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Muhammad Zakaria
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The Influence of Eco-Friendly Packaging, Emotional Branding, and Digital Customer Experience on Brand Preference of Health Products d'Ornay, Anastasia; Zakaria, Muhammad; Riyanti, Apriani; Mustafa, Fahrina; Wulandari, Ayu Ratna; Nudu, Josef Hernawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5617

Abstract

The core goal of the research is to determine the impact of green packaging, emotional branding, and digital customer experience on the selection of health products' brands. The main reasons for this study are the demand for green products, emotional connection with brands, and the migration of consumers from offline to online for information and purchases. The research employed a quantitative explanatory design with health product consumers being the sample population of 200 participants, who had online interaction with the brands and were selected through purposive sampling. The instrument of the study was initially evaluated for validity and reliability and then underwent classical assumption tests prior to the application of multiple linear regression analysis. Each of the three independent variables was found to have a major beneficial impact on brand preference. The coefficient of determination value shows that the model is capable of explaining the variations in brand preference. This study, when considering its theoretical implications, adds to the existing understanding of the topic of consumer behavior and modern marketing strategies in the health care sector. Additionally, the findings of the study provide a roadmap for companies to gain competitive advantage by incorporating eco-friendly packaging, upgrading emotional branding, and digitalizing experiences to facilitate brand preference creation more effectively.
PENERAPAN LEAN MANUFACTURING UNTUK INDENTIFIKASI DAN MEMINIMALISIR PEMBOROSAN DI UMKM CADO AGROFOOD SEMESTA Zakaria, Muhammad; Anshar, Khairul; Safrinanda, Safrinanda
Journal of Industrial Engineering & Management Research Vol. 6 No. 6 (2025): December 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i6.668

Abstract

The food processing industry, especially at the Micro, Small, and Medium Enterprises (MSMEs) scale, faces challenges in increasing production process efficiency due to limited resources and suboptimal work layout. This study aims to identify and minimize waste in the chocolate bar production process at the Cado Agrofood Semesta MSME using the Lean Manufacturing approach and Value Stream Mapping (VSM) analysis tool. The research method includes collecting cycle time data, calculating standard time, takt time, and analyzing value-added and non-value-added activities. The results show that the production process still contains several types of waste, especially in waiting activities and transportation between work stations. Through the application of the Kaizen concept and redesigning the process flow (Future State Mapping), the total production time (Manufacturing Lead Time) can be reduced significantly compared to the initial condition. Proposed improvements include rearranging the work layout and controlling work time according to takt time. The application of this concept has been proven to be able to increase production efficiency and productivity at the Cado Agrofood Semesta MSME. Keywords : Lean Manufacturing, Value Stream Mapping, Kanban, Takt Time, Production Efficiency, MSME
Co-Authors Abdul Razak Munir Affandi, Egi Agustina, Sinta Dewi Agustinus Suradi Ahmad Hudaebiah Aisyah Trees Sandy Akbar, Gilang Syahril Al Munif Alda, Syahnaz Aldawiyyah, Robi’ah Aldawiyyah, Robi’ah Alisyah Pitri Alvie Muthia Putri Alvin, Candra Kurnia Andri Anggi Dwi Astuti Anwarudin, Kusoy Ardiyanto Maksimilianus Gai Arif Mustofa Arswendo Tyo Maulana Aulia Rahman Awalia, Hazrina Azzahra, Fhonna Bagus Hamdani Parapat Bakhtiar Bakhtiar Bernan Dwi Atmojo Canda Kinanti Chalirafi Cholila, Indhira Cut Ita Erliana D'Ornay, Anastasia Dalimunthe, Nikmah Daud, Eva Darnila Deliana Suwita Dendy K. Pramudito Deski Helsa Pane Dewi Wahyuni Diana Khairani Sofyan E. Suhendi Edwardus Iwantri Goma Elsa Pransisca Hermawan Endang Sri Budi Herawati Endi Suhendi Erika Cantika Euis Nuraeni Fadhilah, Nazla Fadilla Ilham, M.Davi Fadilla, Meutia Fadillah Heryanda, Mahfuzhoh Fadly Alfarissy Fahrina Mustafa Fatimah Fatimah Fattahillah Rahmanda Harahap Fauzi, Salman Fikri, Lutfi Ahmad Fitriani, Ai Dina Gandhy, Abel Haidan Angga Kusumah Hallwa, Genia Ratu Hamdan Firmansyah, Hamdan Hartiningrum, Chanty Yunie Herdiana, Herdiana Hidayah, Nadia Humairo Azizah Husaini Husaini Husaini, Fakhri Islami, Aziziyah Al Iwan Harsono Janah, Sidanatul Joni Gunawan Josef Hernawan Nudu Judijanto, Loso Karina, Yossi Khairul Anshar Khodijah, Salma Khusniah, Arifah Firda Kushariyadi Kushariyadi Lafifah Lilik Hasanah Lis Ayu Widari, Lis Ayu M. Taufiq Arkan Marbiyanti, Reni Marpaung, Ariping Maryana Maryana, Maryana Mawaddah, Nadiyah Ma’arif, Jaelani Samsul Melisa, Sandra Meriatna Meriatna Meutia Fadilla Miftahul Jannah Moetiah Annisa Roestam Muhammad Akmal Faqih Muhammad Syauqi Harry Mardika Muna, Amalia Izzatul Munawarah, Zahira Mustafa Kamal Mustafa, Fahrina Najwa Khalilah Harahap Nasution, Julaika Nazaruddin Ahmad Nilfatri Nova Aryani Novita Suri, Diana Novrianty Nasution, Irma Novrizaldi Wardana Nur Khoiriyah Nur Wulan Fitria Nurum, Siti Isti’anah Binti P, Adrian Wirahardi Padilah, Rizki Paflefi, Alfi Reza Pamungkas, Guruh Septian Pandjaitan, Budi Sastra Parapat, Bagus Hamdani Pertiwi, Rienanda Ayu Putri, Adelia Rachmat Mulyana Rahmalia, Acnes Rahman, Bilqisti Amalia Rasiqah, Fildza Reza Okva Marwendi Rezky Nurbakti rini hazriani Risty Andini Riyanti, Apriani Rizka, Kharisma Rizki Suwanda Roihan Fuady, Muhammad Rolena, Nitamara Rully, Tutus Safitri, Eli Safrinanda, Safrinanda Sahil, Mohamad Saifuddin Muhammad Jalil Salsabila Zahra Sri Azizah santiadi Salsabila Saptari, Mochamad Ari Saputri, Rissa Fadilla Sari, Riska Kumala Sayuti, Muhammad Selima Aileen Agustina Setiadi, Hafid Sihombing, Dina Agnesia Sofyan, Diana Khairani Sogen, Archangela Sri Meutia Sri Purwati Suherman, Doni Syamsul Bahri Syarifah Akmal Syukriah Syukriah, Syukriah Tambunan, Mangapul P. Tania, Tania Journal Tarigan, M. Husen Syuhada Taufiq Taufiq Tiara Maharani Tiara Pelangi Arafah Tiara Putri Septiardana Trisna Trisna, Trisna Turyandi, Itto Usep Kustiawan wandi Widia Nurdiani, Tanti Wildayati, Salma Wulandari, Ayu Ratna Yahya Nusa Yuhelsy Gayatri Evilia Zaka Suara, Budi Zihni Mahira Zulmiardi, Zulmiardi Zuraida Zuraida