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Pengaruh Kemampuan Dalam Berkomunikasi Dan Kepemimpinan Transformasional Terhadap Kinerja Karyawan Dengan Berbagi Informasi Sebagai Variabel Mediasi Muhammad Farhan Hamzah; Muzakar Isa
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada era seperti sekarang, terdapat persaingan yang cukup ketat dalam semua bidang, dan tidak terpungkiri juga pada bidang pemasaran. Pada bidang pemasaran juga meliputi beberapa aspek pendukung untuk menunjang kelancaran transaksi. Diantaranya ialah kemampuan dalam berkomunikasi serta kemampuan untuk memimpin terhadap kinerja karyawan. Penelitan ini mengaplikasikan metode penelitian kuantitatif dengan teknik pengambilan purposive sampling, dengan tujuan untuk mengetahui hubungan antar variabel. Penelitian ini dilakukan pada tahun 2022. Pengujian yang telah dilakukan mendapatkan hasil bahwa terdapat pengaruh positif dan signifikan antara kemapuan dalam berkomunikasi terhadap kinerja karyawan. Juga terdapat pengaruh positif dan signifikan antara kepemimpinan transformasional terhadap berbagi informasi.
Dampak Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsekuensinya Pada Pembelian Ulang (Analisis Kasus Pada Konsumen Sepatu Ventella Di Surakarta) Putut Tio Arkana; Muzakar Isa
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8645

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak harga dan kualitas produk terhadap keputusan pembelian, serta menganalisis konsekuensinya terhadap keputusan pembelian ulang. Metode penelitian yang diterapkan bersifat kuantitatif dengan pendekatan deskriptif. Fokus populasi penelitian adalah seluruh masyarakat Surakarta yang pernah membeli produk sepatu Ventela, dan pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan formulir Google dengan format skala Likert. Hasil penelitian menyimpulkan beberapa aspek penting: Pertama, meskipun kualitas produk memberikan pengaruh positif, dampaknya tidak signifikan terhadap keputusan pembelian ulang, sehingga hipotesis pertama harus ditolak. Kedua, harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian ulang, yang berarti hipotesis kedua dapat diterima. Ketiga, kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sehingga hipotesis ketiga diterima. Keempat, harga juga memberikan pengaruh positif dan signifikan terhadap keputusan pembelian, sehingga hipotesis keempat diterima. Kelima, keputusan pembelian memiliki pengaruh positif dan signifikan terhadap keputusan pembelian ulang, sehingga hipotesis kelima diterima. Keenam, kualitas produk memberikan pengaruh positif dan signifikan terhadap keputusan pembelian ulang melalui keputusan pembelian, sehingga hipotesis keenam diterima. Terakhir, harga memberikan pengaruh positif dan signifikan terhadap keputusan pembelian ulang melalui keputusan pembelian, sehingga hipotesis ketujuh diterima.
Analisis Pengaruh e-WOM, Brand Attitude, dan trust terhadap Purchase Intention Eco-Friendly Transport di Surakarta Firyal Nuzulul Fitri; Muzakar Isa
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.128

Abstract

This research aims to test the analysis of the influence of E-Wom, brand attitude, and trust on purchase intention for eco-friendly transport in Surakarta. The population used in this research are users of eco-friendly transport products in Surakarta. The sample used was users of eco-friendly transport products aged 17 and over, and 309 respondents were domiciled in the Surakarta area. Data analysis with partial least squares (PLS) This study's quantitative data was analysed using 3.0 analysis. The results of the study suggest that electronic word-of-mouth (e-wom) significantly and favourably influences the confidence and perception of the brand among environmentally conscious transportation consumers. Additionally, trust exerts a substantial and favourable influence on the purchase intention of said consumers. Furthermore, the purchase intention is significantly and favourably impacted by brand attitude. Additionally, e-women significantly and positively affect the purchase intent of environmentally conscious transportation consumers,.
ANALISIS PENGARUH E-WOM, BRAND IMAGE DAN TRUST TERHADAP PURCHASE INTENTION ECO-FRIENDLY TRANSPORT DI SURAKARTA Hamida Ardianto Muzakar Isa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1806

Abstract

This research aims to test the analysis of the influence of E-Wom, brand image, and trust on purchase intention for eco-friendly transport in Surakarta. Participants in this research who utilise environmentally sustainable modes of transportation in Surakarta. The sample used was users of eco-friendly transport products aged 17 and over, and 309 respondents were domiciled in the Surakarta area. PLS 3.0 analysis was utilised by the researchers to conduct a quantitative examination of the research data. Trust significantly and positively influences the purchase intention of eco-friendly transport users; the brand image variable significantly and positively influences the purchase intention of eco-friendly transport users; e-wom positively and significantly influences the brand image of eco-friendly transport users; and trust significantly and positively influences the purchase intention of eco-friendly transport users.
Pengaruh Kepercayaan Konsumen, Kualitas Pelayanan, dan Celebrity Endorsement terhadap Keputusan Pembelian pada Marketplace Shopee Mutiara Nur Azizah; Muzakar Isa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1840

Abstract

The purpose of this study was to analyze the effect of consumer trust, service quality, and celebrity endorsement on purchasing decisions in the shopee marketplace. This research method uses quantitative. The population in this study were shopee marketplace users in Solo Raya. This study uses sampling with Non-probability Sampling techniques with a Purposive Sampling approach because the population in this study is not known with certainty. The number of samples in this study were 100 respondents. The data used in this research is primary data. The data collection methods used in this research are questionnaires and research instruments. The data analysis technique in this study used SmartPLS software version 3.2. The results of this study are that consumer confidence has a positive and significant effect on purchasing decisions in the shoope marketplace. The quality of service provided has no positive and significant effect on purchasing decisions. Celebrity Endorsement has a positive and significant effect on purchasing decisions.
Analisis Dampak Transportasi Online terhadap Transportasi Becak dan Meningkatkan Pendapatan Pengemudi Becak di Kota Surakarta Muhammad Zharfan Dzimar; Muzakar Isa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1947

Abstract

This study aims is to analyze the impact of online transportation on becak transportation and increase the income of becak drivers in Surakarta City. This type of research uses quantitative method. This research uses primary data. The data collection technique in this research is a questionnaire. The population in this study are those who have characteristics who have used online transportation modes and becak transportation modes, and who have never used online transportation modes or becak transportation modes. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The result of this study is that tariffs do not have a significant influence on becak drivers' income. The number of passengers has a significant influence on becak drivers' income. Working hours have a significant influence on pedicab drivers' income.
Penerapan Tujuan Pembangunan Berkelanjutan (SDGs) dalam Sosial dan Ekonomi Dimediasi Reputasi, Kepercayaan dalam Organisasi Terhadap Loyalitas Yanuar Rizky Saputro; Muzakar Isa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2429

Abstract

This research aims to analyze Sustainable Development Goals (SDGs) in social and economic dimensions on the reputation and trust of Islamic universities in Surakarta, as well as their impact on student loyalty. Through a quantitative approach, data was collected using questionnaires as a data collection technique. Statistical analysis was utilised to verify hypotheses in the course of data analysis. Socially and economically, the SDGs have a substantial impact on the reputation and trustworthiness of higher education, according to the findings of this study. The economic dimension of the SDGs also has a substantial influence on the reputation and trust of universities, whereas the social dimension of the SDGs contributes positively and significantly to that regard. Furthermore, reputation and trust have a positive and significant effect on student loyalty at Surakarta Islamic universities, according to the research findings. Therefore, the integration of SDGs in social and economic aspects can play a role in increasing reputation, trust, and ultimately, student loyalty towards Islamic universities in Surakarta.
Analisis Pengaruh Pengetahuan, Religiusitas, Dan Norma Subyektif Terhadap Sikap Pemudi Muslim Dalam Niat Beli Produk Kosmetik Halal (Studi Kasus Di Solo Raya) Aditya Rahayu; Muzakar Isa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1743

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pengetahuan, religiusitas, dan norma subjektif terhadap sikap wanita muslimah terhadap niat membeli kosmetik halal di Solo Raya. Wanita muslimah yang berdomisili di Solo Raya dan pernah membeli kosmetik halal berpartisipasi dalam penelitian ini sebagai responden. Penelitian ini menggunakan metodologi survei purposive sampling dan menggunakan model persamaan struktural (SEM) untuk menganalisis data dengan bantuan perangkat lunak SPSS. Temuan menunjukkan bahwa pengetahuan, religiusitas, dan norma subjektif secara signifikan mempengaruhi sikap dan niat wanita Muslim untuk membeli kosmetik halal. Temuan penelitian ini juga menunjukkan bahwa sikap wanita muslim berperan dalam memediasi hubungan antara pengetahuan, religiusitas, dan norma subyektif dalam keinginan mereka untuk membeli kosmetik halal. Implikasi manajerial penelitian ini antara lain perlunya produsen kosmetik halal Solo Raya meningkatkan edukasi konsumen tentang religiusitas, norma subjektif, dan pengetahuan konsumen saat memasarkan produknya, serta dampak sikap konsumen terhadap niat beli produk.
Analisis Pengaruh Pengetahuan, Religiusitas, Dan Norma Subyektif Terhadap Sikap Pemudi Muslim Dalam Niat Beli Produk Kosmetik Halal (Studi Kasus Di Solo Raya) Aditya Rahayu; Muzakar Isa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1923

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pengetahuan, religiusitas, dan norma subjektif terhadap sikap wanita muslimah terhadap niat membeli kosmetik halal di Solo Raya.  Wanita muslimah yang berdomisili di Solo Raya dan pernah membeli kosmetik halal berpartisipasi dalam penelitian ini sebagai responden.  Penelitian ini menggunakan metodologi survei purposive sampling dan menggunakan model persamaan struktural (SEM) untuk menganalisis data dengan bantuan perangkat lunak SPSS.  Temuan menunjukkan bahwa pengetahuan, religiusitas, dan norma subjektif secara signifikan mempengaruhi sikap dan niat wanita Muslim untuk membeli kosmetik halal.  Temuan penelitian ini juga menunjukkan bahwa sikap wanita muslim berperan dalam memediasi hubungan antara pengetahuan, religiusitas, dan norma subyektif dalam keinginan mereka untuk membeli kosmetik halal.  Implikasi manajerial penelitian ini antara lain perlunya produsen kosmetik halal Solo Raya meningkatkan edukasi konsumen tentang religiusitas, norma subjektif, dan pengetahuan konsumen saat memasarkan produknya, serta dampak sikap konsumen terhadap niat beli produk.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN VALUE CO-CREATION SEBAGAI VARIABEL MEDIASI Aimanisa Aulia Putri; Muzakar Isa
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to test the mediating influence of value co-creation on the influence of social marketing on purchase intention because value co-creation is believed to explain why social marketing can influence purchase intention. The research respondents were 227 Arkanza Batik consumers who were collected through questionnaires. The data will be analyzed using PLS-SEM analysis with the help of SmartPls. The test results concluded that social media marketing and value co-creation had a positive and significant effect on purchase intention on Instagram Batik Arkanza. Apart from that, social media marketing has a positive and significant effect on value co-creation and purchase intention, mediated by value co-creation on Instagram Batik Arkanza
Co-Authors A.A. Ketut Agung Cahyawan W AA Sudharmawan, AA Abu Bakar Akbar Aditya Rahayu Aflit Nuryulia Praswati Aflit Nuryulia Praswati Aflit Nuryulia Praswatia Agung Riyardi Agus Suwondo Agus Suwondo Agus Wahyudi Agus Wahyudi Agustin, Aming Putri Ahmad Mardalis, Ahmad Ahmada Auliya Rahman Aimanisa Aulia Putri Al-Kubro, Putri Balqis Ali Zainal Abidin Aliffa Sandy Amiroh Luthfiyah ‘Abidah Andiyani, Rhavida Anniza Anisa Ur Rahmah Anton Agus Setyawan Anwar, Rizqulla Zachary Aprilia Tri Cahyaningsih Arief Aulia Fahmy Arief Budiman Arkana, Putut Tio Arum Desmawati Murni Mussalamah Arum Desmawati Murni Mussalamah, Arum Desmawati Arum Desmawati Murni Mussalamah, Arum Desmawati Murni Ashshiddiqi, Raihan Akhwan Astuti, Indah Sri Awal Prasetyo Ayuk Setiyawan ayuningrum, ananda puput Baihaqi, Muhamad Adzib Burhannudin Ichsan Cahyaningrum, Rina Asih Budi Cahyono, Pipit Dwi Candra Kusuma Wardana Della Ariska Deviana Deviana, Della Ariska Devis, Chinta Alifia Dewi, Viriani Noviasari Dyah Putri Mahasari Edy Purwo Saputro Eka Pratiwi, Astina Eka Risky Widyawati Em Sutrisna Emi Erawati Evi Kurnia Sari Fahd, Mohammed Fajar Istikhomah Falasifatul Falah Farid Adi Prasetya Fathurrahman, Yanuar Ihza Fatimah Azahra Fauziah Ar Rahmah Fauziya, Rafida Aviola Hana Firyal Nuzulul Fitri FX Sugiyanto Hadi, Cahyono Handayani, Ponjaya Tri Hari Wujoso Helmia Khalifa Sina Helmia Khalifah Sina Herlambang Prima Yoga Herlambang Prima Yoga Ihwan Susila Imronudin Imronudin Imronudin Imronudin, Imronudin Indah Kurniawati Indah Susilowati Irrawati, Mei Dian Istikomah, Robingatun Ita Nuryana Iwan Setiawan Adji Jati Waskito Kesha Dewi Nur Ramadani Kiki Widya Kirana Kurniawan, Fery Indra Kusmiati Kusmiati Kusmiati Kusmiati Laudza, Naufal Lenny Puspita Dewi Liana Mangifera Liana Mangifera Liana Mangifera Liana Mangifera Listyani, Syafira M. Farid Wajdi M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin M.Farid Wajdi, M.Farid Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Mahendra Abilawa Mahfud Nugroho Mahsa, Almira Ayudia Manurani, Haliza Putri Ida Mar’i Muhammad, Mirza maulana, rachmad Miftakhul Huda Moch. Adi Nur Ikhsan Moechammad Nasir Muhammad Farhan Hamzah Muhammad Farid Wajdi Muhammad Qolbi Shobri Muhammad Randhy Kurniawan Muhammad Sholahuddin Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Muhammad Wegig Wicaksono Muhammad Zharfan Dzimar Mukti, Fauzan Olga Dwi Mulyadi, Desviana Umi Sholikah MULYOTO PANGESTU Mutiara Nur Azizah Nabila Ayu Wijayanti Nabila Ayu Wijayanti Nafiah, Elviana Wilda Nanda Apriliasari Nelly Purnama Sari Ningrum, Dinda Tika Cahya Nurjanah, Adha Nurohman, Yulfan Arif Paramita Dewi Kumala Praswati, Aflit Nur Yulia Prijanto, Tulus Puri Nawangsari Ainun Nurjanah Purwani Putra, Daud Hendawan Guritna Putri Alfiatur Rochimah Putri, Aimanisa Aulia Putri, Angelia Sukma Ningrum Afrida Yono Putut Tio Arkana Rafiq Arkana Amir Rafiq Arkana Putra Rini Kuswati Rini Kuswati Robingatun Istikomah S Soepatini S Syamsudin Safira Rijka Ardima Safira Rijma Ardima Saputri, Dwi Sari, Primadiati Nickyta Setyawan, M Arkan Sheilaika Nur Wahyuningsih Sheilaika Nur Wahyuningsih Sidiq Permono Nugroho Sinta Permatas Sari Siti Fatimah Nurhayati Siti Soekiswati Siti Zulaekah Sulistiyaningrom, Woro Sulthoni Surya Saputra Sumbaga, Utari Anggit Supomo Supomo Syahrani Shabrina D Syahrani Shabrina D Syaira Hafsha Tsabita Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Tsabita, Syaira Hafsha Tulus Prijanto Valentino, Ferrara Farrel Veranika Trisna Pratiwi Viriani Noviasari Dewi W Widojono Wafiatun Mukharomah Wahyu Triyulianto Putro Wahyudya Setya Ananta Wawan Kurniawan Wawan Kurniawan Widada Widada Widyaningrum, Anggraheni Wikantama, Aswin Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Nita YAN ADITYA PRADANA Yanuar Rizky Saputro Yunanza, Diska Dwi Yustisiana Pramesti, Syifana Putri Yusuf Alam Romadhon Zada Almira Fitri Zada Almira Fitri Zahra, Nafiah Az Zulfa Irawati Zulfa Irawati Zulfiqar Ravi Rahman