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All Journal Journal of Management and Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) PeTeKa Menara Ilmu JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ecogen Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Kesehatan Tambusai JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi International Journal of Economics (IJEC) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship International Journal of Advanced Science Computing and Engineering Amkop Management Accounting Review (AMAR) Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Global Education Journal Journal International Journal of Teaching and Learning (INJOTEL) West Science Social and Humanities Studies JER
Ainil Mardiah
Universitas Adzkia, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Impact of Entrepreneurship Education, Creativity, and Intrinsic Motivation on Entrepreneurial Intention: A Mediation Study of Student Self-Efficacy in Indonesia Judijanto, Loso; Sukmayadi, Dodi; Sono, Mohammad Gifari; Hibrida, Anas Romzy; Mardiah, Ainil
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1668

Abstract

This study investigates the effects of Entrepreneurship Education, Creativity, and Intrinsic Motivation on Entrepreneurial Intention among students in Indonesia, with a focus on Self-Efficacy as a mediating variable. A quantitative research approach was employed, using a sample of 170 students. The data were analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results revealed that Creativity (β = 0.553), Entrepreneurship Education (β = 0.336), and Intrinsic Motivation (β = 0.769) all significantly influence Entrepreneurial Intention. Additionally, Self-Efficacy was found to mediate the relationships between these variables and Entrepreneurial Intention. These findings highlight the importance of fostering creativity, enhancing entrepreneurship education, and supporting intrinsic motivation to increase students' entrepreneurial intentions. The study emphasizes the critical role of self-efficacy in shaping students' entrepreneurial behavior and provides insights for educational institutions and policymakers to develop effective strategies for promoting entrepreneurship among students.
Bibliometric Study on the Relationship between Entrepreneurship Education and Business Sustainability Judijanto, Loso; Arisanti, Ivon; Devi, Erwina Kartika; Aris, Nurlina; Mardiah, Ainil
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1677

Abstract

Entrepreneurship education has emerged as a crucial driver of innovation and business sustainability, equipping individuals with the necessary skills to navigate complex market environments while fostering responsible and sustainable business practices. This study conducts a bibliometric analysis using Scopus database and VOSviewer to map the evolution of research at the intersection of entrepreneurship education and business sustainability. The analysis identifies key research trends, influential authors, collaborative networks, and emerging thematic areas, providing insights into how scholarly discourse in this field has developed over time. The findings reveal that entrepreneurship education research has expanded from individual behavioral studies to encompass pedagogical advancements, sustainability integration, and digital transformation through artificial intelligence and big data applications. While the study highlights strong international collaborations, it also uncovers regional disparities and limited interdisciplinary research, suggesting the need for more cross-country comparative studies and integration of sustainability-focused educational models. This study contributes to the academic discourse by identifying research gaps and proposing future directions for enhancing entrepreneurship education’s role in sustainable business development.
Dinamika Penelitian Customer Experience di Jurnal Bereputasi: Kajian Bibliometrik dan Analisis Jaringan Judijanto, Loso; Mardiah, Ainil; Francisca, Yuniati
Jurnal Bisnis dan Manajemen West Science Vol 4 No 01 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i01.2032

Abstract

Penelitian ini menganalisis dinamika penelitian pengalaman pelanggan (customer experience) di jurnal bereputasi melalui pendekatan bibliometrik dan analisis jaringan, dengan menggunakan data dari Scopus. Hasil analisis menunjukkan bahwa customer experience merupakan topik utama dalam literatur, dengan keterkaitan erat terhadap konsep seperti kepuasan pelanggan (customer satisfaction), kualitas layanan (service quality), loyalitas pelanggan (customer loyalty), serta nilai yang dirasakan (perceived value). Selain itu, penelitian ini mengungkap bahwa teknologi—terutama artificial intelligence (AI), big data, machine learning, dan chatbots—memainkan peran yang semakin dominan dalam meningkatkan pengalaman pelanggan. Aspek emosional seperti kepercayaan (trust) dan loyalitas merek (brand loyalty) juga menjadi faktor penting dalam membangun hubungan jangka panjang antara pelanggan dan merek. Dari perspektif kolaborasi ilmiah, penelitian tentang pengalaman pelanggan masih didominasi oleh Amerika Serikat, Inggris, India, dan Australia, sementara keterlibatan negara berkembang seperti Indonesia dan Nigeria mulai meningkat. Studi ini menyoroti bahwa meskipun penelitian pengalaman pelanggan terus berkembang, masih terdapat kesenjangan dalam kajian yang berfokus pada konteks industri spesifik, perbedaan budaya, serta dampak jangka panjang dari strategi pengalaman pelanggan. Oleh karena itu, penelitian lebih lanjut diperlukan untuk mengembangkan wawasan yang lebih mendalam dan aplikasi praktis dalam berbagai sektor industri serta di berbagai wilayah geografis.
Analisis Multiperspektif terhadap Peran IoT dalam Meningkatkan Efisiensi Rantai Pasok Judijanto, Loso; Mardiah, Ainil; Pratiwi, Rina
Jurnal Bisnis dan Manajemen West Science Vol 4 No 01 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i01.2039

Abstract

Internet of Things (IoT) telah muncul sebagai teknologi transformatif dalam manajemen rantai pasokan, menawarkan peningkatan yang belum pernah terjadi sebelumnya dalam hal efisiensi, visibilitas, dan pengambilan keputusan. Studi ini menyajikan tinjauan literatur sistematis terhadap 15 dokumen ilmiah yang bersumber dari database Scopus untuk menganalisis peran IoT dalam meningkatkan kinerja rantai pasokan. Temuan utama menyoroti aplikasi IoT dalam pelacakan waktu nyata, pemeliharaan prediktif, manajemen inventaris, dan optimalisasi logistik. Studi ini juga mengidentifikasi manfaat yang signifikan, termasuk pengurangan biaya, peningkatan pengalaman pelanggan, dan pengambilan keputusan yang lebih baik. Namun, tantangan seperti interoperabilitas, keamanan data, dan skalabilitas tetap ada, sehingga membatasi adopsi secara luas. Tren yang muncul seperti integrasi IoT dengan blockchain, kecerdasan buatan, dan komputasi edge menawarkan solusi yang menjanjikan untuk tantangan-tantangan ini. Temuan ini memberikan wawasan yang berharga bagi organisasi dan pembuat kebijakan untuk meningkatkan potensi IoT sambil mengatasi hambatan yang terkait.
Tren Kewirausahaan Digital Hijau: Analisis Bibliometrik Judijanto, Loso; Mardiah, Ainil; Juliandi, Yurizki
Sanskara Ekonomi dan Kewirausahaan Vol. 3 No. 02 (2025): Sanskara Ekonomi dan Kewirausahaan
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v3i02.529

Abstract

Penelitian ini mengeksplorasi tren kewirausahaan digital hijau dengan pendekatan bibliometrik, menyoroti integrasi antara teknologi digital dan keberlanjutan dalam model bisnis inovatif. Analisis ini mengidentifikasi kata kunci utama seperti entrepreneurship, sustainable development, dan digitalization, yang menunjukkan bahwa kewirausahaan digital hijau berkembang sebagai respons terhadap tuntutan bisnis yang lebih ramah lingkungan. Studi ini juga menyoroti peran teknologi seperti kecerdasan buatan (AI), Internet of Things (IoT), dan blockchain dalam mendukung efisiensi bisnis serta mengurangi dampak lingkungan. Selain itu, kolaborasi penelitian lintas negara dan disiplin ilmu semakin meningkat, menandakan bahwa kewirausahaan digital hijau menjadi fokus penelitian global. Meskipun ada tantangan dalam implementasi, seperti hambatan regulasi dan akses pendanaan, peluang besar tetap ada untuk mendukung transisi menuju ekonomi berkelanjutan. Penelitian ini berkontribusi dalam memberikan wawasan yang lebih luas mengenai perkembangan kewirausahaan digital hijau serta arah penelitian di masa depan.
Peran Big Data dalam Meningkatkan Efisiensi Program Pembangunan Ekonomi Digital di Daerah Tertinggal di Indonesia Judijanto, Loso; Suwarna, A. Idun; Mardiah, Ainil
Sanskara Ekonomi dan Kewirausahaan Vol. 3 No. 02 (2025): Sanskara Ekonomi dan Kewirausahaan
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v3i02.533

Abstract

Penelitian ini mengeksplorasi peran Big Data dalam meningkatkan efisiensi Program Pengembangan Ekonomi Digital di daerah tertinggal di Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 65 partisipan yang terlibat dalam program, dan dianalisis menggunakan SPSS versi 25. Hasil penelitian menunjukkan adanya hubungan positif yang kuat antara pemanfaatan Big Data dan efisiensi program, dengan koefisien korelasi sebesar 0,75, yang mengindikasikan bahwa peningkatan penggunaan Big Data berhubungan dengan peningkatan hasil program. Analisis regresi lebih lanjut mengkonfirmasi signifikansi dampak Big Data, yang menunjukkan bahwa untuk setiap peningkatan satu unit pemanfaatan Big Data, efisiensi program meningkat sebesar 0,78 unit. Temuan ini menunjukkan bahwa memanfaatkan perangkat Big Data dalam pengambilan keputusan, alokasi sumber daya, dan intervensi yang disesuaikan dapat secara signifikan meningkatkan efektivitas Program Pengembangan Ekonomi Digital, terutama di daerah tertinggal. Studi ini menyoroti pentingnya berinvestasi dalam infrastruktur Big Data dan pengembangan kapasitas untuk mengoptimalkan hasil program.
Development of Micro, Small, and Medium Enterprises (MSMEs) as an Effort for Economic Recovery Post-COVID-19 Pandemic Ago, Gordius; Mardiah, Ainil; Suarmanayasa, I Nengah; Anwar, Amelia
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.920

Abstract

The purpose of this study was to determine MSME development as an effort to recover the economy after the COVID-19 pandemic. The method used is a qualitative research method with a field research approach, and the research location is in Pamekasan Regency, East Java. The analysis was carried out by researchers using an interactive model from Miles Huberman that is related to the role of the Pamekasan Regency Government, especially the Pamekasan Regency Cooperative Service, in implementing MSME development policies after the COVID-19 pandemic. Data collection in this study was carried out through a literature review by collecting various articles and books related to MSMEs in Pamekasan Regency, interviews, and field documentation according to the research criteria. The results of this study showed that post-Covid 19 pandemic economic recovery efforts, especially in Pamekasan district, have been carried out by the Cooperative Service by providing guidance in the forms of support, enabling, protection, maintenance, strengthening, and maintenance through activities such as training, financial assistance, access to credit, people's businesses (KUR), and others.
TECHNOLOGICAL INNOVATION: ADOPTION OF ARTIFICIAL INTELLIGENCE IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) Relifra; Ainil Mardiah; Eko Fikriando; Ramadhi; Oza Syafriani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the factors influencing the adoption of Artificial Intelligence (AI) technology among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. By integrating the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT), the research explores how perceived usefulness, perceived ease of use, and social influence impact MSME attitudes and behavioral intentions toward AI adoption. A quantitative method using path analysis and structural equation modeling (SEM) is employed to test the relationships between independent variables (AI adoption) and dependent variables (MSME performance), with data analysis conducted using Smart PLS 4.0 software. A quantitative approach is used to measure variables based on the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). This study explores the factors influencing the adoption and utilization of artificial intelligence (AI) in small and medium enterprises (SMEs) using a framework combining TAM and UTAUT. The findings highlight that perceived usefulness and effectiveness positively shape attitudes toward AI, as do ease of use and effort expectancy. Ease of use also enhances perceptions of AI’s usefulness and effectiveness. Behavioral intention to adopt AI is influenced by perceived benefits, ease of use, and social influence, with gender, age, and experience moderating these effects. Attitudes toward AI strongly drive behavioral intention, which subsequently leads to actual usage. Facilitating conditions, such as technological support and infrastructure, also play a key role in enabling usage, especially for experienced users and when adoption is voluntary. These findings emphasize the importance of usability, perceived value, and contextual factors in encouraging AI adoption in SMEs.
Innovating for the Future: A Bibliometric Examination of Business Strategy Research and the Pursuit of Market Leadership Mardiah, Ainil; Ramadhi, Ramadhi; Santy Sriharyati; Erwina Kartika Devi
The Es Economics and Entrepreneurship Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i01.124

Abstract

This research conducts a comprehensive bibliometric analysis of the literature on business strategy and the pursuit of market leadership. By employing bibliometric techniques and leveraging the VOSviewer software, the study identifies key authors, journals, keywords, and citation patterns within the field. The analysis reveals influential contributors, emerging trends, and interconnected themes that have shaped strategic thinking. The study offers valuable insights for scholars, practitioners, and policymakers seeking to understand the dynamics of business strategy and its implications for achieving market leadership. By examining the evolution of research, the research methodology, results, and discussions, this research aims to contribute to informed decision-making and future research directions in the pursuit of market leadership.
The Impact of Entrepreneurship Education, Creativity, and Intrinsic Motivation on Entrepreneurial Intention: A Mediation Study of Student Self-Efficacy in Indonesia Judijanto, Loso; Sukmayadi, Dodi; Sono, Mohammad Gifari; Hibrida, Anas Romzy; Mardiah, Ainil
West Science Journal Economic and Entrepreneurship Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i01.1668

Abstract

This study investigates the effects of Entrepreneurship Education, Creativity, and Intrinsic Motivation on Entrepreneurial Intention among students in Indonesia, with a focus on Self-Efficacy as a mediating variable. A quantitative research approach was employed, using a sample of 170 students. The data were analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results revealed that Creativity (β = 0.553), Entrepreneurship Education (β = 0.336), and Intrinsic Motivation (β = 0.769) all significantly influence Entrepreneurial Intention. Additionally, Self-Efficacy was found to mediate the relationships between these variables and Entrepreneurial Intention. These findings highlight the importance of fostering creativity, enhancing entrepreneurship education, and supporting intrinsic motivation to increase students' entrepreneurial intentions. The study emphasizes the critical role of self-efficacy in shaping students' entrepreneurial behavior and provides insights for educational institutions and policymakers to develop effective strategies for promoting entrepreneurship among students.
Co-Authors - Afrizal Acep Fatchuroji Afriyeni Sri Rahmi Ago, Gordius Agung Widarman Aldo Eko Syaputra Amalia Amalia Annisa, Sri Anwar, Amelia Arief, Ilham Aris, Nurlina Arisanti, Ivon Aslan Aslan Axelon S Renyaan Balla Wahyu Budiarto Budi Akhmad Tarigan Chevy Herli Sumerli Chevy Herly Sumerli A Dasa Rahardjo Soesanto Defni Defni Dodi Sukmayadi Donny Juliandri Prihadi Eko Fikriando Erwina Kartika Devi Ery Sugito Eva Desembrianita Eva Yuniarti Utami Fajri Fajri Farida Akbarina Fikriando, Eko Fisy Amalia Fithria, Rahmi Fitrianingrum, Rini Fitriyatul Bilgies, Ana Flori Puspa Humani Francisca, Yuniati Frans Sudirjo Hamdi Anugrah Helmy Syamsuri Hendra, Yomei Heni Widyaningsih, Heni Hibrida, Anas Romzy Himawan Sutanto, Himawan I Nengah Suarmanayasa Indra Wijaya Jenny Nancy Kaligis Johni Eka Putra Joko Ariawan Judijanto, Loso Juliandi, Yurizki Jumaedi, Jumaedi Junaldi Junaldi Jusatria Khotijah, Nur La Mema Parandy Lamsir, Seno Larisya Syawalki Lestari, Aster Happy Listiana Sri Mulatsih LISTIANA SRI MULATSIH Loso Judijanto Luthfi Nuraini M Toyib Mahmudin, Tono Maulina, Evaf Mayasari, Nanny Moh Gifari Sono Mubayyin, Muhammad Afief Muh. Aksa Muhamad Risal Tawil Muhammad Afief Mubayyin Muhammad Sabir Nanny Mayasari Nazriah, Ainun Nurhaliza, Ellys Oza syafriani Prilosadoso, Basnendar Herry Purwaka Hari Prihanto Putra , Johni Eka Putri Ekaresty Haes Ramadhi RAMADHI RAMADHI Relifra Relifra, Relifra Rendro Laksmono Rika Susanti Rina Pratiwi Rini Fitrianingrum Santy Sriharyati Septin Maisharah K Sofia Edriati Sono, Moh Gifari Sono, Mohammad Gifari Sri Annisa Sulistyo Budi Utomo Sumerli A, Chevy Herly Sumerli A., Chevy Herli Susi Evanita Suwarna, A. Idun Tio Devilishanti Titin Ritmi Tri Apriyono Umar Sako, Umar Utami, Eva Yuniarti Utomo, Sulistyo Budi Whyosi Septrizola Widya, Astri Wijaya, Indra Winanto Nawarcono Yulia Novita