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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi JRMSI - Jurnal Riset Manajemen Sains Indonesia Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Paedagogia: Jurnal Pendidikan Jurnal Tabarru': Islamic Banking and Finance JURNAL MANAJEMEN eCo-Buss Jurnal Ilmiah Edunomika (JIE) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIEB : Jurnal Ilmiah Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Bussines (JOMB) International Journal of Business, Law, and Education Kalam Cendekia: Jurnal Ilmiah Kependidikan Journal Koperasi Dan Manajemen Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Social Science Studies Jurnal Ekonomika dan Bisnis Islam East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pendidikan Administrasi Perkantoran (JPAP) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi PREDIKSI : Jurnal Administrasi dan Kebijakan Studi Akuntansi, Keuangan, dan Manajemen Journal of Innovation Research and Knowledge Indonesian Research Journal on Education Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Business and Investment Review International Journal of Management Research and Economics Multifinance JEBD Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Nusantara Economics and Entrepreneurships Journals Digital Innovation : International Journal Of Management Jurnal Ilmu Ekonomi, Manajemen dan Bisnis International Journal of Economics, Business and Innovation Research Systematic Literature Review Journal Brilliant International Journal of Management and Tourism
Arief Noviarakhman Zagladi
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

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Pengaruh Pemasaran Digital dan Promosi Penjualan terhadap Keputusan Pembelian Konsumen pada Produk IQOS di Indonesia Gozi, Ahmad; Zagladi, Arief Noviarakhman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13325

Abstract

This study aims to analyze the influence of digital marketing and sales promotion on consumer purchasing decisions for IQOS products in Indonesia. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling techniques. The results of the validity test showed that all questionnaire items were valid. Regression analysis showed that digital marketing had a positive and significant effect on purchasing decisions with a regression coefficient of 0.65 (p <0.05), while sales promotion also had a positive and significant effect with a coefficient of 0.45 (p <0.05). The R² value of 0.63 indicates that 63% of the variability in purchasing decisions can be explained by the two independent variables. These findings indicate that digital marketing has a greater influence than sales promotion in increasing consumer purchasing decisions. Effective digital marketing strategies through social media, online advertising, and the use of big data are key factors in building brand awareness and increasing consumer engagement. Meanwhile, sales promotion plays a more short-term role as a stimulus to attract the attention of new consumers. Therefore, companies are advised to optimize digital marketing to increase customer loyalty and encourage repeat purchases. Keywords: Purchase Decision, Digital Marketing, Sales Promotion
TINJAUAN LITERATUR SISTEMATIS TENTANG MANAJEMEN SUMBER DAYA MANUSIA: TOPIK DAN TREN Daris Itsar Samudra; Sopiah, Sopiah; Arief Noviarakhman Zagladi
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9657

Abstract

Manajemen Sumber Daya Manusia (SDM) memegang peranan vital dalam menentukan efektivitas operasional suatu organisasi. Era digitalisasi yang tumbuh dengan pesat, praktik manajemen SDM mengalami transformasi signifikan untuk menjawab tantangan dan kebutuhan organisasi yang semakin dinamis. Sebagai fungsi strategis, manajemen SDM bertujuan mengelola potensi dan kompetensi manusia secara efektif. Manajemen yang efektif tidak hanya dapat meningkatkan produktivitas, mendorong perkembangan individu dan organisasi. Meskipun konsep dan praktik manajemen SDM telah diterapkan di berbagai bidang, belum banyak penelitian yang secara mendalam mengidentifikasi ruang lingkup penerapannya serta tren implementasinya. Penelitian ini bertujuan untuk mengeksplorasi hasil implementasi manajemen SDM dengan menggunakan data dari berbagai penelitian terkait yang dipublikasikan dalam rentang waktu 2015–2024. Pendekatan yang digunakan dalam penelitian ini adalah Systematic Literature Review (SLR), sebuah metode sistematis yang dirancang untuk mengidentifikasi, menganalisis, mengevaluasi, dan menyimpulkan temuan-temuan yang relevan dari literatur yang telah diterbitkan. Melalui metode ini, penelitian dapat memberikan gambaran menyeluruh mengenai perkembangan implementasi manajemen SDM. Hasil penelitian menunjukkan bahwa penerapan manajemen SDM paling dominan pada topik yang berkaitan dengan teknologi, dengan total 13 penelitian. Selain itu, manajemen SDM juga diterapkan pada topik lain seperti pandemi COVID-19, knowledge management, dan industri, masing-masing sebanyak 4 penelitian. Data ini menunjukkan bahwa fokus utama implementasi manajemen SDM cenderung berkaitan dengan inovasi teknologi dan tantangan global seperti pandemi. Secara temporal, penerapan manajemen SDM mencapai puncaknya pada tahun 2021, di mana banyak organisasi beradaptasi terhadap perubahan yang disebabkan oleh pandemi global. Tren ini kembali meningkat pada tahun 2023, mencerminkan upaya berkelanjutan dalam mengintegrasikan praktik-praktik manajemen SDM yang adaptif dengan kebutuhan organisasi yang terus berkembang. Dalam penelitian ini memapaparkan manajemen SDM dengan menawarkan wawasan baru mengenai tren dan pola implementasinya. Selain itu, hasil temuan ini diharapkan dapat menjadi acuan bagi praktisi dalam mengidentifikasi peluang untuk pengembangan lebih lanjut di bidang ini.
Pengaruh Fear of Missing Out (FOMO) dan Viral Marketing yang Ditimbulkan oleh Tiktok Terhadap Keputusan Pembelian Gadget Terbaru di Kalangan Mahasiswa Kota Malang Enjelika, Enjelika; Zagladi, Arief Noviarakhman
BUDGETING : Journal of Business, Management and Accounting Vol. 6 No. 2 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i2.13286

Abstract

This research aims to analyze the influence of Fear of Missing Out (Fomo) and viral marketing caused by TikTok on students' decisions to purchase the latest gadgets in Malang City. This research uses quantitative methods and descriptive research type. The sampling technique uses non-probability sampling and is carried out using purposive sampling. The sample in this research were active Malang City students who used the TikTok application. The data collection technique uses a questionnaire. The data obtained were analyzed using the multiple regression analysis method with the help of the SPSS program.   Keywords: Fear Of Missing Out (Fomo), Purchase Decisions, Viral Marketing
The Influence of Electronic Word of Mouth and Hedonic Shopping Motives on Impulse Buying in Shopee Flash Sales Users: A Study on Shopee Users in Malang City Fitriani, Nur Afika; Zagladi, Arief Noviarakhman
BUDGETING : Journal of Business, Management and Accounting Vol. 6 No. 2 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i2.13287

Abstract

With the increasing number of internet users in Indonesia, people are starting to experience changes in behavior and mindset, whereas modern society prefers practical and efficient things. One of the changes in people's behavior is in terms of shopping, previously, people preferred to shop directly by coming to the store they wanted to visit and of course, it would take a long time or process, in contrast to now that people prefer to shop online with a shorter time or process using e-commerce. This study was conducted to examine the factors that influence consumer behavior in making impulse purchases on Shopee. Factors that influence impulse buying on Shopee are thought to be influenced by electronic word of mouth and hedonic shopping motives. This study uses quantitative research using IBM SPSS 26. A sample of 100 questionnaires was distributed to respondents, with the assumption that if more than 30 questionnaires were filled in. The results show that electronic word of mouth has no effect on impulse buying, hedonic shopping motives affect impulse buying, and simultaneously electronic word of mouth and hedonic shopping motives affect impulse buying.   Keywords: Electronic Word Of Mouth, Hedonic Shopping Motives, Impulse Buyinga
Pengaruh Insentif Kerja dan Motivasi Kerja terhadap Kinerja Karyawan Toko Yasfit Ahmad Taufiqurrahman Asy&#039;ari; Arief Noviarakhman Zagladi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 1 (2025): ALIGNMENT : Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i1.13351

Abstract

This research aims to investigate the influence of work incentives and work motivation on employee performance at the Yasfit Store. The method used is a quantitative approach with a survey design, where data is collected through questionnaires distributed to 80 Yasfit Shop employees. Data analysis was carried out using multiple linear regression to test the proposed hypothesis. The research results show that work incentives have a positive and significant effect on employee performance with a significance value of 0.002, while work motivation also shows a significant positive effect with a significance value of 0.004. These findings indicate that increasing incentives and motivation can improve employee performance significantly. Therefore, Yasfit Store management is advised to design more attractive incentive programs and create a supportive work environment to increase employee motivation. It is hoped that this research can contribute to the development of human resource management strategies in the retail sector. Keywords : Incentives,Work Motivation, Employee Performance
APPLICATION OF THE WORKLOAD INDICATORS OF STAFFING NEED METHOD IN ACHIEVING HOSPITAL SERVICE QUALITY IN DEVELOPING COUNTRIES: SYSTEMATIC LITERATURE REVIEW Yusnita Wardani; Sopiah; Noviarakhman Zagladi, Arief
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 12 No 3 (2024): December
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v12n3.p391-405

Abstract

Phenomenon/Issue: This research is not only related to WISN to measure the level of workload but how the results of this WISN methodology can be used as an evaluation of the achievement of hospital service quality, especially in this study are hospitals in developing countries. Purpose: This study aims to find out how the application of the WISN method in developing country hospitals in achieving hospital service quality. Novelty:This research only focuses on the results of existing research in developing countries so it cannot be generalized. Research Methods:This study uses the SLR method to collect articles related to the implementation of WISN in developing countries published between 2019 and 2024. Results: The application of the WISN method in hospitals in developing countries is very effective in determining the shortage of labor that results in an increased workload, so that performance is not optimal. Management is needed that can organize or allocate labor according to workload analysis. In addition, to optimize the workforce, it is necessary to carry out training to improve the competence of the workforce, because the quality of the workforce affects the achievement of the quality of hospital services. Research Contributions: With this study, it can be used by hospitals as a consideration in evaluating their health workforce in terms of number and competence.
Bibliometric Analysis with VOSviewer on Workplace Diversity and Its Implications for Organizational Practices Wibisono, Yohanes; Sopiah, Sopiah; Zagladi, Arief Noviarakhman
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n1.p21-40

Abstract

This study applies a bibliometric approach to evaluate publication trends related to "Workplace Diversity and Its Implications for Organizational Practices" in Scopus-indexed scientific journals from 2020 to 2024. The increasing urgency to address workplace diversity stems from globalization, evolving workforce demographics, and the growing demand for equitable and inclusive organizational practices. Diversity management is critical for enhancing innovation, improving employee well-being, and addressing social equity challenges in both developed and developing nations. Utilizing the VOSviewer software, this study analyzes publication patterns, author affiliations, and keyword distributions associated with workplace diversity topics. From the 60 articles reviewed, findings indicate that interest in workplace diversity fluctuated, with the highest number of publications recorded in 2024. The results also reveal that the United States is the largest contributor to publications on this topic, followed by India and the United Kingdom. Network visualization analysis highlights key terms such as "Diversity," "Workplace Diversity," and "Inclusion," underscoring diversity’s pivotal role in enhancing inclusion and driving organizational performance. This study provides insights into publication trends and identifies potential areas for future research in workplace diversity and its implications for organizational practices.
The Mapping Person Job-Fiton Human Resource Management: Bibliometric Analysis on Scopus Database Purwanitasari, Lili; Sopiah, Sopiah; Zagladi, Arief Noviarakhman
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n1.p41-56

Abstract

In the changing working world, the perception of Person-Job Fit (fit between an individual and a job) plays a crucial role in improving employee performance and satisfaction. This fit involves an individual's abilities, competency/knowledge, interests as well as values with the demands, responsibilities, and work environment, which is the main focus of various studies related to person-job fit. This study aims to mapping out and provide a bibliometric overview of the topic of person-job fit, to identifying research trends by uncovering popular topics, identifying the relationship between concepts such as job satisfaction, organization commitment, and job performance, demonstrating commonly used approaches of methodology such as equation structural modelling, mapping the network authors, institutions, and countries that can build collaboration, and helping researchers quickly and systematically find relevant literature and lastly the result support the strategic development of Human Resource theory and practices. The research data was taken from articles published in the Scopus database between 2019 and 2024, and 63 articles were found using the VOSviewer application. The results showed that the most articles on person-job fit were published in 2022 (15 articles), with the journal “International Journal of Human Resource Management” as the most frequently published. The most affiliations came from the National Institute of Development Administration with 2 documents, while China was the country with the most publications. The topic is mainly covered in the area of business, management, and accounting. Keywords often associated with person-job fit include:Person-Organization Fit, Job Satisfaction, Turnover Intention, Person-Environment Fit, Job Performance, Organizational Commitment, Work Environment, Work Engagement, Job Involvement, and Structural Equation Modelling.
The Influence of Price and Quantity on Sales Mediated by Promotions (Study at PT The Univenus for the 2019-2023 Period) Prabowo, Stanley; Sopiah, Sopiah; Zagladi, Arief Noviarakhman
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n1.p5-20

Abstract

This study aims to investigate the influence of price and quantity on sales mediated by promotions at PT The Univenus during the 2019–2023 period. This study uses a quantitative approach as the research method, this study examines the relationship between independent variables (price and quantity) and dependent variables (sales) with promotion as a mediating variable whose data is processed by the SEM-PLS method. The results show that price and quantity have a significant influence on sales, and promotions reinforce this relationship. Competitive pricing increases sales volume, especially when products are promoted, as well as adequate quantities encourage larger purchases in a multi-unit promotional strategy. Effective promotions not only increase short-term sales but also help build brand loyalty. This study fills a gap in the literature on the interaction of price elasticity, promotion, and consumer response in the manufacturing industry. To increase sales and market position. From the results of this study, PT The Univenus is recommended to implement effective promotional strategies, such as multi-unit discounts and competitive prices.
RECRUITMENT IN DIGITALIZATION ERA ANALISIS BIBLIOMETRIK PADA DATABASE SCOPUS Hikmawati, Kuncoro Aprilia; Sopiah; Arief Noviarakhman Zagladi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital secara signifikan telah mempengaruhi proses rekrutmen tenaga kerja di era digital, di mana proses tradisional bertransformasi menjadi lebih efisien melalui penggunaan teknologi. Namun, masih terbatasnya penelitian yang membahas secara mendalam tentang bagaimana digitalisasi mempengaruhi rekrutmen menciptakan gap pengetahuan di bidang ini. Penelitian ini menggunakan metode analisis bibliometrik terhadap 72 artikel bertema “Recruitment in Digitalization Era” yang dipublikasikan di database Scopus antara tahun 2019-2024. Data dianalisis menggunakan perangkat lunak VOSviewer untuk memetakan tren, pola publikasi, serta kata kunci yang dominan. Hasil penelitian menunjukkan bahwa puncak publikasi terjadi pada tahun 2020 dengan 15 dokumen, dan mayoritas dokumen berbentuk artikel ilmiah. Amerika Serikat menjadi negara dengan kontribusi terbesar, diikuti oleh Inggris. Artikel dengan jumlah sitasi tertinggi berasal dari penelitian terkait platform kesehatan digital dan pengelolaan rekrutmen. Analisis bibliometrik menunjukkan bahwa kata kunci yang paling sering digunakan adalah "recruitment", "digital transformation", dan "social media". Temuan ini memperlihatkan bahwa meskipun topik rekrutmen di era digital semakin banyak dibahas, peluang penelitian lebih lanjut masih terbuka, khususnya pada pengembangan alat rekrutmen berbasis digital yang dapat meningkatkan efektivitas proses rekrutmen di berbagai sektor. Implikasi dari penelitian ini adalah perlunya inovasi dalam alat rekrutmen digital agar sesuai dengan kebutuhan industri dan dapat bersaing dalam lingkungan kerja yang semakin terdigitalisasi. Kata kunci: Rektrumen, Digitalisasi, Era
Co-Authors Abul Hasan Asyari Afwan Hariri Ahmad Taufiqurrahman Asy&#039;ari Ahmad Wahyudin Aini, Nurul Qurrotul AMELIA SETYAWATI Amelia Sugangga Aris, Nyuherno Arlindo do Ceu Fatima Asyari, Abul Hasan Aulia Ramadhani Basuni, Basuni Buyung Adi Dharma Cecilia Indah Hapsari Christianadi, Januar Ika Damis Veri Budianto Dara Anindya Putri Umagapi Daris Itsar Samudra Djoewita Early Harison Mahardhika Egie Nugraha, Diki Eko Juni Wahyudi Elfia Nora, Elfia Enjelika, Enjelika Ernawati Ernawati Fadilla, Dian Fahriski, Dimas Fajar Azmi Kurniawan, Fajar Azmi Feri Andika Prasetya Firda Nosita Fitriani, Nur Afika Fitriyah Fitriyah Fuji Santoso Gozi, Ahmad Handri Dian Wahyudi Helmi Abidin Hikmawati, Kuncoro Aprilia Imam Mukhlis Imam Muklhlis Ismawati, Lilik Iva Khoiril Mala Jayen, Fredy Jefry Wahyu Santoso Kevin Ghulaman Silmi Kusumaningrum, Dyah Ayu Dwi Lohana Juariyah Madziatul Churiyah MARIA BINTANG Markhamah, Siti Masula, Fariham Muhammad Ajye Saputra Muhammad Maulana Ibrahim Nadliroh, Indah Datin Nurmalisa Nurmalisa Nurus Sjamsi Oktaviani, Fadhilah Nur Prabowo, Stanley Puji Handayani Puji Handayati Purwanitasari, Lili Putri Pertiwi, Nicky Esa Chita Pyng, How Shwu Rachmawati, Dita Rahma, Nida Adenia Rahman, Iradah Ranny Fitria Puspitasari Ratna Mitasari Readi, Robbi Resty Agustin Rifqa Faulia Putri Rohmanulloh, Arif Sa’adah, Najmas Shafa' Annisa Puspasari Shafira Widya Ramadhanti Sinta Puspitasari, Dewi Sopiah, Sopiah Sopiah, Sopiah Sugangga, Rayyan Sugiarti Ramadhan, Tri Sunarto Budiono Suryowanto Sutrisno Sutrisno Syihabudhin Tani, Lukas Greddyansyah Ulfa, Dina Maria Wibisono, Yohanes Witjaksono Yandi, Andri Yusnita Wardani