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Enhancing the Quality of Islamic Higher Education through Islamic Consumer Value Fitriyah, Fitriyah; Mukhlis, Imam; Noviarakhman Zagladi, Arief
Jurnal Ekonomika dan Bisnis Islam Vol 6 No 3 (2023): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v6n3.p1-10

Abstract

The main consumers for educational institutions are students, it is necessary to know the considerations of students in making decisions to study at Islamic Religious Universities (PTKIN). The concept of customer perceived value (CPV) can be applied to research that focuses on muslin consumers by adding Islamic attributes. The purpose of this research is to identify the Islamic value that should be in PTKIN as a strategy to improve its quality. This research uses qualitative research methods. The informants of this research are students of the Faculty of Economics, State Islamic University of Malang, a total of 12 students from 2020sd 2022. Data collection in this study includes direct observation, interviews with informants and documentation studies. Analysis stages include data collection, data reduction, data presentation, data coding. From the results of interviews and then coding, it shows that the concept of customer perceived value can also be applied to college consumers. CPV aspects are summarised in 3 points, namely Islamic Academic, Islamic Value, and Islamic Attribute. This research contributes to university-level decision makers by focusing on these three attributes to be developed into a policy. This research can be further developed by quantitatively testing of these three aspects.
Pengaruh Brand Love Terhadap Purchase Intention Melalui Brand Jealousy Shafa' Annisa Puspasari; Arief Noviarakhman Zagladi
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1802

Abstract

The consumption of luxury goods in the world is currently increasing. However, for some people, purchasing luxury branded goods is not only to meet basic needs, but also to show their exclusivity and social class in front of the public. The purpose of this study was to determine the factors that can influence purchasing interest such as brand love and brand jealousy. This study uses a quantitative method with descriptive and explanatory research types. To determine this influence, a survey was conducted using a questionnaire distributed to 100 respondents. The data analysis technique was carried out using Partial Least Square (PLS) using SmartPLS software. The results of the study showed that brand love has a direct and indirect effect on purchasing interest mediated by brand jealousy. Brand love was also found to have a positive effect on brand jealousy. In addition, brand jealousy also has a positive effect on purchase intention.
THE EFFECT OF FOREIGN AND DOMESTIC INVESTMENT ON ECONOMIC GROWTH WITH THE UNEMPLOYMENT RATE AS AN INTERVENING VARIABLE Markhamah, Siti; Mukhlis, Imam; Zagladi, Arief Noviarakhman
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v2i3.54

Abstract

This research aims to analyze the influence of Foreign Direct Investment (FDI) and Domestic Direct Investment (DDI) on economic growth through the open unemployment rate (OUR) as an intervening variable. The research object covers Balikpapan City from 2010 to 2023. A quantitative research method is used together with the path analysis technique. The research results indicate that partially, FDI does not significantly affect the unemployment rate but has a negative and significant influence on economic growth. DDI has a negative and significant effect on the unemployment rate and a significant positive effect on economic growth. The unemployment rate has a negative and significant effect on economic growth. Based on path analysis results, the unemployment rate only successfully mediates significant influence between FDI and economic growth, but in the relationship between DDI and economic growth, it fails to mediate
The influence of word of mouth and green marketing on purchase intention with brand image as a mediating variable Sinta Puspitasari, Dewi; Noviarakhman Zagladib, Arief
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of Word of Mouth and Green Marketing on Purchase Intention, with Brand Image serving as a mediating variable. The research focuses on Generation Z (aged 20-24 years) in Malang City, specifically users of Lee Minerale bottled water. The research is explanatory in nature, seeking to clarify the causal relationships among various variables. The population for this study includes 64,130 individuals within the specified age group in Malang City, based on BPS data from 2023. The sample was selected using nonprobability sampling with a purposive sampling technique. The study employs a quantitative approach, with data collected through questionnaires and measured using a Likert scale. Hypothesis testing was conducted using the t-test to determine whether the independent variables significantly influence the dependent variable. The findings indicate that all variables have an impact, though Green Marketing does not significantly affect Purchase Intention.
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA, ETOS KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN: STUDI PADA PT. TJIWI KIMIA Christianadi, Januar Ika; Sopiah, Sopiah; Zagladi, Arief Noviarakhman
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 4 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i4.999

Abstract

This study aims to analyze the impact of work discipline, work motivation, work ethic, and work environment on employee productivity at PT. Tjiwi Kimia. In the competitive era of globalization, employee productivity has become a crucial factor for a company's success, particularly in the manufacturing sector. The research uses a quantitative approach with an explanatory method and survey through questionnaires distributed to a sample of employees using stratified random sampling technique. The results of the analysis show that work discipline, work motivation, work ethic, and work environment significantly affect employee productivity, both individually and simultaneously. Work discipline and motivation were found to have the greatest contribution to improving productivity. The study concludes that managing these factors is essential for the company to enhance efficiency and competitiveness. Therefore, it is recommended that PT. Tjiwi Kimia improve its programs on discipline, motivation, and creating a conducive work environment to achieve optimal productivity.
TikTok sebagai Media Pemasaran: Influencer Marketing dan E-WOM Pengaruhi Keputusan Pembelian Skincare Aini, Nurul Qurrotul; Zagladi, Arief Noviarakhman
Studi Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3799

Abstract

Purpose: This study examines the influence of the influencer marketing and e-WOM in TikTok to Purchase decisions of skincare Product. Research/Methodology: This study uses quantitative approach with data collection through online questionnaire distribution to 100 consumers who actively use TikTok. The collected data was analyzed with the assistance of the SmartPLS4 through the inner and outer model testing processes. Results: Influencer marketing and e-WOM has significant and positive effect to skincare product purchase decisions. Conclusions: Skincare business actors can utilize TikTok as an effective and efficient marketing medium to reach a wider market. By collaborating with influential, knowledgeable, and experienced influencers, and by maximizing the spread of positive e-WOM while minimizing the spread of negative e-WOM, it can positively influence consumer purchasing decisions. Limitations: This study has limitations concering the sample size utilized. With a limited sample, the finding may not fully represent the behavior of the entire population of TikTok users or skincare consumers in general. Contribution: This study enriches the literature on digital marketing through influencer and e-WOM, also provides insights for skincare businesses, especially local brands, in developing effective and efficient strategies by leveraging TikTok to attract both domestic and international consumers.
Group Decisions, Between Competitive Motives and Knowledge Sharing : A Study on SME Groups in Malang District Afwan Hariri Agus Prohimi; Lohana Juariyah; Syihabudhin Syihabudhin; Arief Noviarakhman Zagladi
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.104

Abstract

This research was conducted on UMKM groups established based on program instrumentation in the form of community development. The focus of this research is on the dynamics and processes that involve groups as strategic alliances between knowledge sharing and competitive motives. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews and focus group discussions. Identification of research informants was done by snowball sampling through key informants of group leaders and former group mentors. Triangulation of sources and methods was used to ensure the validity of the data. Field data will be collected, classified, reduced, and then interpreted according to the Miles and Huberman method. The group will be able to work and evolve if there is a reciprocal process of interests among its members, such as sharing knowledge. Between competitive motives and the process of sharing knowledge will potentially negate each other in group dynamics. Therefore, this dynamic requires factors that can ensure a balance between the two. How to keep competitive motives at a healthy competitive level and, on the other hand, not interfere with the process of sharing knowledge, which is one of the indicators that the group is working and developing.
A Systematic Literatur Review: Factors Affecting of Expat Employee Performance Basuni, Basuni; Churiyah, Madziatul; Zagladi, Arief Noviarakhman
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.650

Abstract

This literature research effectively found 10 pertinent studies that were taken from papers that were indexed in Scopus (Q1-Q4) using the PRISMA guidelines. Using the Watase Uake program, this analysis classified the themes and demonstrated how the emergent themes were related to one another. The results of this systematic literature review show that several factors affect their performance, including learning orientation, positive affectivity, boundaryless mindset, trust and organizational support, personality and emotional intelligence and cross-cultural competence which includes cultural intelligence and cultural empathy. In addition to these various factors, it also requires cultural adjustment or expatriates adjustment which can be interpreted as an effort from both parties, namely expatriates and the company concerned in reducing cultural and environmental barriers with pro-active efforts from both. Good adjustment skills are required by an expatriate
Pengaruh Gamifikasi dan User Interface terhadap Loyalitas Mahasiswa Universitas PGRI Delta Sidoarjo sebagai Pengguna Aplikasi Shopee Rahma, Nida Adenia; Zagladi, Arief Noviarakhman
Jurnal Penelitian Inovatif Vol 5 No 1 (2025): JUPIN Februari 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.997

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gamifikasi dan user interface terhadap loyalitas ma-hasiswa Universitas PGRI Delta Sidoarjo yang menggunakan aplikasi Shopee. Seiring dengan mening-katnya penggunaan aplikasi belanja daring di kalangan mahasiswa, fitur-fitur yang terdapat dalam ap-likasi, seperti elemen gamifikasi dan desain antarmuka pengguna (user interface), dianggap dapat mempengaruhi tingkat kepuasan dan loyalitas pengguna. Gamifikasi, yang mencakup elemen-elemen sep-erti reward, tantangan, dan level, diyakini dapat meningkatkan keterlibatan pengguna, sedangkan user interface yang menarik dan mudah digunakan dipercaya dapat meningkatkan kenyamanan dalam ber-belanja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 150 mahasiswa aktif Universitas PGRI Delta Sidoarjo yang merupakan pengguna aplikasi Shopee. Data dik-umpulkan menggunakan kuesioner yang dirancang untuk mengukur pengaruh gamifikasi, user interface, dan loyalitas pengguna. Analisis data dilakukan dengan menggunakan uji regresi linier berganda untuk mengetahui sejauh mana gamifikasi dan user interface mempengaruhi loyalitas mahasiswa sebagai pengguna aplikasi Shopee. Hasil penelitian menunjukkan bahwa gamifikasi dan user interface memiliki pengaruh signifikan terhadap loyalitas mahasiswa pengguna Shopee. Penelitian ini diharapkan dapat memberikan wawasan bagi pengembang aplikasi e-commerce dalam merancang fitur yang dapat mening-katkan keterlibatan dan loyalitas pengguna, khususnya di kalangan mahasiswa.
Pengaruh Brand Image dan Electronic Word Of Mouth (E-WOM) terhadap Keputusan Pembelian Smartphone Samsung di Kota Malang Oktaviani, Fadhilah Nur; Zagladi, Arief Noviarakhman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13290

Abstract

This study aims to analyze the influence of Brand Image and Electronic Word of Mouth (E-WOM) on purchasing decisions for Samsung smartphones in Malang City. This study uses a quantitative method with an explanatory research approach to explain the relationship between variables. The population of the study was Samsung smartphone users in Malang City with a sample of 73 respondents selected using the purposive non-probability sampling method. Data analysis was carried out by testing validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination test. The results showed that Brand Image had a significant effect on purchasing decisions with a significance value of 0.000 (<0.05), while E-WOM did not have a significant effect on purchasing decisions with a significance value of 0.060 (>0.05). These results indicate that a strong brand image is the main factor in driving Samsung smartphone purchasing decisions, while the influence of E-WOM tends to be lower because consumers rely more on personal experience in their purchasing decisions. This study provides implications that companies need to strengthen their brand image by emphasizing product quality, technological innovation, and after-sales service to increase consumer trust and loyalty. In addition, E-WOM-based marketing strategies still need to be optimized to be more effective in influencing consumer purchasing decisions. Keywords: Brand Image, Electronic Word of Mouth (E-WOM), Purchasing Decision, Samsung Smartphone
Co-Authors Abul Hasan Asyari Afwan Hariri Ahmad Taufiqurrahman Asy&#039;ari Ahmad Wahyudin Aini, Nurul Qurrotul AMELIA SETYAWATI Amelia Sugangga Aris, Nyuherno Arlindo do Ceu Fatima Asyari, Abul Hasan Aulia Ramadhani Basuni, Basuni Buyung Adi Dharma Cecilia Indah Hapsari Christianadi, Januar Ika Damis Veri Budianto Dara Anindya Putri Umagapi Daris Itsar Samudra Djoewita Early Harison Mahardhika Egie Nugraha, Diki Eko Juni Wahyudi Elfia Nora, Elfia Enjelika, Enjelika Ernawati Ernawati Fadilla, Dian Fahriski, Dimas Fajar Azmi Kurniawan, Fajar Azmi Feri Andika Prasetya Firda Nosita Fitriani, Nur Afika Fitriyah Fitriyah Fuji Santoso Gozi, Ahmad Handri Dian Wahyudi Helmi Abidin Hikmawati, Kuncoro Aprilia Imam Mukhlis Imam Muklhlis Ismawati, Lilik Iva Khoiril Mala Jayen, Fredy Jefry Wahyu Santoso Kevin Ghulaman Silmi Kusumaningrum, Dyah Ayu Dwi Lohana Juariyah Madziatul Churiyah MARIA BINTANG Markhamah, Siti Masula, Fariham Muhammad Ajye Saputra Muhammad Maulana Ibrahim Nadliroh, Indah Datin Nurmalisa Nurmalisa Nurus Sjamsi Oktaviani, Fadhilah Nur Prabowo, Stanley Puji Handayani Puji Handayati Purwanitasari, Lili Putri Pertiwi, Nicky Esa Chita Pyng, How Shwu Rachmawati, Dita Rahma, Nida Adenia Rahman, Iradah Ranny Fitria Puspitasari Ratna Mitasari Readi, Robbi Resty Agustin Rifqa Faulia Putri Rohmanulloh, Arif Sa’adah, Najmas Shafa' Annisa Puspasari Shafira Widya Ramadhanti Sinta Puspitasari, Dewi Sopiah, Sopiah Sopiah, Sopiah Sugangga, Rayyan Sugiarti Ramadhan, Tri Sunarto Budiono Suryowanto Sutrisno Sutrisno Syihabudhin Tani, Lukas Greddyansyah Ulfa, Dina Maria Wibisono, Yohanes Witjaksono Yandi, Andri Yusnita Wardani