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All Journal Jurnal Dedikasi PREMISE LAW JURNAL Jurnal Teknik Elektro JURNAL LITIGASI (e-Journal) Jurnal Hortikultura Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Harmoni Sosial: Jurnal Pendidikan IPS Nursing News : Jurnal Ilmiah Keperawatan Psikis : Jurnal Psikologi Islami JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia AKSES: Jurnal Ekonomi dan Bisnis Jurisprudence Law and Justice DE LEGA LATA: Jurnal Ilmu Hukum Majalah Ilmiah Biologi BIOSFERA: A Scientific Journal Nagari Law Review Petir Majalah Ilmiah Pengkajian Industri JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Yuridis Jurnal Ilmiah Hijau Cendekia Jurnal Kesehatan Indonesia OSEANA Jurnal Al-Dirayah Jurnal TIKOMSIN (Teknologi Informasi dan Komunikasi Sinar Nusantara) Prosiding Conference on Research and Community Services Jurnal Ekonomika dan Bisnis Unri Conference Series: Community Engagement Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Kosala : Jurnal Ilmu Kesehatan J-COSCIS : Journal of Computer Science Community Service Jurnal Pendidikan Teknik dan Vokasional NUSANTARA: Jurnal Pengabdian Kepada Masyarakat AGRONISMA Journal of Law, Poliitic and Humanities Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an Jurnal Manajemen Bisnis Kewirausahaan Jurnal Teknologi Komputer dan Informasi Berita Sedimentologi Manilkara: Journal of Bioscience Journal of Informatics and Computing Jurnal Kabar Masyarakat Jurnal Pengabdian Bersama Masyarakat Indonesia SATIN - Sains dan Teknologi Informasi el hisbah: Journal of Islamic Economic Law MOSIRAHA : Jurnal Pengabdian Farmasi Kohesi: Jurnal Sains dan Teknologi Jurnal Pendidikan Siber Nusantara Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Hakim: Jurnal Ilmu Hukum dan Sosial RechtIdee Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Kompetitif Bisnis Jurnal Pengabdian Kesehatan Beguai Jejama Jurnal Kearsipan International Journal of Education Research and Development Equilibrium Point : Jurnal Manajemen Bisnis International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Jurnal Pemimpin Bisnis Inovatif Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Kemitraan Masyarakat Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) International Journal Business, Management and Innovation Review Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Tri Handayani
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Analisis Keputusan Pembelian Ogel-Ogel melalui Brand Image sebagai Variabel Mediasi Victor Prasetya; Tri Handayani; Dala Noor Iftikhar; Yusuf Wijoyanto
Jurnal Pemimpin Bisnis Inovatif Vol. 3 No. 1 (2026): Januari: Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v3i1.1283

Abstract

This study aims to elaborate on the mechanism of product design, word of mouth (WOM), price perception, and product quality on purchase decisions, with brand image serving as a mediating variable. The research focuses on consumers of Ogel-Ogel, a traditional snack product from Pemalang. Utilizing a quantitative descriptive method, data were gathered from 100 respondents through purposive and accidental sampling techniques. Data analysis employed path analysis and the Sobel test to measure the strength of the mediation effect. The results reveal that, partially, all independent variables and brand image exert a positive and significant influence on purchase decisions. The most crucial finding indicates that brand image acts as an effective mediating bridge, reinforcing the transformation of physical product attributes and social recommendations into actual purchasing actions. This underscores that for MSMEs in the culinary sector, visual uniqueness and quality are insufficient without consistent brand reputation management. This research provides strategic contributions for local product managers in integrating traditional marketing elements with brand equity strengthening to navigate an increasingly competitive market.
Analysis of the Implementation of Joint Funding as an Alternative Financing in the Creative Economy Sector in Indonesia Natasya Bonita Oktaviana Manalu; Lastuti Abubakar; Tri Handayani; Dewi Kania Sugiharti
Journal of Law, Politic and Humanities Vol. 5 No. 2 (2025): (JLPH) Journal of Law, Politic and Humanities
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v5i2.1079

Abstract

This study analyzes the implementation of crowdfunding as an alternative financing option in Indonesia’s creative economy sector, highlighting its significant positive impact on sector growth. Crowdfunding provides broader access to capital for small and medium enterprises, enhances community engagement, and fosters innovation and product diversification. Through crowdfunding platforms, entrepreneurs can build a strong support community and introduce their creative ideas to a wider audience. Despite these benefits, the mechanism faces challenges, including a lack of understanding about crowdfunding, high competition, and regulatory uncertainty. Additionally, issues of transparency, uncertainty in achieving funding targets, as well as technological and psychological challenges must also be addressed. To maximize the benefits of crowdfunding, entrepreneurs are advised to prioritize transparency and prepare sustainability plans post-funding. Support in the form of education, training, and strengthened regulations is crucial to creating an inclusive and sustainable creative economy ecosystem. By overcoming these challenges, crowdfunding has the potential to be an effective tool for promoting innovation and growth in Indonesia’s creative economy sector, while empowering communities to actively contribute to value creation
Strategi Pembelajaran Inovatif Dalam Mengembangkan Kreativitas dan Pelestarian Budaya: Studi Kasus Kolektif Pada Mata Kuliah Penataan Sanggul Anggie Lovian Sijabat; Rina Febriana; Nurul Hidayah; Muhammad Nurtanto; Sri Irtawidjajanti; Tri Handayani; Astrid Sitompul; Irmiah Nurul Rangkuti; Arzulia Elfita
Jurnal Pendidikan Siber Nusantara Vol. 4 No. 2 (2026): Jurnal Pendidikan Siber Nusantara (April - Juni 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpsn.v4i2.607

Abstract

Abstrak: Pendidikan kejuruan mengemban peran ganda yaitu mengembangkan kompetensi teknis dan melestarikan budaya lokal, seperti pada mata kuliah Sanggul Tradisional. Penelitian ini bertujuan menganalisis secara komparatif implementasi strategi pembelajaran inovatif (Problem-Based Learning dan Project- Based Learning) di dua institusi kejuruan, yaitu Universitas Negeri Jakarta (UNJ) dan Universitas Negeri Medan (UNIMED) untuk mengidentifikasi pola penerapan dan sumber kendala yang menghambat kreativitas mahasiswa. Penelitian kualitatif dengan desain studi kasus kolektif (Comparative Case Study) ini menggunakan triangulasi data dari wawancara mendalam dengan dosen, analisis dokumen Rencana Pembelajaran Semester (RPS), dan observasi langsung. Hasil analisis tematik menunjukkan bahwa implementasi Problem-Based Learning dan Project- Based Learning belum optimal karena adanya distorsi kurikuler, dimana rubrik penilaian yang kaku menekankan standarisasi bentuk baku (reproduksi) alih-alih eksplorasi serta kendala operasional berupa sarana prasarana dan adaptasi AI. Simpulan menunjukkan strategi yang ada cenderung kembali ke praktik reproduktif, sehingga direkomendasikan intervensi model yang lebih terarah melalui integrasi Inquiry-Based Learning dan Case-Based Learning. Inquiry-Based Learning akan mendorong penemuan mandiri untuk melampaui pakem kaku, sementara Case-Based Learning akan melatih analisis kritis dan perumusan solusi inovatif yang aplikatif.
Co-Authors Akhmad Maulana Malik Aldo Vika Wiranda Alumni STIKES Husada Borneo Andarias Sambo Anggie Lovian Sijabat Anini Nihayah Anis Sholihah Anisatul Mardiah Aprilin, Ririt Arif Hadi Prasetyo Arung Samudra Arzulia Elfita Astrid Sitompul Ayu Nursafitri Baskoro Adi Prayitno Citra Karisma Deviani Dala Noor Iftikhar Destia Maharani Desyanti - Desyanti Dewi Kania Sugiharti Dewi Lisandra Dewi Ratna Sari Dhomas Hatta Fudholi Dian Arbaina Dian Karisma Dina Wahyuni Diyah Martanti Duhita Pradnya Andhanaricwari Dwi Retna Sulistyawati Eri Sofiari Eva Rahmawati Evi Yuliza, Evi Fajarudin Ahmad Fajri Fakhrudin Fakhrudin Farida Hallis Dyah Kusuma Febrina Sari Fidella Oktariana Firawati Firzal, Yohannes Fitri Maya Puspita Fitri Riani Baharudin Fitriana Putri Kurniawati Gustomo Yamistada H. Muhammad Alfa Niam Halimatussa’diyah Hendra Heri Poerbantoro Herlina Imam Kusmaryono Indah Agustina Indah Yuni Astuti, Indah Inggit Puji Astuti Insan Suwanto Ipung Wulandari Irmiah Nurul Rangkuti Jessy Nopita Sari Jumira Warlizasusi juniati P Sahat Kasmawati, Henny Kenny Kanigara Octavio La Ode Muhammad Fitrawan Laila Hanum Laili Ismatun Ningsih Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lavin Roro Shasita Lidya Sartika Sianturi Lukman Asha M. Yogi Riyantama Isjoni Mandra Jaya Mardiah, Anisatul Melisa Paulina Mira Dharma Susilawati Muhammad Alfa Niam Muhammad Nurtanto Muhammad Syamsul Arifin Muhammad Yahdi Murtinugraha, R. Eka Muthia Elma Natasya Bonita Oktaviana Manalu Nina Rahmadiliyani Novyanti, Elva Nunung Wulan Sari Nur Filzanah Nur Hanifah Nur Kharisma Amin Nur ‘Azah NURFAUSIAH Nurul Hidayah Olivia Natasya Priscilla Iranata Panjaitan Putranto Hari Widodo Putri Agustya Rahma Fitri Sari RAHMAT MULIADI, RAHMAT Ratna Istiarini Rengga Kusuma Putra Reza Andeka Rida Fironika Kusumadewi Rimala Sanipurnama Kindkasman Rina Febriana RITA ANDINI RITA APRIANI Rochmad Bayu Utomo Rofiqoh Abibah Roro Ajhie Ayuningtyas Ruslina Yulaika Rustam Aji Rustam Aji Sajidan Sajidan Sandya Khaela Nurisma Santi Suciningtyas Sarah Zulvianty Sari Emilia Sellyana, Ari Septia Rani Sherly Ratih Frichesyarius Santi Aji Sherly Ratih Frichesyarius Santy Adjie Silva Maily Chintya Sisca Octarina Siti Asmaniyah Siti Masrokhah Siti Miyanti Juniar Siti Ruhima Soni Fajar Mahmud Sri Irtawidjajanti Sri Wilda Albeta STIKES Husada Borneo Sukamto Sukamto Sunandar Ihsan Supriati Supriati Susilawati Susilawati Suyanto Suyanto Syamsiar, Syamsiar Teguh Susyanto Tri Yuliati Triana Aprilia Tugino Ulil Inayah Umaroh, Umi Venty Victor Prasetya Vina Sufenti Wanda Hamidah Warsini - Wawan Laksito Yuly Saptomo Widiani, Esti Wiwik Setyaningsih WULANDARI Yaqin, 'Alamul Yohanes Purwanto Yolanda Fitria Yudi Irawadi Yuliati, Tri Yuniria Zendrato Yusuf Wijoyanto Yuyu Suryasari Poerba