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Pembangunan dan Penerapan Brand Image pada Perusahaan Alfa Multy Sukses Andrianus, Lian; Yuwono, Wisnu
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): April
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v4i1.11486

Abstract

Perusahaan Alfa Multy Sukses merupakan distributor produk elektronik rumah tangga yang berkedudukan di kota Batam. Seiring berkembangnya waktu, distributor sejenis semakin banyak pada kota Batam yang membuat Perusahaan Alfa Multy Sukses sulit untuk meningkatkan jumlah penjualan bulanan. Teknik penawaran Perusahaan Alfa Multy Sukses tergolong tradisional dikarenakan hanya menawarkan secara langsung dengan berkunjung ke toko dan membagikan foto produk beserta harga kepada konsumen melalui media whatapps tanpa menggunakan brosur.  Seiring berkembangnya waktu, teknik penawaran produk yang inovatif sangat diperlukan guna untuk bersaing dengan distributor yang lain, maka diperlukan pembangunan dan penerapan brand image perusahaan. Proyek pengabdian kepada masyarakat yang dilakukan yaitu berupa perancangan brosur perusahaan dan brosur penawaran harga, yang diimplementasikan menggunakan media whatapps dan email. Hasil dari implementasi, Perusahaan Alfa Multy Sukses berhasil meningkatkan rata-rata penjualan bulanan sebanyak 57 produk setelah 1 bulan implementasi. 
Macro and Microeconomic Variables on Stock Return in The Property Sector In 2018-2022 Yuwono, Wisnu; Andrianus, Lian; Laulita, Nasar Buntu
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.5938

Abstract

The purpose of the study, is getting information about investment to the investor based on micro and macro economic indicator. The variabel of micro and macro economic have a fluctuation indicated to Stock Return variabel. In this study, Stock Return is a dependent variable, Return On Asset (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), Inflation, and Interest Rate is independent variable. The sample is using 23 of property company in 2018-2022 years. Variable data of macro economic is collect from website on www.bi.go.id, www.bps.co.id and data variable of micro economic is collect from company financial statement. The methods of this study is using analisis liner berganda. The result of this study is using the common effect model, because is the best model in this study. The result of Uji F is show ROA, DER, CR, Inflation and Interest Rate is not simultaneous significant to the Stock Return. The Result of Uji T is show the effect of ROA, DER and CR is not significant to the Stock Return, otherwise the Inflation and Interest Rate is significant to the Stock Return.
Penerapan Advertising dan Digital Marketing Pada Warung Makan Indah Rasa Wisnu Yuwono; Lia Willyanto
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.125

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in a country's economic growth. However, some MSMEs still face obstacles in adopting digital marketing strategies and social media. This research focuses on Indah Rasa MSME and uses interview, observation, and documentation methods to collect data. The results of interviews with MSME owners identified problems and promotional strategies implemented. Observation techniques were used to understand field conditions, while documentation recorded historical data and MSME activities. The adoption of digital marketing strategies by MSMEs is important to improve competitiveness, but challenges related to knowledge, concerns over data security, and limited access to resources still need to be addressed. This research provides an in-depth insight into the data collection efforts and techniques used to understand the challenges and opportunities for MSMEs in implementing digital marketing
Analisis Pengaruh Profitabilitas, Utang, CSR, Struktur Modal Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Aneka Industri Wisnu Yuwono; Vivi Sonata; Hesniati

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v10i2.4502

Abstract

English Version In every field of business entity the goal is to obtain maximum profits. To obtain maximum profits, companies need to take actions that can develop the company's image so that it affects company value. The high value of the company shows the results of a high level of return on investment and the company's ability to manage assets well so that the company is considered to be experiencing positive development. The value of various industrial companies in 2019 experienced a fall of tens of percent. This study aims to determine the factors that trigger changes in the value of various industrial companies listed on the IDX. This study aims to determine the factors that trigger changes in the value of various industrial companies. which is listed on the IDX. This study method uses a quantitative method using 28 company samples from the 2017 to 2021 period taken through the company's financial and annual reports. The analysis technique used in this research is panel regression. Based on the results of this research, the variables profitability, social responsibility and capital structure do not have a significant effect on company value, while the variables debt and company size have a significant positive effect on company value. Versi Indonesia Dalam setiap bidang badan usaha memiliki tujuan untuk memperoleh keuntungan yang maksimum. Untuk memperoleh keuntungan yang maksimum perusahaan perlu melakukan aksi - aksi yang bisa mengembangkan citra perusahaan sehingga berpengaruh pada nilai perusahaan. Tingginya nilai perusahaan menunjukkan hasil tingkat pengembalian investasi yang tinggi dan kemampuan perusahaan dalam mengelola asset dengan baik sehingga perusahaan dinilai mengalami perkembangan yang positif. Studi ini bertujuan untuk menentukan faktor-faktor yang memicu perubahan pada nilai perusahaan aneka industri yang terdaftar di BEI. Metode studi ini memakai metode kuantitatif dengan menggunakan 28 sampel perusahaan dari periode 2017 hingga 2021 yang diambil melalui laporan keuangan dan tahunan perusahaan. Teknik analisis yang dimaanfaatkan pada penelitian ini ialah regresi panel. Berdasarkan hasil studi ini variabel profitabilitas, tanggung jawab sosial dan struktur modal tidak berpengaruh signifikan terhadap nilai perusahaan sedangkan variabel utang dan ukuran perusahaan berpengaruh signifikan positif terhadap nilai perusahaan.
Program Magang pada Divisi Finance & Accounting PT Olsera Indonesia Pratama Wisnu Yuwono; Shelby Esfandiany
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.637

Abstract

Digitalization has become a key driver in enhancing the competitiveness and operational efficiency of MSMEs. PT Olsera Indonesia Pratama, through its Point of Sale (POS) application, is committed to supporting the digital transformation of MSMEs in Indonesia. However, a significant challenge was identified in the settlement process, which was time-consuming and inefficient. This study aims to design a solution to accelerate and improve the accuracy of the settlement process. Methods included interviews with Olsera's Finance & Accounting team and direct observation of back-office workflows. The implemented solution involved creating a merchant database, developing automated Excel templates, and providing user guidelines. As a result, the settlement process time was reduced from several days to just 3 hours, with significant improvements in data accuracy and operational efficiency.
The Impact of Intellectual Capital and Cultural Intelligence on Innovation and Performance, with Knowledge Sharing as a Mediator in Manufacturing Companies. Yuwono, Wisnu; Tjan, Charles; Kesumahati, Erilia
Journal of Global Business and Management Review Vol. 6 No. 2 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i2.9982

Abstract

Batam City has become a popular destination for individuals from outside the city seeking employment due to the numerous manufacturing companies established there, both from local and foreign sources. The success of these companies is influenced not only by the abilities of their workforce but also by how well employees adapt to their working environment. This study aims to explore whether intellectual capital and cultural intelligence impact innovation and performance within the manufacturing sector in Batam City, with knowledge sharing serving as a mediating variable for cultural intelligence. Utilizing a quantitative research approach, the study is supported by primary data collected through surveys in the form of questionnaires. The researchers employed SPSS and Smart PLS software to analyze variable data and test the hypotheses. The findings reveal the following: 1) intellectual capital has no effect on innovation., 2) intellectual capital positively affects performance. 3) cultural intelligence positively affects innovation., 4) cultural intelligence positively affects knowledge sharing. 5) knowledge sharing positively affects innovation., 6) innovation positevely affecs on performance, and 7) cultural intelligence affects innovation through knowledge sharing as a mediating variable. In relation to these results, this research is recommended as a reference for managers in improving innovation and performance
The Influence Of Customer Experience, Perceived Ease Of Use, Perceived Usefulness, Perceived Risk On Behavioral Intention To Use Mobile Banking In Malaysia Saputra, Suyono; Selli, Selli; Yuwono, Wisnu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6641

Abstract

This study tries to investigate how customer experience factors, perceived ease of use, perceived usefulness, perceived risk can influence the behavioral intention to use mobile banking through attitude as a mediating variable. This research model was examined within the context of Batam City residents who have used mobile banking in Malaysia involving 258 respondents. Sampling was carried out using purposive sampling technique and PLS-SEM analysis with SmartPLS 3.0 software to analyze the data. The research results show that customer experience, perceived ease of use, perceived usefulness and perceived risk are proven to be able to influence the attitude towards behavioral intention of the Batam City residents who have used mobile banking in Malaysia.
Corporate Governance: Implications for Environmental, Social, and Governance (ESG) Performance Khornida, Dewi; Sitorus, Winda Fionita; Yuwono, Wisnu
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1945

Abstract

This research was conducted to examine the impact of board diversity on the ESG (environmental, social, and governance) performance of companies. The study investigates board diversity in terms of board attributes such as board size, board gender diversity, and board independence. The data used is secondary data obtained from financial and sustainability reports of manufacturing companies listed on the Indonesia Stock Exchange from 2018 to 2022. The sample of this research consists of 29 companies, with a total of 145 data points. The sampling method used to obtain data is purposive sampling based on certain criteria. The analysis method used is panel regression, and STATA software is employed for data processing. The results of the study indicate that board gender diversity and board size do not affect ESG performance. However, board independence does have an impact on ESG performance.
The Influence of Leadership Style Mediated by Intellectual Capital and Innovation on International Manufacturing Company Performance Yuwono, Wisnu; Ewaldo, Davin; Khornida Marheni, Dewi; Saputra, Suyono
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.4028

Abstract

Currently, companies face uncertain situations due to the effects of unstable world geopolitical conditions, and the role of company leaders will affect innovation and company performance. This study analyzes the relationship between leadership style, intellectual capital, and innovation on employee performance in foreign manufacturing companies in Batam City, Indonesia. This study uses quantitative methods with data collection through questionnaires distributed to employees in foreign manufacturing companies in Batam City totaling 303 respondents. The results showed that transformational and authentic leadership styles had a significant positive influence on employee innovation and performance, while transactional leadership style showed a stronger influence in a stable business environment. Intellectual capital proved to be an important mediator in the relationship between leadership style and innovation, which in turn has an impact on improving company performance. This study provides practical implications for managers of manufacturing companies to adopt a leadership style that suits the dynamics of the work environment and maximize intellectual capital to encourage innovation and optimal employee performance.
The Effect Of Customer Orientation, Technological Orientation On Food And Beverages Business Perfomance Meditating By Customer Loyalty And Innovation Capability Monica, Iveren; Saputra, Suyono; Yuwono, Wisnu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7088

Abstract

This study aims the involvement of multinational companies in a country's economy has an important role in increasing a country's per capita income. Multinational companies themselves are divided into several industrial sectors, one of which is food and beverages. This research aims to explore the impact of customer orientation and technology in increasing customer loyalty and innovation capabilities which influence the business performance of an industrial sector. The population in this study reached 280 respondents using quantitative methods. The results of this research can influence companies in making decisions and innovating considering the increase in competitors every year.
Co-Authors Agnes Doraresta Khatarina Tokan Agnes Doraresta Khatarina Tokan Agung Wibowo Agustini Fatmasari Alice Angela Alva Hendi Muhammad Andi Putri Isnayani Kamal Andina Fasha Andina Fasha, Andina Andrea Putri Andrean Andrean Andrianus, Lian Andy Lau Angelin Denis Yeo Angelin, Angelin Angelina, Caroline Angeline Angeline Anna Isabella Lau Antalius, Yosep Deki Antoni Ang, Meiga Putri Antonio, Roni Aprilia Chandrawati Arief Maulana Asya Ian Ramadani Baihaqi, Ahmad Azka Bella Febiola Bhuan, Sun Calvin Calvin Candy, Candy Caroline Angelina Chris Tan Christiarini, Renny Cindy Fransiska Cindy Jolinna Coral Aswanti Delvian Yosuky Denny Denny Dennys Ng Desmond Lim Dessy Alliandrina Destiana Safitri Dewi Dewi Diavika Febriyanti Dimas Firmansyah Nasution Dita Aurelia Edy Yulianto El Vin Ho Ellen Rusliati Elvy Tan Erika Erika Erilia Kesumahati Erilia Kesumahati Estefania Estefania Eva Awaliya, Nindi Suhendri, Tiara Plorist Sibarani Lilian Nurul Wildani, Evi Silvana Muchsinati Ewaldo, Davin Felicia Koo Felix Santono Ferdinand Jason Fortuna, Erica Frendelina N. Nesimnasi Ginting, Dinda Tri Ninta Gladys Christiani Gladys Christiani Glenis Doren Lim Greceila Veronica Tanita Hansend Cristoper Hashim, Hanini Ilyana Che Hendrawan Hendrawan Hendriyanto Hendriyanto Henly Henly Herman Eka Putra Hesniati, Hesniati Ibrahim, Mukdad Imas, Latifa Al Rosyidah Inda Meyllya Putri Indramawan Indramawan Jacksen Lim Jennifer Jennifer Jerry Jerry Jesclin Jesclin Jesni Jesni Jessica Jessica Jessy Valencia Jesty Jesty Jihadhatul Akbar Joey Joey John Christian Tedjo Johny Budiman Jovan Pratama Julia Renaldi, Angelina Juliana Juliana Julyati Julyati Jumbri, Isma Addi Junen Wiwi Juven Gautama Juviyanty Juviyanty, Juviyanty Kelvin Tanudjaja Kendy Setiawan Hartono Kevin Antonio Kevin Leonardo Kevin Lim Kharina, Chintya Khornida, Dewi Lau, Andy Laulita, Nasar Buntu Leni Mardayanti Leon Agustian Salim Leonard, Rivaldo Leviana Lia Willyanto Lily Indrawati Lisa Carline Liu Lu Sudirman Lydia Lestari Lydia Sasmita Maidian Setiawati Mardiana Ng Mardiana Ng Marheni, Dewi Khornida Mariska Ramadana Marthin, Ricko Meiga Putri Antoni Ang Meilita Meilita Michael Iken Bonar Anju Sibagariang Monica, Iveren Moron, Maria Selvi Muhammad Rivaldy Hisham Mujibah, Mujibah Mulyaningrum Mulyaningrum Munaroh Susanto Nabila Arinov Mey Nadya Altiyane Naimah, Mutiara Kamilatu Nainggolan, Ferdinand Nancy Nancy Nelson Donglas Ng, Mega Augustina Nicholas Sunaidi Nicolaus Tommy Prasetyo Nimatul Mamuriyah Noveldi Oktovian Noveldi Oktovian Novita Lasmawati Novita Novita Nuraini, Sharfina Intan Nurhayati Balqis Nurtia Putri Sari Nurtia Sari Olinda Viviani Olivia, Ratu Ong, Teddy Pasaribu, Yemima Natasha Pauline Peranginangin, Pulung Permata, Nadiva Surya Piere Ricardo Prabowo, Ilham Pradino Kusumo Pulung Peranginangin Putra, Christian Hadinatan Putra, Edy Yulianto Putra, Sandy Putri Tazkia Rachmi, Tio Sania Ramadhana, Reva Sri Ranny Daniel Rany, Hay Reddyson Reddyson Reny NG Ria Bintan Riandi, Rafi Rizky Richie Marlon Ricky Ricky Rido Renando Rince Monica Hutagalung Riskiyanto Riskiyanto Rizky Adi Mahendra Robin Robin Robin Robin Robin Robin, Robin Roni Antonio Rusdin Rusdin Santo Santo Sari Wahyuni, Lily Sudhartio, Sefryanto Valentinus Selina Ng Selina Selina selli, Selli Serina Serina Sevilla Nadia Amada Shelby Esfandiany Shellyna Shellyna Sherley Angelia Silvia Hainia Silvia Rahayu Silvina Silvina Silvina, Silvina Sinambela, Fitriana Aidnilla Sindy Sindy Siswuri Andari Siti Rohani Sitorus, Winda Fionita Sonata, Vivi Sopyan, Sahda Fatonah Salsabila STELLA STELLA Suheri, Falda Suprapto, Yandi Supriadi Supriadi Susanti Susanti Sutini Sutini Suvia, Honey Suyono Saputra Sylvia Putri Tata Fransiska Putri Tazkia, Putri Theresia Desilva Thomas Lie Tiara Shinta Tjan, Charles Tresia Putri Trio Trio Vanness Kangnanda Veronica Veronica VERONICA VERONICA Vina Kristini Vivi Sonata Welliam Ali Wesly Wesly Wijaya, Cynthia Anna Wilfi Caroline Willyanto, Lia Winshen Wirren Chang Wirren Chang Xena Amanda Amanda Xian, Andy Chua Eng Yessica Stephanie Lim Yingfanie, Melissa Yogi Rizky Yogi Yohanes Aprialdy Simanungkalit Yulfiswandi, Yulfiswandi Yuliana Shintia Yuswardi yuswardi, Yuswardi Zoy Beils