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All Journal Journal of Management and Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) PeTeKa Menara Ilmu JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ecogen Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Kesehatan Tambusai JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi International Journal of Economics (IJEC) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship International Journal of Advanced Science Computing and Engineering Amkop Management Accounting Review (AMAR) Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Global Education Journal Journal International Journal of Teaching and Learning (INJOTEL) West Science Social and Humanities Studies RESLAJ: Religion Education Social Laa Roiba Journal JER Journal of Ekonomics, Finance, and Management Studies
Ainil Mardiah
Universitas Adzkia, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Dampak Strategi Pemasaran, Kemitraan Bisnis, dan Kualitas Produk terhadap Daya Saing UMKM di Jawa Barat Maulina, Evaf; Soesanto, Dasa Rahardjo; Khotijah, Nur; Mardiah, Ainil
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 04 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i04.1641

Abstract

Penelitian ini menyelidiki dampak dari strategi pemasaran, kemitraan bisnis, dan kualitas produk terhadap daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat. Pendekatan kuantitatif digunakan, dengan data yang dikumpulkan dari 170 UMKM menggunakan kuesioner terstruktur dan dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Temuan menunjukkan bahwa kemitraan bisnis memiliki pengaruh positif yang paling signifikan terhadap daya saing UMKM, diikuti oleh kualitas produk dan strategi pemasaran. Hasil penelitian menyoroti pentingnya membentuk aliansi strategis, mempertahankan standar produk yang tinggi, dan menerapkan strategi pemasaran yang efektif untuk meningkatkan daya saing. Studi ini berkontribusi pada literatur dengan memberikan bukti empiris tentang faktor-faktor penting yang mendorong keberhasilan UMKM dalam konteks regional dan menawarkan rekomendasi praktis bagi manajer UMKM dan pembuat kebijakan.
Dampak IoT pada Efisiensi Otomasi Pabrik: Studi Bibliometrik pada Penelitian Produktivitas Industri Judijanto, Loso; Mayasari, Nanny; Sumerli A., Chevy Herli; Mardiah, Ainil
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1658

Abstract

Studi ini mengkaji dampak penerapan Internet of Things (IoT) dalam meningkatkan efisiensi dan produktivitas di sektor industri, dengan fokus pada konsep Industry 4.0. Melalui analisis bibliometrik terhadap literatur terkini, penelitian ini mengidentifikasi tren utama, tantangan, dan arah penelitian masa depan terkait dengan teknologi IoT. Temuan menunjukkan bahwa meskipun terdapat potensi besar untuk meningkatkan kinerja operasional, tantangan seperti keamanan data, biaya implementasi, dan isu keberlanjutan harus diatasi. Penelitian ini menekankan pentingnya integrasi berbagai teknologi canggih dan perlunya penelitian lebih lanjut untuk memahami dampak sosial dan ekonomi dari transformasi digital ini. Dengan memahami tantangan dan peluang yang ada, perusahaan dapat lebih baik memanfaatkan teknologi IoT untuk mencapai efisiensi yang lebih besar dan keberlanjutan dalam operasi mereka.
THE EXISTENCE OF TIKTOKSHOP FOR MSMEs (From Opportunities to Challenges) Kaligis, Jenny Nancy; Baderan, Umar Sako; Sumerli A, Chevy Herly; Mardiah, Ainil; Mahmudin, Tono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11093

Abstract

Abstract The Tiktok Shop problem is getting hotter day by day. One side believes that Tiktok Shop can be a vehicle for MSMEs to expand their network and increase their market share. However, on the other hand, Tiktok Shop is actually considered a threat and challenge for MSMEs to develop their business because Tiktok Shop is different from other e-commerce, especially regarding the presence of foreign products, procedures that are not carried out well, and it is suspected that Tiktok also acts as a seller so that Tiktok Shop is too overpowered and has a big potential to kill MSME businesses. Moreover, MSMEs are the cornerstone of the Indonesian economy. Therefore, this research aims to analyze the existence of the Tiktok Shop for MSMEs, whether it is an opportunity or a threat. This research is qualitative research with a descriptive approach. This research uses secondary data obtained by researchers from scientific journals, books, credible websites and other reliable sources. The analysis technique in this research uses observation analysis techniques, data collection, data selection, data reduction, and drawing conclusions. The results of this research show that the existence of Tiktpk Shop for MSMEs is more of a threat than an opportunity. Keywords : Tiktok Shop, MSMEs, Challenges, Oportunity.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT MAHASISWA EKONOMI DALAM PENGGUNAAN DOMPET DIGITAL Utomo, Sulistyo Budi; Utami, Eva Yuniarti; Mardiah, Ainil; Wijaya, Indra; Mulatsih, Listiana Sri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11229

Abstract

Dompet elektronik (E-wallet) merupakan hasil inovasi yang dibawa oleh pertumbuhan fintech. Meningkatnya transfer uang elektronik merupakan tanda bahwa masyarakat mulai menggunakan dompet digital untuk memenuhi kebutuhan transaksi sehari-hari mereka. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui faktor-faktor yg mempengaruhi niat mahasiswa ekonomi dalam penggunaan dompet digital. Populasi dan sampel dalam penelitian ini adalah mahasiswa ekonomi pengguna dompet digital yang tersebar indonesia yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden, dan tehnik analisis menggunakan SPSS. hasil penelitian menunjukkan bahwa variabel persepsi kegunaan dan persepsi kemudahan berpengaruh terhadap minat penggunaan dompet digital. Sedangkan persepsi resiko tidak berpengaruh terhadap minat penggunaan dompet digital dalam penelitian ini. Kata Kunci: TAM, Persepsi Resiko, Minat Dompet Digital
THE INFLUENCE OF WORK ENVIRONMENT AND COMPENSATION ON EMPLOYEE TURNOVER INTENTION WITH SATISFICATION AS A MODERATING VARIABLE Sono, Moh Gifari; Annisa, Sri; Mubayyin, Muhammad Afief; Karyono, Septin Maisharah; Mardiah, Ainil
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11479

Abstract

Abstract The existence of employees in a company is the most important thing for the company to be able to achieve its targets and vision well, so employee turnover must be avoided in any way and under any circumstances. There are a number of factors that can reduce employee turnover intention, including a good work environment and adequate compensation for employees. This research is a quantitative research with an explantory approach. The data used in this research is secondary data obtained from the questionnaire method of 250 BCA Syari'ah bank employees spread throughout Indonesia including KC BCA Syari'ah Medan, KC BCA Syari'ah Palu, KC BCA Syari'ah Bojonegoro, KC BCA Syari'ah Makasar, and KCP Bank Syari'ah Central Jakarta. The research results show that the Work Environment and Compensation variables have a negative relationship and a significant influence on the Employee Turnover Intention variable. Apart from that, the job satisfaction variable is able to moderate the two hypotheses above. Keywords: Compensation, Work Environment, Job Satisfication, Employee Turnover Intention
AI Adoption and Functional Performance in MSMEs: Evidence Across Marketing, HR, Finance, and Operations Relifra, Relifra; Mardiah, Ainil; Fikriando, Eko
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3299

Abstract

This study aims to investigate the adoption of Artificial Intelligence (AI) by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, integrating the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). The research examines explicitly how adoption determinants influence Behavioral Intention (BI) and how BI, in turn, drives business performance across key functional areas—marketing, human resources, finance, and operations. A quantitative research design was employed using a cross-sectional survey of 460 MSME owners, managers, and employees from various sectors. Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0 was applied to test the proposed model. Constructs were adapted from established TAM–UTAUT scales and extended with business performance measures. The results confirm that Performance Expectancy, Effort Expectancy, and Facilitating Conditions significantly influence BI, whereas Social Influence does not significantly shape adoption intention. Moreover, BI exerts a significant positive effect on marketing, human resources, financial, and operational performance, and mediates the relationship between adoption determinants and business outcomes. This study extends the TAM–UTAUT framework by empirically linking AI adoption determinants to functional business performance in MSMEs, particularly in a developing economy. The findings highlight the critical role of BI as a mediating mechanism, underscoring that adoption decisions are driven more by perceived value and ease of use than by external social pressures.
Community-Based Health Screening and Education for the Elderly in Nagari Batagak: Strengthening Healthy Aging and Disaster Preparedness in Support of the SDGs Sukma, Muthia; Mardiah, Ainil; Fithria, Rahmi; Rahmi, Afriyeni Sri; Susanti, Rika
Global Education Journal Vol. 3 No. 1 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i1.173

Abstract

In rural areas of Indonesia, such as Nagari Batagak, West Sumatra, limited access to health services emphasizes the need for promotive and preventive interventions. The program aims to increase awareness of regular health check-ups and the prevention of degenerative diseases. The program method was implemented on June 16, 2025, involving 35 elderly people aged 60–80 years in Jorong Sawah Liek, Nagari Batagak, Agam Regency, West Sumatra. Activities included basic health checks (blood pressure, blood sugar, Body Mass Index, mid-upper arm circumference), nutritional screening (MNA), sarcopenia screening (SARC-F and handgrip strength), and cognitive screening (MMSE). Health education was provided on healthy aging, nutrition, rational drug use, and sarcopenia prevention. Data analysis was conducted using frequency distribution, univariate, and bivariate analyses. The results showed that the majority of participants were aged 60–70 years (71.4%) and female (82.9%). Obesity was not significantly associated with blood pressure, blood sugar, cholesterol, or uric acid levels. However, older adults without obesity remain at risk for hypertension, diabetes, hypercholesterolemia, and hyperuricemia. Handgrip strength testing showed that 56% of participants experienced muscle weakness, with a slightly higher prevalence in men (60%) than in women (55%). These findings indicate a high risk of sarcopenia, which increases susceptibility to mobility limitations and the risk of falls. Therefore, community-based health screening and education are important regardless of obesity status.
Sport Tourism Strategy to Increase Indonesian Tourism: Case Study of Increasing Tourists During the Byon Combat Showbi 4 Event Ainil Mardiah; I Made Sucipta Adnyana; Nyoman Gede Mas Wiartha; A.A. Istri M. Septiviari; Dewa Gde Ngurah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.8132

Abstract

This research is a qualitative research with a descriptive approach. Qualitative research with a descriptive approach has the main objective of analyzing and describing each main topic used in this study, namely Sport Tourism, Tourism, Byon Combat Showbis 4 Indonesia versus Malaysia. The data used in this study are secondary data that researchers obtain from each source that is most often used in qualitative research including scientific articles, books, magazines, and credible websites. The sources mentioned above are analyzed with the stages of data collection, data reduction, data selection, and drawing conclusions. The result in this article show that Byon Combat is currently the combat sport event with the largest exposure in Indonesia. In Byon Combat Showbiz 3, Byon broke the record of more than three hundred thousand pay per view sales, the most in Indonesia and even in Asia and had more than 23 million viewers on YouTube. In Byon Combat Showbiz 4, Byon had a slightly larger number of pay per views than Byon Combat Showbiz 3, namely more than 400 thousand Pay Per Views and more than 24 million viewers on YouTube. In addition, the variety of Byon Combat Showbiz 4 viewers is more diverse than Byon Combat Showbiz 3 because it pits Indonesian vs. Malaysian fighters. Through this platform, many Asian people, especially Indonesia and Malaysia, know more about Indonesia and some viewers also go directly to Indonesia. This can indirectly increase tourism in Indonesia. Moreover, if Byon Combat continues.
Analisis Faktor-faktor yang Mempengaruhi Keberlanjutan Usaha Mikro Kecil dan Menengah (UMKM) yang Didirikan oleh Mahasiswa Ainil Mardiah; Johni Eka Putra; Tio Devilishanti; Luthfi Nuraini; Muh. Aksa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6427

Abstract

The purpose of this study is to analyze and determine the factors that influence the desire of MSMEs established by students. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are two factors that influence MSMEs established by students, namely internal and external factors. Internal factors include managerial skills, innovation and creativity, and availability of capital. While external factors include access to markets, government policies, and market competition. In addition, there are strategies for the sustainability of MSMEs established by students, including improving management skills, developing solid business plans, increasing innovation and creativity, strong collaboration and networks, and sustainable growth of MSMEs.
Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
Co-Authors - Afrizal A.A. Istri M. Septiviari Afriyeni Sri Rahmi Ago, Gordius Agung Widarman Aldo Eko Syaputra Amalia Amalia Anas Romzy Hibrida Annisa, Sri Anwar, Amelia Arief, Ilham Aris, Nurlina Arisanti, Ivon Aslan Aslan Axelon S Renyaan Balla Wahyu Budiarto Budi Akhmad Tarigan Chevy Herli Sumerli Chevy Herly Sumerli A Dasa Rahardjo Soesanto Defni Defni Dewa Gde Ngurah Dodi Sukmayadi Donny Juliandri Prihadi Eko Fikriando Erwina Kartika Devi Ery Sugito Eva Desembrianita Eva Yuniarti Utami Fajri Fajri Farida Akbarina Fatchuroji, Acep Fikriando, Eko Fisy Amalia Fithria, Rahmi Fitrianingrum, Rini Fitriyatul Bilgies, Ana Flori Puspa Humani Francisca, Yuniati Frans Sudirjo Hamdi Anugrah Helmy Syamsuri Hendra, Yomei Heni Widyaningsih, Heni Himawan Sutanto, Himawan I Made Sucipta Adnyana I Nengah Suarmanayasa Indra Wijaya Jenny Nancy Kaligis Johni Eka Putra Johni Eka Putra Joko Ariawan Judijanto, Loso Juliandi, Yurizki Jumaedi, Jumaedi Junaldi Junaldi Jusatria Khotijah, Nur La Mema Parandy Lamsir, Seno Larisya Syawalki Lestari, Aster Happy LISTIANA SRI MULATSIH Listiana Sri Mulatsih Loso Judijanto Luthfi Nuraini Luthfi Nuraini M Toyib Mahmudin, Tono Maulina, Evaf Mayasari, Nanny Moh Gifari Sono Mubayyin, Muhammad Afief Muh. Aksa Muh. Aksa Muhamad Risal Tawil Muhammad Afief Mubayyin Muhammad Sabir Nanny Mayasari Nazriah, Ainun Nurhaliza, Ellys Nyoman Gede Mas Wiartha Oza syafriani Prilosadoso, Basnendar Herry Purwaka Hari Prihanto Putra , Johni Eka Putri Ekaresty Haes Ramadhi RAMADHI RAMADHI Relifra Relifra, Relifra Rendro Laksmono Rika Susanti Rina Pratiwi Rini Fitrianingrum Santy Sriharyati Septin Maisharah K Sofia Edriati Sono, Moh Gifari Sono, Mohammad Gifari Sri Annisa Sulistyo Budi Utomo Sumerli A, Chevy Herly Sumerli A., Chevy Herli Susi Evanita Suwarna, A. Idun Tio Devilishanti Tio Devilishanti Titin Ritmi Tri Apriyono Umar Sako, Umar Utami, Eva Yuniarti Utomo, Sulistyo Budi Whyosi Septrizola Widya, Astri Wijaya, Indra Winanto Nawarcono Yulia Novita