Article Per Year (5 Year)
p-Index From 2021 - 2026
8.084
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Humaniora Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Paedagogia: Jurnal Pendidikan Jurnal Tabarru': Islamic Banking and Finance JURNAL MANAJEMEN eCo-Buss Jurnal Ilmiah Edunomika (JIE) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIEB : Jurnal Ilmiah Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Bussines (JOMB) International Journal of Business, Law, and Education Kalam Cendekia: Jurnal Ilmiah Kependidikan Journal Koperasi Dan Manajemen Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Manajemen DIVERSIFIKASI Social Science Studies Jurnal Ekonomika dan Bisnis Islam East Asian Journal of Multidisciplinary Research (EAJMR) Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pendidikan Administrasi Perkantoran (JPAP) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi PREDIKSI : Jurnal Administrasi dan Kebijakan Studi Akuntansi, Keuangan, dan Manajemen Journal of Innovation Research and Knowledge Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Research Journal on Education Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Business and Investment Review International Journal of Management Research and Economics Multifinance JEBD El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Nusantara Economics and Entrepreneurships Journals Digital Innovation : International Journal Of Management Jurnal Ilmu Ekonomi, Manajemen dan Bisnis International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies Systematic Literature Review Journal Brilliant International Journal of Management and Tourism
Arief Noviarakhman Zagladi
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 72 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 72 Documents
Search

 3   4   5   6   7 
TikTok sebagai Media Pemasaran: Influencer Marketing dan E-WOM Pengaruhi Keputusan Pembelian Skincare Aini, Nurul Qurrotul; Zagladi, Arief Noviarakhman
Studi Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3799

Abstract

Purpose: This study examines the influence of the influencer marketing and e-WOM in TikTok to Purchase decisions of skincare Product. Research/Methodology: This study uses quantitative approach with data collection through online questionnaire distribution to 100 consumers who actively use TikTok. The collected data was analyzed with the assistance of the SmartPLS4 through the inner and outer model testing processes. Results: Influencer marketing and e-WOM has significant and positive effect to skincare product purchase decisions. Conclusions: Skincare business actors can utilize TikTok as an effective and efficient marketing medium to reach a wider market. By collaborating with influential, knowledgeable, and experienced influencers, and by maximizing the spread of positive e-WOM while minimizing the spread of negative e-WOM, it can positively influence consumer purchasing decisions. Limitations: This study has limitations concering the sample size utilized. With a limited sample, the finding may not fully represent the behavior of the entire population of TikTok users or skincare consumers in general. Contribution: This study enriches the literature on digital marketing through influencer and e-WOM, also provides insights for skincare businesses, especially local brands, in developing effective and efficient strategies by leveraging TikTok to attract both domestic and international consumers.
Group Decisions, Between Competitive Motives and Knowledge Sharing : A Study on SME Groups in Malang District Afwan Hariri Agus Prohimi; Lohana Juariyah; Syihabudhin Syihabudhin; Arief Noviarakhman Zagladi
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.104

Abstract

This research was conducted on UMKM groups established based on program instrumentation in the form of community development. The focus of this research is on the dynamics and processes that involve groups as strategic alliances between knowledge sharing and competitive motives. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews and focus group discussions. Identification of research informants was done by snowball sampling through key informants of group leaders and former group mentors. Triangulation of sources and methods was used to ensure the validity of the data. Field data will be collected, classified, reduced, and then interpreted according to the Miles and Huberman method. The group will be able to work and evolve if there is a reciprocal process of interests among its members, such as sharing knowledge. Between competitive motives and the process of sharing knowledge will potentially negate each other in group dynamics. Therefore, this dynamic requires factors that can ensure a balance between the two. How to keep competitive motives at a healthy competitive level and, on the other hand, not interfere with the process of sharing knowledge, which is one of the indicators that the group is working and developing.
A Systematic Literatur Review: Factors Affecting of Expat Employee Performance Basuni, Basuni; Churiyah, Madziatul; Zagladi, Arief Noviarakhman
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.650

Abstract

This literature research effectively found 10 pertinent studies that were taken from papers that were indexed in Scopus (Q1-Q4) using the PRISMA guidelines. Using the Watase Uake program, this analysis classified the themes and demonstrated how the emergent themes were related to one another. The results of this systematic literature review show that several factors affect their performance, including learning orientation, positive affectivity, boundaryless mindset, trust and organizational support, personality and emotional intelligence and cross-cultural competence which includes cultural intelligence and cultural empathy. In addition to these various factors, it also requires cultural adjustment or expatriates adjustment which can be interpreted as an effort from both parties, namely expatriates and the company concerned in reducing cultural and environmental barriers with pro-active efforts from both. Good adjustment skills are required by an expatriate
Pengaruh Gamifikasi dan User Interface terhadap Loyalitas Mahasiswa Universitas PGRI Delta Sidoarjo sebagai Pengguna Aplikasi Shopee Rahma, Nida Adenia; Zagladi, Arief Noviarakhman
Jurnal Penelitian Inovatif Vol 5 No 1 (2025): JUPIN Februari 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.997

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gamifikasi dan user interface terhadap loyalitas ma-hasiswa Universitas PGRI Delta Sidoarjo yang menggunakan aplikasi Shopee. Seiring dengan mening-katnya penggunaan aplikasi belanja daring di kalangan mahasiswa, fitur-fitur yang terdapat dalam ap-likasi, seperti elemen gamifikasi dan desain antarmuka pengguna (user interface), dianggap dapat mempengaruhi tingkat kepuasan dan loyalitas pengguna. Gamifikasi, yang mencakup elemen-elemen sep-erti reward, tantangan, dan level, diyakini dapat meningkatkan keterlibatan pengguna, sedangkan user interface yang menarik dan mudah digunakan dipercaya dapat meningkatkan kenyamanan dalam ber-belanja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 150 mahasiswa aktif Universitas PGRI Delta Sidoarjo yang merupakan pengguna aplikasi Shopee. Data dik-umpulkan menggunakan kuesioner yang dirancang untuk mengukur pengaruh gamifikasi, user interface, dan loyalitas pengguna. Analisis data dilakukan dengan menggunakan uji regresi linier berganda untuk mengetahui sejauh mana gamifikasi dan user interface mempengaruhi loyalitas mahasiswa sebagai pengguna aplikasi Shopee. Hasil penelitian menunjukkan bahwa gamifikasi dan user interface memiliki pengaruh signifikan terhadap loyalitas mahasiswa pengguna Shopee. Penelitian ini diharapkan dapat memberikan wawasan bagi pengembang aplikasi e-commerce dalam merancang fitur yang dapat mening-katkan keterlibatan dan loyalitas pengguna, khususnya di kalangan mahasiswa.
Pengaruh Brand Image dan Electronic Word Of Mouth (E-WOM) terhadap Keputusan Pembelian Smartphone Samsung di Kota Malang Oktaviani, Fadhilah Nur; Zagladi, Arief Noviarakhman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13290

Abstract

This study aims to analyze the influence of Brand Image and Electronic Word of Mouth (E-WOM) on purchasing decisions for Samsung smartphones in Malang City. This study uses a quantitative method with an explanatory research approach to explain the relationship between variables. The population of the study was Samsung smartphone users in Malang City with a sample of 73 respondents selected using the purposive non-probability sampling method. Data analysis was carried out by testing validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination test. The results showed that Brand Image had a significant effect on purchasing decisions with a significance value of 0.000 (<0.05), while E-WOM did not have a significant effect on purchasing decisions with a significance value of 0.060 (>0.05). These results indicate that a strong brand image is the main factor in driving Samsung smartphone purchasing decisions, while the influence of E-WOM tends to be lower because consumers rely more on personal experience in their purchasing decisions. This study provides implications that companies need to strengthen their brand image by emphasizing product quality, technological innovation, and after-sales service to increase consumer trust and loyalty. In addition, E-WOM-based marketing strategies still need to be optimized to be more effective in influencing consumer purchasing decisions. Keywords: Brand Image, Electronic Word of Mouth (E-WOM), Purchasing Decision, Samsung Smartphone
Pengaruh Pemasaran Digital dan Promosi Penjualan terhadap Keputusan Pembelian Konsumen pada Produk IQOS di Indonesia Gozi, Ahmad; Zagladi, Arief Noviarakhman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13325

Abstract

This study aims to analyze the influence of digital marketing and sales promotion on consumer purchasing decisions for IQOS products in Indonesia. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling techniques. The results of the validity test showed that all questionnaire items were valid. Regression analysis showed that digital marketing had a positive and significant effect on purchasing decisions with a regression coefficient of 0.65 (p <0.05), while sales promotion also had a positive and significant effect with a coefficient of 0.45 (p <0.05). The R² value of 0.63 indicates that 63% of the variability in purchasing decisions can be explained by the two independent variables. These findings indicate that digital marketing has a greater influence than sales promotion in increasing consumer purchasing decisions. Effective digital marketing strategies through social media, online advertising, and the use of big data are key factors in building brand awareness and increasing consumer engagement. Meanwhile, sales promotion plays a more short-term role as a stimulus to attract the attention of new consumers. Therefore, companies are advised to optimize digital marketing to increase customer loyalty and encourage repeat purchases. Keywords: Purchase Decision, Digital Marketing, Sales Promotion
TINJAUAN LITERATUR SISTEMATIS TENTANG MANAJEMEN SUMBER DAYA MANUSIA: TOPIK DAN TREN Daris Itsar Samudra; Sopiah, Sopiah; Arief Noviarakhman Zagladi
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9657

Abstract

Manajemen Sumber Daya Manusia (SDM) memegang peranan vital dalam menentukan efektivitas operasional suatu organisasi. Era digitalisasi yang tumbuh dengan pesat, praktik manajemen SDM mengalami transformasi signifikan untuk menjawab tantangan dan kebutuhan organisasi yang semakin dinamis. Sebagai fungsi strategis, manajemen SDM bertujuan mengelola potensi dan kompetensi manusia secara efektif. Manajemen yang efektif tidak hanya dapat meningkatkan produktivitas, mendorong perkembangan individu dan organisasi. Meskipun konsep dan praktik manajemen SDM telah diterapkan di berbagai bidang, belum banyak penelitian yang secara mendalam mengidentifikasi ruang lingkup penerapannya serta tren implementasinya. Penelitian ini bertujuan untuk mengeksplorasi hasil implementasi manajemen SDM dengan menggunakan data dari berbagai penelitian terkait yang dipublikasikan dalam rentang waktu 2015–2024. Pendekatan yang digunakan dalam penelitian ini adalah Systematic Literature Review (SLR), sebuah metode sistematis yang dirancang untuk mengidentifikasi, menganalisis, mengevaluasi, dan menyimpulkan temuan-temuan yang relevan dari literatur yang telah diterbitkan. Melalui metode ini, penelitian dapat memberikan gambaran menyeluruh mengenai perkembangan implementasi manajemen SDM. Hasil penelitian menunjukkan bahwa penerapan manajemen SDM paling dominan pada topik yang berkaitan dengan teknologi, dengan total 13 penelitian. Selain itu, manajemen SDM juga diterapkan pada topik lain seperti pandemi COVID-19, knowledge management, dan industri, masing-masing sebanyak 4 penelitian. Data ini menunjukkan bahwa fokus utama implementasi manajemen SDM cenderung berkaitan dengan inovasi teknologi dan tantangan global seperti pandemi. Secara temporal, penerapan manajemen SDM mencapai puncaknya pada tahun 2021, di mana banyak organisasi beradaptasi terhadap perubahan yang disebabkan oleh pandemi global. Tren ini kembali meningkat pada tahun 2023, mencerminkan upaya berkelanjutan dalam mengintegrasikan praktik-praktik manajemen SDM yang adaptif dengan kebutuhan organisasi yang terus berkembang. Dalam penelitian ini memapaparkan manajemen SDM dengan menawarkan wawasan baru mengenai tren dan pola implementasinya. Selain itu, hasil temuan ini diharapkan dapat menjadi acuan bagi praktisi dalam mengidentifikasi peluang untuk pengembangan lebih lanjut di bidang ini.
Expatriate Adjusment And Job Performance Multinational Company: A Systematic Literatur Review Parawansah, Rosa Indah; Madziatul Churiyah; Arief Noviarakhman Zagladi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.5807

Abstract

By using PRISMA principles, this literature review succeeded in identifying relevant researchoriginating from Scopus indexed articles. This analysis groups themes and shows theinterrelationships of emerging themes using Watase Uake software. The results of thissystematic literature review indicate that expatriates need to pay attention to the new culturein their workplace; they also need organizational and family support; Pre-departure trainingprograms aimed at increasing intelligence, such as language training, can speed expatriateadjustment. Apart from that, good adaptability is very important for expatriates. Apart fromthe things above, an expatriate needs cultural adjustment or adjustment. Efforts by bothparties, namely expatriates and the company concerned, to reduce barriers to cultural andenvironm
Pengaruh Fear of Missing Out (FOMO) dan Viral Marketing yang Ditimbulkan oleh Tiktok Terhadap Keputusan Pembelian Gadget Terbaru di Kalangan Mahasiswa Kota Malang Enjelika, Enjelika; Zagladi, Arief Noviarakhman
BUDGETING : Journal of Business, Management and Accounting Vol. 6 No. 2 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i2.13286

Abstract

This research aims to analyze the influence of Fear of Missing Out (Fomo) and viral marketing caused by TikTok on students' decisions to purchase the latest gadgets in Malang City. This research uses quantitative methods and descriptive research type. The sampling technique uses non-probability sampling and is carried out using purposive sampling. The sample in this research were active Malang City students who used the TikTok application. The data collection technique uses a questionnaire. The data obtained were analyzed using the multiple regression analysis method with the help of the SPSS program.   Keywords: Fear Of Missing Out (Fomo), Purchase Decisions, Viral Marketing
The Influence of Electronic Word of Mouth and Hedonic Shopping Motives on Impulse Buying in Shopee Flash Sales Users: A Study on Shopee Users in Malang City Fitriani, Nur Afika; Zagladi, Arief Noviarakhman
BUDGETING : Journal of Business, Management and Accounting Vol. 6 No. 2 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i2.13287

Abstract

With the increasing number of internet users in Indonesia, people are starting to experience changes in behavior and mindset, whereas modern society prefers practical and efficient things. One of the changes in people's behavior is in terms of shopping, previously, people preferred to shop directly by coming to the store they wanted to visit and of course, it would take a long time or process, in contrast to now that people prefer to shop online with a shorter time or process using e-commerce. This study was conducted to examine the factors that influence consumer behavior in making impulse purchases on Shopee. Factors that influence impulse buying on Shopee are thought to be influenced by electronic word of mouth and hedonic shopping motives. This study uses quantitative research using IBM SPSS 26. A sample of 100 questionnaires was distributed to respondents, with the assumption that if more than 30 questionnaires were filled in. The results show that electronic word of mouth has no effect on impulse buying, hedonic shopping motives affect impulse buying, and simultaneously electronic word of mouth and hedonic shopping motives affect impulse buying.   Keywords: Electronic Word Of Mouth, Hedonic Shopping Motives, Impulse Buyinga
Co-Authors Abul Hasan Asyari Achmad Murdiono Afwan Hariri Ahmad Taufiqurrahman Asy&#039;ari Ahmad Wahyudin Aini, Nurul Qurrotul AMELIA SETYAWATI Amelia Sugangga Aris, Nyuherno Arlindo do Ceu Fatima Asyari, Abul Hasan Basuni, Basuni Buyung Adi Dharma Cecilia Indah Hapsari Christianadi, Januar Ika Damis Veri Budianto Daris Itsar Samudra Djoewita Egie Nugraha, Diki Eko Juni Wahyudi Elfia Nora, Elfia Enjelika, Enjelika Ernawati Ernawati Fadilla, Dian Fajar Azmi Kurniawan, Fajar Azmi Firda Nosita Fitriani, Nur Afika Fitriyah Fitriyah Gozi, Ahmad Handri Dian Wahyudi Helmi Abidin Hikmawati, Kuncoro Aprilia Imam Mukhlis Imam Muklhlis Ismawati, Lilik Iva Khoiril Mala Jayen, Fredy Kusumaningrum, Dyah Ayu Dwi Lohana Juariyah Madziatul Churiyah MARIA BINTANG Markhamah, Siti Masula, Fariham Muhammad Ajye Saputra Nadliroh, Indah Datin Nuril Aulia Munawaroh Nurmalisa Nurmalisa Nurus Sjamsi Oktaviani, Fadhilah Nur Parawansah, Rosa Indah Prabowo, Stanley Puji Handayani Puji Handayati Purwanitasari, Lili Putri Pertiwi, Nicky Esa Chita Pyng, How Shwu Rachmawati, Dita Rahma, Nida Adenia Rahman, Iradah Ratna Mitasari Readi, Robbi Resty Agustin Resty Agustin Rifqa Faulia Putri Rohmanulloh, Arif santoso, fuji Sa’adah, Najmas Shafa' Annisa Puspasari Sinta Puspitasari, Dewi Sopiah, Sopiah Sopiah, Sopiah Sugangga, Rayyan Sugiarti Ramadhan, Tri Sutrisno Sutrisno Syihabudhin Tani, Lukas Greddyansyah Wibisono, Yohanes Yandi, Andri Yusnita Wardani