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Journal : Jurnal Multidisiplin Sahombu

Consumer Behavior in the Era of TikTok Shop and Instagram Commerce: A Meta-Review of Determinants of Impulse Buying Suci Nofita Sari; Febrina Anandari; Zefriyenni, Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

This study examines the phenomenon of Impulsive Buying on the TikTok Shop platform, one of the booming e-commerce platforms in Indonesia. The research adopts a qualitative approach with secondary data from sources such as literature, surveys, and relevant publications. The findings reveal that the phenomenon of Impulsive Buying is significant on TikTok Shop, influenced by factors such as consumer characteristics and lifestyle, price perception, motivation, promotions, discounts, and positive emotions that drive spontaneous purchases. While several previous studies attempted to explore the influence of religiosity on impulsive buying behavior, the results have been inconsistent. Thus, this research offers new insights into consumer behavior within the scope of e-commerce in the era of Industry 4.0, particularly in the context of the TikTok Shop platform.
The Effect of Organizational Learning and Innovation Climate on Innovative Work Behavior Mediated by Employees' Intrinsic Motivationwest Sumatra Province Regional Financial and Asset Management Agency Muhammad Aliffarras Prasetyo; Elfiswandi, Elfiswandi; Zefriyenni, Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Abstract

This study aims to examine the influence of organizational learning and innovation climate on innovative work behavior, mediated by intrinsic motivation among employees of the Regional Financial and Asset Management Agency (BPAM) in West Sumatra Province. Data collection was conducted through a survey and questionnaire distribution, with a sample of 93 respondents. The analysis method used was structural equation modeling using SmartPLS. The results showed a significant effect of organizational learning on intrinsic motivation. There was a significant effect of innovation climate on intrinsic motivation. There was a significant effect of organizational learning on innovative work behavior. There was a significant effect of innovation climate on innovative work behavior. There was a significant effect of intrinsic motivation on innovative work behavior. Intrinsic motivation mediated the effect of organizational learning on innovative work behavior. Intrinsic motivation mediated the effect of innovation climate on innovative work behavior.
Co-Authors Afuan, M. Al Faisal, Aldi Al Haziz, Ahmad Sunafis Anandari, Febrina Andes Prayuda Yunanda Andri B, Alza Syofyan Andriadi, Jefri Andrian, Danny Arafah, Zahid Nugrah Aristiawan, Dhani Ayu Mardhiyah, Putri AZ, Bambang Azizah, Hidayatul Putri Azzahra, Azzahra Burhan, Kristian Candana, Dori Mittra Chandini, Anggella Clarisa, Cindy Crefioza , Omia Crefioza, Omia Dona, Marza Elfiswandi, Elfiswandi Eliza Eliza Eliza, Eliza - Elly Octaviani, Annisa Febri Hadi Febrina Anandari Fitri, Junisa Fransiska, Winda Guswandri Putra, Doni Hapzi Ali Harfan, Syakhroni Havidz Aima, Havidz Hidayaty, Nurhayan Indri Astuti Irawan, Fajar Rayhan Putra Irvandhel, Muhammad Lestari, Ariya Nyepi Lusiana Lusiana Marlin, Revina Mary, Hilda Masrida Zasriati, Masrida Ma’fufah, Eva Melati, Eka Muhammad Aliffarras Prasetyo Mulya, Jumiatul Mustika, Rony Nasrah, Rasidah Novia Dewi , Yosa Oktarianti, Via Permata Sari, Desi Pranata, M. Yogi Eka Prasetyo, Edo Bagus Putra, Pioni Putra, Pramudita Syah Putri, Finola Fiftem Eka Putri, Mardifa Wahyu Putri, Poppy Okta Fiana Putri, Wahyu Nengsri R, Wahyu Rahmadia Rahayu, Witri Rezki, Rahmat Zainul Ridwan, Ridwan Rinaldi, Denny S, Satria M. Saludin, Mohamad Nasir Saputra, Aldi Sari, Laynita Sarianja, Suherdian Septa Sedarmayanti, Sedarmayanti Septiana, Meuthia Sofida, Yeni Suci Nofita Sari Suharno Pawirosumarto Suriyana, Nofsri susanti, Tuti Syaharani, Nabila Syartika, Jelli Isma TEGUH ARIFIANTO, TEGUH Vadhillaesa, Shania Veri, Jhon Wijaya, Ronni Andri Wiyandra, Yogi Yenila, Firna Yenti, Yatna Yulasmi , Yulasmi Yulasmi, Yulasmi Yulianis Yulianis Yuswanita, Annisa