variable. Muslim fashion brands need to prioritize honesty, transparency, and adherence to sharia to build consumer trust. It is recommended to continue to consider the sharia and sincerity aspects in every consumption decision so that it not only fulfills worldly needs but also has worship value.
Co-Authors . Zulfan Adi Rahmat Afrialdi, Raden Muhammad Agusta, Muhammad Adrian Al Husein, Hizri Amrizal Amrizal Asrial Astalini Astalini Atika Atika Ayu Anora Azhar Azhar Azhari Azhari Baskara, Agus Chairunnisa, Widya Zahra Chaw, Ei Phyu Daeng Ayub Damanhu, Damanhur Darmaji Darmaji David, Guido Destrinelli Destrinelli, Destrinelli Dudi Yudhakusuma Epinur Epinur Fachriansyah, Hafiz Fadlil, Anang Fahmi Ichwansyah Fazillah, Aidil Firdiawan Ekaputra Fitriya Sari Fuadah, Luk Luk Fuadah, ⁠Lukluk Fuldiaratman Hagos, Habtamu Halisah, Nur Harbiyah, Harbiyah Harizon Harizon Haryanto Haryanto Hasnah, Andi Hijrah, Nurul Hsb, Mhd. Suleman Husseini, Monir Mohamed El Iis Marsithah Ilahi, Nur Indrastuti, Sri Irmawati, Dian Isramiharti Isramiharti Jelita, Riva Kartika, Eti Kertesz, David Csaba Khairuddin - Khan, Younas Kittiwutthisakdi, Kowit Koirala, Raj Kumar Kriswantoro Kriswantoro Kurniawan, Dwi Agus Laukanova, Roussanka Lestari, Desak Nyoman Lia M. Dwi Wiwik Ernawati Mardatillah, Annisa Mardhotillah, Bunga Marliya, Sinta Maryawi, Denna Mayanti, Andi Muammar Khadafi Muhammad Abrar Muhammad Iqbal Muhammad Sofwan Mukhlis Mukhlis Mukhtaruddin Mukhtaruddin Mukson Mukson Multahadah, Cut Murniati . Naswir, M. Nova, Nuria Nugroho, Gilang Nurmala Sari Nurwijayanti Oktavia, Sri Wina Pramitha, Sarah Putri, Nadila Aulya Rahman, Adriyan Ardi Rahmawati, Rahmawati Ramli Ramli Rasulun Iman Rasyid, Suparta Riza, Normala Binti Rizqiyah, Nabila Nur Salsabilah, Wanada Siti Salsabilla Nurma Yahya, Gita Santoso, Rizki Agung Sarmada, Sarmada Sartika, Nurul Dwi Setiadi, Marwan Siregar, Amiruddin Siti Helmyati Srinita, Srinita Sujatmoiko, Rides Sumardi Efendi Sumarno . Suryati, Sri Suryatunnisak, Suryatunnisak Syafitri, Elen Syafriana, Nur TRIANI, ELZA Vitoekpon, Isaac Wahyudi, Tertiaro Yeyen, Yeyen Yuli, Annisa Rahma Yulita, Rahma Yusnaini Yusnaini Zubaidah, Evi Zulfitri Zulfitri, Zulfitri Zurweni Zurweni