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All Journal Bulletin of Electrical Engineering and Informatics Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan IJCIT (Indonesian Journal on Computer and Information Technology) Technomedia Journal Jurnal Nasional Komputasi dan Teknologi Informasi Journal of Education Technology Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) CCIT (Creative Communication and Innovative Technology) Journal INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi SENSITEK ICIT (Innovative Creative and Information Technology) Journal Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Computer Science and Information Technologies International Journal of Marine Engineering Innovation and Research ADI Bisnis Digital Interdisiplin (ABDI Jurnal) JINAV: Journal of Information and Visualization Journal of Applied Data Sciences IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal Manajemen Retail Indonesia (JMARI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) MAVIB Journal : Jurnal Multimedia Audio Visual and Broadcasting Indonesian Journal Accounting (IJAcc) International Journal of Cyber and IT Service Management (IJCITSM) Startupreneur Business Digital (SABDA Journal) Universal Raharja Community (URNITY Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Education Technology (ITEE) Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC)
Po Abas Sunarya
Universitas Raharja
Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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Journal : Journal of Applied Data Sciences

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Deciphering Digital Social Dynamics: A Comparative Study of Logistic Regression and Random Forest in Predicting E-Commerce Customer Behavior Sunarya, Po Abas; Rahardja, Untung; Chen, Shih Chih; Lic, Yung-Ming; Hardini, Marviola
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.155

Abstract

This study compares Logistic Regression and Random Forest in predicting e-commerce customer churn. Utilizing the E-commerce Customer dataset, it navigates the complexities of customer interactions and behaviors, offering a rich context for analysis. The methodology focuses on meticulous data preprocessing to ensure data integrity, setting the stage for applying and evaluating Logistic Regression and Random Forest. Both models were assessed using accuracy, precision, recall, F1-Score, and AUC-ROC. Logistic Regression showed an accuracy of 90%, precision of 91% for class 0 and 82% for class 1, recall of 98% for class 0 and 50% for class 1, F1-Score of 94% for class 0 and 62% for class 1, and AUC-ROC of 0.88. Random Forest, with its ability to handle complex patterns, demonstrated higher overall performance with an accuracy of 95%, precision of 95% for class 0 and 93% for class 1, recall of 99% for class 0 and 74% for class 1, F1-Score of 97% for class 0 and 82% for class 1, and an AUC-ROC of 0.97. This comparative analysis offers insights into each model's strengths and suitability for predicting customer churn. The findings contribute to a deeper understanding of machine learning applications in e-commerce, guiding stakeholders in enhancing customer retention strategies. This research provides a foundation for further exploration into the digital social dynamics that shape customer behavior in the evolving digital marketplace.
Co-Authors Abbas, Maulana Abdillah, Mohamad Faisal Abdul Mukarobi Qodratullah Achmad Benny Mutiara Achmad Rachmat S Adrian Sean Bein Ahmad Roihan Ajeng Toyibah, Restu Aji Kusuma Wardana Al Fakhriza, M Farhan Al- Bahra Al-Bahra, Al-Bahra Alexander Williams Alfiah Khoirunisa Alfiah, Fifit Ali Djamhuri Alwiyah Alwiyah Aminuyati Andi Nugroho Andi Nugroho, Andi Andreansyah, Tedy Andri Cahyo Purnomo Angel, Mary Ani, Nyree Anita Restuintin Annisa, Shifa Dini Any, Berlin Apriliasari, Dwi Arief Saptono Asep Saifudin Asri, Moke Aulia Anjani, Sheila Bayu Porsea Yudha Bein, Adrian Sean Bennet, Daniel Benny Mutiara Bernard, Doucette David Bibils, Natalie Canara, Clarosa Charlotte Pasha Chen, Shih Chih Choi, Lee Kyung Cholisoh, Novi Cucut Susanto Damanik, Dian Maharani Danny Manongga Deddy Rusdiansyah Dedy Prasetya Kristiadi Delfi Martika Sari Delhi, Ariana Desy Apriani Devana, Viola Tashya Devi Rositawati Devi, Lakshmi Diah Aryani, Diah Dina Satriani Djulian Daniel Dwi Oktavionita, Siti Dian Cahya Eduard Hotman Purba Ega Novita Andriani Eka Budiarto, Eka Eka Putra, Fajar Januar Ely Nuryani Erick Febriyanto Erick Fernando B311087192 Fachri Bayu Wardana Fahmi Husaini Fajar, Alfie Aulia Fakhrezzy, Muhammad Faturahman, Adam Fauzan, Jimmy Filza Harry Prayogo Firda Nopia Andini Firiza, Muhammad Daffa Fitra Putri Oganda Fitri Ayu Febriani Fitriawati, Nora Friandi, Sendy Zul Fuji Yono Giandari Maulani, Giandari Godwin, Gelard Gulo, Nitema Harahap, Eka Purnama Hardjanto Nusantoro Haris Haris, Haris Henderi . Hermawan, Pandu Hikam, Ihsan Nuril Hua, Chua Toh Ifran Sanni Ignasius Raffael Santoso Ignatius Joko Dewanto Ignatius Joko Dewanto Ignatius Joko Dewanto Ihsan Nuril Hikam Ikhsan, Ramiro Santiago Ikraman, Ikraman Ilamsyah Ilamsyah Immaniar, Dewi Immaniar1, Dewi Indra Susilawati Insanahsan, Muhammad Irma Ayu Rodatin, Irma Ayu Isrial, Isrial Jasmine Dara Assyifa Jenny Januarini Joshua Dylan Julianingsih, Dwi Junaidi Junaidi Juniar, Hega Lutfilah Kamal, ⁠Abdullah Arif Kaniya Agi Fatima Khairul Khairul, Khairul Khairunisa, Alfiah Krisandi Aprilyanto Leli Lestari Santoso, Nuke Puji Lestari, Fauziyyah Husna Nurdiayanah Lic, Yung-Ming Lim, Clara Pasha Lisa Anisah Lola Sartika Lusyani Sunarya Lusyani Sunarya Madani, Muchlishina Maisuri Tri Dayanti Marantika, George Iwan Mardiana Mardiana Marviola Hardini Maulana, Sabda Mawar Indah Septiani Melvin Ismanto Meri Mayang Sari Meri Mayang Sari Milani, Milani Millah, Shofiyul Mintauli Debataraja Mochamad Heru Riza Chakim Muhamad Iqbal Wahib Muhamad Yusup Muhammad Fadli Salim Mulyati Mulyati Mulyati Mustofa, Kenny Ilyas Mustopa, Muhamad Ikhsan Nawi, Mohd Nasrun Mohd Neli Widi Astuti Nicola, Gabriela Nina Rahayu Ninda Lutfiani Novi Cholisoh Nuke Puji Lestari Santoso Nur Aini Nur Azizah Nur Azizah Nurhaeni, Tuti nursaputri, Pipit Nusantoro, Hardjanto Padeli Padeli Pangestu, Prisilia Santoro Pasaribu, Johni S Peh, Zucheng Permono, Tinton Yuan Prabowo, Dimas Aditya pratiwi, Dinda suci Prihandoko . Prihandoko Prihandoko Qurotul Aini Rafika, Ageng Setiani Rahayu, Nina Rakhmansyah, Mohamad Ratu Nanda Juwita Rawat, Bhupesh Reynoldus Andrias Sahulata Ria Dwi Anjani Ricka Anggie Fadyla Rise Wijoyo Jati Romdoni, Mochamad Yusuf Ruhiawati, Irma Yunita Ruli Supriati, Ruli Sabda Maulana Salman, Nur Salsabillah Devia Khansa Samuel David Tiwa Sandro Alfeno Santoso, Nuke Puji Lestari Sany, Mutiara Triana Saptoro, Arief Saputra, Subhan Ahmad Sari, Meri Mayang Sayyida Sayyida Sholeh, Oleh Shylvia Ratna Dewi Sihotang, Sondang Visiana Silawati, Nur siswosuharjo, partono Siti Dian Cahya Dwi Oktavionita Siti Nurindah Sari siti Nurindah Sari Sri Rahayu SRI RAHAYU Suci Fitriyani Drajat Sudaryono Sudaryono Sugeng Santoso Sugeng Widada Sugina, Sugina Sunandar, Endang Sunarti Sunarya Sunarya Sunarya, Lusyani Sunengsih, Meriyana Suryaman, Fitria Marwati Susanto, Sugeng Susetyono, Eko Tarmizi, Rasyid Tinton Yuan Permono Tri Cahyo Nugroho Triyono . Untung Rahardja Vertika Agarwal Warnars, Harco Leslie Hendric Spits Warseno Xolani, Zanele Yono, Fuji Yudha Abimanyu Yudha, Bayu Porsea Zaenudin, Muhammad Zebua, Selamat