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All Journal Journal of Management and Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) PeTeKa Menara Ilmu JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ecogen Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Kesehatan Tambusai JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi International Journal of Economics (IJEC) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship International Journal of Advanced Science Computing and Engineering Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Journal International Journal of Teaching and Learning (INJOTEL) West Science Social and Humanities Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal JER JIPITI: Jurnal Pengabdian kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies
Ainil Mardiah
Universitas Adzkia, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analysis of The Influence of Online Consumer Reviews, Seasonal Digital Advertising and Celebrity Endorsers on Repurchase Intention of E-Commerce Consumers Fitriyatul Bilgies, Ana; Risal Tawil, Muhamad; Mardiah, Ainil; Jusatria; Arief, Ilham
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.412

Abstract

This research aims to see whether there is an influence of advertising, celebrity endorsers, and online consumer reviews on repurchase intention. This research takes the population, namely e-commerce consumers, throughout Indonesia. The researcher used the nonprobability sampling method, which was purposive sampling. The research utilized a sample size of 100 individuals. The data gathering procedure involves the dissemination of surveys to individuals who have made purchases on many occasions and have been exposed to advertising materials. The researcher employed quantitative methodologies within an explanatory research framework in this study. This study utilizes the Statistical Product and Service Solution (SPSS) application to employ multiple linear regression analysis approaches. The research findings presented in this study are based on the application of the Multiple Linear Regression Analysis method to the collected data. The impact of advertising on the intention to repurchase is evident. The impact of celebrity endorsers on repurchase intentions is negligible. The impact of online consumer reviews on repurchase intentions is negligible. The impact of advertising, celebrity endorsements, and online consumer evaluations on repurchase intentions is significant.
Slow Tourism Concept: Strategies in Improving Tourism in Indonesia Ainil Mardiah; Nyoman Gede Mas Wiartha; I Made Sucipta Adnyana; A.A Istri M. Septiviari; I Gst Made Iwan Dusanta
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 8 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i8.4361

Abstract

This research is a qualitative research with a descriptive approach. The data used in this article are secondary data that researchers obtained from various credible scientific sources and were analyzed with the stages of data collection, data selection, data reduction, and drawing conclusions. The result in this article show that Pesona Indonesia and Slow Tourism Concept have contrasting differences but can be collaborated. As is the case, regarding Pesona Indonesia, it focuses more on the target visitors in terms of quantity while Slow Tourism Concept focuses more on quality. If collaborated, the focus can change to quantity and quality where visitors are in large numbers and get education about nature, good relations between visitors, and good relations between local residents. In addition, the experience gained by visitors will be more pronounced if they get a beautiful tourist spot according to the Pesona Indonesia concept if accompanied by valuable experiences from the Slow Tourism concept. Thus, researchers are increasingly convinced that the presence of the Slow Tourism Concept collaborated with the Pesona Indonesia Concept can further increase tourism in Indonesia.  
Dampak IoT pada Efisiensi Otomasi Pabrik: Studi Bibliometrik pada Penelitian Produktivitas Industri Loso Judijanto; Nanny Mayasari; Chevy Herli Sumerli A.; Ainil Mardiah
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1658

Abstract

Studi ini mengkaji dampak penerapan Internet of Things (IoT) dalam meningkatkan efisiensi dan produktivitas di sektor industri, dengan fokus pada konsep Industry 4.0. Melalui analisis bibliometrik terhadap literatur terkini, penelitian ini mengidentifikasi tren utama, tantangan, dan arah penelitian masa depan terkait dengan teknologi IoT. Temuan menunjukkan bahwa meskipun terdapat potensi besar untuk meningkatkan kinerja operasional, tantangan seperti keamanan data, biaya implementasi, dan isu keberlanjutan harus diatasi. Penelitian ini menekankan pentingnya integrasi berbagai teknologi canggih dan perlunya penelitian lebih lanjut untuk memahami dampak sosial dan ekonomi dari transformasi digital ini. Dengan memahami tantangan dan peluang yang ada, perusahaan dapat lebih baik memanfaatkan teknologi IoT untuk mencapai efisiensi yang lebih besar dan keberlanjutan dalam operasi mereka.
The Influence of Sustainable Tourism Certification, Local Community Awareness, and Product Innovation on the Reputation of Destinations in Yogyakarta Farida Akbarina; Heni Widyaningsih; Ery Sugito; Ainil Mardiah; Rini Fitrianingrum
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1362

Abstract

This study examines the influence of sustainable tourism certification, local community awareness, and product innovation on the destination reputation of Yogyakarta, Indonesia. Using a quantitative approach, data were collected from 270 respondents representing tourists, local residents, and tourism service providers, and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that all three factors significantly and positively impact Yogyakarta’s destination reputation. Sustainable tourism certification enhances the image of the destination, while local community awareness fosters support for sustainable practices. Additionally, product innovation contributes to the competitiveness and attractiveness of Yogyakarta by offering unique and sustainable tourism experiences. These findings highlight the importance of integrating sustainability, community engagement, and innovation to build and maintain a strong destination reputation. Practical implications for tourism stakeholders and policymakers in Yogyakarta are discussed.
Pelatihan Manajemen Waktu dan Produktivitas bagi UMKM dalam Menghadapi Era Digital Dipa Teruna Awaludin; Adi Suroso; Suryaningsih; Ainil Mardiah; Ansari
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2024): November 2024 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan manajemen waktu dan produktivitas memiliki peran penting dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital. Era digitalisasi membawa perubahan signifikan dalam cara UMKM beroperasi, di mana kecepatan, efektivitas, dan efisiensi menjadi kebutuhan utama untuk menghadapi persaingan global. Penelitian ini bertujuan untuk merancang dan mengimplementasikan program pelatihan yang berfokus pada keterampilan manajemen waktu serta strategi peningkatan produktivitas yang disesuaikan dengan kebutuhan UMKM di Indonesia. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dan kualitatif, dengan survei dan wawancara mendalam kepada pelaku UMKM sebagai instrumen utama pengumpulan data. Hasil penelitian menunjukkan bahwa pelatihan manajemen waktu yang efektif mampu meningkatkan produktivitas hingga 35% serta memberikan dampak positif pada kemampuan UMKM dalam memanfaatkan teknologi digital secara optimal. Dengan demikian, pelatihan ini diharapkan mampu mendorong UMKM untuk lebih adaptif, meningkatkan efisiensi operasional, dan memperluas akses pasar mereka di era digital. Kesimpulan dari penelitian ini menegaskan pentingnya pelatihan manajemen waktu sebagai strategi peningkatan produktivitas bagi UMKM untuk menghadapi tantangan digitalisasi.
Pelatihan Digital Marketing bagi UMKM untuk Meningkatkan Penjualan di Era Ekonomi Digital Dipa Teruna Awaludin; Kushariyadi; Ainil Mardiah; Sengguruh Nilowardono; Sattar
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2024): November 2024 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era ekonomi digital, Usaha Mikro, Kecil, dan Menengah (UMKM) menghadapi tantangan dan peluang yang signifikan untuk berkembang melalui penerapan teknologi digital. Namun, banyak pelaku UMKM yang belum memiliki pemahaman dan keterampilan yang memadai dalam memanfaatkan platform digital untuk memasarkan produk mereka. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan digital marketing kepada UMKM guna meningkatkan kemampuan mereka dalam menjangkau pasar yang lebih luas, memperkuat branding, dan meningkatkan workshop, diskusi interaktif, dan praktik langsung penggunaan platform digital seperti media sosial, marketplace, serta strategi optimasi mesin pencari (SEO). Pelatihan ini juga mencakup materi tentang pembuatan konten kreatif, analisis data pemasaran, dan pengelolaan iklan digital untuk memastikan pelaku UMKM mampu merancang strategi pemasaran yang sesuai dengan karakteristik bisnis mereka. Hasil dari pengabdian kepada masyarakat ini menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam digital marketing, yang diharapkan dapat membantu mereka meningkatkan daya saing dan keberlanjutan usaha di era ekonomi digital. Program ini tidak hanya memberikan manfaat langsung kepada peserta, tetapi juga berkontribusi pada penguatan ekonomi lokal melalui pengembangan UMKM berbasis teknologi.
Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
Pengaruh Digital Marketing, E-Commerce Dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial Rendro Laksmono; M. Toyib; Ainil Mardiah; Sulistyo Budi Utomo; Donny Juliandri Prihadi
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.2168

Abstract

Minat berwirausaha akan menghasilkan para pelaku usaha yang penuh semangat kewirausahaan.Generasi milenial perlu memiliki efikasi diri yang tinggi untuk berwirausaha di bidang ekonomi kreatif. Penelitian yang dilakukan ini untuk mengetahui pengaruh digital marketing, e-commerce, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial. Metode penelitian yang dipilih peneliti adalah jenis penelitian kuantitatif. Populasi dalam penelitian ini pada generasi milenial di Kota Yogyakarta. Data diperoleh secara primer melalui kuesioner Sampel yang digunakan dalam penelitian terdapat 100 responden. Hasil penelitian secara parsial menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat berwirausaha, e-commerce berpengaruh positif dan signifikan terhadap minat berwirausaha, dan pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha. Hasil nilai Adjusted R Square sebesar 45,2%. Terdapat pengaruh positif dan signifikan secara bersama-sama bahwa digital marketing, e-commerce, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial.
Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
Socialization of the Use of the Live Tiktok Shop Feature as a Marketing Method in Increasing Housewives' Home Businesses Basnendar Herry Prilosadoso; Ainun Nazriah; Johni Eka Putra; Eva Desembrianita; Ainil Mardiah
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1335

Abstract

The increasingly sophisticated technological progress in this modern era is one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Purwosari Village is one of the villages in Laweyan subdistrict, Surakarta City, Central Java Province, where many residents are involved in managing industrial houses. According to Purwosari sub-district officials, the number of home industries in the village is already large, but home industry players still carry out traditional marketing such as Word of Mouth (WoM) and promotions using the WhatsApp application only. So far, Home Industry players still find it difficult to use digital marketing media so not many people use it. Based on these problems, digital marketing outreach and training was carried out, especially using the Live TikTok Shop feature. The choice of marketing media using TikTok is because this platform is widely used by the general public and has a TikTok Shop which is a social commerce feature with the aim of enabling MSMEs who use this application to promote and sell products. The aim of carrying out this Community Service activity is to optimize marketing activities for home industry digitally so that home industry products in the Purwosari Subdistrict, Laweyan District can cover a wider coverage not only in the surrounding area but can cover all of Indonesia. Community Service Activities in Purwosari Village are carried out by holding outreach and training for all Home Industry players. Based on the activities that have been carried out, Home Industry players who do not yet have a TikTok Shop account can help manage the products produced on the platform and understand how to market them. The result of this socialization and training is an increase in the ability of Home Industry players to utilize the Live TikTik Shop feature and also increase sales of goods produced by the Home Industry.
Co-Authors - Afrizal A.A Istri M. Septiviari A.A. Istri M. Septiviari Adi Suroso Afriyeni Sri Rahmi Ago, Gordius Agung Widarman Ainun Nazriah Aldo Eko Syaputra Amalia Amalia Ansari Anwar, Amelia Arief, Ilham Aris, Nurlina Arisanti, Ivon Aslan Aslan Axelon S Renyaan Balla Wahyu Budiarto Basnendar Herry Prilosadoso Budi Akhmad Tarigan Chevy Herli Sumerli Chevy Herly Sumerli A Dasa Rahardjo Soesanto Defni Defni Dewa Gde Ngurah Dipa Teruna Awaloedin Dodi Sukmayadi Donny Juliandri Prihadi Eko Fikriando Erwina Kartika Devi Ery Sugito Eva Desembrianita Eva Yuniarti Utami Fajri Fajri Farida Akbarina Fatchuroji, Acep Fisy Amalia Fitriyatul Bilgies, Ana Flori Puspa Humani Francisca, Yuniati Frans Sudirjo Hamdi Anugrah Helmy Syamsuri Hendra, Yomei Heni Widyaningsih, Heni Hibrida, Anas Romzy Himawan Sutanto, Himawan I Made Sucipta Adnyana I Nengah Suarmanayasa Indra Wijaya Jenny Nancy Kaligis Johni Eka Putra Johni Eka Putra Johni Eka Putra Joko Ariawan Judijanto, Loso Juliandi, Yurizki Jumaedi, Jumaedi Junaldi Junaldi Jusatria Khotijah, Nur Kushariyadi Kushariyadi La Mema Parandy Lamsir, Seno Larisya Syawalki Lestari, Aster Happy Listiana Sri Mulatsih Loso Judijanto Luthfi Nuraini Luthfi Nuraini M Toyib Mahmudin, Tono Martadjaya, I Gusti Made Iwan Dusanta Maulina, Evaf Moh Gifari Sono Mohammad Gifari Sono Muh. Aksa Muh. Aksa Muhamad Risal Tawil Muhammad Afief Mubayyin Muhammad Sabir Nanny Mayasari Nia Rifanda Putri Nurhaliza, Ellys Nyoman Gede Mas Wiartha Oza syafriani Purwaka Hari Prihanto Putri Ekaresty Haes Ramadhi RAMADHI RAMADHI Relifra Rendro Laksmono Rina Pratiwi Rini Fitrianingrum Santy Sriharyati Sattar Sengguruh Nilowardono Septin Maisharah K Sofia Edriati Sono, Mohammad Gifari Sri Annisa Sulistyo Budi Utomo Sunarni Sunarni Suryaningsih Susi Evanita Suwarna, A. Idun Tio Devilishanti Tio Devilishanti Titin Ritmi Tri Apriyono Umar Sako, Umar Whyosi Septrizola Widya, Astri Winanto Nawarcono Yulia Novita