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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata PROFIT : Jurnal Administrasi Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Akuntansi MABIS: Manajemen dan Bisnis Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Maker: Jurnal Manajemen BALANCE: Economic, Business, Management and Accounting Journal Value: Jurnal Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) GEMBIRA (Pengabdian Kepada Masyarakat) Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Branding: Jurnal Manajemen & Bisnis Jurnal Ragam Pengabdian Jurnal Manajemen Maranatha Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economics and Digital Business Review
Lily Purwianti
Universitas Internasional Batam, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Transformation of Consumer’s Coffee Consumption Behaviour in Batam Andina Fasha; Ratih Anggraini; Lily Purwianti; Arienda Gitty Ramadani
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3204

Abstract

Purpose: The transformation that has occurred in coffee consumption behavior is inseparable from the development of globalization which makes people behave consumptively. This will result in various changes to coffee consumption behavior in the people of Batam City. This study aims to discover coffee consumption behavior, trends, lifestyles, and preferences, where people have the habit of consuming coffee in dine-in coffee shops. But as it evolved, it turned into a coffee takeaway. Methodology/approach: This research uses a quantitative approach that aims to explore the causes related to changes in coffee consumption behavior. Data collection was carried out by purposive sampling with a total of 100 samples. Results/findings: Based on the analysis, five hypotheses were accepted, and two hypotheses were rejected, namely trends, lifestyles, and preferences that had a positive effect on consumption behavior. Preferences can mediate trends in coffee consumption behaviour, while preferences are not able to mediate the influence between lifestyle and consumption behaviour and there is no influence between lifestyle and coffee consumer preferences. Limitations: This study has limitations in that the transformation of coffee consumer behavior was only conducted in Batam City, so there may be differences of opinion if conducted in other cities due to different demographics, cultures, and lifestyles of the people in those cities. Contribution: The results of this study contribute to a deeper understanding of the dynamics of consumer behavior in consuming coffee, providing practical implications in the retail field of coffee business and valuable insights for academics.
RELIGIOUS ANIMOSITY AND TPB IN PREDICTING MUSLIM BOYCOTT INTENTIONS TOWARD ISRAEL-AFFILIATED PRODUCTS IN INDONESIA Listia Nurjanah; Muhammad Ikhwanul Amri; Lily Purwianti
Jurnal Bisnis dan Akuntansi Vol. 28 No. 1 (2026): Jurnal Bisnis dan Akuntansi (in progress)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/1gx08d90

Abstract

Widespread boycott campaigns have been developed in Muslim-majority countries, heavily catalyzed in Indonesia by institutional decrees such as the Indonesian Ulema Council (MUI) Fatwa No. 83 of 2023 and driven by geopolitical tensions from the Israel–Gaza conflict. Therefore, this study aimed to analyze the structural influence of Religious Animosity and core constructs within the Theory of Planned Behavior (TPB), namely attitude toward the boycott, subjective norms, and perceived behavioral control, on Muslim consumers' boycott intentions toward Israel-affiliated products. Contextually, the empirical inquiry shifts focused on the unique trade-exposed landscape of Batam City, an active Free Trade Zone characteristically marked by high global commercial exposure alongside a deeply rooted Islamic cultural identity. A quantitative survey-based approach was implemented, collecting online questionnaire responses from 241 valid Muslim respondents in Batam, which were analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS). The empirical results showed that religious enmity played a substantial role in triggering boycott intentions, a mechanism mediated by consumer attitudes and reinforced by perceived behavioral control. Meanwhile, subjective norms and established brand loyalty reported a negligible direct influence in a trade-exposed urban environment. Crucial theoretical contributions were offered by integrating ideological triggers as direct TPB antecedents and providing pragmatic, cautionary implications for global brand management regarding the absolute necessity of conducting socio-political and religious due diligence within culturally sensitive marketplaces.
How Green Brand Love Mediates Green Brand Loyalty in Eco-Friendly Cosmetics ? Lily Purwianti; Hepy Hefri Ariyanto; Fidia Fidia
SENTRALISASI Vol. 14 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i3.4692

Abstract

In the increasingly competitive eco-friendly cosmetics market, building sustainability‐based consumer loyalty presents an important challenge. This study aims to analyse the effects of brand popularity (BP), brand authenticity (BAUNT) and green brand trust (GBT) on green brand love (GBL), as well as their direct and indirect effects on green brand loyalty (GBLOY). A quantitative design was adopted, involving 412 female consumers of green cosmetic products in Batam, Indonesia, selected using purposive sampling. Data were analyzed using SmartPLS 4 to evaluate the measurement and structural models, while SPSS was used for descriptive statistics. Results indicate that BP, BAUNT and GBT have significant positive effects on GBL and GBLOY. Furthermore, GBL partially mediates the relationships between BP, BAUNT and GBT with GBLOY. These findings demonstrate that both cognitive (brand popularity, authenticity, and trust) and affective (green brand love) processes jointly shape consumer loyalty in sustainability‐oriented markets. The study contributes theoretically by extending Commitment–Trust Theory in the context of green cosmetics branding and offers practical insights for persuading environmentally conscious consumers through authentic, trustworthy, and emotionally engaging brand strategies. 
Perilaku Konsumsi Produk Kecantikan Berkelanjutan: Pengaruh Eco-Label, Green Advertising, dan Social Media Content Lily Purwianti; Crystal Cornelyanti; Edi Yulianto Putra
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 5 (2026): September: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i5.2498

Abstract

The rapid expansion of the cosmetics industry has heightened consumer concern for environmental issues, giving rise to green purchase behavior as a response to sustainability challenges. However, green communication instruments such as eco-label, green advertising, and social media content have not fully overcome the attitude-behavior gap, the main obstacle to translating positive attitudes into actual purchases. This study examines the influence of these instruments on green purchase behavior toward environmentally friendly cosmetics, with environmental awareness and attitude as mediating variables, grounded in the Theory of Planned Behavior and Stimulus-Organism-Response framework. A quantitative approach was applied through a questionnaire distributed to 332 respondents in Batam City via judgmental sampling, analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4. Testing of fifteen hypotheses showed twelve were supported. All instruments significantly influenced awareness and purchase behavior, whereas only social media content and eco-label shaped attitude, with eco-label showing the strongest influence.
Pengaruh Price, Service Quality, Food Quality, Dan E-Wom Terhadap Purchase Intention Steakjobs Di Kota Batam Lily Purwianti; Andrew Andrew; Conny Agustin; Seren Seren; Yuyu Enjelia
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.495

Abstract

Indonesia merupakan salah satu negara di dunia yang cukup berkembang. Hal ini terlihat dari gaya hidup masyakaratnya yang selalu kekinian dan mengikuti trend terbaru. Gaya hidup modern ini mudah diterima oleh masyarakat Indonesia, mereka umumnya cepat menerima informasi baru dan mengadopsinya baik untuk kebutuhan atau hanya sekadar mengikuti trend. Seiring waktu semakin banyak makanan bervariasi mulai dari makanan Jepang, Chinese food, Western food, dan masih banyak makanan lainnya lagi. Salah satu makanan yang bergaya western ialah steak. Steakjobs menyajikan steak yang digoreng crispy yang menjadi menu pembeda pada gerai mereka. Sajian steak yang menarik dan unik akan meningkatkan antusias audiens untuk mencoba menu pada Steakjobs. Dalam memasarkan produk, Steakjobs tentu akan melakukan riset untuk mengetahui bagaimana menjangkau targetnya serta membuat program pemasaran yang efektif untuk menarik mereka agar mengunjungi Steakjobs.
Co-Authors Adi Wilyanto agustin, isnaini nuzula Aliandrina, Dessy Ana Andi Andi Andina Fasha Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Arienda Gitty Ramadani Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chalvin Kho Chan, Keltine Richelle Chandra, Budi Changbo, Liu Changnardy, Delys Charles Tan Christiarini, Renny Christina Christina Conny Agustin Cory Carolyn Cristina Anggrena Crystal Cornelyanti Cuandra, Fendy Daisy, Viona Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edi Yulianto Putra Edy Yulianto Edy Yulianto Edy Yulianto Putra Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Indah, I. Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeferey Phang Jeffrey Andelson Jenny Kartika Dewi Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Justin Justin Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Katherine Katherine Keltine Richelle Kenny Marcella Kerlin Kevin Winata Khesi, Khesi Lady Lady Lady Lady Lady, L. Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu Changbo Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie Maggie Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Muhammad Ikhwanul Amri Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nurjanah, Listia Nuzula, Isnaini Ohanna, Nida Owen Owen Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Ratih Anggraini, Ratih Raymond Gautama Putra Rio Fernando Robin Chen Ronny Firdiansyah Arief Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Stefhani Susanto Stefhani Susanto Steven Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanty Susanty, Susanty Tan Phey Lien Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Waty, Indah Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus