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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Edik Informatika : Penelitian Bidang Komputer Sains dan Pendidikan Informatika Daya Saing : Jurnal Ilmu Manajemen Jurnal Mirai Management YUME : Journal of Management Menara Ilmu Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) UPI YPTK Journal of Business and Economics Jurnal Abdimas ADPI Sosial Dan Humaniora JUSIE (Jurnal Sosial dan Ilmu Ekonomi) Indo-MathEdu Intellectuals Journal Al Dzahab Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Jurnal Multidisiplin Sahombu Amkop Management Accounting Review (AMAR) Indo-Fintech Intellectuals: Journal of Economics and Business e-Jurnal Apresiasi Ekonomi Economica: Journal of Economic and Economic Education El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia
Zefriyenni Zefriyenni, Zefriyenni
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Journal : Jurnal Ecogen

 1 
Hubungan Biaya, Barriers to Entry dan Preferensi Konsumen terhadap Produktivitas UMKM di Kota Padang Sarianja, Suherdian Septa; R, Wahyu Rahmadia; Rahayu, Witri; Clarisa, Cindy; Zefriyenni, Zefriyenni
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17141

Abstract

This study aims to determine the effect of costs, barriers to entry and consumer preferences on the Productivity of Micro, Small and Medium Enterprises (MSMEs). The unit of analysis is Micro, Small and Medium Enterprises (MSMEs) in Padang City. This study uses primary data obtained through questionnaires. The sampling technique uses quota sampling. A total of 100 questionnaires from MSMEs were returned as the final sample. The data were analyzed using multiple regression analysis conducted with SPSS software. The results showed that costs and consumer preference had a significant positive effect on productivity. While barriers to entry had a significant negative effect on productivity. MSMEs need to manage production costs more efficiently. Furthermore, MSMEs are advised to identify inefficient costs in operations and find ways to reduce them without sacrificing product quality.
Pengaruh Strategi Harga, Promosi dan Permintaan Pasar terhadap Profitabilitas UMKM di Kota Padang Putra, Pramudita Syah; Rezki, Rahmat Zainul; Andrian, Danny; Al Haziz, Ahmad Sunafis; Zefriyenni, Zefriyenni
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17192

Abstract

This study aims to determine the effect of pricing strategy, promotion and market demand consumer preferences on the Profitability of Micro, Small and Medium Enterprises (MSMEs). The unit of analysis is Micro, Small and Medium Enterprises (MSMEs) in Padang City. This study uses primary data obtained through questionnaires. The sampling technique uses quota sampling. A total of 100 questionnaires from MSMEs were returned as the final sample. The data were analyzed using multiple regression analysis conducted with SPSS software. The results showed that pricing strategy and promotion had a significant positive effect on profitability. While market demand had no significant effect on profitability. MSMEs need to set competitive prices and in accordance with the value perceived by consumers. MSMEs are advised to allocate a special budget for planned and measurable promotional activities.
Co-Authors Afuan, M. Al Faisal, Aldi Al Haziz, Ahmad Sunafis Andes Prayuda Yunanda Andri B, Alza Syofyan Andriadi, Jefri Andrian, Danny Arafah, Zahid Nugrah Aristiawan, Dhani Ayu Mardhiyah, Putri AZ, Bambang Azizah, Hidayatul Putri Azzahra, Azzahra Burhan, Kristian Candana, Dori Mittra Chandini, Anggella Clarisa, Cindy Crefioza , Omia Crefioza, Omia Dona, Marza Elfiswandi, Elfiswandi Eliza Eliza Eliza, Eliza - Elly Octaviani, Annisa Febri Hadi Febrina Anandari Fitri, Junisa Fransiska, Winda Guswandri Putra, Doni Hapzi Ali Harfan, Syakhroni Havidz Aima, Havidz Hidayaty, Nurhayan Indri Astuti Irawan, Fajar Rayhan Putra Irvandhel, Muhammad Lestari, Ariya Nyepi Lusiana Lusiana Marlin, Revina Mary, Hilda Masrida Zasriati, Masrida Ma’fufah, Eva Melati, Eka Mulya, Jumiatul Mustika, Rony Nasrah, Rasidah Novia Dewi , Yosa Permata Sari, Desi Pranata, M. Yogi Eka Prasetyo, Edo Bagus Putra, Pioni Putra, Pramudita Syah Putri, Finola Fiftem Eka Putri, Mardifa Wahyu Putri, Poppy Okta Fiana Putri, Wahyu Nengsri R, Wahyu Rahmadia Rahayu, Witri Rezki, Rahmat Zainul Ridwan, Ridwan Rinaldi, Denny S, Satria M. Saludin, Mohamad Nasir Saputra, Aldi Sari, Laynita Sarianja, Suherdian Septa Sedarmayanti, Sedarmayanti Septiana, Meuthia Sofida, Yeni Suci Nofita Sari Suharno Pawirosumarto Suriyana, Nofsri susanti, Tuti Syaharani, Nabila Syartika, Jelli Isma TEGUH ARIFIANTO, TEGUH Vadhillaesa, Shania Veri, Jhon Wijaya, Ronni Andri Wiyandra, Yogi Yenila, Firna Yenti, Yatna Yulasmi , Yulasmi Yulasmi, Yulasmi Yulianis Yulianis Yuswanita, Annisa