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Journal : Journal of Applied Management and Business Administration

Marketing Mix Strategy and Financial Capabilities in Improving Sharia Stock Investment Istikomah Istikomah; Ginanjar Wira Saputra; Muhammad Yusuf
Journal of Applied Management and Business Administration Vol. 1 No. 1 (2022): October - December
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.399 KB) | DOI: 10.59223/jamba.v1i1.4

Abstract

Every year the capital market in Indonesia is increasing, stocks are the investment of choice for investors. To accommodate the needs of Muslims in Indonesia, middle class people with limited financial capabilities have begun to switch to choosing Sharia shares. This study aims to determine the Marketing Mix Strategy in the form of product, price, location and promotion and Financial Capability is the right model to improve Sharia Stock Investment Decisions. This study uses a qualitative descriptive analysis method, namely by collecting data directly from PT. Syirkah Griya Berkah by conducting observations, interviews according to the object of research. The results of this study indicate that the strategy implemented by the company has been going well from the targeted 100 investors, recorded 67 who have joined, where the four Marketing Strategy Variables and Financial Capability support each other and complement each other in improving Sharia Stock Investment Decisions. must further improve its strategy to compete with other stock competitors.
Co-Authors Abdul Manap Abubakar, Herminawaty Aep Saepudin Akhmad Baidun Andri Haryono Andriya Risdwiyanto Angga Kurniawan Anton Priyo Nugroho Arief Yanto Rukmana Arrifia Nurriqli Bambang Sucipto Barkah Rosadi Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi Chevy Herli Sumerli Citra Arta, Deddy Novie Cut Susan Octiva Daniel L. Pakiding Dian Indah Sari Dini Yani Eka Hendrayani Erinda Destry Rincani Erni Yuningsih Ery Rosmawati Etty Zuliawati Zed Fachrurazi Farida Akbarina Fasiha Fasiha Feb Amni Hayati Ferdinandus Sampe Ferdy Leuhery Frans Sudirjo Galih Wisnu Wardhana Geofakta Razali Ginanjar Wira Saputra Gusti Noorlitaria Achmad Hafidz Hanafiah Hardi Fardiansyah Harizahayu, Harizahayu Hendy Tannady Herdiyanti Herdiyanti Humiras Betty Marlina Sihombing I Ketut Suada I Nyoman Tri Sutaguna I Wayan Arthana Imam Jayanto Irwan Moridu ismunandar ismunandar Istikomah Istikomah Jean Richard Jokhu Jemi Pabisangan Tahirs Josua Sahala Jouri Pangemanan Juliani Pudjowati Kaharuddin Kaharuddin Karnawi Kamar Kurhayadi Kurhayadi Kushendar, Deden Hadi Luckhy Natalia Anastasye Lotte Ludia Panggalo M Rafid M. Rafid MASHUDI HARIYANTO Muhammad Ade Kurnia Harahap Muhammad Asir Muhammad Fauzi Mujahidin Mujahidin muji Rahayu Mulyati, Yuyun Murfani Umar Djalo Murwani Wulansari Nasution, Rizki Alfadillah Neneng Yanti Andriani Nofirman, Nofirman Norvadewi Nuuridha Matiin Pawit Wartono Prihadi, M Dana Putu Doddy Heka Ardana Rachid Chenini Rahma Saiyed Rahmadtiyah Hasanah Miftahuljannah Ramadhani Hamzah Rebecha Prananta Revi Sesario Rian Ardianto Rian Ardianto Rianda Hanis Rihfenti Ernayani Rio Haribowo Rio Haribowo Riza Bahtiar Sulistyan Rusydi Fauzan Rusydi Fauzan Saut Maruli Tua Pandiangan Siregar, Ade Perdana Slamet Maryoso Sofia Maulida Sri Masrifah Sri Rahayu Suryani Suryani syamsurizal syamsurizal Taime, Habel Tini Kartini Tuti Asmala Wandi Kurniadi Warkianto Widjaja Yeti Yeti Yogi Nurfauzi Zarkasi, Zarkasi Zenita Apriani